---
title: "Timaru accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Timaru accounting firms using branded search demand from across New Zealand. Share of Search among KPMG, Martin Wakefield, Sidekick, Tax Link, Solve Chartered Accountants, Foundry56 and Lawson Accounting, the timaru accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-timaru-accounting-firms"
publisher: "Brandwave"
---

# Timaru accounting firms in New Zealand: Which brands are most popular in search?

Compare Timaru accounting firms using branded search demand from across New Zealand. Share of Search among KPMG, Martin Wakefield, Sidekick, Tax Link, Solve Chartered Accountants, Foundry56 and Lawson Accounting, the timaru accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Timaru accounting firms
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: KPMG, 90.2%

## Which brand is most popular in search among timaru accounting firms in New Zealand?

- In August 2026, KPMG was the most searched among timaru accounting firms in New Zealand, with an estimated 13.4K branded searches and 90.2% estimated Share of Search within this set.
- Martin Wakefield is in 2nd place, 85.9 percentage points behind at 4.2% Share of Search.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among timaru accounting firms in New Zealand increased from 87.8% to 90.2%.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among timaru accounting firms in New Zealand decreased from 4% to 2.3%.
- Across the 11 months ending August 2026, Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand decreased from 1.5% to 0.61%.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among timaru accounting firms in New Zealand peaked at 91.4% in July 2026 and was lowest at 86.3% in January 2026.
- Across the 11 months ending August 2026, Martin Wakefield’s estimated Share of Search among timaru accounting firms in New Zealand peaked at 4.6% in January 2026 and was lowest at 3.4% in May 2026.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among timaru accounting firms in New Zealand peaked at 4% in October 2025 and was lowest at 2% in July 2026.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among timaru accounting firms in New Zealand peaked at 2.3% in April 2026 and was lowest at 1.3% in July 2026.
- Across the 11 months ending August 2026, Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand peaked at 1.8% in January 2026 and was lowest at 0.61% in August 2026.
- Across the 11 months ending August 2026, Solve Chartered Accountants rose from 6th to 5th among timaru accounting firms in New Zealand.
- Across the 11 months ending August 2026, Foundry56 fell from 5th to 6th among timaru accounting firms in New Zealand.
- Across the 11 months ending August 2026, Martin Wakefield, Tax Link and Lawson Accounting held steady: their estimated Share of Search among timaru accounting firms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [KPMG vs Martin Wakefield: compare search popularity](/demand/nz/compare/kpmg-new-zealand-vs-martin-wakefield): 90.2% against 4.2% Share of Search.
- [KPMG vs Sidekick: compare search popularity](/demand/nz/compare/kpmg-new-zealand-vs-sidekick): 90.2% against 2.3% Share of Search.
- [Martin Wakefield vs Sidekick: compare search popularity](/demand/nz/compare/martin-wakefield-vs-sidekick): 4.2% against 2.3% Share of Search.

## How did search popularity change for New Zealand timaru accounting firms in August 2026?

- In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%.
- In August 2026, KPMG lost estimated Share of Search among timaru accounting firms in New Zealand, from 91.4% to 90.2%.
- Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.61% in August 2026.
- In August 2026, Solve Chartered Accountants rose from 6th to 5th among timaru accounting firms in New Zealand.
- Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.
- Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KPMG | 90.2% | 13.4K | -14.8% | KPMG |
| 2 | Martin Wakefield | 4.2% | 630 | 0.0% | Martin Wakefield |
| 3 | Sidekick | 2.3% | 340 | 0.0% | Sidekick |
| 4 | Tax Link | 1.6% | 240 | +9.1% | Tax Link |
| 5 | Solve Chartered Accountants | 0.88% | 130 | 0.0% | Solve Chartered Accountants |
| 6 | Foundry56 | 0.61% | 90 | -30.8% | Foundry56 |
| 7 | Lawson Accounting | 0.2% | 30 | 0.0% | Lawson Accounting |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KPMG | 10.6K | 87.8% | 1 |
| Oct 2025 | Martin Wakefield | 510 | 4.2% | 2 |
| Oct 2025 | Sidekick | 480 | 4% | 3 |
| Oct 2025 | Tax Link | 200 | 1.7% | 4 |
| Oct 2025 | Foundry56 | 180 | 1.5% | 5 |
| Oct 2025 | Solve Chartered Accountants | 70 | 0.58% | 6 |
| Oct 2025 | Lawson Accounting | 30 | 0.25% | 7 |
| Nov 2025 | KPMG | 10.7K | 88.4% | 1 |
| Nov 2025 | Martin Wakefield | 510 | 4.2% | 2 |
| Nov 2025 | Sidekick | 480 | 4% | 3 |
| Nov 2025 | Tax Link | 160 | 1.3% | 4 |
| Nov 2025 | Foundry56 | 130 | 1.1% | 5 |
| Nov 2025 | Solve Chartered Accountants | 100 | 0.83% | 6 |
| Nov 2025 | Lawson Accounting | 30 | 0.25% | 7 |
| Dec 2025 | KPMG | 8.3K | 88.2% | 1 |
| Dec 2025 | Martin Wakefield | 420 | 4.5% | 2 |
| Dec 2025 | Sidekick | 280 | 3% | 3 |
| Dec 2025 | Tax Link | 160 | 1.7% | 4 |
| Dec 2025 | Foundry56 | 130 | 1.4% | 5 |
| Dec 2025 | Solve Chartered Accountants | 80 | 0.85% | 6 |
| Dec 2025 | Lawson Accounting | 40 | 0.43% | 7 |
| Jan 2026 | KPMG | 7.9K | 86.3% | 1 |
| Jan 2026 | Martin Wakefield | 420 | 4.6% | 2 |
| Jan 2026 | Sidekick | 340 | 3.7% | 3 |
| Jan 2026 | Tax Link | 210 | 2.3% | 4 |
| Jan 2026 | Foundry56 | 160 | 1.8% | 5 |
| Jan 2026 | Solve Chartered Accountants | 90 | 0.99% | 6 |
| Jan 2026 | Lawson Accounting | 30 | 0.33% | 7 |
| Feb 2026 | KPMG | 11.7K | 89.8% | 1 |
| Feb 2026 | Martin Wakefield | 510 | 3.9% | 2 |
| Feb 2026 | Sidekick | 360 | 2.8% | 3 |
| Feb 2026 | Tax Link | 210 | 1.6% | 4 |
| Feb 2026 | Foundry56 | 140 | 1.1% | 5 |
| Feb 2026 | Solve Chartered Accountants | 80 | 0.62% | 6 |
| Feb 2026 | Lawson Accounting | 30 | 0.23% | 7 |
| Mar 2026 | KPMG | 16.3K | 90.6% | 1 |
| Mar 2026 | Martin Wakefield | 630 | 3.5% | 2 |
| Mar 2026 | Sidekick | 420 | 2.3% | 3 |
| Mar 2026 | Tax Link | 340 | 1.9% | 4 |
| Mar 2026 | Solve Chartered Accountants | 150 | 0.83% | 5 |
| Mar 2026 | Foundry56 | 130 | 0.72% | 6 |
| Mar 2026 | Lawson Accounting | 30 | 0.17% | 7 |
| Apr 2026 | KPMG | 10.9K | 87.7% | 1 |
| Apr 2026 | Martin Wakefield | 510 | 4.1% | 2 |
| Apr 2026 | Sidekick | 440 | 3.5% | 3 |
| Apr 2026 | Tax Link | 290 | 2.3% | 4 |
| Apr 2026 | Foundry56 | 130 | 1% | 5 |
| Apr 2026 | Solve Chartered Accountants | 130 | 1% | 6 |
| Apr 2026 | Lawson Accounting | 30 | 0.24% | 7 |
| May 2026 | KPMG | 11.1K | 88.8% | 1 |
| May 2026 | Martin Wakefield | 420 | 3.4% | 2 |
| May 2026 | Sidekick | 400 | 3.2% | 3 |
| May 2026 | Tax Link | 250 | 2% | 4 |
| May 2026 | Solve Chartered Accountants | 160 | 1.3% | 5 |
| May 2026 | Foundry56 | 140 | 1.1% | 6 |
| May 2026 | Lawson Accounting | 30 | 0.24% | 7 |
| Jun 2026 | KPMG | 15.1K | 90.3% | 1 |
| Jun 2026 | Martin Wakefield | 630 | 3.8% | 2 |
| Jun 2026 | Sidekick | 420 | 2.5% | 3 |
| Jun 2026 | Tax Link | 270 | 1.6% | 4 |
| Jun 2026 | Solve Chartered Accountants | 140 | 0.84% | 5 |
| Jun 2026 | Foundry56 | 130 | 0.78% | 6 |
| Jun 2026 | Lawson Accounting | 40 | 0.24% | 7 |
| Jul 2026 | KPMG | 15.7K | 91.4% | 1 |
| Jul 2026 | Martin Wakefield | 630 | 3.7% | 2 |
| Jul 2026 | Sidekick | 340 | 2% | 3 |
| Jul 2026 | Tax Link | 220 | 1.3% | 4 |
| Jul 2026 | Foundry56 | 130 | 0.76% | 5 |
| Jul 2026 | Solve Chartered Accountants | 130 | 0.76% | 6 |
| Jul 2026 | Lawson Accounting | 30 | 0.17% | 7 |
| Aug 2026 | KPMG | 13.4K | 90.2% | 1 |
| Aug 2026 | Martin Wakefield | 630 | 4.2% | 2 |
| Aug 2026 | Sidekick | 340 | 2.3% | 3 |
| Aug 2026 | Tax Link | 240 | 1.6% | 4 |
| Aug 2026 | Solve Chartered Accountants | 130 | 0.88% | 5 |
| Aug 2026 | Foundry56 | 90 | 0.61% | 6 |
| Aug 2026 | Lawson Accounting | 30 | 0.2% | 7 |
| Sep 2026 | Foundry56 | — | — | — |
| Sep 2026 | KPMG | — | — | — |
| Sep 2026 | Lawson Accounting | — | — | — |
| Sep 2026 | Martin Wakefield | — | — | — |
| Sep 2026 | Sidekick | — | — | — |
| Sep 2026 | Solve Chartered Accountants | — | — | — |
| Sep 2026 | Tax Link | — | — | — |

## What is being compared

- **Foundry56**: Measured on the search terms “foundry 56” and “foundry56”, summed into one figure.
- **KPMG**: Measured on the search terms “kpmg”, “kpmg accountants”, “kpmg accounting”, “kpmg ashburton”, “KPMG Auckland”, “kpmg auckland jobs”, “kpmg chartered accountants”, “KPMG Christchurch”, “KPMG Hamilton”, “kpmg near me”, “KPMG New Zealand”, “KPMG NZ”, “KPMG Tauranga”, “kpmg timaru” and “KPMG Wellington”, summed into one figure.
- **Lawson Accounting**: Measured on the search terms “lawson accounting” and “lawson accounting timaru”, summed into one figure.
- **Martin Wakefield**: Measured on the search terms “martin wakefield”, “martin wakefield accountants” and “martin wakefield timaru”, summed into one figure.
- **Sidekick**: Measured on the search terms “sidekick accountants”, “sidekick accounting”, “sidekick ca”, “sidekick new zealand”, “sidekick queenstown”, “sidekick timaru” and “sidekickca”, summed into one figure.
- **Solve Chartered Accountants**: Measured on the search terms “solve accounting”, “solve chartered accountants”, “solve chartered accountants timaru” and “solveca”, summed into one figure.
- **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link chartered accountants”, “tax link hastings”, “tax link invercargill”, “tax link napier”, “tax link nz”, “tax link timaru”, “taxlink”, “taxlink accountants”, “taxlink accounting” and “taxlink timaru”, summed into one figure.

- [Foundry56](/demand/nz/brands/foundry56)
- [KPMG](/demand/nz/brands/kpmg-new-zealand)
- [Lawson Accounting](/demand/nz/brands/lawson-accounting)
- [Martin Wakefield](/demand/nz/brands/martin-wakefield)
- [Sidekick](/demand/nz/brands/sidekick)
- [Solve Chartered Accountants](/demand/nz/brands/solve-chartered-accountants)
- [Tax Link](/demand/nz/brands/tax-link)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among timaru accounting firms in New Zealand?

In August 2026, KPMG was the most searched among timaru accounting firms in New Zealand, with an estimated 13.4K branded searches and 90.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Timaru accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-timaru-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-timaru-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.