--- title: "DeWalt vs Rubi: Which is searched more in New Zealand?" description: "Is DeWalt or Rubi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tile-cutter-brands/compare/dewalt-vs-rubi" publisher: "Brandwave" --- # DeWalt vs Rubi: Which is searched more in New Zealand? Is DeWalt or Rubi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Rubi - **Competitive set**: Tile cutter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 22.9% - **Rubi Share of Search**: 0.27% ## Is DeWalt or Rubi more popular in search? - In September 2026, DeWalt had more branded searches than Rubi among tile cutter brands in New Zealand. DeWalt had about 4,990 branded searches, while Rubi had 60. DeWalt made up 22.9% of all tile cutter brand searches we track, and Rubi accounted for 0.27%. - DeWalt was ahead of Rubi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among tile cutter brands in New Zealand moved from 23% to 22.9%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Rubi’s share of searches among tile cutter brands in New Zealand moved from 0.33% to 0.27%, and its estimated monthly branded searches held steady at 60. ## Top tile cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rubi appeared in all four answers. DeWalt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rubi was listed before DeWalt in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rubi | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sigma | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Montolit | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | DeWalt | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Makita | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Ryobi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tile cutter brands - Asked ChatGPT "Which tile cutter brand should I buy in New Zealand?": 1. Sigma, 2. Rubi, 3. Montolit, 4. DeWalt, 5. Makita - Asked ChatGPT "What are the best tile cutter brands in New Zealand?": 1. Rubi, 2. Sigma, 3. Montolit, 4. DeWalt - Asked ChatGPT "What's the best tile cutter brand in New Zealand for a bathroom tiling job?": 1. Rubi, 2. Sigma, 3. Montolit - Searched Google, AI Overview "manual tile cutter": 1. Rubi Not named in any answer: Ryobi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand tile cutter brands in September 2026? - In September 2026, DeWalt lost share of searches among tile cutter brands in New Zealand, from 26.2% to 22.9%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Rubi estimated searches | Rubi Share of Search | Rubi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 23% | 3 | 60 | 0.33% | 5 | | Nov 2025 | 6K | 25.7% | 3 | 50 | 0.21% | 5 | | Dec 2025 | 4.3K | 20% | 3 | 50 | 0.23% | 4 | | Jan 2026 | 4.2K | 21.8% | 3 | 50 | 0.26% | 4 | | Feb 2026 | 4.3K | 23.7% | 3 | 150 | 0.82% | 4 | | Mar 2026 | 4.5K | 23.1% | 3 | 50 | 0.26% | 5 | | Apr 2026 | 4.2K | 23% | 3 | 100 | 0.55% | 5 | | May 2026 | 4.3K | 25% | 3 | 80 | 0.46% | 5 | | Jun 2026 | 5.3K | 28.5% | 2 | 60 | 0.32% | 5 | | Jul 2026 | 4.3K | 25.3% | 3 | 120 | 0.7% | 4 | | Aug 2026 | 5K | 26.2% | 3 | 30 | 0.16% | 5 | | Sep 2026 | 5K | 22.9% | 3 | 60 | 0.27% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Rubi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Rubi**: Measured on the search terms “rubi tile cutter” and “rubi tools”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Rubi profile](/demand/nz/brands/rubi) - [All tile cutter brands in New Zealand](/demand/nz/categories/nz-tile-cutter-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Rubi more popular in search? In September 2026, DeWalt had more branded searches than Rubi among tile cutter brands in New Zealand. DeWalt had about 4,990 branded searches, while Rubi had 60. DeWalt made up 22.9% of all tile cutter brand searches we track, and Rubi accounted for 0.27%. ## Cite this page Brandwave. "DeWalt vs Rubi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tile-cutter-brands/compare/dewalt-vs-rubi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tile-cutter-brands/compare/dewalt-vs-rubi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.