---
title: "Tile cutter brands in New Zealand: Which are searched most?"
description: "Compare the tile cutter brands people buy. Share of Search among Makita, Ryobi, DeWalt, Sigma, Rubi and Montolit, the tile cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tile-cutter-brands"
publisher: "Brandwave"
---

# Tile cutter brands in New Zealand: Which are searched most?

Compare the tile cutter brands people buy. Share of Search among Makita, Ryobi, DeWalt, Sigma, Rubi and Montolit, the tile cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tile cutter brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 42.2%

## Which brand is most popular in search among tile cutter brands in New Zealand?

- In September 2026, Makita was the most searched among tile cutter brands in New Zealand, with an estimated 9.2K branded searches, 42.2% of all searches for the six we track.
- Ryobi is in 2nd place, 7.9 percentage points behind at 34.3%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among tile cutter brands in New Zealand increased from 33.6% to 34.3%.
- Across the 12 months ending September 2026, Makita’s share of searches among tile cutter brands in New Zealand peaked at 44.6% in May 2026 and was lowest at 33.5% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among tile cutter brands in New Zealand peaked at 43.5% in December 2025 and was lowest at 28.5% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among tile cutter brands in New Zealand peaked at 28.5% in June 2026 and was lowest at 20% in December 2025.
- Across the 12 months ending September 2026, Sigma’s share of searches among tile cutter brands in New Zealand peaked at 1.8% in April 2026 and was lowest at 0.23% in December 2025.
- Across the 12 months ending September 2026, Makita, DeWalt, Sigma, Rubi and Montolit held steady: their share of searches among tile cutter brands in New Zealand each moved less than 0.5 percentage points.

## Top tile cutter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Rubi appeared every time. Rubi was recommended most often, coming first in two out of three answers that gave a list. Sigma was second, and Montolit was third. Ryobi, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Rubi | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Sigma | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Montolit | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| DeWalt | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Makita | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Ryobi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about tile cutter brands

- Asked ChatGPT "Which tile cutter brand should I buy in New Zealand?": 1. Sigma, 2. Rubi, 3. Montolit, 4. DeWalt, 5. Makita
- Asked ChatGPT "What are the best tile cutter brands in New Zealand?": 1. Rubi, 2. Sigma, 3. Montolit, 4. DeWalt
- Asked ChatGPT "What's the best tile cutter brand in New Zealand for a bathroom tiling job?": 1. Rubi, 2. Sigma, 3. Montolit
- Searched Google, AI Overview "manual tile cutter": 1. Rubi

Not named in any answer: Ryobi.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Makita vs Ryobi: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 42.2% against 34.3% Share of Search.
- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 42.2% against 22.9% Share of Search.
- [Ryobi vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 34.3% against 22.9% Share of Search.

## How did search popularity change for New Zealand tile cutter brands in September 2026?

- In September 2026, Makita gained share of searches among tile cutter brands in New Zealand, from 40.2% to 42.2%.
- In September 2026, Ryobi gained share of searches among tile cutter brands in New Zealand, from 32.9% to 34.3%.
- In September 2026, DeWalt lost share of searches among tile cutter brands in New Zealand, from 26.2% to 22.9%.
- Sigma’s share of searches among tile cutter brands in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.32% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 42.2% | 9.2K | +20.1% | Makita |
| 2 | Ryobi | 34.3% | 7.5K | +19.1% | Ryobi |
| 3 | DeWalt | 22.9% | 5K | 0.0% | DeWalt |
| 4 | Sigma | 0.32% | 70 | -22.2% | Sigma S.p.A. |
| 5 | Rubi | 0.27% | 60 | +100.0% | Rubi |
| 6 | Montolit | 0.05% | 10 | 0.0% | Montolit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.7K | 42.6% | 1 |
| Oct 2025 | Ryobi | 6.1K | 33.6% | 2 |
| Oct 2025 | DeWalt | 4.2K | 23% | 3 |
| Oct 2025 | Sigma | 70 | 0.38% | 4 |
| Oct 2025 | Rubi | 60 | 0.33% | 5 |
| Oct 2025 | Montolit | 10 | 0.05% | 6 |
| Nov 2025 | Ryobi | 9.4K | 40.3% | 1 |
| Nov 2025 | Makita | 7.8K | 33.5% | 2 |
| Nov 2025 | DeWalt | 6K | 25.7% | 3 |
| Nov 2025 | Sigma | 70 | 0.3% | 4 |
| Nov 2025 | Rubi | 50 | 0.21% | 5 |
| Nov 2025 | Montolit | 10 | 0.04% | 6 |
| Dec 2025 | Ryobi | 9.4K | 43.5% | 1 |
| Dec 2025 | Makita | 7.8K | 36% | 2 |
| Dec 2025 | DeWalt | 4.3K | 20% | 3 |
| Dec 2025 | Rubi | 50 | 0.23% | 4 |
| Dec 2025 | Sigma | 50 | 0.23% | 5 |
| Dec 2025 | Montolit | 10 | 0.05% | 6 |
| Jan 2026 | Makita | 7.6K | 39.6% | 1 |
| Jan 2026 | Ryobi | 7.3K | 38% | 2 |
| Jan 2026 | DeWalt | 4.2K | 21.8% | 3 |
| Jan 2026 | Rubi | 50 | 0.26% | 4 |
| Jan 2026 | Sigma | 50 | 0.26% | 5 |
| Jan 2026 | Montolit | 10 | 0.05% | 6 |
| Feb 2026 | Makita | 7.6K | 41.9% | 1 |
| Feb 2026 | Ryobi | 6K | 32.9% | 2 |
| Feb 2026 | DeWalt | 4.3K | 23.7% | 3 |
| Feb 2026 | Rubi | 150 | 0.82% | 4 |
| Feb 2026 | Sigma | 110 | 0.6% | 5 |
| Feb 2026 | Montolit | 10 | 0.05% | 6 |
| Mar 2026 | Makita | 7.6K | 39.1% | 1 |
| Mar 2026 | Ryobi | 7.2K | 37% | 2 |
| Mar 2026 | DeWalt | 4.5K | 23.1% | 3 |
| Mar 2026 | Sigma | 90 | 0.46% | 4 |
| Mar 2026 | Rubi | 50 | 0.26% | 5 |
| Mar 2026 | Montolit | 10 | 0.05% | 6 |
| Apr 2026 | Makita | 7.6K | 41.6% | 1 |
| Apr 2026 | Ryobi | 6K | 32.9% | 2 |
| Apr 2026 | DeWalt | 4.2K | 23% | 3 |
| Apr 2026 | Sigma | 320 | 1.8% | 4 |
| Apr 2026 | Rubi | 100 | 0.55% | 5 |
| Apr 2026 | Montolit | 10 | 0.06% | 6 |
| May 2026 | Makita | 7.7K | 44.6% | 1 |
| May 2026 | Ryobi | 5K | 28.9% | 2 |
| May 2026 | DeWalt | 4.3K | 25% | 3 |
| May 2026 | Sigma | 170 | 0.98% | 4 |
| May 2026 | Rubi | 80 | 0.46% | 5 |
| May 2026 | Montolit | 10 | 0.06% | 6 |
| Jun 2026 | Makita | 7.7K | 41.4% | 1 |
| Jun 2026 | DeWalt | 5.3K | 28.5% | 2 |
| Jun 2026 | Ryobi | 5.3K | 28.5% | 3 |
| Jun 2026 | Sigma | 210 | 1.1% | 4 |
| Jun 2026 | Rubi | 60 | 0.32% | 5 |
| Jun 2026 | Montolit | 10 | 0.05% | 6 |
| Jul 2026 | Makita | 7.5K | 44.2% | 1 |
| Jul 2026 | Ryobi | 5K | 29.2% | 2 |
| Jul 2026 | DeWalt | 4.3K | 25.3% | 3 |
| Jul 2026 | Rubi | 120 | 0.7% | 4 |
| Jul 2026 | Sigma | 110 | 0.64% | 5 |
| Jul 2026 | Montolit | 10 | 0.06% | 6 |
| Aug 2026 | Makita | 7.7K | 40.2% | 1 |
| Aug 2026 | Ryobi | 6.3K | 32.9% | 2 |
| Aug 2026 | DeWalt | 5K | 26.2% | 3 |
| Aug 2026 | Sigma | 90 | 0.47% | 4 |
| Aug 2026 | Rubi | 30 | 0.16% | 5 |
| Aug 2026 | Montolit | 10 | 0.05% | 6 |
| Sep 2026 | Makita | 9.2K | 42.2% | 1 |
| Sep 2026 | Ryobi | 7.5K | 34.3% | 2 |
| Sep 2026 | DeWalt | 5K | 22.9% | 3 |
| Sep 2026 | Sigma | 70 | 0.32% | 4 |
| Sep 2026 | Rubi | 60 | 0.27% | 5 |
| Sep 2026 | Montolit | 10 | 0.05% | 6 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita hedge cutter” and “makita tool”, summed into one figure.
- **Montolit**: Measured on the search term “montolit”.
- **Rubi**: Measured on the search terms “rubi tile cutter” and “rubi tools”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure.
- **Sigma**: Measured on the search term “sigma tile cutter”.

- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Montolit](/demand/nz/brands/montolit)
- [Rubi](/demand/nz/brands/rubi)
- [Ryobi](/demand/nz/brands/ryobi)
- [Sigma](/demand/nz/brands/sigma-tile-cutters)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tile cutter brands in New Zealand?

In September 2026, Makita was the most searched among tile cutter brands in New Zealand, with an estimated 9.2K branded searches, 42.2% of all searches for the six we track.

## Cite this page

Brandwave. "Tile cutter brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-tile-cutter-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tile-cutter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.