---
title: "Tile and flooring retailers in New Zealand: Which brands are most popular in search?"
description: "Compare the stores New Zealanders buy tiles, carpet and flooring from. Share of Search among Tile Depot, Flooring Xtra, Tile Space, Tile Warehouse and Carpet Court, the tile and flooring retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tile-and-flooring-retailers"
publisher: "Brandwave"
---

# Tile and flooring retailers in New Zealand: Which brands are most popular in search?

Compare the stores New Zealanders buy tiles, carpet and flooring from. Share of Search among Tile Depot, Flooring Xtra, Tile Space, Tile Warehouse and Carpet Court, the tile and flooring retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tile and flooring retailers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Tile Depot, 22.7%

## Which brand is most popular in search among tile and flooring retailers in New Zealand?

- Tile Depot and Flooring Xtra share the highest estimated Share of Search among tile and flooring retailers in New Zealand, at 22.7% in August 2026.
- Across the 11 months ending August 2026, Tile Depot’s estimated Share of Search among tile and flooring retailers in New Zealand increased from 21.9% to 22.7%.
- Across the 11 months ending August 2026, Flooring Xtra’s estimated Share of Search among tile and flooring retailers in New Zealand increased from 19.8% to 22.7%.
- Across the 11 months ending August 2026, Tile Space’s estimated Share of Search among tile and flooring retailers in New Zealand increased from 20.2% to 21.5%.
- Across the 11 months ending August 2026, Tile Warehouse’s estimated Share of Search among tile and flooring retailers in New Zealand decreased from 19.4% to 17.2%.
- Across the 11 months ending August 2026, Carpet Court’s estimated Share of Search among tile and flooring retailers in New Zealand decreased from 18.7% to 15.9%.
- Across the 11 months ending August 2026, Tile Depot’s estimated Share of Search among tile and flooring retailers in New Zealand peaked at 22.9% in December 2025 and was lowest at 19.1% in March 2026.
- Across the 11 months ending August 2026, Flooring Xtra’s estimated Share of Search among tile and flooring retailers in New Zealand peaked at 22.7% in August 2026 and was lowest at 17.7% in December 2025.
- Across the 11 months ending August 2026, Tile Space’s estimated Share of Search among tile and flooring retailers in New Zealand peaked at 23.8% in March 2026 and was lowest at 20% in January 2026.
- Across the 11 months ending August 2026, Tile Warehouse’s estimated Share of Search among tile and flooring retailers in New Zealand peaked at 19.4% in October 2025 and was lowest at 16.8% in March 2026.
- Across the 11 months ending August 2026, Carpet Court’s estimated Share of Search among tile and flooring retailers in New Zealand peaked at 21.5% in January 2026 and was lowest at 15.9% in August 2026.
- Across the 11 months ending August 2026, Flooring Xtra rose from 3rd to 2nd among tile and flooring retailers in New Zealand.
- Across the 11 months ending August 2026, Tile Space fell from 2nd to 3rd among tile and flooring retailers in New Zealand.

## Compare search popularity between leading brands

- [Tile Depot vs Flooring Xtra: compare search popularity](/demand/nz/compare/flooring-xtra-vs-tile-depot): 22.7% Share of Search each.
- [Tile Depot vs Tile Space: compare search popularity](/demand/nz/compare/tile-depot-vs-tile-space): 22.7% against 21.5% Share of Search.
- [Tile Depot vs Tile Warehouse: compare search popularity](/demand/nz/compare/tile-depot-vs-tile-warehouse): 22.7% against 17.2% Share of Search.
- [Tile Depot vs Carpet Court: compare search popularity](/demand/nz/compare/carpet-court-vs-tile-depot): 22.7% against 15.9% Share of Search.
- [Flooring Xtra vs Tile Space: compare search popularity](/demand/nz/compare/flooring-xtra-vs-tile-space): 22.7% against 21.5% Share of Search.
- [Flooring Xtra vs Tile Warehouse: compare search popularity](/demand/nz/compare/flooring-xtra-vs-tile-warehouse): 22.7% against 17.2% Share of Search.
- [Flooring Xtra vs Carpet Court: compare search popularity](/demand/nz/compare/carpet-court-vs-flooring-xtra): 22.7% against 15.9% Share of Search.
- [Tile Space vs Tile Warehouse: compare search popularity](/demand/nz/compare/tile-space-vs-tile-warehouse): 21.5% against 17.2% Share of Search.
- [Tile Space vs Carpet Court: compare search popularity](/demand/nz/compare/carpet-court-vs-tile-space): 21.5% against 15.9% Share of Search.
- [Tile Warehouse vs Carpet Court: compare search popularity](/demand/nz/compare/carpet-court-vs-tile-warehouse): 17.2% against 15.9% Share of Search.

## How did search popularity change for New Zealand tile and flooring retailers in August 2026?

- In August 2026, Tile Depot overtook Carpet Court to take the highest estimated Share of Search among tile and flooring retailers in New Zealand, at 22.7%.
- In August 2026, Flooring Xtra overtook Carpet Court to rank 2nd among tile and flooring retailers in New Zealand, at 22.7%.
- In August 2026, Carpet Court lost estimated Share of Search among tile and flooring retailers in New Zealand, from 20.6% to 15.9%.
- In August 2026, Tile Space lost estimated Share of Search among tile and flooring retailers in New Zealand, from 22.7% to 21.5%.
- In August 2026, Tile Warehouse lost estimated Share of Search among tile and flooring retailers in New Zealand, from 18.3% to 17.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tile Depot | 22.7% | 11K | +21.4% | Tile Depot |
| 2 | Flooring Xtra | 22.7% | 11K | +29.2% | Flooring Xtra |
| 3 | Tile Space | 21.5% | 10.4K | +0.7% | Tile Space |
| 4 | Tile Warehouse | 17.2% | 8.3K | -0.5% | Tile Warehouse |
| 5 | Carpet Court | 15.9% | 7.7K | -18.2% | Carpet Court |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tile Depot | 10.9K | 21.9% | 1 |
| Oct 2025 | Tile Space | 10K | 20.2% | 2 |
| Oct 2025 | Flooring Xtra | 9.8K | 19.8% | 3 |
| Oct 2025 | Tile Warehouse | 9.6K | 19.4% | 4 |
| Oct 2025 | Carpet Court | 9.3K | 18.7% | 5 |
| Nov 2025 | Tile Depot | 10.8K | 22.6% | 1 |
| Nov 2025 | Tile Space | 10.1K | 21.2% | 2 |
| Nov 2025 | Flooring Xtra | 9.8K | 20.5% | 3 |
| Nov 2025 | Carpet Court | 9K | 18.7% | 4 |
| Nov 2025 | Tile Warehouse | 8.1K | 17% | 5 |
| Dec 2025 | Tile Space | 7.6K | 23.4% | 1 |
| Dec 2025 | Tile Depot | 7.5K | 22.9% | 2 |
| Dec 2025 | Carpet Court | 6.1K | 18.8% | 3 |
| Dec 2025 | Flooring Xtra | 5.8K | 17.7% | 4 |
| Dec 2025 | Tile Warehouse | 5.6K | 17.2% | 5 |
| Jan 2026 | Carpet Court | 9.1K | 21.5% | 1 |
| Jan 2026 | Tile Depot | 8.9K | 21% | 2 |
| Jan 2026 | Tile Space | 8.5K | 20% | 3 |
| Jan 2026 | Flooring Xtra | 8.1K | 19% | 4 |
| Jan 2026 | Tile Warehouse | 7.9K | 18.5% | 5 |
| Feb 2026 | Tile Space | 9.5K | 21.7% | 1 |
| Feb 2026 | Carpet Court | 9.1K | 20.9% | 2 |
| Feb 2026 | Tile Depot | 9K | 20.5% | 3 |
| Feb 2026 | Flooring Xtra | 8.1K | 18.6% | 4 |
| Feb 2026 | Tile Warehouse | 8K | 18.3% | 5 |
| Mar 2026 | Tile Space | 11.4K | 23.8% | 1 |
| Mar 2026 | Flooring Xtra | 9.9K | 20.6% | 2 |
| Mar 2026 | Carpet Court | 9.4K | 19.7% | 3 |
| Mar 2026 | Tile Depot | 9.1K | 19.1% | 4 |
| Mar 2026 | Tile Warehouse | 8K | 16.8% | 5 |
| Apr 2026 | Tile Space | 9.7K | 21.6% | 1 |
| Apr 2026 | Carpet Court | 9.1K | 20.3% | 2 |
| Apr 2026 | Tile Depot | 9.1K | 20.2% | 3 |
| Apr 2026 | Flooring Xtra | 8.9K | 19.8% | 4 |
| Apr 2026 | Tile Warehouse | 8.1K | 18.1% | 5 |
| May 2026 | Tile Depot | 11K | 22.2% | 1 |
| May 2026 | Flooring Xtra | 10.6K | 21.4% | 2 |
| May 2026 | Tile Space | 10K | 20.3% | 3 |
| May 2026 | Carpet Court | 9.4K | 19.1% | 4 |
| May 2026 | Tile Warehouse | 8.4K | 17% | 5 |
| Jun 2026 | Flooring Xtra | 10.2K | 21.6% | 1 |
| Jun 2026 | Tile Space | 9.8K | 20.7% | 2 |
| Jun 2026 | Tile Depot | 9.4K | 19.9% | 3 |
| Jun 2026 | Carpet Court | 9.4K | 19.9% | 4 |
| Jun 2026 | Tile Warehouse | 8.5K | 17.9% | 5 |
| Jul 2026 | Tile Space | 10.4K | 22.7% | 1 |
| Jul 2026 | Carpet Court | 9.4K | 20.6% | 2 |
| Jul 2026 | Tile Depot | 9.1K | 19.8% | 3 |
| Jul 2026 | Flooring Xtra | 8.5K | 18.6% | 4 |
| Jul 2026 | Tile Warehouse | 8.4K | 18.3% | 5 |
| Aug 2026 | Tile Depot | 11K | 22.7% | 1 |
| Aug 2026 | Flooring Xtra | 11K | 22.7% | 2 |
| Aug 2026 | Tile Space | 10.4K | 21.5% | 3 |
| Aug 2026 | Tile Warehouse | 8.3K | 17.2% | 4 |
| Aug 2026 | Carpet Court | 7.7K | 15.9% | 5 |
| Sep 2026 | Carpet Court | — | — | — |
| Sep 2026 | Flooring Xtra | — | — | — |
| Sep 2026 | Tile Depot | — | — | — |
| Sep 2026 | Tile Space | — | — | — |
| Sep 2026 | Tile Warehouse | — | — | — |

## What is being compared

- **Carpet Court**: Measured on the search terms “carpet court”, “carpet court blenheim road”, “carpet court botany”, “carpet court central warehouse”, “carpet court flooring”, “carpet court lunn ave”, “carpet court moorhouse”, “carpet court near me”, “carpet court new market”, “carpet court nz”, “carpet court online”, “carpet court sale”, “carpet court thorndon quay”, “carpet court tiles”, “carpet court upper hutt”, “carpet court vinyl”, “carpetcourt”, “carpetcourt flooring”, “carpetcourt nz” and “hastings carpet court”, summed into one figure.
- **Flooring Xtra**: Measured on the search terms “alexandra flooring xtra”, “blenheim flooring xtra”, “classic carpets flooring xtra”, “coastwide flooring xtra”, “crown flooring xtra new lynn”, “flooring xtra”, “flooring xtra carpet”, “flooring xtra lunn ave”, “flooring xtra near me”, “flooring xtra nelson”, “flooring xtra nz”, “flooring xtra thorndon”, “flooring xtra tiles”, “flooring xtra vinyl”, “flooringxtra”, “flooringxtra carpet”, “flooringxtra co nz”, “flooringxtra nz”, “gateway flooring xtra”, “hutchinsons flooring xtra”, “jb flooring xtra”, “north shore flooring xtra”, “north west flooring xtra”, “pierces flooring xtra”, “simpson flooring xtra” and “watkins flooring xtra”, summed into one figure.
- **Tile Depot**: Measured on the search terms “the tile depot”, “tile depot”, “tile depot henderson”, “tile depot lunn ave”, “tile depot near me”, “tile depot nz”, “tile depot online”, “tile depot rosebank”, “tile depot sale”, “tile depot tiles”, “tiledepot”, “tiledepot co nz” and “tiledepot nz”, summed into one figure.
- **Tile Space**: Measured on the search terms “the tile space”, “tile space”, “tile space botany”, “tile space distribution centre tile pickup only”, “tile space ellerslie”, “tile space near me”, “tile space new zealand”, “tile space nz”, “tile space outlet”, “tiles co nz”, “tilespace”, “tilespace albany” and “tilespace nz”, summed into one figure.
- **Tile Warehouse**: Measured on the search terms “hamilton tile warehouse”, “the tile warehouse”, “tile warehouse”, “tile warehouse near me”, “tile warehouse nz”, “tile warehouse online”, “tile warehouse penrose”, “tile warehouse showroom”, “tile warehouse wairau park”, “tilewarehouse”, “tilewarehouse co nz” and “tilewarehouse nz”, summed into one figure.

- [Carpet Court](/demand/nz/brands/carpet-court)
- [Flooring Xtra](/demand/nz/brands/flooring-xtra)
- [Tile Depot](/demand/nz/brands/tile-depot)
- [Tile Space](/demand/nz/brands/tile-space)
- [Tile Warehouse](/demand/nz/brands/tile-warehouse)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tile and flooring retailers in New Zealand?

Tile Depot and Flooring Xtra share the highest estimated Share of Search among tile and flooring retailers in New Zealand, at 22.7% in August 2026.

## Cite this page

Brandwave. "Tile and flooring retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tile-and-flooring-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tile-and-flooring-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.