---
title: "ESAB vs Kemppi: Which is searched more in New Zealand?"
description: "Is ESAB or Kemppi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TIG brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tig-brands/compare/esab-vs-kemppi"
publisher: "Brandwave"
---

# ESAB vs Kemppi: Which is searched more in New Zealand?

Is ESAB or Kemppi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TIG brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ESAB and Kemppi
- **Competitive set**: TIG brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **ESAB Share of Search**: 2%
- **Kemppi Share of Search**: 6%

## Is ESAB or Kemppi more popular in search?

- In September 2026, Kemppi had more branded searches than ESAB among TIG brands in New Zealand. Kemppi had about 30 branded searches, while ESAB had 10. Kemppi made up 6% of all TIG brand searches we track, and ESAB accounted for 2%.
- Kemppi was ahead of ESAB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ESAB’s share of searches among TIG brands in New Zealand moved from 2.4% to 2%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Kemppi’s share of searches among TIG brands in New Zealand moved from 7.1% to 6%, and its estimated monthly branded searches held steady at 30.

## How did search popularity change for New Zealand TIG brands in September 2026?

- In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 2nd among TIG brands in New Zealand, with 6% of the searches.
- In September 2026, Kemppi lost share of searches among TIG brands in New Zealand, from 12.7% to 6%.
- In September 2026, ESAB lost share of searches among TIG brands in New Zealand, from 3.6% to 2%.

## Month by month

| Month | ESAB estimated searches | ESAB Share of Search | ESAB rank | Kemppi estimated searches | Kemppi Share of Search | Kemppi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 2.4% | 4 | 30 | 7.1% | 2 |
| Nov 2025 | 10 | 2.5% | 3 | 30 | 7.5% | 2 |
| Dec 2025 | 0 | 0% | 5 | 20 | 5% | 3 |
| Jan 2026 | 20 | 4.9% | 3 | 30 | 7.3% | 2 |
| Feb 2026 | 10 | 2.4% | 3 | 20 | 4.9% | 2 |
| Mar 2026 | 10 | 1.7% | 3 | 40 | 6.9% | 2 |
| Apr 2026 | 10 | 2.1% | 3 | 20 | 4.3% | 2 |
| May 2026 | 20 | 3.6% | 3 | 40 | 7.3% | 2 |
| Jun 2026 | 10 | 2% | 3 | 40 | 8.2% | 2 |
| Jul 2026 | 20 | 4.3% | 3 | 30 | 6.5% | 2 |
| Aug 2026 | 20 | 3.6% | 3 | 70 | 12.7% | 2 |
| Sep 2026 | 10 | 2% | 4 | 30 | 6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using ESAB’s and Kemppi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ESAB**: Measured on the search term “esab mig welder”.
- **Kemppi**: Measured on the search term “kemppi mig welder”.

- [ESAB profile](/demand/nz/brands/esab)
- [Kemppi profile](/demand/nz/brands/kemppi)
- [All TIG brands in New Zealand](/demand/nz/categories/nz-tig-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is ESAB or Kemppi more popular in search?

In September 2026, Kemppi had more branded searches than ESAB among TIG brands in New Zealand. Kemppi had about 30 branded searches, while ESAB had 10. Kemppi made up 6% of all TIG brand searches we track, and ESAB accounted for 2%.

## Cite this page

Brandwave. "ESAB vs Kemppi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tig-brands/compare/esab-vs-kemppi

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tig-brands/compare/esab-vs-kemppi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.