---
title: "TIG brands in New Zealand: Which are searched most?"
description: "Compare the tig brands people buy. Share of Search among Fronius, Everlast Welders, Kemppi, ESAB and Miller, the TIG brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tig-brands"
publisher: "Brandwave"
---

# TIG brands in New Zealand: Which are searched most?

Compare the tig brands people buy. Share of Search among Fronius, Everlast Welders, Kemppi, ESAB and Miller, the TIG brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: TIG brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fronius, 86%

## Which brand is most popular in search among TIG brands in New Zealand?

- In September 2026, Fronius was the most searched among TIG brands in New Zealand, with an estimated 430 branded searches, 86% of all searches for the five we track.
- Everlast Welders is in 2nd place, 80 percentage points behind at 6%.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among TIG brands in New Zealand increased from 4.8% to 6%.
- Across the 12 months ending September 2026, Kemppi’s share of searches among TIG brands in New Zealand decreased from 7.1% to 6%.
- Across the 12 months ending September 2026, Fronius’ share of searches among TIG brands in New Zealand peaked at 91.5% in April 2026 and was lowest at 80% in August 2026.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among TIG brands in New Zealand peaked at 6% in September 2026 and was lowest at 1.7% in March 2026.
- Across the 12 months ending September 2026, Kemppi’s share of searches among TIG brands in New Zealand peaked at 12.7% in August 2026 and was lowest at 4.3% in April 2026.
- Across the 12 months ending September 2026, ESAB’s share of searches among TIG brands in New Zealand peaked at 4.9% in January 2026 and was lowest at 0% in December 2025.
- Across the 12 months ending September 2026, Miller’s share of searches among TIG brands in New Zealand peaked at 2.5% in December 2025 and was lowest at 0% in October 2025.
- Across the 12 months ending September 2026, Everlast Welders rose from 3rd to 2nd among TIG brands in New Zealand.
- Across the 12 months ending September 2026, Kemppi fell from 2nd to 3rd among TIG brands in New Zealand.
- Across the 12 months ending September 2026, Fronius, ESAB and Miller held steady: their share of searches among TIG brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fronius vs Everlast Welders: compare search popularity](/demand/nz/compare/everlast-welders-vs-fronius): 86% against 6% Share of Search.
- [Fronius vs Kemppi: compare search popularity](/demand/nz/compare/fronius-vs-kemppi): 86% against 6% Share of Search.
- [Fronius vs ESAB: compare search popularity](/demand/nz/compare/esab-vs-fronius): 86% against 2% Share of Search.
- [Everlast Welders vs Kemppi: compare search popularity](/demand/nz/compare/everlast-welders-vs-kemppi): 6% Share of Search each.
- [Everlast Welders vs ESAB: compare search popularity](/demand/nz/compare/esab-vs-everlast-welders): 6% against 2% Share of Search.
- [Kemppi vs ESAB: compare search popularity](/demand/nz/compare/esab-vs-kemppi): 6% against 2% Share of Search.

## How did search popularity change for New Zealand TIG brands in September 2026?

- In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 2nd among TIG brands in New Zealand, with 6% of the searches.
- In September 2026, Fronius gained share of searches among TIG brands in New Zealand, from 80% to 86%.
- In September 2026, Kemppi lost share of searches among TIG brands in New Zealand, from 12.7% to 6%.
- In September 2026, Miller lost share of searches among TIG brands in New Zealand, from 1.8% to 0%.
- In September 2026, ESAB lost share of searches among TIG brands in New Zealand, from 3.6% to 2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fronius | 86% | 430 | -2.3% | Fronius |
| 2 | Everlast Welders | 6% | 30 | +200.0% | Everlast Power Equipment |
| 3 | Kemppi | 6% | 30 | -57.1% | Kemppi Oy |
| 4 | ESAB | 2% | 10 | -50.0% | ESAB Corporation |
| 5 | Miller | 0% | 0 | -100.0% | Miller Electric Mfg. LLC |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fronius | 360 | 85.7% | 1 |
| Oct 2025 | Kemppi | 30 | 7.1% | 2 |
| Oct 2025 | Everlast Welders | 20 | 4.8% | 3 |
| Oct 2025 | ESAB | 10 | 2.4% | 4 |
| Oct 2025 | Miller | 0 | 0% | 5 |
| Nov 2025 | Fronius | 350 | 87.5% | 1 |
| Nov 2025 | Kemppi | 30 | 7.5% | 2 |
| Nov 2025 | ESAB | 10 | 2.5% | 3 |
| Nov 2025 | Everlast Welders | 10 | 2.5% | 4 |
| Nov 2025 | Miller | 0 | 0% | 5 |
| Dec 2025 | Fronius | 350 | 87.5% | 1 |
| Dec 2025 | Everlast Welders | 20 | 5% | 2 |
| Dec 2025 | Kemppi | 20 | 5% | 3 |
| Dec 2025 | Miller | 10 | 2.5% | 4 |
| Dec 2025 | ESAB | 0 | 0% | 5 |
| Jan 2026 | Fronius | 350 | 85.4% | 1 |
| Jan 2026 | Kemppi | 30 | 7.3% | 2 |
| Jan 2026 | ESAB | 20 | 4.9% | 3 |
| Jan 2026 | Everlast Welders | 10 | 2.4% | 4 |
| Jan 2026 | Miller | 0 | 0% | 5 |
| Feb 2026 | Fronius | 360 | 87.8% | 1 |
| Feb 2026 | Kemppi | 20 | 4.9% | 2 |
| Feb 2026 | ESAB | 10 | 2.4% | 3 |
| Feb 2026 | Everlast Welders | 10 | 2.4% | 4 |
| Feb 2026 | Miller | 10 | 2.4% | 5 |
| Mar 2026 | Fronius | 510 | 87.9% | 1 |
| Mar 2026 | Kemppi | 40 | 6.9% | 2 |
| Mar 2026 | ESAB | 10 | 1.7% | 3 |
| Mar 2026 | Everlast Welders | 10 | 1.7% | 4 |
| Mar 2026 | Miller | 10 | 1.7% | 5 |
| Apr 2026 | Fronius | 430 | 91.5% | 1 |
| Apr 2026 | Kemppi | 20 | 4.3% | 2 |
| Apr 2026 | ESAB | 10 | 2.1% | 3 |
| Apr 2026 | Everlast Welders | 10 | 2.1% | 4 |
| Apr 2026 | Miller | 0 | 0% | 5 |
| May 2026 | Fronius | 460 | 83.6% | 1 |
| May 2026 | Kemppi | 40 | 7.3% | 2 |
| May 2026 | ESAB | 20 | 3.6% | 3 |
| May 2026 | Everlast Welders | 20 | 3.6% | 4 |
| May 2026 | Miller | 10 | 1.8% | 5 |
| Jun 2026 | Fronius | 430 | 87.8% | 1 |
| Jun 2026 | Kemppi | 40 | 8.2% | 2 |
| Jun 2026 | ESAB | 10 | 2% | 3 |
| Jun 2026 | Everlast Welders | 10 | 2% | 4 |
| Jun 2026 | Miller | 0 | 0% | 5 |
| Jul 2026 | Fronius | 390 | 84.8% | 1 |
| Jul 2026 | Kemppi | 30 | 6.5% | 2 |
| Jul 2026 | ESAB | 20 | 4.3% | 3 |
| Jul 2026 | Everlast Welders | 20 | 4.3% | 4 |
| Jul 2026 | Miller | 0 | 0% | 5 |
| Aug 2026 | Fronius | 440 | 80% | 1 |
| Aug 2026 | Kemppi | 70 | 12.7% | 2 |
| Aug 2026 | ESAB | 20 | 3.6% | 3 |
| Aug 2026 | Everlast Welders | 10 | 1.8% | 4 |
| Aug 2026 | Miller | 10 | 1.8% | 5 |
| Sep 2026 | Fronius | 430 | 86% | 1 |
| Sep 2026 | Everlast Welders | 30 | 6% | 2 |
| Sep 2026 | Kemppi | 30 | 6% | 3 |
| Sep 2026 | ESAB | 10 | 2% | 4 |
| Sep 2026 | Miller | 0 | 0% | 5 |

## What is being compared

- **ESAB**: Measured on the search term “esab mig welder”.
- **Everlast Welders**: Measured on the search term “everlast welder”.
- **Fronius**: Measured on the search terms “fronius” and “fronius welder”, summed into one figure.
- **Kemppi**: Measured on the search term “kemppi mig welder”.
- **Miller**: Measured on the search term “252 miller welder”.

- [ESAB](/demand/nz/brands/esab)
- [Everlast Welders](/demand/nz/brands/everlast-welders)
- [Fronius](/demand/nz/brands/fronius)
- [Kemppi](/demand/nz/brands/kemppi)
- [Miller](/demand/nz/brands/miller)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among TIG brands in New Zealand?

In September 2026, Fronius was the most searched among TIG brands in New Zealand, with an estimated 430 branded searches, 86% of all searches for the five we track.

## Cite this page

Brandwave. "TIG brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-tig-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tig-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.