---
title: "Throat lozenge brands in New Zealand: Which are searched most?"
description: "Compare the throat lozenge brands New Zealanders buy. Share of Search among Strepsils, Betadine and Difflam, the throat lozenge brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-throat-lozenge-brands"
publisher: "Brandwave"
---

# Throat lozenge brands in New Zealand: Which are searched most?

Compare the throat lozenge brands New Zealanders buy. Share of Search among Strepsils, Betadine and Difflam, the throat lozenge brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Throat lozenge brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Strepsils, 43.7%

## Which brand is most popular in search among throat lozenge brands in New Zealand?

- In September 2026, Strepsils was the most searched among throat lozenge brands in New Zealand, with an estimated 4.2K branded searches, 43.7% of all searches for the three we track.
- Betadine is in 2nd place, 13.3 percentage points behind at 30.4%.
- Across the 12 months ending September 2026, Strepsils’ share of searches among throat lozenge brands in New Zealand increased from 38.8% to 43.7%.
- Across the 12 months ending September 2026, Betadine’s share of searches among throat lozenge brands in New Zealand decreased from 41.7% to 30.4%.
- Across the 12 months ending September 2026, Difflam’s share of searches among throat lozenge brands in New Zealand increased from 19.5% to 26%.
- Across the 12 months ending September 2026, Strepsils’ share of searches among throat lozenge brands in New Zealand peaked at 51.9% in August 2026 and was lowest at 31.1% in December 2025.
- Across the 12 months ending September 2026, Betadine’s share of searches among throat lozenge brands in New Zealand peaked at 52.2% in January 2026 and was lowest at 24% in August 2026.
- Across the 12 months ending September 2026, Difflam’s share of searches among throat lozenge brands in New Zealand peaked at 26% in September 2026 and was lowest at 16.3% in February 2026.
- Across the 12 months ending September 2026, Strepsils rose from 2nd to 1st among throat lozenge brands in New Zealand.
- Across the 12 months ending September 2026, Betadine fell from 1st to 2nd among throat lozenge brands in New Zealand.

## Top throat lozenge brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Strepsils and Difflam appeared every time. Difflam was recommended most often, coming first in every answer. Strepsils was second, and Betadine was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Difflam | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Strepsils | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Betadine | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about throat lozenge brands

- Asked ChatGPT "Which throat lozenge brand should I buy in New Zealand?": 1. Difflam, 2. Strepsils
- Asked ChatGPT "What are the best throat lozenge brands in New Zealand?": 1. Difflam, 2. Strepsils
- Asked ChatGPT "What's the best throat lozenge brand in New Zealand for a sore throat?": 1. Difflam, 2. Strepsils
- Searched Google, AI Overview "throat lozenges nz": 1. Difflam, 2. Strepsils, 3. Betadine
- Searched Google, AI Overview "sore throat lozenges": 1. Difflam, 2. Strepsils, 3. Betadine

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Strepsils vs Betadine: compare search popularity](/demand/nz/compare/betadine-vs-strepsils): 43.7% against 30.4% Share of Search.
- [Strepsils vs Difflam: compare search popularity](/demand/nz/compare/difflam-vs-strepsils): 43.7% against 26% Share of Search.
- [Betadine vs Difflam: compare search popularity](/demand/nz/compare/betadine-vs-difflam): 30.4% against 26% Share of Search.

## How did search popularity change for New Zealand throat lozenge brands in September 2026?

- In September 2026, Betadine gained share of searches among throat lozenge brands in New Zealand, from 24% to 30.4%.
- In September 2026, Difflam gained share of searches among throat lozenge brands in New Zealand, from 24% to 26%.
- In September 2026, Strepsils lost share of searches among throat lozenge brands in New Zealand, from 51.9% to 43.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Strepsils | 43.7% | 4.2K | -33.4% | Strepsils |
| 2 | Betadine | 30.4% | 2.9K | 0.0% | Betadine |
| 3 | Difflam | 26% | 2.5K | -14.5% | Difflam |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Betadine | 2.9K | 41.7% | 1 |
| Oct 2025 | Strepsils | 2.7K | 38.8% | 2 |
| Oct 2025 | Difflam | 1.4K | 19.5% | 3 |
| Nov 2025 | Betadine | 2.9K | 49.6% | 1 |
| Nov 2025 | Strepsils | 1.8K | 31.5% | 2 |
| Nov 2025 | Difflam | 1.1K | 19% | 3 |
| Dec 2025 | Betadine | 2.9K | 49.8% | 1 |
| Dec 2025 | Strepsils | 1.8K | 31.1% | 2 |
| Dec 2025 | Difflam | 1.1K | 19.1% | 3 |
| Jan 2026 | Betadine | 2.9K | 52.2% | 1 |
| Jan 2026 | Strepsils | 1.8K | 31.5% | 2 |
| Jan 2026 | Difflam | 910 | 16.4% | 3 |
| Feb 2026 | Betadine | 2.9K | 48.3% | 1 |
| Feb 2026 | Strepsils | 2.1K | 35.3% | 2 |
| Feb 2026 | Difflam | 980 | 16.3% | 3 |
| Mar 2026 | Strepsils | 3.3K | 43.8% | 1 |
| Mar 2026 | Betadine | 2.9K | 38.3% | 2 |
| Mar 2026 | Difflam | 1.4K | 17.9% | 3 |
| Apr 2026 | Betadine | 2.9K | 46.5% | 1 |
| Apr 2026 | Strepsils | 2.2K | 35.7% | 2 |
| Apr 2026 | Difflam | 1.1K | 17.8% | 3 |
| May 2026 | Strepsils | 3.3K | 42.5% | 1 |
| May 2026 | Betadine | 2.9K | 37.1% | 2 |
| May 2026 | Difflam | 1.6K | 20.4% | 3 |
| Jun 2026 | Strepsils | 3.4K | 45.1% | 1 |
| Jun 2026 | Betadine | 2.4K | 32% | 2 |
| Jun 2026 | Difflam | 1.7K | 22.9% | 3 |
| Jul 2026 | Strepsils | 4.1K | 44.8% | 1 |
| Jul 2026 | Betadine | 2.9K | 31.5% | 2 |
| Jul 2026 | Difflam | 2.2K | 23.7% | 3 |
| Aug 2026 | Strepsils | 6.3K | 51.9% | 1 |
| Aug 2026 | Betadine | 2.9K | 24% | 2 |
| Aug 2026 | Difflam | 2.9K | 24% | 3 |
| Sep 2026 | Strepsils | 4.2K | 43.7% | 1 |
| Sep 2026 | Betadine | 2.9K | 30.4% | 2 |
| Sep 2026 | Difflam | 2.5K | 26% | 3 |

## What is being compared

- **Betadine**: Measured on the search term “betadine”.
- **Difflam**: Measured on the search terms “difflam” and “difflam lozenges”, summed into one figure.
- **Strepsils**: Measured on the search terms “anaesthetic strepsils”, “blocked nose strepsils”, “strepsils”, “strepsils honey lemon”, “strepsils lemon”, “strepsils lozenges”, “strepsils plus”, “strepsils sugarfree” and “strepsils woolies”, summed into one figure.

- [Betadine](/demand/nz/brands/betadine)
- [Difflam](/demand/nz/brands/difflam)
- [Strepsils](/demand/nz/brands/strepsils)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among throat lozenge brands in New Zealand?

In September 2026, Strepsils was the most searched among throat lozenge brands in New Zealand, with an estimated 4.2K branded searches, 43.7% of all searches for the three we track.

## Cite this page

Brandwave. "Throat lozenge brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-throat-lozenge-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-throat-lozenge-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.