---
title: "Test management tools in New Zealand: Which brands are most popular in search?"
description: "Compare test case management tools available to New Zealand software teams. Share of Search among Zephyr, TestRail, Xray, Qase and Testmo, the test management tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-test-management-tools"
publisher: "Brandwave"
---

# Test management tools in New Zealand: Which brands are most popular in search?

Compare test case management tools available to New Zealand software teams. Share of Search among Zephyr, TestRail, Xray, Qase and Testmo, the test management tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Test management tools
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Zephyr, 38.2%

## Which brand is most popular in search among test management tools in New Zealand?

- In August 2026, Zephyr was the most searched among test management tools in New Zealand, with an estimated 130 branded searches and 38.2% estimated Share of Search within this set.
- TestRail is in 2nd place, 11.8 percentage points behind at 26.5% Share of Search.
- Across the 11 months ending August 2026, Zephyr’s estimated Share of Search among test management tools in New Zealand increased from 30% to 38.2%.
- Across the 11 months ending August 2026, TestRail’s estimated Share of Search among test management tools in New Zealand decreased from 32.5% to 26.5%.
- Across the 11 months ending August 2026, Testmo’s estimated Share of Search among test management tools in New Zealand decreased from 5% to 2.9%.
- Across the 11 months ending August 2026, Zephyr’s estimated Share of Search among test management tools in New Zealand peaked at 38.2% in August 2026 and was lowest at 22.2% in November 2025.
- Across the 11 months ending August 2026, TestRail’s estimated Share of Search among test management tools in New Zealand peaked at 37.8% in November 2025 and was lowest at 25.6% in July 2026.
- Across the 11 months ending August 2026, Xray’s estimated Share of Search among test management tools in New Zealand peaked at 27.3% in May 2026 and was lowest at 15% in February 2026.
- Across the 11 months ending August 2026, Qase’s estimated Share of Search among test management tools in New Zealand peaked at 25% in February 2026 and was lowest at 11.1% in April 2026.
- Across the 11 months ending August 2026, Testmo’s estimated Share of Search among test management tools in New Zealand peaked at 11.4% in June 2026 and was lowest at 2.2% in November 2025.
- Across the 11 months ending August 2026, Zephyr rose from 2nd to 1st among test management tools in New Zealand.
- Across the 11 months ending August 2026, TestRail fell from 1st to 2nd among test management tools in New Zealand.
- Across the 11 months ending August 2026, Xray and Qase held steady: their estimated Share of Search among test management tools in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Zephyr vs TestRail: compare search popularity](/demand/nz/compare/testrail-vs-zephyr-testing): 38.2% against 26.5% Share of Search.
- [Zephyr vs Xray: compare search popularity](/demand/nz/compare/xray-vs-zephyr-testing): 38.2% against 17.6% Share of Search.
- [Zephyr vs Qase: compare search popularity](/demand/nz/compare/qase-vs-zephyr-testing): 38.2% against 14.7% Share of Search.
- [Zephyr vs Testmo: compare search popularity](/demand/nz/compare/testmo-vs-zephyr-testing): 38.2% against 2.9% Share of Search.
- [TestRail vs Xray: compare search popularity](/demand/nz/compare/testrail-vs-xray): 26.5% against 17.6% Share of Search.
- [TestRail vs Qase: compare search popularity](/demand/nz/compare/qase-vs-testrail): 26.5% against 14.7% Share of Search.
- [TestRail vs Testmo: compare search popularity](/demand/nz/compare/testmo-vs-testrail): 26.5% against 2.9% Share of Search.
- [Xray vs Qase: compare search popularity](/demand/nz/compare/qase-vs-xray): 17.6% against 14.7% Share of Search.
- [Xray vs Testmo: compare search popularity](/demand/nz/compare/testmo-vs-xray): 17.6% against 2.9% Share of Search.
- [Qase vs Testmo: compare search popularity](/demand/nz/compare/qase-vs-testmo): 14.7% against 2.9% Share of Search.

## How did search popularity change for New Zealand test management tools in August 2026?

- In August 2026, Zephyr gained estimated Share of Search among test management tools in New Zealand, from 30.8% to 38.2%.
- In August 2026, TestRail gained estimated Share of Search among test management tools in New Zealand, from 25.6% to 26.5%.
- In August 2026, Xray lost estimated Share of Search among test management tools in New Zealand, from 25.6% to 17.6%.
- In August 2026, Qase lost estimated Share of Search among test management tools in New Zealand, from 15.4% to 14.7%.
- Estimated monthly branded searches for Testmo in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zephyr | 38.2% | 130 | +8.3% | SmartBear |
| 2 | TestRail | 26.5% | 90 | -10.0% | TestRail |
| 3 | Xray | 17.6% | 60 | -40.0% | Xray |
| 4 | Qase | 14.7% | 50 | -16.7% | Qase |
| 5 | Testmo | 2.9% | 10 | 0.0% | Testmo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TestRail | 130 | 32.5% | 1 |
| Oct 2025 | Zephyr | 120 | 30% | 2 |
| Oct 2025 | Xray | 70 | 17.5% | 3 |
| Oct 2025 | Qase | 60 | 15% | 4 |
| Oct 2025 | Testmo | 20 | 5% | 5 |
| Nov 2025 | TestRail | 170 | 37.8% | 1 |
| Nov 2025 | Zephyr | 100 | 22.2% | 2 |
| Nov 2025 | Xray | 90 | 20% | 3 |
| Nov 2025 | Qase | 80 | 17.8% | 4 |
| Nov 2025 | Testmo | 10 | 2.2% | 5 |
| Dec 2025 | TestRail | 70 | 30.4% | 1 |
| Dec 2025 | Zephyr | 60 | 26.1% | 2 |
| Dec 2025 | Xray | 50 | 21.7% | 3 |
| Dec 2025 | Qase | 40 | 17.4% | 4 |
| Dec 2025 | Testmo | 10 | 4.3% | 5 |
| Jan 2026 | TestRail | 120 | 32.4% | 1 |
| Jan 2026 | Zephyr | 100 | 27% | 2 |
| Jan 2026 | Xray | 70 | 18.9% | 3 |
| Jan 2026 | Qase | 60 | 16.2% | 4 |
| Jan 2026 | Testmo | 20 | 5.4% | 5 |
| Feb 2026 | TestRail | 130 | 32.5% | 1 |
| Feb 2026 | Qase | 100 | 25% | 2 |
| Feb 2026 | Zephyr | 100 | 25% | 3 |
| Feb 2026 | Xray | 60 | 15% | 4 |
| Feb 2026 | Testmo | 10 | 2.5% | 5 |
| Mar 2026 | TestRail | 190 | 35.8% | 1 |
| Mar 2026 | Zephyr | 140 | 26.4% | 2 |
| Mar 2026 | Xray | 110 | 20.8% | 3 |
| Mar 2026 | Qase | 70 | 13.2% | 4 |
| Mar 2026 | Testmo | 20 | 3.8% | 5 |
| Apr 2026 | TestRail | 150 | 33.3% | 1 |
| Apr 2026 | Zephyr | 120 | 26.7% | 2 |
| Apr 2026 | Xray | 110 | 24.4% | 3 |
| Apr 2026 | Qase | 50 | 11.1% | 4 |
| Apr 2026 | Testmo | 20 | 4.4% | 5 |
| May 2026 | TestRail | 120 | 27.3% | 1 |
| May 2026 | Xray | 120 | 27.3% | 2 |
| May 2026 | Zephyr | 120 | 27.3% | 3 |
| May 2026 | Qase | 60 | 13.6% | 4 |
| May 2026 | Testmo | 20 | 4.5% | 5 |
| Jun 2026 | TestRail | 120 | 27.3% | 1 |
| Jun 2026 | Zephyr | 120 | 27.3% | 2 |
| Jun 2026 | Xray | 90 | 20.5% | 3 |
| Jun 2026 | Qase | 60 | 13.6% | 4 |
| Jun 2026 | Testmo | 50 | 11.4% | 5 |
| Jul 2026 | Zephyr | 120 | 30.8% | 1 |
| Jul 2026 | TestRail | 100 | 25.6% | 2 |
| Jul 2026 | Xray | 100 | 25.6% | 3 |
| Jul 2026 | Qase | 60 | 15.4% | 4 |
| Jul 2026 | Testmo | 10 | 2.6% | 5 |
| Aug 2026 | Zephyr | 130 | 38.2% | 1 |
| Aug 2026 | TestRail | 90 | 26.5% | 2 |
| Aug 2026 | Xray | 60 | 17.6% | 3 |
| Aug 2026 | Qase | 50 | 14.7% | 4 |
| Aug 2026 | Testmo | 10 | 2.9% | 5 |
| Sep 2026 | Qase | — | — | — |
| Sep 2026 | Testmo | — | — | — |
| Sep 2026 | TestRail | — | — | — |
| Sep 2026 | Xray | — | — | — |
| Sep 2026 | Zephyr | — | — | — |

## What is being compared

- **Qase**: Measured on the search terms “qase”, “qase io”, “qase jira”, “qase pricing”, “qase review”, “qase test”, “qase test management”, “qase test management tool” and “qase tool”, summed into one figure.
- **Testmo**: Measured on the search terms “testmo”, “testmo jira”, “testmo reviews” and “testmo test management”, summed into one figure.
- **TestRail**: Measured on the search terms “gurock testrail”, “jira test rail”, “jira testrail”, “test rail”, “test rail cost”, “test rail pricing”, “test rail software”, “test rail tool”, “testrail”, “testrail automated testing”, “testrail com”, “testrail cost”, “testrail exploratory testing”, “testrail gurock”, “testrail jira”, “testrail pricing”, “testrail software”, “testrail test management”, “testrail test management tool” and “testrail tool”, summed into one figure.
- **Xray**: Measured on the search terms “getxray app”, “jira xray test management”, “xray jira”, “xray jira cloud”, “xray jira cost”, “xray jira plugin”, “xray jira pricing”, “xray jira test”, “xray jira test management”, “xray test management”, “xray test management for jira”, “xray test management jira”, “xray test management pricing”, “xray test management tool” and “xray test management tool for jira”, summed into one figure.
- **Zephyr**: Measured on the search terms “jira zephyr scale”, “jira zephyr squad”, “test management tool zephyr”, “test management zephyr”, “zephyr advanced”, “zephyr enterprise”, “zephyr enterprise pricing”, “zephyr essential”, “zephyr for jira test management plugin”, “zephyr scale”, “zephyr scale cloud”, “zephyr scale for jira”, “zephyr scale jira”, “zephyr scale pricing”, “zephyr scale test management”, “zephyr scale test management for jira”, “zephyr squad”, “zephyr squad for jira”, “zephyr squad jira”, “zephyr squad test automation”, “zephyr test management for jira”, “zephyr test management jira”, “zephyr test management pricing”, “zephyr test management tool for jira”, “zephyr testing” and “zephyr testing tool”, summed into one figure.

- [Qase](/demand/nz/brands/qase)
- [Testmo](/demand/nz/brands/testmo)
- [TestRail](/demand/nz/brands/testrail)
- [Xray](/demand/nz/brands/xray)
- [Zephyr](/demand/nz/brands/zephyr-testing)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among test management tools in New Zealand?

In August 2026, Zephyr was the most searched among test management tools in New Zealand, with an estimated 130 branded searches and 38.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Test management tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-test-management-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-test-management-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.