---
title: "Tequila brands in New Zealand: Which brands are most popular in search?"
description: "Compare the tequila brands New Zealanders buy. Share of Search among Don Julio, Patrón, 1800 Tequila, Jose Cuervo, Casamigos and Espolòn, the tequila brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tequila-brands"
publisher: "Brandwave"
---

# Tequila brands in New Zealand: Which brands are most popular in search?

Compare the tequila brands New Zealanders buy. Share of Search among Don Julio, Patrón, 1800 Tequila, Jose Cuervo, Casamigos and Espolòn, the tequila brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tequila brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Don Julio, 36.9%

## Which brand is most popular in search among tequila brands in New Zealand?

- In August 2026, Don Julio was the most searched among tequila brands in New Zealand, with an estimated 3.1K branded searches and 36.9% estimated Share of Search within this set.
- Patrón is in 2nd place, 3.9 percentage points behind at 33% Share of Search.
- Across the 11 months ending August 2026, Don Julio’s estimated Share of Search among tequila brands in New Zealand increased from 33.8% to 36.9%.
- Across the 11 months ending August 2026, Patrón’s estimated Share of Search among tequila brands in New Zealand decreased from 34.7% to 33%.
- Across the 11 months ending August 2026, 1800 Tequila’s estimated Share of Search among tequila brands in New Zealand decreased from 13% to 12.2%.
- Across the 11 months ending August 2026, Jose Cuervo’s estimated Share of Search among tequila brands in New Zealand decreased from 11.6% to 9.7%.
- Across the 11 months ending August 2026, Casamigos’ estimated Share of Search among tequila brands in New Zealand increased from 4.3% to 5.2%.
- Across the 11 months ending August 2026, Don Julio’s estimated Share of Search among tequila brands in New Zealand peaked at 42.9% in July 2026 and was lowest at 28% in January 2026.
- Across the 11 months ending August 2026, Patrón’s estimated Share of Search among tequila brands in New Zealand peaked at 47.1% in January 2026 and was lowest at 29.7% in July 2026.
- Across the 11 months ending August 2026, 1800 Tequila’s estimated Share of Search among tequila brands in New Zealand peaked at 17.5% in December 2025 and was lowest at 9.6% in April 2026.
- Across the 11 months ending August 2026, Jose Cuervo’s estimated Share of Search among tequila brands in New Zealand peaked at 13% in December 2025 and was lowest at 8.1% in July 2026.
- Across the 11 months ending August 2026, Casamigos’ estimated Share of Search among tequila brands in New Zealand peaked at 5.2% in July 2026 and was lowest at 3.4% in December 2025.
- Across the 11 months ending August 2026, Espolòn’s estimated Share of Search among tequila brands in New Zealand peaked at 3% in August 2026 and was lowest at 1.6% in April 2026.
- Across the 11 months ending August 2026, Don Julio rose from 2nd to 1st among tequila brands in New Zealand.
- Across the 11 months ending August 2026, Patrón fell from 1st to 2nd among tequila brands in New Zealand.
- Across the 11 months ending August 2026, Espolòn held steady: its estimated Share of Search among tequila brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Don Julio vs Patrón: compare search popularity](/demand/nz/compare/don-julio-vs-patron): 36.9% against 33% Share of Search.
- [Don Julio vs 1800 Tequila: compare search popularity](/demand/nz/compare/1800-tequila-vs-don-julio): 36.9% against 12.2% Share of Search.
- [Don Julio vs Jose Cuervo: compare search popularity](/demand/nz/compare/don-julio-vs-jose-cuervo): 36.9% against 9.7% Share of Search.
- [Don Julio vs Casamigos: compare search popularity](/demand/nz/compare/casamigos-vs-don-julio): 36.9% against 5.2% Share of Search.
- [Patrón vs 1800 Tequila: compare search popularity](/demand/nz/compare/1800-tequila-vs-patron): 33% against 12.2% Share of Search.
- [Patrón vs Jose Cuervo: compare search popularity](/demand/nz/compare/jose-cuervo-vs-patron): 33% against 9.7% Share of Search.
- [Patrón vs Casamigos: compare search popularity](/demand/nz/compare/casamigos-vs-patron): 33% against 5.2% Share of Search.
- [1800 Tequila vs Jose Cuervo: compare search popularity](/demand/nz/compare/1800-tequila-vs-jose-cuervo): 12.2% against 9.7% Share of Search.
- [1800 Tequila vs Casamigos: compare search popularity](/demand/nz/compare/1800-tequila-vs-casamigos): 12.2% against 5.2% Share of Search.
- [Jose Cuervo vs Casamigos: compare search popularity](/demand/nz/compare/casamigos-vs-jose-cuervo): 9.7% against 5.2% Share of Search.

## How did search popularity change for New Zealand tequila brands in August 2026?

- In August 2026, Patrón gained estimated Share of Search among tequila brands in New Zealand, from 29.7% to 33%.
- In August 2026, Jose Cuervo gained estimated Share of Search among tequila brands in New Zealand, from 8.1% to 9.7%.
- In August 2026, Espolòn gained estimated Share of Search among tequila brands in New Zealand, from 2.3% to 3%.
- In August 2026, Don Julio lost estimated Share of Search among tequila brands in New Zealand, from 42.9% to 36.9%.
- 1800 Tequila’s estimated Share of Search among tequila brands in New Zealand has gained ground for 3 months in a row, from 10.4% to 12.2% in August 2026.
- Estimated monthly branded searches for Casamigos in New Zealand rose 33.3% over 11 measured months, from 330 to 440 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Don Julio | 36.9% | 3.1K | -20.7% | Diageo |
| 2 | Patrón | 33% | 2.8K | +2.5% | Patrón |
| 3 | 1800 Tequila | 12.2% | 1K | -5.5% | 1800 Tequila |
| 4 | Jose Cuervo | 9.7% | 830 | +10.7% | Jose Cuervo |
| 5 | Casamigos | 5.2% | 440 | -8.3% | Diageo |
| 6 | Espolòn | 3% | 260 | +23.8% | Espolòn |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Patrón | 2.6K | 34.7% | 1 |
| Oct 2025 | Don Julio | 2.6K | 33.8% | 2 |
| Oct 2025 | 1800 Tequila | 990 | 13% | 3 |
| Oct 2025 | Jose Cuervo | 890 | 11.6% | 4 |
| Oct 2025 | Casamigos | 330 | 4.3% | 5 |
| Oct 2025 | Espolòn | 200 | 2.6% | 6 |
| Nov 2025 | Patrón | 2.7K | 36.6% | 1 |
| Nov 2025 | Don Julio | 2.6K | 35.4% | 2 |
| Nov 2025 | 1800 Tequila | 860 | 11.6% | 3 |
| Nov 2025 | Jose Cuervo | 750 | 10.1% | 4 |
| Nov 2025 | Casamigos | 330 | 4.5% | 5 |
| Nov 2025 | Espolòn | 140 | 1.9% | 6 |
| Dec 2025 | Don Julio | 3.2K | 32.2% | 1 |
| Dec 2025 | Patrón | 3.1K | 31.4% | 2 |
| Dec 2025 | 1800 Tequila | 1.7K | 17.5% | 3 |
| Dec 2025 | Jose Cuervo | 1.3K | 13% | 4 |
| Dec 2025 | Casamigos | 330 | 3.4% | 5 |
| Dec 2025 | Espolòn | 240 | 2.4% | 6 |
| Jan 2026 | Patrón | 4.6K | 47.1% | 1 |
| Jan 2026 | Don Julio | 2.7K | 28% | 2 |
| Jan 2026 | 1800 Tequila | 970 | 10% | 3 |
| Jan 2026 | Jose Cuervo | 930 | 9.6% | 4 |
| Jan 2026 | Casamigos | 340 | 3.5% | 5 |
| Jan 2026 | Espolòn | 180 | 1.9% | 6 |
| Feb 2026 | Patrón | 2.1K | 35.4% | 1 |
| Feb 2026 | Don Julio | 1.9K | 31.5% | 2 |
| Feb 2026 | 1800 Tequila | 810 | 13.7% | 3 |
| Feb 2026 | Jose Cuervo | 730 | 12.3% | 4 |
| Feb 2026 | Casamigos | 300 | 5.1% | 5 |
| Feb 2026 | Espolòn | 120 | 2% | 6 |
| Mar 2026 | Patrón | 2.4K | 37.3% | 1 |
| Mar 2026 | Don Julio | 2.2K | 34% | 2 |
| Mar 2026 | Jose Cuervo | 700 | 10.7% | 3 |
| Mar 2026 | 1800 Tequila | 680 | 10.4% | 4 |
| Mar 2026 | Casamigos | 320 | 4.9% | 5 |
| Mar 2026 | Espolòn | 180 | 2.7% | 6 |
| Apr 2026 | Patrón | 3.5K | 43.5% | 1 |
| Apr 2026 | Don Julio | 2.5K | 30.8% | 2 |
| Apr 2026 | Jose Cuervo | 800 | 10% | 3 |
| Apr 2026 | 1800 Tequila | 770 | 9.6% | 4 |
| Apr 2026 | Casamigos | 370 | 4.6% | 5 |
| Apr 2026 | Espolòn | 130 | 1.6% | 6 |
| May 2026 | Don Julio | 3.2K | 38.5% | 1 |
| May 2026 | Patrón | 2.8K | 33.6% | 2 |
| May 2026 | Jose Cuervo | 890 | 10.8% | 3 |
| May 2026 | 1800 Tequila | 860 | 10.4% | 4 |
| May 2026 | Casamigos | 330 | 4% | 5 |
| May 2026 | Espolòn | 230 | 2.8% | 6 |
| Jun 2026 | Don Julio | 3.1K | 37.1% | 1 |
| Jun 2026 | Patrón | 2.9K | 34% | 2 |
| Jun 2026 | 1800 Tequila | 980 | 11.7% | 3 |
| Jun 2026 | Jose Cuervo | 870 | 10.3% | 4 |
| Jun 2026 | Casamigos | 370 | 4.4% | 5 |
| Jun 2026 | Espolòn | 210 | 2.5% | 6 |
| Jul 2026 | Don Julio | 4K | 42.9% | 1 |
| Jul 2026 | Patrón | 2.8K | 29.7% | 2 |
| Jul 2026 | 1800 Tequila | 1.1K | 11.9% | 3 |
| Jul 2026 | Jose Cuervo | 750 | 8.1% | 4 |
| Jul 2026 | Casamigos | 480 | 5.2% | 5 |
| Jul 2026 | Espolòn | 210 | 2.3% | 6 |
| Aug 2026 | Don Julio | 3.1K | 36.9% | 1 |
| Aug 2026 | Patrón | 2.8K | 33% | 2 |
| Aug 2026 | 1800 Tequila | 1K | 12.2% | 3 |
| Aug 2026 | Jose Cuervo | 830 | 9.7% | 4 |
| Aug 2026 | Casamigos | 440 | 5.2% | 5 |
| Aug 2026 | Espolòn | 260 | 3% | 6 |
| Sep 2026 | 1800 Tequila | — | — | — |
| Sep 2026 | Casamigos | — | — | — |
| Sep 2026 | Don Julio | — | — | — |
| Sep 2026 | Espolòn | — | — | — |
| Sep 2026 | Jose Cuervo | — | — | — |
| Sep 2026 | Patrón | — | — | — |

## What is being compared

- **1800 Tequila**: Measured on the search terms “1800 tequila”, “1800 tequila blanco”, “1800 tequila liquor”, “1800 tequila near me”, “1800 tequila nz”, “1800 tequila online”, “1800tequila” and “1800tequila com”, summed into one figure.
- **Casamigos**: Measured on the search terms “casamigos”, “casamigos near me”, “casamigos nz” and “casamigos tequila”, summed into one figure.
- **Don Julio**: Measured on the search terms “don julio”, “don julio 1942”, “don julio 1942 tequila”, “don julio blanco”, “don julio blanco tequila”, “don julio cost”, “don julio near me”, “don julio nz”, “don julio reposado”, “don julio tequila”, “donjulio” and “donjulio tequila”, summed into one figure.
- **Espolòn**: Measured on the search terms “espolon” and “espolon tequila”, summed into one figure.
- **Jose Cuervo**: Measured on the search terms “jose cuervo”, “jose cuervo especial tequila”, “jose cuervo gold”, “jose cuervo margarita”, “jose cuervo near me”, “jose cuervo nz”, “jose cuervo tequila”, “josecuervo” and “josecuervo tequila”, summed into one figure.
- **Patrón**: Measured on the search terms “cafe patron”, “patron”, “patron anejo”, “patron near me”, “patron new zealand”, “patron nz”, “patron online”, “patron silver”, “patron silver tequila”, “patron tequila”, “patron xo cafe” and “the patron”, summed into one figure.

- [1800 Tequila](/demand/nz/brands/1800-tequila)
- [Casamigos](/demand/nz/brands/casamigos)
- [Don Julio](/demand/nz/brands/don-julio)
- [Espolòn](/demand/nz/brands/espolon)
- [Jose Cuervo](/demand/nz/brands/jose-cuervo)
- [Patrón](/demand/nz/brands/patron)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tequila brands in New Zealand?

In August 2026, Don Julio was the most searched among tequila brands in New Zealand, with an estimated 3.1K branded searches and 36.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tequila brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tequila-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tequila-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.