--- title: "MSR vs Sea to Summit: Which is searched more in New Zealand?" description: "Is MSR or Sea to Summit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tent pegs brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tent-pegs-brands/compare/msr-vs-sea-to-summit" publisher: "Brandwave" --- # MSR vs Sea to Summit: Which is searched more in New Zealand? Is MSR or Sea to Summit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tent pegs brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MSR and Sea to Summit - **Competitive set**: Tent pegs brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **MSR Share of Search**: 1.2% - **Sea to Summit Share of Search**: 85.7% ## Is MSR or Sea to Summit more popular in search? - In September 2026, Sea to Summit had more branded searches than MSR among tent pegs brands in New Zealand. Sea to Summit had about 720 branded searches, while MSR had 10. Sea to Summit made up 85.7% of all tent pegs brand searches we track, and MSR accounted for 1.2%. - Sea to Summit was ahead of MSR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MSR’s share of searches among tent pegs brands in New Zealand moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among tent pegs brands in New Zealand moved from 79.3% to 85.7%, and its estimated monthly branded searches moved from 880 to 720. ## Top tent pegs brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MSR and Sea to Summit were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MSR was listed before Sea to Summit in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MSR | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Sea to Summit | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Big Agnes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tent pegs brands - Asked ChatGPT "Which tent pegs brand should I buy in New Zealand?": 1. MSR, 2. Sea to Summit - Asked ChatGPT "What are the best tent pegs brands in New Zealand?": 1. MSR, 2. Sea to Summit - Asked ChatGPT "What's the best tent pegs brand in New Zealand for hard ground?": named none of the brands we track - Searched Google, AI Overview "heavy duty tent pegs": named none of the brands we track - Searched Google, AI Overview "tent pegs nz": named none of the brands we track Not named in any answer: Big Agnes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tent pegs brands in September 2026? - In September 2026, Sea to Summit gained share of searches among tent pegs brands in New Zealand, from 81.8% to 85.7%. - In September 2026, MSR lost share of searches among tent pegs brands in New Zealand, from 2.3% to 1.2%. ## Month by month | Month | MSR estimated searches | MSR Share of Search | MSR rank | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 1.8% | 3 | 880 | 79.3% | 1 | | Nov 2025 | 20 | 1.6% | 3 | 1K | 78.1% | 1 | | Dec 2025 | 20 | 1.6% | 3 | 1K | 81.3% | 1 | | Jan 2026 | 40 | 3.1% | 3 | 1K | 76.9% | 1 | | Feb 2026 | 40 | 3.3% | 3 | 1K | 82.6% | 1 | | Mar 2026 | 20 | 1.6% | 3 | 1K | 81.3% | 1 | | Apr 2026 | 20 | 1.9% | 3 | 880 | 82.2% | 1 | | May 2026 | 30 | 2.9% | 3 | 880 | 83.8% | 1 | | Jun 2026 | 20 | 2.3% | 3 | 720 | 81.8% | 1 | | Jul 2026 | 10 | 1.2% | 3 | 720 | 85.7% | 1 | | Aug 2026 | 20 | 2.3% | 3 | 720 | 81.8% | 1 | | Sep 2026 | 10 | 1.2% | 3 | 720 | 85.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using MSR’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MSR**: Measured on the search term “msr tent pegs”. - **Sea to Summit**: Measured on the search term “sea to summit”. - [MSR profile](/demand/nz/brands/msr) - [Sea to Summit profile](/demand/nz/brands/sea-to-summit) - [All tent pegs brands in New Zealand](/demand/nz/categories/nz-tent-pegs-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MSR or Sea to Summit more popular in search? In September 2026, Sea to Summit had more branded searches than MSR among tent pegs brands in New Zealand. Sea to Summit had about 720 branded searches, while MSR had 10. Sea to Summit made up 85.7% of all tent pegs brand searches we track, and MSR accounted for 1.2%. ## Cite this page Brandwave. "MSR vs Sea to Summit: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tent-pegs-brands/compare/msr-vs-sea-to-summit This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tent-pegs-brands/compare/msr-vs-sea-to-summit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.