---
title: "Tent pegs brands in New Zealand: Which are searched most?"
description: "Compare the tent pegs brands people buy. Share of Search among Sea to Summit, Big Agnes and MSR, the tent pegs brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tent-pegs-brands"
publisher: "Brandwave"
---

# Tent pegs brands in New Zealand: Which are searched most?

Compare the tent pegs brands people buy. Share of Search among Sea to Summit, Big Agnes and MSR, the tent pegs brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tent pegs brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Sea to Summit, 85.7%

## Which brand is most popular in search among tent pegs brands in New Zealand?

- In September 2026, Sea to Summit was the most searched among tent pegs brands in New Zealand, with an estimated 720 branded searches, 85.7% of all searches for the three we track.
- Big Agnes is in 2nd place, 72.6 percentage points behind at 13.1%.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among tent pegs brands in New Zealand increased from 79.3% to 85.7%.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among tent pegs brands in New Zealand decreased from 18.9% to 13.1%.
- Across the 12 months ending September 2026, MSR’s share of searches among tent pegs brands in New Zealand decreased from 1.8% to 1.2%.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among tent pegs brands in New Zealand peaked at 85.7% in July 2026 and was lowest at 76.9% in January 2026.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among tent pegs brands in New Zealand peaked at 20.3% in November 2025 and was lowest at 13.1% in July 2026.
- Across the 12 months ending September 2026, MSR’s share of searches among tent pegs brands in New Zealand peaked at 3.3% in February 2026 and was lowest at 1.2% in July 2026.

## Top tent pegs brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sea to Summit and MSR were mentioned most often, in two of the five answers. MSR was recommended most often, coming first in both answers that gave a list. Sea to Summit was second. Big Agnes, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| MSR | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Sea to Summit | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Big Agnes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tent pegs brands

- Asked ChatGPT "Which tent pegs brand should I buy in New Zealand?": 1. MSR, 2. Sea to Summit
- Asked ChatGPT "What are the best tent pegs brands in New Zealand?": 1. MSR, 2. Sea to Summit
- Asked ChatGPT "What's the best tent pegs brand in New Zealand for hard ground?": named none of the brands we track
- Searched Google, AI Overview "heavy duty tent pegs": named none of the brands we track
- Searched Google, AI Overview "tent pegs nz": named none of the brands we track

Not named in any answer: Big Agnes.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Sea to Summit vs Big Agnes: compare search popularity](/demand/nz/compare/big-agnes-vs-sea-to-summit): 85.7% against 13.1% Share of Search.

## How did search popularity change for New Zealand tent pegs brands in September 2026?

- In September 2026, Sea to Summit gained share of searches among tent pegs brands in New Zealand, from 81.8% to 85.7%.
- In September 2026, Big Agnes lost share of searches among tent pegs brands in New Zealand, from 15.9% to 13.1%.
- In September 2026, MSR lost share of searches among tent pegs brands in New Zealand, from 2.3% to 1.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sea to Summit | 85.7% | 720 | 0.0% | Sea to Summit |
| 2 | Big Agnes | 13.1% | 110 | -21.4% | Big Agnes |
| 3 | MSR | 1.2% | 10 | -50.0% | MSR |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sea to Summit | 880 | 79.3% | 1 |
| Oct 2025 | Big Agnes | 210 | 18.9% | 2 |
| Oct 2025 | MSR | 20 | 1.8% | 3 |
| Nov 2025 | Sea to Summit | 1K | 78.1% | 1 |
| Nov 2025 | Big Agnes | 260 | 20.3% | 2 |
| Nov 2025 | MSR | 20 | 1.6% | 3 |
| Dec 2025 | Sea to Summit | 1K | 81.3% | 1 |
| Dec 2025 | Big Agnes | 210 | 17.1% | 2 |
| Dec 2025 | MSR | 20 | 1.6% | 3 |
| Jan 2026 | Sea to Summit | 1K | 76.9% | 1 |
| Jan 2026 | Big Agnes | 260 | 20% | 2 |
| Jan 2026 | MSR | 40 | 3.1% | 3 |
| Feb 2026 | Sea to Summit | 1K | 82.6% | 1 |
| Feb 2026 | Big Agnes | 170 | 14% | 2 |
| Feb 2026 | MSR | 40 | 3.3% | 3 |
| Mar 2026 | Sea to Summit | 1K | 81.3% | 1 |
| Mar 2026 | Big Agnes | 210 | 17.1% | 2 |
| Mar 2026 | MSR | 20 | 1.6% | 3 |
| Apr 2026 | Sea to Summit | 880 | 82.2% | 1 |
| Apr 2026 | Big Agnes | 170 | 15.9% | 2 |
| Apr 2026 | MSR | 20 | 1.9% | 3 |
| May 2026 | Sea to Summit | 880 | 83.8% | 1 |
| May 2026 | Big Agnes | 140 | 13.3% | 2 |
| May 2026 | MSR | 30 | 2.9% | 3 |
| Jun 2026 | Sea to Summit | 720 | 81.8% | 1 |
| Jun 2026 | Big Agnes | 140 | 15.9% | 2 |
| Jun 2026 | MSR | 20 | 2.3% | 3 |
| Jul 2026 | Sea to Summit | 720 | 85.7% | 1 |
| Jul 2026 | Big Agnes | 110 | 13.1% | 2 |
| Jul 2026 | MSR | 10 | 1.2% | 3 |
| Aug 2026 | Sea to Summit | 720 | 81.8% | 1 |
| Aug 2026 | Big Agnes | 140 | 15.9% | 2 |
| Aug 2026 | MSR | 20 | 2.3% | 3 |
| Sep 2026 | Sea to Summit | 720 | 85.7% | 1 |
| Sep 2026 | Big Agnes | 110 | 13.1% | 2 |
| Sep 2026 | MSR | 10 | 1.2% | 3 |

## What is being compared

- **Big Agnes**: Measured on the search term “big agnes”.
- **MSR**: Measured on the search term “msr tent pegs”.
- **Sea to Summit**: Measured on the search term “sea to summit”.

- [Big Agnes](/demand/nz/brands/big-agnes)
- [MSR](/demand/nz/brands/msr)
- [Sea to Summit](/demand/nz/brands/sea-to-summit)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tent pegs brands in New Zealand?

In September 2026, Sea to Summit was the most searched among tent pegs brands in New Zealand, with an estimated 720 branded searches, 85.7% of all searches for the three we track.

## Cite this page

Brandwave. "Tent pegs brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-tent-pegs-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tent-pegs-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.