---
title: "Tennis and racquet brands in New Zealand: Which brands are most popular in search?"
description: "Compare the tennis, squash, badminton and padel racquet brands New Zealand players buy. Share of Search among Yonex, Babolat, Wilson, Head and Dunlop Sport, the tennis and racquet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tennis-racquet-brands"
publisher: "Brandwave"
---

# Tennis and racquet brands in New Zealand: Which brands are most popular in search?

Compare the tennis, squash, badminton and padel racquet brands New Zealand players buy. Share of Search among Yonex, Babolat, Wilson, Head and Dunlop Sport, the tennis and racquet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tennis and racquet brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Yonex, 57%

## Which brand is most popular in search among tennis and racquet brands in New Zealand?

- In August 2026, Yonex was the most searched among tennis and racquet brands in New Zealand, with an estimated 4.6K branded searches and 57% estimated Share of Search within this set.
- Babolat is in 2nd place, 37.2 percentage points behind at 19.8% Share of Search.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis and racquet brands in New Zealand increased from 51.3% to 57%.
- Across the 11 months ending August 2026, Babolat’s estimated Share of Search among tennis and racquet brands in New Zealand decreased from 26.2% to 19.8%.
- Across the 11 months ending August 2026, Wilson’s estimated Share of Search among tennis and racquet brands in New Zealand decreased from 18.8% to 17.7%.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis and racquet brands in New Zealand increased from 2.2% to 4.6%.
- Across the 11 months ending August 2026, Dunlop Sport’s estimated Share of Search among tennis and racquet brands in New Zealand decreased from 1.5% to 0.87%.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis and racquet brands in New Zealand peaked at 62.9% in May 2026 and was lowest at 46.7% in November 2025.
- Across the 11 months ending August 2026, Babolat’s estimated Share of Search among tennis and racquet brands in New Zealand peaked at 27.9% in December 2025 and was lowest at 14.6% in May 2026.
- Across the 11 months ending August 2026, Wilson’s estimated Share of Search among tennis and racquet brands in New Zealand peaked at 25.4% in March 2026 and was lowest at 17.7% in August 2026.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis and racquet brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 1.6% in April 2026.

## Compare search popularity between leading brands

- [Yonex vs Babolat: compare search popularity](/demand/nz/compare/babolat-vs-yonex): 57% against 19.8% Share of Search.
- [Yonex vs Wilson: compare search popularity](/demand/nz/compare/wilson-vs-yonex): 57% against 17.7% Share of Search.
- [Yonex vs Head: compare search popularity](/demand/nz/compare/head-vs-yonex): 57% against 4.6% Share of Search.
- [Babolat vs Wilson: compare search popularity](/demand/nz/compare/babolat-vs-wilson): 19.8% against 17.7% Share of Search.
- [Babolat vs Head: compare search popularity](/demand/nz/compare/babolat-vs-head): 19.8% against 4.6% Share of Search.
- [Wilson vs Head: compare search popularity](/demand/nz/compare/head-vs-wilson): 17.7% against 4.6% Share of Search.

## How did search popularity change for New Zealand tennis and racquet brands in August 2026?

- In August 2026, Yonex gained estimated Share of Search among tennis and racquet brands in New Zealand, from 53.6% to 57%.
- In August 2026, Wilson lost estimated Share of Search among tennis and racquet brands in New Zealand, from 22.3% to 17.7%.
- Babolat’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 14.6% to 19.8% in August 2026.
- Head’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 2.2% to 4.6% in August 2026.
- Estimated monthly branded searches for Dunlop Sport in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yonex | 57% | 4.6K | -2.5% | Yonex |
| 2 | Babolat | 19.8% | 1.6K | -6.4% | Babolat |
| 3 | Wilson | 17.7% | 1.4K | -27.0% | Wilson |
| 4 | Head | 4.6% | 370 | +2.8% | Head |
| 5 | Dunlop Sport | 0.87% | 70 | +40.0% | Dunlop Sport |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yonex | 3.5K | 51.3% | 1 |
| Oct 2025 | Babolat | 1.8K | 26.2% | 2 |
| Oct 2025 | Wilson | 1.3K | 18.8% | 3 |
| Oct 2025 | Head | 150 | 2.2% | 4 |
| Oct 2025 | Dunlop Sport | 100 | 1.5% | 5 |
| Nov 2025 | Yonex | 3.3K | 46.7% | 1 |
| Nov 2025 | Babolat | 1.9K | 26.2% | 2 |
| Nov 2025 | Wilson | 1.7K | 23.6% | 3 |
| Nov 2025 | Head | 150 | 2.1% | 4 |
| Nov 2025 | Dunlop Sport | 100 | 1.4% | 5 |
| Dec 2025 | Yonex | 2.8K | 50.2% | 1 |
| Dec 2025 | Babolat | 1.6K | 27.9% | 2 |
| Dec 2025 | Wilson | 1K | 18.2% | 3 |
| Dec 2025 | Head | 150 | 2.7% | 4 |
| Dec 2025 | Dunlop Sport | 60 | 1.1% | 5 |
| Jan 2026 | Yonex | 4.3K | 49.7% | 1 |
| Jan 2026 | Babolat | 2.3K | 26.9% | 2 |
| Jan 2026 | Wilson | 1.7K | 19.7% | 3 |
| Jan 2026 | Head | 210 | 2.4% | 4 |
| Jan 2026 | Dunlop Sport | 120 | 1.4% | 5 |
| Feb 2026 | Yonex | 5.1K | 48.6% | 1 |
| Feb 2026 | Babolat | 2.9K | 27.8% | 2 |
| Feb 2026 | Wilson | 2.1K | 20.5% | 3 |
| Feb 2026 | Head | 230 | 2.2% | 4 |
| Feb 2026 | Dunlop Sport | 100 | 0.95% | 5 |
| Mar 2026 | Yonex | 5.5K | 52.8% | 1 |
| Mar 2026 | Wilson | 2.7K | 25.4% | 2 |
| Mar 2026 | Babolat | 2K | 18.8% | 3 |
| Mar 2026 | Head | 230 | 2.2% | 4 |
| Mar 2026 | Dunlop Sport | 90 | 0.86% | 5 |
| Apr 2026 | Yonex | 6K | 61% | 1 |
| Apr 2026 | Wilson | 1.9K | 20% | 2 |
| Apr 2026 | Babolat | 1.6K | 16.7% | 3 |
| Apr 2026 | Head | 160 | 1.6% | 4 |
| Apr 2026 | Dunlop Sport | 60 | 0.62% | 5 |
| May 2026 | Yonex | 6.5K | 62.9% | 1 |
| May 2026 | Wilson | 2K | 19.8% | 2 |
| May 2026 | Babolat | 1.5K | 14.6% | 3 |
| May 2026 | Head | 230 | 2.2% | 4 |
| May 2026 | Dunlop Sport | 50 | 0.48% | 5 |
| Jun 2026 | Yonex | 5.7K | 59.9% | 1 |
| Jun 2026 | Babolat | 1.8K | 18.5% | 2 |
| Jun 2026 | Wilson | 1.8K | 18.3% | 3 |
| Jun 2026 | Head | 250 | 2.6% | 4 |
| Jun 2026 | Dunlop Sport | 60 | 0.63% | 5 |
| Jul 2026 | Yonex | 4.7K | 53.6% | 1 |
| Jul 2026 | Wilson | 2K | 22.3% | 2 |
| Jul 2026 | Babolat | 1.7K | 19.4% | 3 |
| Jul 2026 | Head | 360 | 4.1% | 4 |
| Jul 2026 | Dunlop Sport | 50 | 0.57% | 5 |
| Aug 2026 | Yonex | 4.6K | 57% | 1 |
| Aug 2026 | Babolat | 1.6K | 19.8% | 2 |
| Aug 2026 | Wilson | 1.4K | 17.7% | 3 |
| Aug 2026 | Head | 370 | 4.6% | 4 |
| Aug 2026 | Dunlop Sport | 70 | 0.87% | 5 |
| Sep 2026 | Babolat | — | — | — |
| Sep 2026 | Dunlop Sport | — | — | — |
| Sep 2026 | Head | — | — | — |
| Sep 2026 | Wilson | — | — | — |
| Sep 2026 | Yonex | — | — | — |

## What is being compared

- **Babolat**: Measured on the search terms “babolat”, “babolat badminton”, “babolat bags tennis”, “babolat boost drive”, “babolat com”, “babolat near me”, “babolat nz”, “babolat padel”, “babolat pure aero”, “babolat pure aero 98”, “babolat pure aero racquet”, “babolat pure drive”, “babolat pure drive racket”, “babolat pure strike”, “babolat racquet”, “babolat sneakers” and “babolat tennis racket”, summed into one figure.
- **Dunlop Sport**: Measured on the search terms “dunlop racquet” and “dunlop squash”, summed into one figure.
- **Head**: Measured on the search terms “head badminton”, “head padel”, “head racquet”, “head si6 tennis racquet”, “head speed tennis racquet” and “head tennis racquet”, summed into one figure.
- **Wilson**: Measured on the search terms “wilson badminton”, “wilson blade racquet”, “wilson padel”, “wilson racquet”, “wilson racquet bag”, “wilson tennis”, “wilson tennis bag”, “wilson tennis balls”, “wilson tennis bat”, “wilson tennis dress”, “wilson tennis gear” and “wilson tennis shoes”, summed into one figure.
- **Yonex**: Measured on the search terms “ezone 100 yonex”, “yonex”, “yonex 98 ezone”, “yonex astrox 100 zz”, “yonex astrox 100 zz badminton racket”, “yonex badminton”, “yonex badminton bag”, “yonex badminton racket”, “yonex badminton shoes”, “yonex com”, “yonex ezone”, “yonex near me”, “yonex nz”, “yonex online”, “yonex padel”, “yonex racquet”, “yonex shoes”, “yonex shuttles” and “yonex tennis racket”, summed into one figure.

- [Babolat](/demand/nz/brands/babolat)
- [Dunlop Sport](/demand/nz/brands/dunlop-sport)
- [Head](/demand/nz/brands/head)
- [Wilson](/demand/nz/brands/wilson)
- [Yonex](/demand/nz/brands/yonex)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tennis and racquet brands in New Zealand?

In August 2026, Yonex was the most searched among tennis and racquet brands in New Zealand, with an estimated 4.6K branded searches and 57% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tennis and racquet brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tennis-racquet-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tennis-racquet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.