---
title: "Temp staffing agencies in New Zealand: Which brands are most popular in search?"
description: "Compare the agencies New Zealand businesses hire temporary and contract staff through. Share of Search among Adecco, Tradestaff, Hays, Randstad, Drake, Allied Workforce and ManpowerGroup, the temp staffing agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-temp-staffing-agencies"
publisher: "Brandwave"
---

# Temp staffing agencies in New Zealand: Which brands are most popular in search?

Compare the agencies New Zealand businesses hire temporary and contract staff through. Share of Search among Adecco, Tradestaff, Hays, Randstad, Drake, Allied Workforce and ManpowerGroup, the temp staffing agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Temp staffing agencies
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Adecco, 30.9%

## Which brand is most popular in search among temp staffing agencies in New Zealand?

- Adecco and Tradestaff share the highest estimated Share of Search among temp staffing agencies in New Zealand, at 30.9% in August 2026.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among temp staffing agencies in New Zealand increased from 22.9% to 30.9%.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand increased from 19.6% to 30.9%.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among temp staffing agencies in New Zealand increased from 15.7% to 19.2%.
- Across the 11 months ending August 2026, Randstad’s estimated Share of Search among temp staffing agencies in New Zealand decreased from 33.7% to 9.3%.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among temp staffing agencies in New Zealand increased from 4.9% to 6.9%.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 32.3% in December 2025 and was lowest at 22.9% in October 2025.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 31.2% in June 2026 and was lowest at 19.6% in October 2025.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among temp staffing agencies in New Zealand peaked at 22.7% in April 2026 and was lowest at 15.7% in October 2025.
- Across the 11 months ending August 2026, Randstad’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 33.7% in October 2025 and was lowest at 8.5% in June 2026.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 7.7% in January 2026 and was lowest at 4.9% in October 2025.
- Across the 11 months ending August 2026, Adecco rose from 2nd to 1st among temp staffing agencies in New Zealand.
- Across the 11 months ending August 2026, Tradestaff rose from 3rd to 2nd among temp staffing agencies in New Zealand.
- Across the 11 months ending August 2026, Hays rose from 4th to 3rd among temp staffing agencies in New Zealand.
- Across the 11 months ending August 2026, Randstad fell from 1st to 4th among temp staffing agencies in New Zealand.
- Across the 11 months ending August 2026, Allied Workforce rose from 7th to 6th among temp staffing agencies in New Zealand.
- Across the 11 months ending August 2026, ManpowerGroup fell from 6th to 7th among temp staffing agencies in New Zealand.

## Compare search popularity between leading brands

- [Adecco vs Tradestaff: compare search popularity](/demand/nz/compare/adecco-vs-tradestaff): 30.9% Share of Search each.
- [Adecco vs Hays: compare search popularity](/demand/nz/compare/adecco-vs-hays): 30.9% against 19.2% Share of Search.
- [Adecco vs Randstad: compare search popularity](/demand/nz/compare/adecco-vs-randstad): 30.9% against 9.3% Share of Search.
- [Adecco vs Drake: compare search popularity](/demand/nz/compare/adecco-vs-drake): 30.9% against 6.9% Share of Search.
- [Tradestaff vs Hays: compare search popularity](/demand/nz/compare/hays-vs-tradestaff): 30.9% against 19.2% Share of Search.
- [Tradestaff vs Randstad: compare search popularity](/demand/nz/compare/randstad-vs-tradestaff): 30.9% against 9.3% Share of Search.
- [Tradestaff vs Drake: compare search popularity](/demand/nz/compare/drake-vs-tradestaff): 30.9% against 6.9% Share of Search.
- [Hays vs Randstad: compare search popularity](/demand/nz/compare/hays-vs-randstad): 19.2% against 9.3% Share of Search.
- [Hays vs Drake: compare search popularity](/demand/nz/compare/drake-vs-hays): 19.2% against 6.9% Share of Search.
- [Randstad vs Drake: compare search popularity](/demand/nz/compare/drake-vs-randstad): 9.3% against 6.9% Share of Search.

## How did search popularity change for New Zealand temp staffing agencies in August 2026?

- In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%.
- In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%.
- In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 32% to 30.9%.
- Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.
- Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.
- Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.
- Estimated monthly branded searches for Allied Workforce in New Zealand fell 17.5% over 11 measured months, from 400 to 330 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Adecco | 30.9% | 6.6K | -5.7% | Adecco |
| 2 | Tradestaff | 30.9% | 6.6K | -3.1% | Tradestaff |
| 3 | Hays | 19.2% | 4.1K | +1.2% | Hays |
| 4 | Randstad | 9.3% | 2K | +0.5% | Randstad |
| 5 | Drake | 6.9% | 1.5K | +10.5% | Drake |
| 6 | Allied Workforce | 1.6% | 330 | -17.5% | Allied Workforce |
| 7 | ManpowerGroup | 1.2% | 260 | -16.1% | ManpowerGroup |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Randstad | 9.4K | 33.7% | 1 |
| Oct 2025 | Adecco | 6.4K | 22.9% | 2 |
| Oct 2025 | Tradestaff | 5.5K | 19.6% | 3 |
| Oct 2025 | Hays | 4.4K | 15.7% | 4 |
| Oct 2025 | Drake | 1.4K | 4.9% | 5 |
| Oct 2025 | ManpowerGroup | 470 | 1.7% | 6 |
| Oct 2025 | Allied Workforce | 400 | 1.4% | 7 |
| Nov 2025 | Tradestaff | 6.6K | 29.3% | 1 |
| Nov 2025 | Adecco | 6.4K | 28.5% | 2 |
| Nov 2025 | Hays | 4.7K | 20.7% | 3 |
| Nov 2025 | Randstad | 2.6K | 11.5% | 4 |
| Nov 2025 | Drake | 1.3K | 5.8% | 5 |
| Nov 2025 | Allied Workforce | 550 | 2.4% | 6 |
| Nov 2025 | ManpowerGroup | 380 | 1.7% | 7 |
| Dec 2025 | Adecco | 5.4K | 32.3% | 1 |
| Dec 2025 | Tradestaff | 4.5K | 27.1% | 2 |
| Dec 2025 | Hays | 3.3K | 20% | 3 |
| Dec 2025 | Randstad | 1.7K | 10.5% | 4 |
| Dec 2025 | Drake | 1.1K | 6.8% | 5 |
| Dec 2025 | Allied Workforce | 310 | 1.9% | 6 |
| Dec 2025 | ManpowerGroup | 240 | 1.4% | 7 |
| Jan 2026 | Adecco | 7K | 30.2% | 1 |
| Jan 2026 | Tradestaff | 6.6K | 28.4% | 2 |
| Jan 2026 | Hays | 5K | 21.6% | 3 |
| Jan 2026 | Randstad | 2.1K | 9.2% | 4 |
| Jan 2026 | Drake | 1.8K | 7.7% | 5 |
| Jan 2026 | Allied Workforce | 370 | 1.6% | 6 |
| Jan 2026 | ManpowerGroup | 310 | 1.3% | 7 |
| Feb 2026 | Adecco | 6.5K | 31.5% | 1 |
| Feb 2026 | Tradestaff | 5.6K | 27.3% | 2 |
| Feb 2026 | Hays | 4.4K | 21.7% | 3 |
| Feb 2026 | Randstad | 1.9K | 9% | 4 |
| Feb 2026 | Drake | 1.5K | 7.4% | 5 |
| Feb 2026 | Allied Workforce | 360 | 1.8% | 6 |
| Feb 2026 | ManpowerGroup | 270 | 1.3% | 7 |
| Mar 2026 | Adecco | 7.8K | 31.2% | 1 |
| Mar 2026 | Tradestaff | 6.9K | 27.7% | 2 |
| Mar 2026 | Hays | 5.5K | 22.1% | 3 |
| Mar 2026 | Randstad | 2.2K | 8.9% | 4 |
| Mar 2026 | Drake | 1.6K | 6.3% | 5 |
| Mar 2026 | Allied Workforce | 530 | 2.1% | 6 |
| Mar 2026 | ManpowerGroup | 410 | 1.6% | 7 |
| Apr 2026 | Adecco | 6.4K | 29.7% | 1 |
| Apr 2026 | Tradestaff | 5.9K | 27.3% | 2 |
| Apr 2026 | Hays | 4.9K | 22.7% | 3 |
| Apr 2026 | Randstad | 2.3K | 10.4% | 4 |
| Apr 2026 | Drake | 1.4K | 6.4% | 5 |
| Apr 2026 | Allied Workforce | 430 | 2% | 6 |
| Apr 2026 | ManpowerGroup | 340 | 1.6% | 7 |
| May 2026 | Adecco | 7K | 30.4% | 1 |
| May 2026 | Tradestaff | 6.8K | 29.7% | 2 |
| May 2026 | Hays | 4.7K | 20.5% | 3 |
| May 2026 | Randstad | 2.2K | 9.7% | 4 |
| May 2026 | Drake | 1.5K | 6.6% | 5 |
| May 2026 | Allied Workforce | 430 | 1.9% | 6 |
| May 2026 | ManpowerGroup | 280 | 1.2% | 7 |
| Jun 2026 | Adecco | 7K | 31.5% | 1 |
| Jun 2026 | Tradestaff | 6.9K | 31.2% | 2 |
| Jun 2026 | Hays | 4.4K | 19.7% | 3 |
| Jun 2026 | Randstad | 1.9K | 8.5% | 4 |
| Jun 2026 | Drake | 1.4K | 6.2% | 5 |
| Jun 2026 | Allied Workforce | 410 | 1.8% | 6 |
| Jun 2026 | ManpowerGroup | 260 | 1.2% | 7 |
| Jul 2026 | Adecco | 7K | 32% | 1 |
| Jul 2026 | Tradestaff | 6.8K | 31.1% | 2 |
| Jul 2026 | Hays | 4K | 18.5% | 3 |
| Jul 2026 | Randstad | 2K | 9.1% | 4 |
| Jul 2026 | Drake | 1.3K | 6.1% | 5 |
| Jul 2026 | Allied Workforce | 400 | 1.8% | 6 |
| Jul 2026 | ManpowerGroup | 310 | 1.4% | 7 |
| Aug 2026 | Adecco | 6.6K | 30.9% | 1 |
| Aug 2026 | Tradestaff | 6.6K | 30.9% | 2 |
| Aug 2026 | Hays | 4.1K | 19.2% | 3 |
| Aug 2026 | Randstad | 2K | 9.3% | 4 |
| Aug 2026 | Drake | 1.5K | 6.9% | 5 |
| Aug 2026 | Allied Workforce | 330 | 1.6% | 6 |
| Aug 2026 | ManpowerGroup | 260 | 1.2% | 7 |
| Sep 2026 | Adecco | — | — | — |
| Sep 2026 | Allied Workforce | — | — | — |
| Sep 2026 | Drake | — | — | — |
| Sep 2026 | Hays | — | — | — |
| Sep 2026 | ManpowerGroup | — | — | — |
| Sep 2026 | Randstad | — | — | — |
| Sep 2026 | Tradestaff | — | — | — |

## What is being compared

- **Adecco**: Measured on the search terms “adecco”, “adecco accounting”, “adecco accounting jobs”, “adecco co nz”, “adecco dunedin”, “adecco employment”, “adecco employment agency”, “adecco employment services”, “adecco hastings”, “adecco jobs”, “adecco labour hire”, “adecco marketing”, “adecco marketing jobs”, “adecco near me”, “adecco near me jobs”, “adecco nelson”, “adecco new plymouth”, “adecco new zealand”, “adecco nz”, “adecco nz jobs”, “adecco online”, “adecco online jobs”, “adecco palmerston north”, “adecco personnel ltd”, “adecco positions”, “adecco property management”, “adecco recruitment”, “adecco recruitment agency”, “adecco recruitment nz”, “adecco temp agency”, “adecco wanganui”, “adecco whangarei”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure.
- **Allied Workforce**: Measured on the search terms “allied workforce”, “allied workforce new zealand”, “allied workforce nz”, “allied workforce penrose”, “alliedworkforce” and “awf co nz”, summed into one figure.
- **Drake**: Measured on the search terms “drake international”, “drake international agency”, “drake international new zealand”, “drake international nz”, “drake international recruitment”, “drake international recruitment agency”, “drake labour hire”, “drake new zealand”, “drake new zealand jobs”, “drake palmerston north”, “drake palmerston north jobs”, “drake recruitment”, “drake recruitment hamilton”, “drake recruitment masterton”, “drake recruitment nz” and “drake temp agency”, summed into one figure.
- **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure.
- **ManpowerGroup**: Measured on the search terms “manpower”, “manpower au”, “manpower co nz”, “manpower near me”, “manpower power”, “manpowergroup” and “manpowergroup nz”, summed into one figure.
- **Randstad**: Measured on the search terms “randstad”, “randstad accounting”, “randstad agency”, “randstad au”, “randstad co nz”, “randstad company”, “randstad executive search”, “randstad near me”, “randstad new zealand”, “randstad nz”, “randstad online”, “randstad positions”, “randstad recruitment”, “randstad services”, “randstad staffing”, “randstad staffing agency”, “randstad temp agency”, “randstad website” and “randstad.co.nz”, summed into one figure.
- **Tradestaff**: Measured on the search terms “trade staff”, “trade staff recruitment”, “tradestaff”, “tradestaff cambridge”, “tradestaff co nz”, “tradestaff jobs”, “tradestaff near me”, “tradestaff new zealand”, “tradestaff nz”, “tradestaff payroll”, “tradestaff queenstown”, “tradestaff recruitment”, “tradestaff taupo”, “tradestaff whakatane” and “tradestaff.co.nz”, summed into one figure.

- [Adecco](/demand/nz/brands/adecco)
- [Allied Workforce](/demand/nz/brands/allied-workforce)
- [Drake](/demand/nz/brands/drake)
- [Hays](/demand/nz/brands/hays)
- [ManpowerGroup](/demand/nz/brands/manpowergroup)
- [Randstad](/demand/nz/brands/randstad)
- [Tradestaff](/demand/nz/brands/tradestaff)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among temp staffing agencies in New Zealand?

Adecco and Tradestaff share the highest estimated Share of Search among temp staffing agencies in New Zealand, at 30.9% in August 2026.

## Cite this page

Brandwave. "Temp staffing agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-temp-staffing-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-temp-staffing-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.