--- title: "Colgate vs Oral-B: Which is more popular in New Zealand?" description: "Is Colgate or Oral-B more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening strip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-teeth-whitening-strip-brands/compare/colgate-vs-oral-b" publisher: "Brandwave" --- # Colgate vs Oral-B: Which is more popular in New Zealand? Is Colgate or Oral-B more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening strip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colgate and Oral-B - **Competitive set**: Teeth whitening strip brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Colgate Share of Search**: 47% - **Oral-B Share of Search**: 17.6% ## Is Colgate or Oral-B more popular in search? - In October 2026, Colgate had more branded searches than Oral-B among teeth whitening strip brands in New Zealand. Colgate had about 5,350 branded searches, while Oral-B had 2,000. Colgate made up 47% of all teeth whitening strip brand searches we track, and Oral-B accounted for 17.6%. - Colgate was ahead of Oral-B in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Colgate’s share of searches among teeth whitening strip brands in New Zealand moved from 23.5% to 47%, and its estimated monthly branded searches moved from 3.1K to 5.3K. - Across the 12 months ending October 2026, Oral-B’s share of searches among teeth whitening strip brands in New Zealand moved from 13% to 17.6%, and its estimated monthly branded searches moved from 1.7K to 2K. ## Top teeth whitening strip brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oral-B was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Colgate did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oral-B | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hismile | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Colgate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about teeth whitening strip brands - Asked ChatGPT "Which teeth whitening strip brand should I buy in New Zealand?": 1. Oral-B, 2. Hismile - Asked ChatGPT "What are the best teeth whitening strip brands in New Zealand?": 1. Oral-B, 2. Hismile - Asked ChatGPT "What's the best teeth whitening strip brand in New Zealand for whiter teeth?": 1. Oral-B, 2. Hismile - Searched Google, AI Overview "best whitening strips": named none of the brands we track - Searched Google, AI Overview "at home whitening strips": 1. Oral-B Not named in any answer: Colgate. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand teeth whitening strip brands in October 2026? - In October 2026, Colgate overtook Hismile to become the leader among teeth whitening strip brands in New Zealand, with 47% of the searches. - In October 2026, Oral-B gained share of searches among teeth whitening strip brands in New Zealand, from 15.1% to 17.6%. ## How has branded search for Colgate and Oral-B changed in New Zealand over the last 12 months? | Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.1K | 23.5% | 2 | 1.7K | 13% | 3 | | Dec 2025 | 4.4K | 39% | 2 | 1.7K | 15.3% | 3 | | Jan 2026 | 4.1K | 46.2% | 1 | 1.6K | 17.8% | 3 | | Feb 2026 | 3.2K | 45% | 1 | 1.3K | 18.2% | 3 | | Mar 2026 | 4.1K | 41.7% | 2 | 1.6K | 16.1% | 3 | | Apr 2026 | 4K | 44% | 1 | 1.5K | 16.1% | 3 | | May 2026 | 4.2K | 30.5% | 2 | 1.7K | 12.6% | 3 | | Jun 2026 | 3.7K | 33.2% | 2 | 1.6K | 14.1% | 3 | | Jul 2026 | 4.3K | 33.5% | 2 | 1.6K | 12.5% | 3 | | Aug 2026 | 4.9K | 37.1% | 2 | 1.7K | 13% | 3 | | Sep 2026 | 4.7K | 37.4% | 2 | 1.9K | 15.1% | 3 | | Oct 2026 | 5.3K | 47% | 1 | 2K | 17.6% | 3 | ## How are Colgate’s and Oral-B’s branded searches counted? Brandwave collects information about searches that people make online using Colgate’s and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colgate**: Measured on the search terms “colgate”, “colgate brush”, “colgate electric brush”, “colgate mouthwash”, “colgate total”, “colgate water flosser”, “colgate wisp” and “paste colgate”, summed into one figure. - **Oral-B**: Measured on the search terms “oral b”, “oral b ii” and “oralb”, summed into one figure. - [Colgate profile](/demand/nz/brands/colgate) - [Oral-B profile](/demand/nz/brands/oral-b) - [All teeth whitening strip brands in New Zealand](/demand/nz/categories/nz-teeth-whitening-strip-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Colgate or Oral-B more popular in search? In October 2026, Colgate had more branded searches than Oral-B among teeth whitening strip brands in New Zealand. Colgate had about 5,350 branded searches, while Oral-B had 2,000. Colgate made up 47% of all teeth whitening strip brand searches we track, and Oral-B accounted for 17.6%. ## Cite this page Brandwave. "Colgate vs Oral-B: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-teeth-whitening-strip-brands/compare/colgate-vs-oral-b This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-teeth-whitening-strip-brands/compare/colgate-vs-oral-b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.