---
title: "Teeth whitening strip brands in New Zealand: Which are most popular?"
description: "Compare the teeth whitening strip brands brands people buy. Share of Search among Colgate, Hismile and Oral-B, the teeth whitening strip brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-teeth-whitening-strip-brands"
publisher: "Brandwave"
---

# Teeth whitening strip brands in New Zealand: Which are most popular?

Compare the teeth whitening strip brands brands people buy. Share of Search among Colgate, Hismile and Oral-B, the teeth whitening strip brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Teeth whitening strip brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Oct 2026
- **Highest Share of Search**: Colgate, 47%

## Which brand is most popular in search among teeth whitening strip brands in New Zealand?

- In October 2026, Colgate was the most searched among teeth whitening strip brands in New Zealand, with an estimated 5.3K branded searches, 47% of all searches for the three tracked by the Brandwave Brand Demand Index.
- Hismile is in 2nd place, 11.5 percentage points behind at 35.5%.
- Across the 12 months ending October 2026, Colgate’s share of searches among teeth whitening strip brands in New Zealand increased from 23.5% to 47%.
- Across the 12 months ending October 2026, Hismile’s share of searches among teeth whitening strip brands in New Zealand decreased from 63.5% to 35.5%.
- Across the 12 months ending October 2026, Oral-B’s share of searches among teeth whitening strip brands in New Zealand increased from 13% to 17.6%.
- Across the 12 months ending October 2026, Oral-B’s share of searches among teeth whitening strip brands in New Zealand peaked at 18.2% in February 2026 and was lowest at 12.5% in July 2026.
- Across the 12 months ending October 2026, Colgate rose from 2nd to 1st among teeth whitening strip brands in New Zealand.
- Across the 12 months ending October 2026, Hismile fell from 1st to 2nd among teeth whitening strip brands in New Zealand.

## Top teeth whitening strip brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Oral-B was mentioned most often, in four of the five answers. Oral-B was recommended most often, coming first in all three answers that gave a list. Hismile was second. Colgate, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Oral-B | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Hismile | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Colgate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about teeth whitening strip brands

- Asked ChatGPT "Which teeth whitening strip brand should I buy in New Zealand?": 1. Oral-B, 2. Hismile
- Asked ChatGPT "What are the best teeth whitening strip brands in New Zealand?": 1. Oral-B, 2. Hismile
- Asked ChatGPT "What's the best teeth whitening strip brand in New Zealand for whiter teeth?": 1. Oral-B, 2. Hismile
- Searched Google, AI Overview "best whitening strips": named none of the brands we track
- Searched Google, AI Overview "at home whitening strips": 1. Oral-B

Not named in any answer: Colgate.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Colgate vs Hismile: compare search popularity](/demand/nz/compare/colgate-vs-hismile): 47% against 35.5% Share of Search.
- [Colgate vs Oral-B: compare search popularity](/demand/nz/compare/colgate-vs-oral-b): 47% against 17.6% Share of Search.
- [Hismile vs Oral-B: compare search popularity](/demand/nz/compare/hismile-vs-oral-b): 35.5% against 17.6% Share of Search.

## How did search popularity change for New Zealand teeth whitening strip brands in October 2026?

- In October 2026, Colgate overtook Hismile to become the leader among teeth whitening strip brands in New Zealand, with 47% of the searches.
- In October 2026, Oral-B gained share of searches among teeth whitening strip brands in New Zealand, from 15.1% to 17.6%.
- In October 2026, Hismile lost share of searches among teeth whitening strip brands in New Zealand, from 47.6% to 35.5%.

## Which teeth whitening strip brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Colgate | 47% | 5.3K | +14.8% | Colgate |
| 2 | Hismile | 35.5% | 4K | -31.9% | Hismile |
| 3 | Oral-B | 17.6% | 2K | +6.4% | Procter & Gamble |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Hismile | 8.4K | 63.5% | 1 |
| Nov 2025 | Colgate | 3.1K | 23.5% | 2 |
| Nov 2025 | Oral-B | 1.7K | 13% | 3 |
| Dec 2025 | Hismile | 5.1K | 45.7% | 1 |
| Dec 2025 | Colgate | 4.4K | 39% | 2 |
| Dec 2025 | Oral-B | 1.7K | 15.3% | 3 |
| Jan 2026 | Colgate | 4.1K | 46.2% | 1 |
| Jan 2026 | Hismile | 3.2K | 36% | 2 |
| Jan 2026 | Oral-B | 1.6K | 17.8% | 3 |
| Feb 2026 | Colgate | 3.2K | 45% | 1 |
| Feb 2026 | Hismile | 2.6K | 36.8% | 2 |
| Feb 2026 | Oral-B | 1.3K | 18.2% | 3 |
| Mar 2026 | Hismile | 4.2K | 42.2% | 1 |
| Mar 2026 | Colgate | 4.1K | 41.7% | 2 |
| Mar 2026 | Oral-B | 1.6K | 16.1% | 3 |
| Apr 2026 | Colgate | 4K | 44% | 1 |
| Apr 2026 | Hismile | 3.6K | 39.9% | 2 |
| Apr 2026 | Oral-B | 1.5K | 16.1% | 3 |
| May 2026 | Hismile | 7.8K | 56.9% | 1 |
| May 2026 | Colgate | 4.2K | 30.5% | 2 |
| May 2026 | Oral-B | 1.7K | 12.6% | 3 |
| Jun 2026 | Hismile | 5.9K | 52.7% | 1 |
| Jun 2026 | Colgate | 3.7K | 33.2% | 2 |
| Jun 2026 | Oral-B | 1.6K | 14.1% | 3 |
| Jul 2026 | Hismile | 6.9K | 54% | 1 |
| Jul 2026 | Colgate | 4.3K | 33.5% | 2 |
| Jul 2026 | Oral-B | 1.6K | 12.5% | 3 |
| Aug 2026 | Hismile | 6.6K | 49.9% | 1 |
| Aug 2026 | Colgate | 4.9K | 37.1% | 2 |
| Aug 2026 | Oral-B | 1.7K | 13% | 3 |
| Sep 2026 | Hismile | 5.9K | 47.6% | 1 |
| Sep 2026 | Colgate | 4.7K | 37.4% | 2 |
| Sep 2026 | Oral-B | 1.9K | 15.1% | 3 |
| Oct 2026 | Colgate | 5.3K | 47% | 1 |
| Oct 2026 | Hismile | 4K | 35.5% | 2 |
| Oct 2026 | Oral-B | 2K | 17.6% | 3 |

## How are branded searches counted for teeth whitening strip brands?

- **Colgate**: Measured on the search terms “colgate”, “colgate brush”, “colgate electric brush”, “colgate mouthwash”, “colgate total”, “colgate water flosser”, “colgate wisp” and “paste colgate”, summed into one figure.
- **Hismile**: Measured on the search terms “hi smile”, “hi smile mouthwash”, “hi smile stripes”, “hi smile toothbrush”, “hismile”, “hismile mouthwash”, “hismile strip”, “hismile toothbrush” and “hismile whitening”, summed into one figure.
- **Oral-B**: Measured on the search terms “oral b”, “oral b ii” and “oralb”, summed into one figure.

- [Colgate](/demand/nz/brands/colgate)
- [Hismile](/demand/nz/brands/hismile)
- [Oral-B](/demand/nz/brands/oral-b)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among teeth whitening strip brands in New Zealand?

In October 2026, Colgate was the most searched among teeth whitening strip brands in New Zealand, with an estimated 5.3K branded searches, 47% of all searches for the three tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Teeth whitening strip brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-teeth-whitening-strip-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-teeth-whitening-strip-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.