---
title: "Teeth whitening brands in New Zealand: Which brands are most popular in search?"
description: "Compare the at-home teeth whitening brands New Zealanders buy. Share of Search among Hismile, Colgate Optic White, Crest 3D White and White Glo, the teeth whitening brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-teeth-whitening-brands"
publisher: "Brandwave"
---

# Teeth whitening brands in New Zealand: Which brands are most popular in search?

Compare the at-home teeth whitening brands New Zealanders buy. Share of Search among Hismile, Colgate Optic White, Crest 3D White and White Glo, the teeth whitening brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Teeth whitening brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hismile, 56.2%

## Which brand is most popular in search among teeth whitening brands in New Zealand?

- In August 2026, Hismile was the most searched among teeth whitening brands in New Zealand, with an estimated 9.8K branded searches and 56.2% estimated Share of Search within this set.
- Colgate Optic White is in 2nd place, 26.3 percentage points behind at 29.9% Share of Search.
- Across the 11 months ending August 2026, Hismile’s estimated Share of Search among teeth whitening brands in New Zealand decreased from 69.2% to 56.2%.
- Across the 11 months ending August 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands in New Zealand increased from 13.3% to 29.9%.
- Across the 11 months ending August 2026, Crest 3D White’s estimated Share of Search among teeth whitening brands in New Zealand decreased from 12.3% to 9.5%.
- Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand decreased from 5.3% to 4.4%.
- Across the 11 months ending August 2026, Hismile’s estimated Share of Search among teeth whitening brands in New Zealand peaked at 78.1% in November 2025 and was lowest at 49.5% in February 2026.
- Across the 11 months ending August 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands in New Zealand peaked at 29.9% in August 2026 and was lowest at 8.1% in November 2025.
- Across the 11 months ending August 2026, Crest 3D White’s estimated Share of Search among teeth whitening brands in New Zealand peaked at 25.1% in February 2026 and was lowest at 9.3% in November 2025.
- Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand peaked at 7.7% in February 2026 and was lowest at 3.9% in May 2026.

## Compare search popularity between leading brands

- [Hismile vs Colgate Optic White: compare search popularity](/demand/nz/compare/colgate-optic-white-vs-hismile): 56.2% against 29.9% Share of Search.
- [Hismile vs Crest 3D White: compare search popularity](/demand/nz/compare/crest-3d-white-vs-hismile): 56.2% against 9.5% Share of Search.
- [Hismile vs White Glo: compare search popularity](/demand/nz/compare/hismile-vs-white-glo): 56.2% against 4.4% Share of Search.
- [Colgate Optic White vs Crest 3D White: compare search popularity](/demand/nz/compare/colgate-optic-white-vs-crest-3d-white): 29.9% against 9.5% Share of Search.
- [Colgate Optic White vs White Glo: compare search popularity](/demand/nz/compare/colgate-optic-white-vs-white-glo): 29.9% against 4.4% Share of Search.
- [Crest 3D White vs White Glo: compare search popularity](/demand/nz/compare/crest-3d-white-vs-white-glo): 9.5% against 4.4% Share of Search.

## How did search popularity change for New Zealand teeth whitening brands in August 2026?

- In August 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands in New Zealand, from 22.3% to 29.9%.
- In August 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands in New Zealand, from 14.5% to 9.5%.
- In August 2026, Hismile lost estimated Share of Search among teeth whitening brands in New Zealand, from 58.9% to 56.2%.
- Estimated monthly branded searches for White Glo in New Zealand rose 28.8% over 11 measured months, from 590 to 760 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hismile | 56.2% | 9.8K | +10.0% | Hismile |
| 2 | Colgate Optic White | 29.9% | 5.2K | +54.6% | Colgate |
| 3 | Crest 3D White | 9.5% | 1.7K | -24.2% | Crest 3D White |
| 4 | White Glo | 4.4% | 760 | +16.9% | White Glo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hismile | 7.7K | 69.2% | 1 |
| Oct 2025 | Colgate Optic White | 1.5K | 13.3% | 2 |
| Oct 2025 | Crest 3D White | 1.4K | 12.3% | 3 |
| Oct 2025 | White Glo | 590 | 5.3% | 4 |
| Nov 2025 | Hismile | 12.2K | 78.1% | 1 |
| Nov 2025 | Crest 3D White | 1.4K | 9.3% | 2 |
| Nov 2025 | Colgate Optic White | 1.3K | 8.1% | 3 |
| Nov 2025 | White Glo | 710 | 4.5% | 4 |
| Dec 2025 | Hismile | 7.1K | 71.1% | 1 |
| Dec 2025 | Crest 3D White | 1.2K | 12.5% | 2 |
| Dec 2025 | Colgate Optic White | 1K | 10.4% | 3 |
| Dec 2025 | White Glo | 600 | 6% | 4 |
| Jan 2026 | Hismile | 5.9K | 60.2% | 1 |
| Jan 2026 | Crest 3D White | 1.9K | 19% | 2 |
| Jan 2026 | Colgate Optic White | 1.4K | 14% | 3 |
| Jan 2026 | White Glo | 660 | 6.8% | 4 |
| Feb 2026 | Hismile | 3.9K | 49.5% | 1 |
| Feb 2026 | Crest 3D White | 2K | 25.1% | 2 |
| Feb 2026 | Colgate Optic White | 1.4K | 17.7% | 3 |
| Feb 2026 | White Glo | 600 | 7.7% | 4 |
| Mar 2026 | Hismile | 6K | 58.6% | 1 |
| Mar 2026 | Crest 3D White | 1.9K | 19% | 2 |
| Mar 2026 | Colgate Optic White | 1.8K | 17% | 3 |
| Mar 2026 | White Glo | 560 | 5.4% | 4 |
| Apr 2026 | Hismile | 5.1K | 56.2% | 1 |
| Apr 2026 | Crest 3D White | 1.7K | 18.6% | 2 |
| Apr 2026 | Colgate Optic White | 1.7K | 18.5% | 3 |
| Apr 2026 | White Glo | 610 | 6.7% | 4 |
| May 2026 | Hismile | 10.1K | 68.8% | 1 |
| May 2026 | Colgate Optic White | 2.4K | 16% | 2 |
| May 2026 | Crest 3D White | 1.7K | 11.3% | 3 |
| May 2026 | White Glo | 570 | 3.9% | 4 |
| Jun 2026 | Hismile | 8.8K | 63% | 1 |
| Jun 2026 | Colgate Optic White | 2.8K | 19.8% | 2 |
| Jun 2026 | Crest 3D White | 1.6K | 11.8% | 3 |
| Jun 2026 | White Glo | 760 | 5.5% | 4 |
| Jul 2026 | Hismile | 8.9K | 58.9% | 1 |
| Jul 2026 | Colgate Optic White | 3.4K | 22.3% | 2 |
| Jul 2026 | Crest 3D White | 2.2K | 14.5% | 3 |
| Jul 2026 | White Glo | 650 | 4.3% | 4 |
| Aug 2026 | Hismile | 9.8K | 56.2% | 1 |
| Aug 2026 | Colgate Optic White | 5.2K | 29.9% | 2 |
| Aug 2026 | Crest 3D White | 1.7K | 9.5% | 3 |
| Aug 2026 | White Glo | 760 | 4.4% | 4 |
| Sep 2026 | Colgate Optic White | — | — | — |
| Sep 2026 | Crest 3D White | — | — | — |
| Sep 2026 | Hismile | — | — | — |
| Sep 2026 | White Glo | — | — | — |

## What is being compared

- **Colgate Optic White**: Measured on the search terms “colgate optic white advanced toothpaste”, “colgate optic white mouth wash”, “colgate optic white near me”, “colgate optic white nz”, “colgate optic white paste”, “colgate optic white pro series teeth whitening toothpaste”, “colgate optic white pro series toothpaste”, “colgate optic white pro series whitening toothpaste”, “colgate optic white proseries”, “colgate optic white renewal”, “colgate optic white renewal toothpaste”, “colgate optic white teeth whitening”, “colgate optic white whitening kit”, “colgate optic white whitening strips”, “colgateopticwhite”, “optic white”, “optic white proseries” and “optic white toothpaste”, summed into one figure.
- **Crest 3D White**: Measured on the search terms “crest 3d white”, “crest 3d white atrips”, “crest 3d white professional effects whitestrips”, “crest 3d white teeth whitening”, “crest 3d white teeth whitening strips” and “crest whitening strips”, summed into one figure.
- **Hismile**: Measured on the search terms “hi smile”, “hi smile mouthwash”, “hi smile stripes”, “hi smile teeth whitening”, “hi smile teeth whitening strips”, “hi smile toothbrush”, “hi smile white strips”, “hismile”, “hismile au”, “hismile mouthwash”, “hismile near me”, “hismile new zealand”, “hismile nz”, “hismile online”, “hismile pap whitening strips”, “hismile strip”, “hismile teeth whitening”, “hismile teeth whitening strips”, “hismile toothbrush”, “hismile v34”, “hismile white strips”, “hismile whitening”, “hismile whitening kit” and “hismileteeth com”, summed into one figure.
- **White Glo**: Measured on the search terms “toothpaste white glo”, “white glo”, “white glo accelerator”, “white glo bleaching kit”, “white glo teeth whitening”, “white glo teeth whitening strips”, “white glo whitening kit” and “white glo whitening strips”, summed into one figure.

- [Colgate Optic White](/demand/nz/brands/colgate-optic-white)
- [Crest 3D White](/demand/nz/brands/crest-3d-white)
- [Hismile](/demand/nz/brands/hismile)
- [White Glo](/demand/nz/brands/white-glo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among teeth whitening brands in New Zealand?

In August 2026, Hismile was the most searched among teeth whitening brands in New Zealand, with an estimated 9.8K branded searches and 56.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Teeth whitening brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-teeth-whitening-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-teeth-whitening-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.