---
title: "Teapot brands in New Zealand: Which are searched most?"
description: "Compare the teapot and tea maker brands New Zealanders buy. Share of Search among T2, Maxwell & Williams, Bodum, Hario, Zero Japan and Avanti Homewares, the teapot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-teapot-brands"
publisher: "Brandwave"
---

# Teapot brands in New Zealand: Which are searched most?

Compare the teapot and tea maker brands New Zealanders buy. Share of Search among T2, Maxwell & Williams, Bodum, Hario, Zero Japan and Avanti Homewares, the teapot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Teapot brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: T2, 59.7%

## Which brand is most popular in search among teapot brands in New Zealand?

- In September 2026, T2 was the most searched among teapot brands in New Zealand, with an estimated 1.9K branded searches, 59.7% of all searches for the six we track.
- Maxwell & Williams is in 2nd place, 41.2 percentage points behind at 18.6%.
- Across the 12 months ending September 2026, T2’s share of searches among teapot brands in New Zealand decreased from 71.4% to 59.7%.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among teapot brands in New Zealand increased from 9.6% to 18.6%.
- Across the 12 months ending September 2026, Zero Japan’s share of searches among teapot brands in New Zealand increased from 2.2% to 3.5%.
- Across the 12 months ending September 2026, Avanti Homewares’ share of searches among teapot brands in New Zealand increased from 0.49% to 1.6%.
- Across the 12 months ending September 2026, T2’s share of searches among teapot brands in New Zealand peaked at 77.1% in November 2025 and was lowest at 56% in August 2026.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among teapot brands in New Zealand peaked at 22.2% in July 2026 and was lowest at 8.4% in November 2025.
- Across the 12 months ending September 2026, Bodum’s share of searches among teapot brands in New Zealand peaked at 15.6% in August 2026 and was lowest at 11% in December 2025.
- Across the 12 months ending September 2026, Hario’s share of searches among teapot brands in New Zealand peaked at 3.8% in April 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Zero Japan’s share of searches among teapot brands in New Zealand peaked at 4.4% in May 2026 and was lowest at 1.2% in November 2025.
- Across the 12 months ending September 2026, Avanti Homewares’ share of searches among teapot brands in New Zealand peaked at 1.6% in September 2026 and was lowest at 0.35% in November 2025.
- Across the 12 months ending September 2026, Maxwell & Williams rose from 3rd to 2nd among teapot brands in New Zealand.
- Across the 12 months ending September 2026, Bodum fell from 2nd to 3rd among teapot brands in New Zealand.
- Across the 12 months ending September 2026, Hario held steady: its share of searches among teapot brands in New Zealand moved less than 0.5 percentage points.

## Top teapot brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned most often, in four of the five answers. Zero Japan was recommended most often, coming first in one out of three answers that gave a list. T2 was second, and Maxwell & Williams was third. Bodum, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zero Japan | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| T2 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Maxwell & Williams | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Hario | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Avanti Homewares | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about teapot brands

- Asked ChatGPT "Which teapot brand should I buy in New Zealand?": 1. Zero Japan, 2. Maxwell & Williams, 3. T2, 4. Avanti Homewares
- Asked ChatGPT "What are the best teapot brands in New Zealand?": 1. T2, 2. Zero Japan, 3. Maxwell & Williams, 4. Avanti Homewares
- Asked ChatGPT "What's the best teapot brand in New Zealand for loose leaf tea?": 1. Hario, 2. Avanti Homewares
- Searched Google, AI Overview "teapot nz": 1. Maxwell & Williams, 2. Zero Japan, 3. T2
- Searched Google, AI Overview "ceramic teapot": 1. Maxwell & Williams

Not named in any answer: Bodum.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [T2 vs Maxwell & Williams: compare search popularity](/demand/nz/compare/maxwell-williams-vs-t2): 59.7% against 18.6% Share of Search.
- [T2 vs Bodum: compare search popularity](/demand/nz/compare/bodum-vs-t2): 59.7% against 13.2% Share of Search.
- [T2 vs Hario: compare search popularity](/demand/nz/compare/hario-vs-t2): 59.7% against 3.5% Share of Search.
- [T2 vs Zero Japan: compare search popularity](/demand/nz/compare/t2-vs-zero-japan): 59.7% against 3.5% Share of Search.
- [Maxwell & Williams vs Bodum: compare search popularity](/demand/nz/compare/bodum-vs-maxwell-williams): 18.6% against 13.2% Share of Search.
- [Maxwell & Williams vs Hario: compare search popularity](/demand/nz/compare/hario-vs-maxwell-williams): 18.6% against 3.5% Share of Search.
- [Maxwell & Williams vs Zero Japan: compare search popularity](/demand/nz/compare/maxwell-williams-vs-zero-japan): 18.6% against 3.5% Share of Search.
- [Bodum vs Hario: compare search popularity](/demand/nz/compare/bodum-vs-hario): 13.2% against 3.5% Share of Search.
- [Bodum vs Zero Japan: compare search popularity](/demand/nz/compare/bodum-vs-zero-japan): 13.2% against 3.5% Share of Search.
- [Hario vs Zero Japan: compare search popularity](/demand/nz/compare/hario-vs-zero-japan): 3.5% Share of Search each.

## How did search popularity change for New Zealand teapot brands in September 2026?

- In September 2026, T2 gained share of searches among teapot brands in New Zealand, from 56% to 59.7%.
- In September 2026, Avanti Homewares gained share of searches among teapot brands in New Zealand, from 0.59% to 1.6%.
- In September 2026, Maxwell & Williams lost share of searches among teapot brands in New Zealand, from 21.2% to 18.6%.
- In September 2026, Bodum lost share of searches among teapot brands in New Zealand, from 15.6% to 13.2%.
- Hario’s share of searches among teapot brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.5% in September 2026.
- Estimated monthly branded searches for Zero Japan in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | T2 | 59.7% | 1.9K | 0.0% | T2 |
| 2 | Maxwell & Williams | 18.6% | 590 | -18.1% | Maxwell & Williams |
| 3 | Bodum | 13.2% | 420 | -20.8% | Bodum |
| 4 | Hario | 3.5% | 110 | 0.0% | Hario |
| 5 | Zero Japan | 3.5% | 110 | 0.0% | Zero Japan |
| 6 | Avanti Homewares | 1.6% | 50 | +150.0% | Avanti Homewares |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | T2 | 2.9K | 71.4% | 1 |
| Oct 2025 | Bodum | 520 | 12.8% | 2 |
| Oct 2025 | Maxwell & Williams | 390 | 9.6% | 3 |
| Oct 2025 | Hario | 140 | 3.4% | 4 |
| Oct 2025 | Zero Japan | 90 | 2.2% | 5 |
| Oct 2025 | Avanti Homewares | 20 | 0.49% | 6 |
| Nov 2025 | T2 | 4.4K | 77.1% | 1 |
| Nov 2025 | Bodum | 630 | 11% | 2 |
| Nov 2025 | Maxwell & Williams | 480 | 8.4% | 3 |
| Nov 2025 | Hario | 110 | 1.9% | 4 |
| Nov 2025 | Zero Japan | 70 | 1.2% | 5 |
| Nov 2025 | Avanti Homewares | 20 | 0.35% | 6 |
| Dec 2025 | T2 | 5.4K | 74.9% | 1 |
| Dec 2025 | Bodum | 790 | 11% | 2 |
| Dec 2025 | Maxwell & Williams | 720 | 10% | 3 |
| Dec 2025 | Zero Japan | 140 | 1.9% | 4 |
| Dec 2025 | Hario | 130 | 1.8% | 5 |
| Dec 2025 | Avanti Homewares | 30 | 0.42% | 6 |
| Jan 2026 | T2 | 2.4K | 61.9% | 1 |
| Jan 2026 | Maxwell & Williams | 720 | 18.6% | 2 |
| Jan 2026 | Bodum | 510 | 13.1% | 3 |
| Jan 2026 | Hario | 130 | 3.4% | 4 |
| Jan 2026 | Zero Japan | 90 | 2.3% | 5 |
| Jan 2026 | Avanti Homewares | 30 | 0.77% | 6 |
| Feb 2026 | T2 | 1.6K | 61.5% | 1 |
| Feb 2026 | Maxwell & Williams | 480 | 18.5% | 2 |
| Feb 2026 | Bodum | 350 | 13.5% | 3 |
| Feb 2026 | Hario | 80 | 3.1% | 4 |
| Feb 2026 | Zero Japan | 70 | 2.7% | 5 |
| Feb 2026 | Avanti Homewares | 20 | 0.77% | 6 |
| Mar 2026 | T2 | 1.9K | 62.7% | 1 |
| Mar 2026 | Maxwell & Williams | 480 | 15.8% | 2 |
| Mar 2026 | Bodum | 430 | 14.2% | 3 |
| Mar 2026 | Zero Japan | 110 | 3.6% | 4 |
| Mar 2026 | Hario | 90 | 3% | 5 |
| Mar 2026 | Avanti Homewares | 20 | 0.66% | 6 |
| Apr 2026 | T2 | 1.9K | 59.9% | 1 |
| Apr 2026 | Maxwell & Williams | 590 | 18.6% | 2 |
| Apr 2026 | Bodum | 430 | 13.6% | 3 |
| Apr 2026 | Hario | 120 | 3.8% | 4 |
| Apr 2026 | Zero Japan | 110 | 3.5% | 5 |
| Apr 2026 | Avanti Homewares | 20 | 0.63% | 6 |
| May 2026 | T2 | 1.9K | 59.6% | 1 |
| May 2026 | Maxwell & Williams | 590 | 18.5% | 2 |
| May 2026 | Bodum | 440 | 13.8% | 3 |
| May 2026 | Zero Japan | 140 | 4.4% | 4 |
| May 2026 | Hario | 100 | 3.1% | 5 |
| May 2026 | Avanti Homewares | 20 | 0.63% | 6 |
| Jun 2026 | T2 | 2.4K | 66.1% | 1 |
| Jun 2026 | Maxwell & Williams | 590 | 16.3% | 2 |
| Jun 2026 | Bodum | 420 | 11.6% | 3 |
| Jun 2026 | Zero Japan | 110 | 3% | 4 |
| Jun 2026 | Hario | 90 | 2.5% | 5 |
| Jun 2026 | Avanti Homewares | 20 | 0.55% | 6 |
| Jul 2026 | T2 | 1.9K | 58.5% | 1 |
| Jul 2026 | Maxwell & Williams | 720 | 22.2% | 2 |
| Jul 2026 | Bodum | 370 | 11.4% | 3 |
| Jul 2026 | Zero Japan | 140 | 4.3% | 4 |
| Jul 2026 | Hario | 90 | 2.8% | 5 |
| Jul 2026 | Avanti Homewares | 30 | 0.92% | 6 |
| Aug 2026 | T2 | 1.9K | 56% | 1 |
| Aug 2026 | Maxwell & Williams | 720 | 21.2% | 2 |
| Aug 2026 | Bodum | 530 | 15.6% | 3 |
| Aug 2026 | Hario | 110 | 3.2% | 4 |
| Aug 2026 | Zero Japan | 110 | 3.2% | 5 |
| Aug 2026 | Avanti Homewares | 20 | 0.59% | 6 |
| Sep 2026 | T2 | 1.9K | 59.7% | 1 |
| Sep 2026 | Maxwell & Williams | 590 | 18.6% | 2 |
| Sep 2026 | Bodum | 420 | 13.2% | 3 |
| Sep 2026 | Hario | 110 | 3.5% | 4 |
| Sep 2026 | Zero Japan | 110 | 3.5% | 5 |
| Sep 2026 | Avanti Homewares | 50 | 1.6% | 6 |

## What is being compared

- **Avanti Homewares**: Measured on the search term “avanti cup”.
- **Bodum**: Measured on the search terms “bodum” and “bodum teapot”, summed into one figure.
- **Hario**: Measured on the search terms “hario” and “hario teapot”, summed into one figure.
- **Maxwell & Williams**: Measured on the search term “maxwell williams”.
- **T2**: Measured on the search term “t2 tea”.
- **Zero Japan**: Measured on the search term “zero japan”.

- [Avanti Homewares](/demand/nz/brands/avanti-homewares)
- [Bodum](/demand/nz/brands/bodum)
- [Hario](/demand/nz/brands/hario)
- [Maxwell & Williams](/demand/nz/brands/maxwell-williams)
- [T2](/demand/nz/brands/t2)
- [Zero Japan](/demand/nz/brands/zero-japan)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among teapot brands in New Zealand?

In September 2026, T2 was the most searched among teapot brands in New Zealand, with an estimated 1.9K branded searches, 59.7% of all searches for the six we track.

## Cite this page

Brandwave. "Teapot brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-teapot-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-teapot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.