--- title: "Breville vs Smeg: Which is searched more in New Zealand?" description: "Is Breville or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea kettle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tea-kettle-brands/compare/breville-vs-smeg" publisher: "Brandwave" --- # Breville vs Smeg: Which is searched more in New Zealand? Is Breville or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea kettle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and Smeg - **Competitive set**: Tea kettle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Breville Share of Search**: 53.4% - **Smeg Share of Search**: 33.2% ## Is Breville or Smeg more popular in search? - In September 2026, Breville had more branded searches than Smeg among tea kettle brands in New Zealand. Breville had about 12,300 branded searches, while Smeg had 7,640. Breville made up 53.4% of all tea kettle brand searches we track, and Smeg accounted for 33.2%. - Breville was ahead of Smeg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breville’s share of searches among tea kettle brands in New Zealand moved from 61.9% to 53.4%, and its estimated monthly branded searches moved from 10.8K to 12.3K. - Across the 12 months ending September 2026, Smeg’s share of searches among tea kettle brands in New Zealand moved from 21% to 33.2%, and its estimated monthly branded searches moved from 3.6K to 7.6K. ## Top tea kettle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Breville appeared in all five answers. Smeg was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Breville was listed before Smeg in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Russell Hobbs | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sunbeam | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Smeg | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZWILLING | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea kettle brands - Asked ChatGPT "Which tea kettle brand should I buy in New Zealand?": 1. Breville, 2. Russell Hobbs, 3. Sunbeam - Asked ChatGPT "What are the best tea kettle brands in New Zealand?": 1. Russell Hobbs, 2. Breville, 3. Sunbeam, 4. Smeg - Asked ChatGPT "What's the best tea kettle brand in New Zealand for quick boiling?": 1. Russell Hobbs, 2. Sunbeam, 3. Breville - Searched Google, AI Overview "electric kettle nz": 1. Russell Hobbs, 2. Sunbeam, 3. Breville - Searched Google, AI Overview "fast boil kettle": 1. Breville, 2. Russell Hobbs Not named in any answer: Bodum and ZWILLING. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tea kettle brands in September 2026? - In September 2026, Breville gained share of searches among tea kettle brands in New Zealand, from 47.2% to 53.4%. - In September 2026, Smeg lost share of searches among tea kettle brands in New Zealand, from 41% to 33.2%. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.8K | 61.9% | 1 | 3.6K | 21% | 2 | | Nov 2025 | 13.5K | 64.4% | 1 | 4.3K | 20.3% | 2 | | Dec 2025 | 13.5K | 66.3% | 1 | 3.5K | 17% | 2 | | Jan 2026 | 11.1K | 66% | 1 | 2.9K | 17.3% | 2 | | Feb 2026 | 8.9K | 65.5% | 1 | 2.4K | 17.8% | 2 | | Mar 2026 | 10.1K | 65.4% | 1 | 2.9K | 18.8% | 2 | | Apr 2026 | 12.3K | 67.8% | 1 | 2.9K | 15.9% | 2 | | May 2026 | 13.8K | 70.2% | 1 | 3K | 15.1% | 2 | | Jun 2026 | 13.2K | 67.2% | 1 | 3.5K | 17.8% | 2 | | Jul 2026 | 13.8K | 52.9% | 1 | 9.2K | 35.2% | 2 | | Aug 2026 | 12.8K | 47.2% | 1 | 11.1K | 41% | 2 | | Sep 2026 | 12.3K | 53.4% | 1 | 7.6K | 33.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler”, “breville milk frother” and “breville oracle”, summed into one figure. - **Smeg**: Measured on the search terms “smeg”, “smeg aus”, “smeg cocotte”, “smeg kitchen”, “smeg microwaves”, “smeg promotions”, “smeg range hoods”, “smeg sale” and “smeg stoves”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [Smeg profile](/demand/nz/brands/smeg) - [All tea kettle brands in New Zealand](/demand/nz/categories/nz-tea-kettle-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or Smeg more popular in search? In September 2026, Breville had more branded searches than Smeg among tea kettle brands in New Zealand. Breville had about 12,300 branded searches, while Smeg had 7,640. Breville made up 53.4% of all tea kettle brand searches we track, and Smeg accounted for 33.2%. ## Cite this page Brandwave. "Breville vs Smeg: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tea-kettle-brands/compare/breville-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tea-kettle-brands/compare/breville-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.