---
title: "Tea kettle brands in New Zealand: Which are searched most?"
description: "Compare the tea kettle brands people buy. Share of Search among Breville, Smeg, Russell Hobbs, Sunbeam, Bodum and ZWILLING, the tea kettle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tea-kettle-brands"
publisher: "Brandwave"
---

# Tea kettle brands in New Zealand: Which are searched most?

Compare the tea kettle brands people buy. Share of Search among Breville, Smeg, Russell Hobbs, Sunbeam, Bodum and ZWILLING, the tea kettle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tea kettle brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Breville, 53.4%

## Which brand is most popular in search among tea kettle brands in New Zealand?

- In September 2026, Breville was the most searched among tea kettle brands in New Zealand, with an estimated 12.3K branded searches, 53.4% of all searches for the six we track.
- Smeg is in 2nd place, 20.3 percentage points behind at 33.2%.
- Across the 12 months ending September 2026, Breville’s share of searches among tea kettle brands in New Zealand decreased from 61.9% to 53.4%.
- Across the 12 months ending September 2026, Smeg’s share of searches among tea kettle brands in New Zealand increased from 21% to 33.2%.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among tea kettle brands in New Zealand decreased from 7.7% to 7.2%.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among tea kettle brands in New Zealand decreased from 5.7% to 3.8%.
- Across the 12 months ending September 2026, Bodum’s share of searches among tea kettle brands in New Zealand decreased from 2.8% to 1.7%.
- Across the 12 months ending September 2026, Breville’s share of searches among tea kettle brands in New Zealand peaked at 70.2% in May 2026 and was lowest at 47.2% in August 2026.
- Across the 12 months ending September 2026, Smeg’s share of searches among tea kettle brands in New Zealand peaked at 41% in August 2026 and was lowest at 15.1% in May 2026.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among tea kettle brands in New Zealand peaked at 8.1% in February 2026 and was lowest at 6.1% in August 2026.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among tea kettle brands in New Zealand peaked at 5.7% in October 2025 and was lowest at 3.3% in August 2026.
- Across the 12 months ending September 2026, Bodum’s share of searches among tea kettle brands in New Zealand peaked at 3.5% in December 2025 and was lowest at 1.2% in July 2026.
- Across the 12 months ending September 2026, ZWILLING held steady: its share of searches among tea kettle brands in New Zealand moved less than 0.5 percentage points.

## Top tea kettle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Breville and Russell Hobbs appeared every time. Russell Hobbs was recommended most often, coming first in three out of four answers that gave a list. Breville was second, and Sunbeam was third. Bodum, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Russell Hobbs | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Breville | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Sunbeam | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Smeg | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ZWILLING | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tea kettle brands

- Asked ChatGPT "Which tea kettle brand should I buy in New Zealand?": 1. Breville, 2. Russell Hobbs, 3. Sunbeam
- Asked ChatGPT "What are the best tea kettle brands in New Zealand?": 1. Russell Hobbs, 2. Breville, 3. Sunbeam, 4. Smeg
- Asked ChatGPT "What's the best tea kettle brand in New Zealand for quick boiling?": 1. Russell Hobbs, 2. Sunbeam, 3. Breville
- Searched Google, AI Overview "electric kettle nz": 1. Russell Hobbs, 2. Sunbeam, 3. Breville
- Searched Google, AI Overview "fast boil kettle": 1. Breville, 2. Russell Hobbs

Not named in any answer: Bodum and ZWILLING.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Breville vs Smeg: compare search popularity](/demand/nz/compare/breville-vs-smeg): 53.4% against 33.2% Share of Search.
- [Breville vs Russell Hobbs: compare search popularity](/demand/nz/compare/breville-vs-russell-hobbs): 53.4% against 7.2% Share of Search.
- [Breville vs Sunbeam: compare search popularity](/demand/nz/compare/breville-vs-sunbeam): 53.4% against 3.8% Share of Search.
- [Smeg vs Russell Hobbs: compare search popularity](/demand/nz/compare/russell-hobbs-vs-smeg): 33.2% against 7.2% Share of Search.
- [Smeg vs Sunbeam: compare search popularity](/demand/nz/compare/smeg-vs-sunbeam): 33.2% against 3.8% Share of Search.
- [Russell Hobbs vs Sunbeam: compare search popularity](/demand/nz/compare/russell-hobbs-vs-sunbeam): 7.2% against 3.8% Share of Search.

## How did search popularity change for New Zealand tea kettle brands in September 2026?

- In September 2026, Breville gained share of searches among tea kettle brands in New Zealand, from 47.2% to 53.4%.
- In September 2026, Russell Hobbs gained share of searches among tea kettle brands in New Zealand, from 6.1% to 7.2%.
- In September 2026, Sunbeam gained share of searches among tea kettle brands in New Zealand, from 3.3% to 3.8%.
- In September 2026, Smeg lost share of searches among tea kettle brands in New Zealand, from 41% to 33.2%.
- Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 53.4% | 12.3K | -3.5% | Breville |
| 2 | Smeg | 33.2% | 7.6K | -31.0% | Smeg |
| 3 | Russell Hobbs | 7.2% | 1.6K | +0.6% | Russell Hobbs |
| 4 | Sunbeam | 3.8% | 880 | 0.0% | Sunbeam |
| 5 | Bodum | 1.7% | 390 | -18.8% | Bodum |
| 6 | ZWILLING | 0.74% | 170 | 0.0% | ZWILLING |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 10.8K | 61.9% | 1 |
| Oct 2025 | Smeg | 3.6K | 21% | 2 |
| Oct 2025 | Russell Hobbs | 1.3K | 7.7% | 3 |
| Oct 2025 | Sunbeam | 1K | 5.7% | 4 |
| Oct 2025 | Bodum | 480 | 2.8% | 5 |
| Oct 2025 | ZWILLING | 170 | 0.98% | 6 |
| Nov 2025 | Breville | 13.5K | 64.4% | 1 |
| Nov 2025 | Smeg | 4.3K | 20.3% | 2 |
| Nov 2025 | Russell Hobbs | 1.5K | 7.3% | 3 |
| Nov 2025 | Sunbeam | 880 | 4.2% | 4 |
| Nov 2025 | Bodum | 590 | 2.8% | 5 |
| Nov 2025 | ZWILLING | 210 | 1% | 6 |
| Dec 2025 | Breville | 13.5K | 66.3% | 1 |
| Dec 2025 | Smeg | 3.5K | 17% | 2 |
| Dec 2025 | Russell Hobbs | 1.5K | 7.5% | 3 |
| Dec 2025 | Sunbeam | 880 | 4.3% | 4 |
| Dec 2025 | Bodum | 720 | 3.5% | 5 |
| Dec 2025 | ZWILLING | 260 | 1.3% | 6 |
| Jan 2026 | Breville | 11.1K | 66% | 1 |
| Jan 2026 | Smeg | 2.9K | 17.3% | 2 |
| Jan 2026 | Russell Hobbs | 1.3K | 7.7% | 3 |
| Jan 2026 | Sunbeam | 880 | 5.2% | 4 |
| Jan 2026 | Bodum | 480 | 2.8% | 5 |
| Jan 2026 | ZWILLING | 170 | 1% | 6 |
| Feb 2026 | Breville | 8.9K | 65.5% | 1 |
| Feb 2026 | Smeg | 2.4K | 17.8% | 2 |
| Feb 2026 | Russell Hobbs | 1.1K | 8.1% | 3 |
| Feb 2026 | Sunbeam | 720 | 5.3% | 4 |
| Feb 2026 | Bodum | 320 | 2.4% | 5 |
| Feb 2026 | ZWILLING | 140 | 1% | 6 |
| Mar 2026 | Breville | 10.1K | 65.4% | 1 |
| Mar 2026 | Smeg | 2.9K | 18.8% | 2 |
| Mar 2026 | Russell Hobbs | 1.2K | 7.5% | 3 |
| Mar 2026 | Sunbeam | 720 | 4.7% | 4 |
| Mar 2026 | Bodum | 390 | 2.5% | 5 |
| Mar 2026 | ZWILLING | 170 | 1.1% | 6 |
| Apr 2026 | Breville | 12.3K | 67.8% | 1 |
| Apr 2026 | Smeg | 2.9K | 15.9% | 2 |
| Apr 2026 | Russell Hobbs | 1.4K | 7.5% | 3 |
| Apr 2026 | Sunbeam | 1K | 5.5% | 4 |
| Apr 2026 | Bodum | 390 | 2.1% | 5 |
| Apr 2026 | ZWILLING | 210 | 1.2% | 6 |
| May 2026 | Breville | 13.8K | 70.2% | 1 |
| May 2026 | Smeg | 3K | 15.1% | 2 |
| May 2026 | Russell Hobbs | 1.4K | 7.4% | 3 |
| May 2026 | Sunbeam | 880 | 4.5% | 4 |
| May 2026 | Bodum | 390 | 2% | 5 |
| May 2026 | ZWILLING | 170 | 0.87% | 6 |
| Jun 2026 | Breville | 13.2K | 67.2% | 1 |
| Jun 2026 | Smeg | 3.5K | 17.8% | 2 |
| Jun 2026 | Russell Hobbs | 1.4K | 7.4% | 3 |
| Jun 2026 | Sunbeam | 880 | 4.5% | 4 |
| Jun 2026 | Bodum | 390 | 2% | 5 |
| Jun 2026 | ZWILLING | 210 | 1.1% | 6 |
| Jul 2026 | Breville | 13.8K | 52.9% | 1 |
| Jul 2026 | Smeg | 9.2K | 35.2% | 2 |
| Jul 2026 | Russell Hobbs | 1.7K | 6.4% | 3 |
| Jul 2026 | Sunbeam | 880 | 3.4% | 4 |
| Jul 2026 | Bodum | 320 | 1.2% | 5 |
| Jul 2026 | ZWILLING | 210 | 0.81% | 6 |
| Aug 2026 | Breville | 12.8K | 47.2% | 1 |
| Aug 2026 | Smeg | 11.1K | 41% | 2 |
| Aug 2026 | Russell Hobbs | 1.6K | 6.1% | 3 |
| Aug 2026 | Sunbeam | 880 | 3.3% | 4 |
| Aug 2026 | Bodum | 480 | 1.8% | 5 |
| Aug 2026 | ZWILLING | 170 | 0.63% | 6 |
| Sep 2026 | Breville | 12.3K | 53.4% | 1 |
| Sep 2026 | Smeg | 7.6K | 33.2% | 2 |
| Sep 2026 | Russell Hobbs | 1.6K | 7.2% | 3 |
| Sep 2026 | Sunbeam | 880 | 3.8% | 4 |
| Sep 2026 | Bodum | 390 | 1.7% | 5 |
| Sep 2026 | ZWILLING | 170 | 0.74% | 6 |

## What is being compared

- **Bodum**: Measured on the search term “bodum”.
- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler”, “breville milk frother” and “breville oracle”, summed into one figure.
- **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs jug” and “russellhobbs”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg”, “smeg aus”, “smeg cocotte”, “smeg kitchen”, “smeg microwaves”, “smeg promotions”, “smeg range hoods”, “smeg sale” and “smeg stoves”, summed into one figure.
- **Sunbeam**: Measured on the search term “sunbeam”.
- **ZWILLING**: Measured on the search term “zwilling”.

- [Bodum](/demand/nz/brands/bodum)
- [Breville](/demand/nz/brands/breville)
- [Russell Hobbs](/demand/nz/brands/russell-hobbs)
- [Smeg](/demand/nz/brands/smeg)
- [Sunbeam](/demand/nz/brands/sunbeam)
- [ZWILLING](/demand/nz/brands/zwilling)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tea kettle brands in New Zealand?

In September 2026, Breville was the most searched among tea kettle brands in New Zealand, with an estimated 12.3K branded searches, 53.4% of all searches for the six we track.

## Cite this page

Brandwave. "Tea kettle brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-tea-kettle-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tea-kettle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.