---
title: "Tea brands in New Zealand: Which brands are most popular in search?"
description: "Compare the tea brands New Zealanders drink. Share of Search among Healtheries, T2, Dilmah, Lipton, Twinings, Pukka and Bell Tea, the tea brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tea-brands"
publisher: "Brandwave"
---

# Tea brands in New Zealand: Which brands are most popular in search?

Compare the tea brands New Zealanders drink. Share of Search among Healtheries, T2, Dilmah, Lipton, Twinings, Pukka and Bell Tea, the tea brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tea brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Healtheries, 27.2%

## Which brand is most popular in search among tea brands in New Zealand?

- In August 2026, Healtheries was the most searched among tea brands in New Zealand, with an estimated 4.8K branded searches and 27.2% estimated Share of Search within this set.
- T2 is in 2nd place, 6.8 percentage points behind at 20.5% Share of Search.
- Across the 11 months ending August 2026, Healtheries’ estimated Share of Search among tea brands in New Zealand increased from 24.9% to 27.2%.
- Across the 11 months ending August 2026, T2’s estimated Share of Search among tea brands in New Zealand decreased from 29.7% to 20.5%.
- Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands in New Zealand increased from 16.9% to 18.9%.
- Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands in New Zealand increased from 8.9% to 13.1%.
- Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands in New Zealand increased from 8.8% to 10.6%.
- Across the 11 months ending August 2026, Pukka’s estimated Share of Search among tea brands in New Zealand decreased from 6.9% to 6%.
- Across the 11 months ending August 2026, Healtheries’ estimated Share of Search among tea brands in New Zealand peaked at 30.4% in April 2026 and was lowest at 16.9% in December 2025.
- Across the 11 months ending August 2026, T2’s estimated Share of Search among tea brands in New Zealand peaked at 49.7% in December 2025 and was lowest at 20.4% in July 2026.
- Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands in New Zealand peaked at 18.9% in August 2026 and was lowest at 13.4% in December 2025.
- Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands in New Zealand peaked at 15.8% in July 2026 and was lowest at 6.9% in December 2025.
- Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands in New Zealand peaked at 14.2% in May 2026 and was lowest at 5.5% in December 2025.
- Across the 11 months ending August 2026, Pukka’s estimated Share of Search among tea brands in New Zealand peaked at 6.9% in October 2025 and was lowest at 4.8% in February 2026.
- Across the 11 months ending August 2026, Bell Tea’s estimated Share of Search among tea brands in New Zealand peaked at 4.9% in June 2026 and was lowest at 2.6% in December 2025.
- Across the 11 months ending August 2026, Healtheries rose from 2nd to 1st among tea brands in New Zealand.
- Across the 11 months ending August 2026, T2 fell from 1st to 2nd among tea brands in New Zealand.
- Across the 11 months ending August 2026, Bell Tea held steady: its estimated Share of Search among tea brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Healtheries vs T2: compare search popularity](/demand/nz/compare/healtheries-vs-t2): 27.2% against 20.5% Share of Search.
- [Healtheries vs Dilmah: compare search popularity](/demand/nz/compare/dilmah-vs-healtheries): 27.2% against 18.9% Share of Search.
- [Healtheries vs Lipton: compare search popularity](/demand/nz/compare/healtheries-vs-lipton): 27.2% against 13.1% Share of Search.
- [Healtheries vs Twinings: compare search popularity](/demand/nz/compare/healtheries-vs-twinings): 27.2% against 10.6% Share of Search.
- [T2 vs Dilmah: compare search popularity](/demand/nz/compare/dilmah-vs-t2): 20.5% against 18.9% Share of Search.
- [T2 vs Lipton: compare search popularity](/demand/nz/compare/lipton-vs-t2): 20.5% against 13.1% Share of Search.
- [T2 vs Twinings: compare search popularity](/demand/nz/compare/t2-vs-twinings): 20.5% against 10.6% Share of Search.
- [Dilmah vs Lipton: compare search popularity](/demand/nz/compare/dilmah-vs-lipton): 18.9% against 13.1% Share of Search.
- [Dilmah vs Twinings: compare search popularity](/demand/nz/compare/dilmah-vs-twinings): 18.9% against 10.6% Share of Search.
- [Lipton vs Twinings: compare search popularity](/demand/nz/compare/lipton-vs-twinings): 13.1% against 10.6% Share of Search.

## How did search popularity change for New Zealand tea brands in August 2026?

- In August 2026, Healtheries gained estimated Share of Search among tea brands in New Zealand, from 24.1% to 27.2%.
- In August 2026, Dilmah gained estimated Share of Search among tea brands in New Zealand, from 18.2% to 18.9%.
- In August 2026, Lipton lost estimated Share of Search among tea brands in New Zealand, from 15.8% to 13.1%.
- In August 2026, Pukka lost estimated Share of Search among tea brands in New Zealand, from 6.8% to 6%.
- Estimated monthly branded searches for Twinings in New Zealand rose 42% over 11 measured months, from 1.3K to 1.9K in August 2026.
- Estimated monthly branded searches for Bell Tea in New Zealand rose 21.8% over 11 measured months, from 550 to 670 in August 2026.
- Estimated monthly branded searches for T2 in New Zealand fell 18.6% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Healtheries | 27.2% | 4.8K | +18.6% | Healtheries |
| 2 | T2 | 20.5% | 3.6K | +5.3% | T2 |
| 3 | Dilmah | 18.9% | 3.3K | +9.5% | Dilmah |
| 4 | Lipton | 13.1% | 2.3K | -13.2% | Unilever |
| 5 | Twinings | 10.6% | 1.9K | +6.3% | Twinings |
| 6 | Pukka | 6% | 1.1K | -7.1% | Pukka |
| 7 | Bell Tea | 3.8% | 670 | -4.3% | Bell Tea |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | T2 | 4.4K | 29.7% | 1 |
| Oct 2025 | Healtheries | 3.7K | 24.9% | 2 |
| Oct 2025 | Dilmah | 2.5K | 16.9% | 3 |
| Oct 2025 | Lipton | 1.3K | 8.9% | 4 |
| Oct 2025 | Twinings | 1.3K | 8.8% | 5 |
| Oct 2025 | Pukka | 1K | 6.9% | 6 |
| Oct 2025 | Bell Tea | 550 | 3.7% | 7 |
| Nov 2025 | T2 | 6.6K | 40% | 1 |
| Nov 2025 | Healtheries | 3.5K | 21.5% | 2 |
| Nov 2025 | Dilmah | 2.7K | 16.4% | 3 |
| Nov 2025 | Lipton | 1.3K | 8.1% | 4 |
| Nov 2025 | Twinings | 990 | 6% | 5 |
| Nov 2025 | Pukka | 840 | 5.1% | 6 |
| Nov 2025 | Bell Tea | 500 | 3% | 7 |
| Dec 2025 | T2 | 8.7K | 49.7% | 1 |
| Dec 2025 | Healtheries | 3K | 16.9% | 2 |
| Dec 2025 | Dilmah | 2.3K | 13.4% | 3 |
| Dec 2025 | Lipton | 1.2K | 6.9% | 4 |
| Dec 2025 | Twinings | 960 | 5.5% | 5 |
| Dec 2025 | Pukka | 870 | 5% | 6 |
| Dec 2025 | Bell Tea | 460 | 2.6% | 7 |
| Jan 2026 | T2 | 4.2K | 28.6% | 1 |
| Jan 2026 | Healtheries | 3.8K | 25.5% | 2 |
| Jan 2026 | Dilmah | 2.6K | 17.8% | 3 |
| Jan 2026 | Lipton | 1.5K | 10.3% | 4 |
| Jan 2026 | Twinings | 1.1K | 7.8% | 5 |
| Jan 2026 | Pukka | 910 | 6.1% | 6 |
| Jan 2026 | Bell Tea | 590 | 4% | 7 |
| Feb 2026 | Healtheries | 3.6K | 28.8% | 1 |
| Feb 2026 | T2 | 3.2K | 25.3% | 2 |
| Feb 2026 | Dilmah | 2.4K | 18.6% | 3 |
| Feb 2026 | Lipton | 1.4K | 10.9% | 4 |
| Feb 2026 | Twinings | 1K | 8.1% | 5 |
| Feb 2026 | Pukka | 610 | 4.8% | 6 |
| Feb 2026 | Bell Tea | 450 | 3.6% | 7 |
| Mar 2026 | Healtheries | 4.4K | 29.7% | 1 |
| Mar 2026 | T2 | 3.6K | 24.5% | 2 |
| Mar 2026 | Dilmah | 2.4K | 16.3% | 3 |
| Mar 2026 | Lipton | 1.6K | 10.6% | 4 |
| Mar 2026 | Twinings | 1.2K | 7.9% | 5 |
| Mar 2026 | Pukka | 930 | 6.3% | 6 |
| Mar 2026 | Bell Tea | 710 | 4.8% | 7 |
| Apr 2026 | Healtheries | 4.3K | 30.4% | 1 |
| Apr 2026 | T2 | 3.5K | 24.6% | 2 |
| Apr 2026 | Dilmah | 2.5K | 17.3% | 3 |
| Apr 2026 | Twinings | 1.3K | 9.1% | 4 |
| Apr 2026 | Lipton | 1.2K | 8.7% | 5 |
| Apr 2026 | Pukka | 850 | 6% | 6 |
| Apr 2026 | Bell Tea | 550 | 3.9% | 7 |
| May 2026 | Healtheries | 4.2K | 25.3% | 1 |
| May 2026 | T2 | 3.7K | 22.3% | 2 |
| May 2026 | Dilmah | 3.1K | 18.7% | 3 |
| May 2026 | Twinings | 2.4K | 14.2% | 4 |
| May 2026 | Lipton | 1.7K | 10.1% | 5 |
| May 2026 | Pukka | 910 | 5.5% | 6 |
| May 2026 | Bell Tea | 660 | 4% | 7 |
| Jun 2026 | Healtheries | 4.1K | 24.1% | 1 |
| Jun 2026 | T2 | 4K | 23% | 2 |
| Jun 2026 | Dilmah | 3K | 17.6% | 3 |
| Jun 2026 | Lipton | 2.2K | 12.7% | 4 |
| Jun 2026 | Twinings | 2K | 11.7% | 5 |
| Jun 2026 | Pukka | 1K | 6% | 6 |
| Jun 2026 | Bell Tea | 840 | 4.9% | 7 |
| Jul 2026 | Healtheries | 4K | 24.1% | 1 |
| Jul 2026 | T2 | 3.4K | 20.4% | 2 |
| Jul 2026 | Dilmah | 3K | 18.2% | 3 |
| Jul 2026 | Lipton | 2.6K | 15.8% | 4 |
| Jul 2026 | Twinings | 1.8K | 10.5% | 5 |
| Jul 2026 | Pukka | 1.1K | 6.8% | 6 |
| Jul 2026 | Bell Tea | 700 | 4.2% | 7 |
| Aug 2026 | Healtheries | 4.8K | 27.2% | 1 |
| Aug 2026 | T2 | 3.6K | 20.5% | 2 |
| Aug 2026 | Dilmah | 3.3K | 18.9% | 3 |
| Aug 2026 | Lipton | 2.3K | 13.1% | 4 |
| Aug 2026 | Twinings | 1.9K | 10.6% | 5 |
| Aug 2026 | Pukka | 1.1K | 6% | 6 |
| Aug 2026 | Bell Tea | 670 | 3.8% | 7 |
| Sep 2026 | Bell Tea | — | — | — |
| Sep 2026 | Dilmah | — | — | — |
| Sep 2026 | Healtheries | — | — | — |
| Sep 2026 | Lipton | — | — | — |
| Sep 2026 | Pukka | — | — | — |
| Sep 2026 | T2 | — | — | — |
| Sep 2026 | Twinings | — | — | — |

## What is being compared

- **Bell Tea**: Measured on the search terms “bell tea”, “bell tea bags”, “bell tea near me”, “bell tea nz”, “belltea” and “belltea co nz”, summed into one figure.
- **Dilmah**: Measured on the search terms “ceylon dilmah tea”, “dilmah”, “dilmah black tea”, “dilmah breakfast tea”, “dilmah earl gray”, “dilmah extra strength tea”, “dilmah green tea”, “dilmah iced tea”, “dilmah jasmine green tea”, “dilmah lemon tea”, “dilmah loose leaf tea”, “dilmah near me”, “dilmah new zealand”, “dilmah nz”, “dilmah online”, “dilmah premium ceylon”, “dilmah premium tea bags”, “dilmah tea”, “dilmah tea bags” and “dilmahtea com”, summed into one figure.
- **Healtheries**: Measured on the search terms “healtheries”, “healtheries almond oil”, “healtheries boost”, “healtheries co nz”, “healtheries collagen”, “healtheries fish oil”, “healtheries fish oil 1000mg”, “healtheries fish oil 1500mg”, “healtheries green tea”, “healtheries iron”, “healtheries iron fizz”, “healtheries magnesium”, “healtheries magnesium 150mg”, “healtheries magnesium 400mg”, “healtheries mens multi”, “healtheries milk biscuits”, “healtheries milk bites”, “healtheries multivitamin”, “healtheries near me”, “healtheries online”, “healtheries probiotic”, “healtheries supplements”, “healtheries tea”, “healtheries tea bags”, “healtheries vit c”, “healtheries vitamins”, “healtheries vitaplan”, “healtheries womens multi”, “healtheries womens multi vitamins” and “healtheries zinc”, summed into one figure.
- **Lipton**: Measured on the search terms “ice tea lemon lipton”, “iced peach tea lipton”, “lipton black tea”, “lipton black tea bags”, “lipton chai tea latte”, “lipton green tea”, “lipton ice tea”, “lipton ice tea near me”, “lipton ice tea nz”, “lipton ice tea sachet”, “lipton peach tea”, “lipton tea”, “lipton tea bags”, “lipton tea iced tea” and “tea powder lipton”, summed into one figure.
- **Pukka**: Measured on the search terms “pukka green tea”, “pukka matcha green tea”, “pukka night time tea”, “pukka peppermint licorice tea”, “pukka relax tea”, “pukka sleep tea”, “pukka tea”, “pukka tea bags” and “pukka vanilla chai tea”, summed into one figure.
- **T2**: Measured on the search terms “peppermint tea t2”, “sleep tea t2”, “t2 earl grey tea”, “t2 french earl grey tea”, “t2 green tea”, “t2 iced tea”, “t2 tea”, “t2 tea bags”, “t2 tea cups”, “t2 tea locations”, “t2 tea near me”, “t2 tea pots”, “t2 tea queen st”, “t2 tea shop” and “t2 tummy tea”, summed into one figure.
- **Twinings**: Measured on the search terms “twinings”, “twinings co nz”, “twinings english tea”, “twinings green tea”, “twinings near me”, “twinings nz”, “twinings online”, “twinings tea”, “twinings tea bags” and “twinings tea grey”, summed into one figure.

- [Bell Tea](/demand/nz/brands/bell-tea)
- [Dilmah](/demand/nz/brands/dilmah)
- [Healtheries](/demand/nz/brands/healtheries)
- [Lipton](/demand/nz/brands/lipton)
- [Pukka](/demand/nz/brands/pukka)
- [T2](/demand/nz/brands/t2)
- [Twinings](/demand/nz/brands/twinings)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tea brands in New Zealand?

In August 2026, Healtheries was the most searched among tea brands in New Zealand, with an estimated 4.8K branded searches and 27.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tea brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tea-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tea-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.