--- title: "Twinings vs Zealong: Which is searched more in New Zealand?" description: "Is Twinings or Zealong more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tea-bag-brands/compare/twinings-vs-zealong" publisher: "Brandwave" --- # Twinings vs Zealong: Which is searched more in New Zealand? Is Twinings or Zealong more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Twinings and Zealong - **Competitive set**: Tea bag brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Twinings Share of Search**: 11.4% - **Zealong Share of Search**: 38.4% ## Is Twinings or Zealong more popular in search? - In September 2026, Zealong had more branded searches than Twinings among tea bag brands in New Zealand. Zealong had about 880 branded searches, while Twinings had 260. Zealong made up 38.4% of all tea bag brand searches we track, and Twinings accounted for 11.4%. - Zealong was ahead of Twinings in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Twinings’ share of searches among tea bag brands in New Zealand moved from 14.3% to 11.4%, and its estimated monthly branded searches moved from 390 to 260. - Across the 12 months ending September 2026, Zealong’s share of searches among tea bag brands in New Zealand moved from 47.6% to 38.4%, and its estimated monthly branded searches moved from 1.3K to 880. ## Top tea bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Twinings was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zealong was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twinings was listed before Zealong in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dilmah | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bell Tea | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Twinings | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Zealong | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pukka | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Lipton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea bag brands - Asked ChatGPT "Which tea bag brand should I buy in New Zealand?": 1. Dilmah, 2. Bell Tea, 3. Twinings, 4. Zealong - Asked ChatGPT "What are the best tea bag brands in New Zealand?": 1. Dilmah, 2. Zealong, 3. Twinings, 4. Bell Tea, 5. Pukka - Asked ChatGPT "What's the best tea bag brand in New Zealand for everyday tea?": 1. Dilmah, 2. Bell Tea, 3. Twinings - Searched Google, AI Overview "tea bags nz": 1. Dilmah - Searched Google, AI Overview "black tea bags": 1. Dilmah Not named in any answer: Lipton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tea bag brands in September 2026? - In September 2026, Zealong gained share of searches among tea bag brands in New Zealand, from 35.2% to 38.4%. - In September 2026, Twinings lost share of searches among tea bag brands in New Zealand, from 12.8% to 11.4%. ## Month by month | Month | Twinings estimated searches | Twinings Share of Search | Twinings rank | Zealong estimated searches | Zealong Share of Search | Zealong rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 14.3% | 4 | 1.3K | 47.6% | 1 | | Nov 2025 | 260 | 9.9% | 4 | 1.3K | 49.6% | 1 | | Dec 2025 | 260 | 9.4% | 4 | 1.6K | 58% | 1 | | Jan 2026 | 320 | 11% | 4 | 1.6K | 55% | 1 | | Feb 2026 | 320 | 12.7% | 4 | 1.3K | 51.8% | 1 | | Mar 2026 | 320 | 13.6% | 4 | 1K | 42.6% | 1 | | Apr 2026 | 320 | 14.3% | 4 | 1K | 44.8% | 1 | | May 2026 | 480 | 15.1% | 4 | 1.6K | 50.5% | 1 | | Jun 2026 | 390 | 15.5% | 4 | 1K | 39.7% | 1 | | Jul 2026 | 320 | 13.1% | 4 | 1K | 41% | 1 | | Aug 2026 | 320 | 12.8% | 4 | 880 | 35.2% | 1 | | Sep 2026 | 260 | 11.4% | 4 | 880 | 38.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Twinings’ and Zealong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Twinings**: Measured on the search term “twinings”. - **Zealong**: Measured on the search term “zealong”. - [Twinings profile](/demand/nz/brands/twinings) - [Zealong profile](/demand/nz/brands/zealong) - [All tea bag brands in New Zealand](/demand/nz/categories/nz-tea-bag-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Twinings or Zealong more popular in search? In September 2026, Zealong had more branded searches than Twinings among tea bag brands in New Zealand. Zealong had about 880 branded searches, while Twinings had 260. Zealong made up 38.4% of all tea bag brand searches we track, and Twinings accounted for 11.4%. ## Cite this page Brandwave. "Twinings vs Zealong: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tea-bag-brands/compare/twinings-vs-zealong This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tea-bag-brands/compare/twinings-vs-zealong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.