--- title: "Bell Tea vs Pukka: Which is searched more in New Zealand?" description: "Is Bell Tea or Pukka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tea-bag-brands/compare/bell-tea-vs-pukka" publisher: "Brandwave" --- # Bell Tea vs Pukka: Which is searched more in New Zealand? Is Bell Tea or Pukka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bell Tea and Pukka - **Competitive set**: Tea bag brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bell Tea Share of Search**: 21% - **Pukka Share of Search**: 0.87% ## Is Bell Tea or Pukka more popular in search? - In September 2026, Bell Tea had more branded searches than Pukka among tea bag brands in New Zealand. Bell Tea had about 480 branded searches, while Pukka had 20. Bell Tea made up 21% of all tea bag brand searches we track, and Pukka accounted for 0.87%. - Bell Tea was ahead of Pukka in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bell Tea’s share of searches among tea bag brands in New Zealand moved from 14.3% to 21%, and its estimated monthly branded searches moved from 390 to 480. - Across the 12 months ending September 2026, Pukka’s share of searches among tea bag brands in New Zealand moved from 1.1% to 0.87%, and its estimated monthly branded searches moved from 30 to 20. ## Top tea bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bell Tea was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pukka was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bell Tea was listed before Pukka in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dilmah | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bell Tea | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Twinings | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Zealong | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pukka | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Lipton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea bag brands - Asked ChatGPT "Which tea bag brand should I buy in New Zealand?": 1. Dilmah, 2. Bell Tea, 3. Twinings, 4. Zealong - Asked ChatGPT "What are the best tea bag brands in New Zealand?": 1. Dilmah, 2. Zealong, 3. Twinings, 4. Bell Tea, 5. Pukka - Asked ChatGPT "What's the best tea bag brand in New Zealand for everyday tea?": 1. Dilmah, 2. Bell Tea, 3. Twinings - Searched Google, AI Overview "tea bags nz": 1. Dilmah - Searched Google, AI Overview "black tea bags": 1. Dilmah Not named in any answer: Lipton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tea bag brands in September 2026? - In September 2026, Bell Tea overtook Dilmah to rank 2nd among tea bag brands in New Zealand, with 21% of the searches. - Estimated monthly branded searches for Pukka in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## Month by month | Month | Bell Tea estimated searches | Bell Tea Share of Search | Bell Tea rank | Pukka estimated searches | Pukka Share of Search | Pukka rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 14.3% | 3 | 30 | 1.1% | 6 | | Nov 2025 | 390 | 14.9% | 3 | 20 | 0.76% | 6 | | Dec 2025 | 320 | 11.6% | 3 | 20 | 0.72% | 6 | | Jan 2026 | 390 | 13.4% | 2 | 40 | 1.4% | 6 | | Feb 2026 | 320 | 12.7% | 3 | 10 | 0.4% | 6 | | Mar 2026 | 480 | 20.4% | 2 | 20 | 0.85% | 6 | | Apr 2026 | 390 | 17.5% | 2 | 20 | 0.9% | 6 | | May 2026 | 480 | 15.1% | 2 | 20 | 0.63% | 6 | | Jun 2026 | 590 | 23.4% | 2 | 10 | 0.4% | 6 | | Jul 2026 | 480 | 19.7% | 2 | 20 | 0.82% | 6 | | Aug 2026 | 480 | 19.2% | 3 | 20 | 0.8% | 6 | | Sep 2026 | 480 | 21% | 2 | 20 | 0.87% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bell Tea’s and Pukka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bell Tea**: Measured on the search term “bell tea”. - **Pukka**: Measured on the search term “pukka green tea”. - [Bell Tea profile](/demand/nz/brands/bell-tea) - [Pukka profile](/demand/nz/brands/pukka) - [All tea bag brands in New Zealand](/demand/nz/categories/nz-tea-bag-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bell Tea or Pukka more popular in search? In September 2026, Bell Tea had more branded searches than Pukka among tea bag brands in New Zealand. Bell Tea had about 480 branded searches, while Pukka had 20. Bell Tea made up 21% of all tea bag brand searches we track, and Pukka accounted for 0.87%. ## Cite this page Brandwave. "Bell Tea vs Pukka: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tea-bag-brands/compare/bell-tea-vs-pukka This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tea-bag-brands/compare/bell-tea-vs-pukka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.