--- title: "Bell Tea vs Dilmah: Which is searched more in New Zealand?" description: "Is Bell Tea or Dilmah more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tea-bag-brands/compare/bell-tea-vs-dilmah" publisher: "Brandwave" --- # Bell Tea vs Dilmah: Which is searched more in New Zealand? Is Bell Tea or Dilmah more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bell Tea and Dilmah - **Competitive set**: Tea bag brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bell Tea Share of Search**: 21% - **Dilmah Share of Search**: 21% ## Is Bell Tea or Dilmah more popular in search? - In September 2026, Bell Tea and Dilmah were level in searches among tea bag brands in New Zealand, with an estimated 480 branded searches each, at 21% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Bell Tea took it in March 2026, Dilmah took it in August 2026. - Across the 12 months ending September 2026, Bell Tea’s share of searches among tea bag brands in New Zealand moved from 14.3% to 21%, and its estimated monthly branded searches moved from 390 to 480. - Across the 12 months ending September 2026, Dilmah’s share of searches among tea bag brands in New Zealand moved from 17.6% to 21%, and its estimated monthly branded searches held steady at 480. ## Top tea bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dilmah appeared in all five answers. Bell Tea was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dilmah was listed before Bell Tea in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dilmah | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bell Tea | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Twinings | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Zealong | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pukka | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Lipton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea bag brands - Asked ChatGPT "Which tea bag brand should I buy in New Zealand?": 1. Dilmah, 2. Bell Tea, 3. Twinings, 4. Zealong - Asked ChatGPT "What are the best tea bag brands in New Zealand?": 1. Dilmah, 2. Zealong, 3. Twinings, 4. Bell Tea, 5. Pukka - Asked ChatGPT "What's the best tea bag brand in New Zealand for everyday tea?": 1. Dilmah, 2. Bell Tea, 3. Twinings - Searched Google, AI Overview "tea bags nz": 1. Dilmah - Searched Google, AI Overview "black tea bags": 1. Dilmah Not named in any answer: Lipton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tea bag brands in September 2026? - In September 2026, Bell Tea overtook Dilmah to rank 2nd among tea bag brands in New Zealand, with 21% of the searches. - In September 2026, Dilmah lost share of searches among tea bag brands in New Zealand, from 23.6% to 21%. ## Month by month | Month | Bell Tea estimated searches | Bell Tea Share of Search | Bell Tea rank | Dilmah estimated searches | Dilmah Share of Search | Dilmah rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 14.3% | 3 | 480 | 17.6% | 2 | | Nov 2025 | 390 | 14.9% | 3 | 480 | 18.3% | 2 | | Dec 2025 | 320 | 11.6% | 3 | 390 | 14.1% | 2 | | Jan 2026 | 390 | 13.4% | 2 | 390 | 13.4% | 3 | | Feb 2026 | 320 | 12.7% | 3 | 390 | 15.5% | 2 | | Mar 2026 | 480 | 20.4% | 2 | 390 | 16.6% | 3 | | Apr 2026 | 390 | 17.5% | 2 | 390 | 17.5% | 3 | | May 2026 | 480 | 15.1% | 2 | 480 | 15.1% | 3 | | Jun 2026 | 590 | 23.4% | 2 | 390 | 15.5% | 3 | | Jul 2026 | 480 | 19.7% | 2 | 480 | 19.7% | 3 | | Aug 2026 | 480 | 19.2% | 3 | 590 | 23.6% | 2 | | Sep 2026 | 480 | 21% | 2 | 480 | 21% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bell Tea’s and Dilmah’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bell Tea**: Measured on the search term “bell tea”. - **Dilmah**: Measured on the search term “dilmah”. - [Bell Tea profile](/demand/nz/brands/bell-tea) - [Dilmah profile](/demand/nz/brands/dilmah) - [All tea bag brands in New Zealand](/demand/nz/categories/nz-tea-bag-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bell Tea or Dilmah more popular in search? In September 2026, Bell Tea and Dilmah were level in searches among tea bag brands in New Zealand, with an estimated 480 branded searches each, at 21% of the total each. ## Cite this page Brandwave. "Bell Tea vs Dilmah: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tea-bag-brands/compare/bell-tea-vs-dilmah This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tea-bag-brands/compare/bell-tea-vs-dilmah. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.