---
title: "Tea bag brands in New Zealand: Which are searched most?"
description: "Compare the tea bag brands brands people buy. Share of Search among Zealong, Bell Tea, Dilmah, Twinings, Lipton and Pukka, the tea bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tea-bag-brands"
publisher: "Brandwave"
---

# Tea bag brands in New Zealand: Which are searched most?

Compare the tea bag brands brands people buy. Share of Search among Zealong, Bell Tea, Dilmah, Twinings, Lipton and Pukka, the tea bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tea bag brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Zealong, 38.4%

## Which brand is most popular in search among tea bag brands in New Zealand?

- In September 2026, Zealong was the most searched among tea bag brands in New Zealand, with an estimated 880 branded searches, 38.4% of all searches for the six we track.
- Bell Tea is in 2nd place, 17.5 percentage points behind at 21%.
- Across the 12 months ending September 2026, Zealong’s share of searches among tea bag brands in New Zealand decreased from 47.6% to 38.4%.
- Across the 12 months ending September 2026, Bell Tea’s share of searches among tea bag brands in New Zealand increased from 14.3% to 21%.
- Across the 12 months ending September 2026, Dilmah’s share of searches among tea bag brands in New Zealand increased from 17.6% to 21%.
- Across the 12 months ending September 2026, Twinings’ share of searches among tea bag brands in New Zealand decreased from 14.3% to 11.4%.
- Across the 12 months ending September 2026, Lipton’s share of searches among tea bag brands in New Zealand increased from 5.1% to 7.4%.
- Across the 12 months ending September 2026, Zealong’s share of searches among tea bag brands in New Zealand peaked at 58% in December 2025 and was lowest at 35.2% in August 2026.
- Across the 12 months ending September 2026, Bell Tea’s share of searches among tea bag brands in New Zealand peaked at 23.4% in June 2026 and was lowest at 11.6% in December 2025.
- Across the 12 months ending September 2026, Dilmah’s share of searches among tea bag brands in New Zealand peaked at 23.6% in August 2026 and was lowest at 13.4% in January 2026.
- Across the 12 months ending September 2026, Twinings’ share of searches among tea bag brands in New Zealand peaked at 15.5% in June 2026 and was lowest at 9.4% in December 2025.
- Across the 12 months ending September 2026, Lipton’s share of searches among tea bag brands in New Zealand peaked at 8.4% in August 2026 and was lowest at 3.5% in May 2026.
- Across the 12 months ending September 2026, Bell Tea rose from 3rd to 2nd among tea bag brands in New Zealand.
- Across the 12 months ending September 2026, Dilmah fell from 2nd to 3rd among tea bag brands in New Zealand.
- Across the 12 months ending September 2026, Pukka held steady: its share of searches among tea bag brands in New Zealand moved less than 0.5 percentage points.

## Top tea bag brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dilmah appeared every time. Dilmah was recommended most often, coming first in all three answers that gave a list. Bell Tea was second, and Twinings was third. Lipton, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dilmah | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bell Tea | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Twinings | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Zealong | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Pukka | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Lipton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tea bag brands

- Asked ChatGPT "Which tea bag brand should I buy in New Zealand?": 1. Dilmah, 2. Bell Tea, 3. Twinings, 4. Zealong
- Asked ChatGPT "What are the best tea bag brands in New Zealand?": 1. Dilmah, 2. Zealong, 3. Twinings, 4. Bell Tea, 5. Pukka
- Asked ChatGPT "What's the best tea bag brand in New Zealand for everyday tea?": 1. Dilmah, 2. Bell Tea, 3. Twinings
- Searched Google, AI Overview "tea bags nz": 1. Dilmah
- Searched Google, AI Overview "black tea bags": 1. Dilmah

Not named in any answer: Lipton.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Zealong vs Bell Tea: compare search popularity](/demand/nz/compare/bell-tea-vs-zealong): 38.4% against 21% Share of Search.
- [Zealong vs Dilmah: compare search popularity](/demand/nz/compare/dilmah-vs-zealong): 38.4% against 21% Share of Search.
- [Zealong vs Twinings: compare search popularity](/demand/nz/compare/twinings-vs-zealong): 38.4% against 11.4% Share of Search.
- [Zealong vs Lipton: compare search popularity](/demand/nz/compare/lipton-vs-zealong): 38.4% against 7.4% Share of Search.
- [Bell Tea vs Dilmah: compare search popularity](/demand/nz/compare/bell-tea-vs-dilmah): 21% Share of Search each.
- [Bell Tea vs Twinings: compare search popularity](/demand/nz/compare/bell-tea-vs-twinings): 21% against 11.4% Share of Search.
- [Bell Tea vs Lipton: compare search popularity](/demand/nz/compare/bell-tea-vs-lipton): 21% against 7.4% Share of Search.
- [Dilmah vs Twinings: compare search popularity](/demand/nz/compare/dilmah-vs-twinings): 21% against 11.4% Share of Search.
- [Dilmah vs Lipton: compare search popularity](/demand/nz/compare/dilmah-vs-lipton): 21% against 7.4% Share of Search.
- [Twinings vs Lipton: compare search popularity](/demand/nz/compare/lipton-vs-twinings): 11.4% against 7.4% Share of Search.

## How did search popularity change for New Zealand tea bag brands in September 2026?

- In September 2026, Bell Tea overtook Dilmah to rank 2nd among tea bag brands in New Zealand, with 21% of the searches.
- In September 2026, Zealong gained share of searches among tea bag brands in New Zealand, from 35.2% to 38.4%.
- In September 2026, Dilmah lost share of searches among tea bag brands in New Zealand, from 23.6% to 21%.
- In September 2026, Twinings lost share of searches among tea bag brands in New Zealand, from 12.8% to 11.4%.
- In September 2026, Lipton lost share of searches among tea bag brands in New Zealand, from 8.4% to 7.4%.
- Estimated monthly branded searches for Pukka in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zealong | 38.4% | 880 | 0.0% | Zealong |
| 2 | Bell Tea | 21% | 480 | 0.0% | Bell Tea |
| 3 | Dilmah | 21% | 480 | -18.6% | Dilmah |
| 4 | Twinings | 11.4% | 260 | -18.8% | Twinings |
| 5 | Lipton | 7.4% | 170 | -19.0% | Unilever |
| 6 | Pukka | 0.87% | 20 | 0.0% | Pukka |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zealong | 1.3K | 47.6% | 1 |
| Oct 2025 | Dilmah | 480 | 17.6% | 2 |
| Oct 2025 | Bell Tea | 390 | 14.3% | 3 |
| Oct 2025 | Twinings | 390 | 14.3% | 4 |
| Oct 2025 | Lipton | 140 | 5.1% | 5 |
| Oct 2025 | Pukka | 30 | 1.1% | 6 |
| Nov 2025 | Zealong | 1.3K | 49.6% | 1 |
| Nov 2025 | Dilmah | 480 | 18.3% | 2 |
| Nov 2025 | Bell Tea | 390 | 14.9% | 3 |
| Nov 2025 | Twinings | 260 | 9.9% | 4 |
| Nov 2025 | Lipton | 170 | 6.5% | 5 |
| Nov 2025 | Pukka | 20 | 0.76% | 6 |
| Dec 2025 | Zealong | 1.6K | 58% | 1 |
| Dec 2025 | Dilmah | 390 | 14.1% | 2 |
| Dec 2025 | Bell Tea | 320 | 11.6% | 3 |
| Dec 2025 | Twinings | 260 | 9.4% | 4 |
| Dec 2025 | Lipton | 170 | 6.2% | 5 |
| Dec 2025 | Pukka | 20 | 0.72% | 6 |
| Jan 2026 | Zealong | 1.6K | 55% | 1 |
| Jan 2026 | Bell Tea | 390 | 13.4% | 2 |
| Jan 2026 | Dilmah | 390 | 13.4% | 3 |
| Jan 2026 | Twinings | 320 | 11% | 4 |
| Jan 2026 | Lipton | 170 | 5.8% | 5 |
| Jan 2026 | Pukka | 40 | 1.4% | 6 |
| Feb 2026 | Zealong | 1.3K | 51.8% | 1 |
| Feb 2026 | Dilmah | 390 | 15.5% | 2 |
| Feb 2026 | Bell Tea | 320 | 12.7% | 3 |
| Feb 2026 | Twinings | 320 | 12.7% | 4 |
| Feb 2026 | Lipton | 170 | 6.8% | 5 |
| Feb 2026 | Pukka | 10 | 0.4% | 6 |
| Mar 2026 | Zealong | 1K | 42.6% | 1 |
| Mar 2026 | Bell Tea | 480 | 20.4% | 2 |
| Mar 2026 | Dilmah | 390 | 16.6% | 3 |
| Mar 2026 | Twinings | 320 | 13.6% | 4 |
| Mar 2026 | Lipton | 140 | 6% | 5 |
| Mar 2026 | Pukka | 20 | 0.85% | 6 |
| Apr 2026 | Zealong | 1K | 44.8% | 1 |
| Apr 2026 | Bell Tea | 390 | 17.5% | 2 |
| Apr 2026 | Dilmah | 390 | 17.5% | 3 |
| Apr 2026 | Twinings | 320 | 14.3% | 4 |
| Apr 2026 | Lipton | 110 | 4.9% | 5 |
| Apr 2026 | Pukka | 20 | 0.9% | 6 |
| May 2026 | Zealong | 1.6K | 50.5% | 1 |
| May 2026 | Bell Tea | 480 | 15.1% | 2 |
| May 2026 | Dilmah | 480 | 15.1% | 3 |
| May 2026 | Twinings | 480 | 15.1% | 4 |
| May 2026 | Lipton | 110 | 3.5% | 5 |
| May 2026 | Pukka | 20 | 0.63% | 6 |
| Jun 2026 | Zealong | 1K | 39.7% | 1 |
| Jun 2026 | Bell Tea | 590 | 23.4% | 2 |
| Jun 2026 | Dilmah | 390 | 15.5% | 3 |
| Jun 2026 | Twinings | 390 | 15.5% | 4 |
| Jun 2026 | Lipton | 140 | 5.6% | 5 |
| Jun 2026 | Pukka | 10 | 0.4% | 6 |
| Jul 2026 | Zealong | 1K | 41% | 1 |
| Jul 2026 | Bell Tea | 480 | 19.7% | 2 |
| Jul 2026 | Dilmah | 480 | 19.7% | 3 |
| Jul 2026 | Twinings | 320 | 13.1% | 4 |
| Jul 2026 | Lipton | 140 | 5.7% | 5 |
| Jul 2026 | Pukka | 20 | 0.82% | 6 |
| Aug 2026 | Zealong | 880 | 35.2% | 1 |
| Aug 2026 | Dilmah | 590 | 23.6% | 2 |
| Aug 2026 | Bell Tea | 480 | 19.2% | 3 |
| Aug 2026 | Twinings | 320 | 12.8% | 4 |
| Aug 2026 | Lipton | 210 | 8.4% | 5 |
| Aug 2026 | Pukka | 20 | 0.8% | 6 |
| Sep 2026 | Zealong | 880 | 38.4% | 1 |
| Sep 2026 | Bell Tea | 480 | 21% | 2 |
| Sep 2026 | Dilmah | 480 | 21% | 3 |
| Sep 2026 | Twinings | 260 | 11.4% | 4 |
| Sep 2026 | Lipton | 170 | 7.4% | 5 |
| Sep 2026 | Pukka | 20 | 0.87% | 6 |

## What is being compared

- **Bell Tea**: Measured on the search term “bell tea”.
- **Dilmah**: Measured on the search term “dilmah”.
- **Lipton**: Measured on the search term “lipton ice tea”.
- **Pukka**: Measured on the search term “pukka green tea”.
- **Twinings**: Measured on the search term “twinings”.
- **Zealong**: Measured on the search term “zealong”.

- [Bell Tea](/demand/nz/brands/bell-tea)
- [Dilmah](/demand/nz/brands/dilmah)
- [Lipton](/demand/nz/brands/lipton)
- [Pukka](/demand/nz/brands/pukka)
- [Twinings](/demand/nz/brands/twinings)
- [Zealong](/demand/nz/brands/zealong)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tea bag brands in New Zealand?

In September 2026, Zealong was the most searched among tea bag brands in New Zealand, with an estimated 880 branded searches, 38.4% of all searches for the six we track.

## Cite this page

Brandwave. "Tea bag brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-tea-bag-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tea-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.