--- title: "Tax refund services in New Zealand: Which brands are most popular in search?" description: "Compare the online tax refund services New Zealand workers use to claim IRD refunds. Share of Search among Tax Refund NZ, NZ Tax Refund and MyRefund, the tax refund services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tax-refund-services" publisher: "Brandwave" --- # Tax refund services in New Zealand: Which brands are most popular in search? Compare the online tax refund services New Zealand workers use to claim IRD refunds. Share of Search among Tax Refund NZ, NZ Tax Refund and MyRefund, the tax refund services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tax refund services - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Tax Refund NZ, 50.2% ## Which brand is most popular in search among tax refund services in New Zealand? - In August 2026, Tax Refund NZ was the most searched among tax refund services in New Zealand, with an estimated 1.1K branded searches and 50.2% estimated Share of Search within this set. - NZ Tax Refund is in 2nd place, 16.7 percentage points behind at 33.5% Share of Search. - Across the 11 months ending August 2026, Tax Refund NZ’s estimated Share of Search among tax refund services in New Zealand decreased from 51.6% to 50.2%. - Across the 11 months ending August 2026, NZ Tax Refund’s estimated Share of Search among tax refund services in New Zealand decreased from 40.4% to 33.5%. - Across the 11 months ending August 2026, MyRefund’s estimated Share of Search among tax refund services in New Zealand increased from 8.1% to 16.3%. - Across the 11 months ending August 2026, Tax Refund NZ’s estimated Share of Search among tax refund services in New Zealand peaked at 53.2% in November 2025 and was lowest at 44% in June 2026. - Across the 11 months ending August 2026, NZ Tax Refund’s estimated Share of Search among tax refund services in New Zealand peaked at 40.6% in January 2026 and was lowest at 27.5% in June 2026. - Across the 11 months ending August 2026, MyRefund’s estimated Share of Search among tax refund services in New Zealand peaked at 28.6% in June 2026 and was lowest at 7.4% in November 2025. ## Compare search popularity between leading brands - [Tax Refund NZ vs NZ Tax Refund: compare search popularity](/demand/nz/compare/nz-tax-refund-vs-tax-refund-nz): 50.2% against 33.5% Share of Search. - [Tax Refund NZ vs MyRefund: compare search popularity](/demand/nz/compare/myrefund-vs-tax-refund-nz): 50.2% against 16.3% Share of Search. - [NZ Tax Refund vs MyRefund: compare search popularity](/demand/nz/compare/myrefund-vs-nz-tax-refund): 33.5% against 16.3% Share of Search. ## How did search popularity change for New Zealand tax refund services in August 2026? - In August 2026, NZ Tax Refund gained estimated Share of Search among tax refund services in New Zealand, from 28.8% to 33.5%. - In August 2026, Tax Refund NZ gained estimated Share of Search among tax refund services in New Zealand, from 45.7% to 50.2%. - In August 2026, MyRefund lost estimated Share of Search among tax refund services in New Zealand, from 25.5% to 16.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Tax Refund NZ | 50.2% | 1.1K | -25.5% | Tax Refund NZ | | 2 | NZ Tax Refund | 33.5% | 740 | -21.3% | NZ Tax Refund | | 3 | MyRefund | 16.3% | 360 | -56.6% | MyRefund | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tax Refund NZ | 1.1K | 51.6% | 1 | | Oct 2025 | NZ Tax Refund | 900 | 40.4% | 2 | | Oct 2025 | MyRefund | 180 | 8.1% | 3 | | Nov 2025 | Tax Refund NZ | 1K | 53.2% | 1 | | Nov 2025 | NZ Tax Refund | 740 | 39.4% | 2 | | Nov 2025 | MyRefund | 140 | 7.4% | 3 | | Dec 2025 | Tax Refund NZ | 1.4K | 52.7% | 1 | | Dec 2025 | NZ Tax Refund | 1K | 38.6% | 2 | | Dec 2025 | MyRefund | 230 | 8.7% | 3 | | Jan 2026 | Tax Refund NZ | 2K | 49.5% | 1 | | Jan 2026 | NZ Tax Refund | 1.6K | 40.6% | 2 | | Jan 2026 | MyRefund | 400 | 9.9% | 3 | | Feb 2026 | Tax Refund NZ | 2.4K | 49.9% | 1 | | Feb 2026 | NZ Tax Refund | 2K | 40.5% | 2 | | Feb 2026 | MyRefund | 470 | 9.7% | 3 | | Mar 2026 | Tax Refund NZ | 4.9K | 45.5% | 1 | | Mar 2026 | NZ Tax Refund | 3.8K | 35.3% | 2 | | Mar 2026 | MyRefund | 2.1K | 19.2% | 3 | | Apr 2026 | Tax Refund NZ | 8.5K | 48.5% | 1 | | Apr 2026 | NZ Tax Refund | 6.9K | 39.2% | 2 | | Apr 2026 | MyRefund | 2.2K | 12.3% | 3 | | May 2026 | Tax Refund NZ | 11.3K | 48.4% | 1 | | May 2026 | NZ Tax Refund | 8.5K | 36.6% | 2 | | May 2026 | MyRefund | 3.5K | 15% | 3 | | Jun 2026 | Tax Refund NZ | 6K | 44% | 1 | | Jun 2026 | MyRefund | 3.9K | 28.6% | 2 | | Jun 2026 | NZ Tax Refund | 3.8K | 27.5% | 3 | | Jul 2026 | Tax Refund NZ | 1.5K | 45.7% | 1 | | Jul 2026 | NZ Tax Refund | 940 | 28.8% | 2 | | Jul 2026 | MyRefund | 830 | 25.5% | 3 | | Aug 2026 | Tax Refund NZ | 1.1K | 50.2% | 1 | | Aug 2026 | NZ Tax Refund | 740 | 33.5% | 2 | | Aug 2026 | MyRefund | 360 | 16.3% | 3 | | Sep 2026 | MyRefund | — | — | — | | Sep 2026 | NZ Tax Refund | — | — | — | | Sep 2026 | Tax Refund NZ | — | — | — | ## What is being compared - **MyRefund**: Measured on the search terms “myrefund”, “myrefund co nz” and “myrefund nz”, summed into one figure. - **NZ Tax Refund**: Measured on the search terms “nz tax refund”, “nz tax refund date”, “nz tax refund online” and “nztaxrefund co nz”, summed into one figure. - **Tax Refund NZ**: Measured on the search terms “apply for tax refund nz”, “claim tax refund nz”, “donation tax refund nz”, “ird tax refund nz”, “my tax refund nz”, “my tax refund nz ird”, “tax refund nz”, “tax refund nz online”, “taxrefund co nz” and “taxrefundnz”, summed into one figure. - [MyRefund](/demand/nz/brands/myrefund) - [NZ Tax Refund](/demand/nz/brands/nz-tax-refund) - [Tax Refund NZ](/demand/nz/brands/tax-refund-nz) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tax refund services in New Zealand? In August 2026, Tax Refund NZ was the most searched among tax refund services in New Zealand, with an estimated 1.1K branded searches and 50.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Tax refund services in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tax-refund-services This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tax-refund-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.