---
title: "Tauranga destination restaurants in New Zealand: Which brands are most popular in search?"
description: "Compare restaurants diners can choose between for a meal out in Tauranga, New Zealand. Share of Search among Fife Lane, Harbourside Tauranga, Clarence Bistro and Sugo, the tauranga destination restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tauranga-restaurants"
publisher: "Brandwave"
---

# Tauranga destination restaurants in New Zealand: Which brands are most popular in search?

Compare restaurants diners can choose between for a meal out in Tauranga, New Zealand. Share of Search among Fife Lane, Harbourside Tauranga, Clarence Bistro and Sugo, the tauranga destination restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tauranga destination restaurants
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fife Lane, 35.8%

## Which brand is most popular in search among tauranga destination restaurants in New Zealand?

- Fife Lane and Harbourside Tauranga share the highest estimated Share of Search among tauranga destination restaurants in New Zealand, at 35.8% and 35.6% in August 2026.
- Across the 11 months ending August 2026, Fife Lane’s estimated Share of Search among tauranga destination restaurants in New Zealand increased from 30.8% to 35.8%.
- Across the 11 months ending August 2026, Harbourside Tauranga’s estimated Share of Search among tauranga destination restaurants in New Zealand decreased from 42.4% to 35.6%.
- Across the 11 months ending August 2026, Clarence Bistro’s estimated Share of Search among tauranga destination restaurants in New Zealand decreased from 16% to 14.7%.
- Across the 11 months ending August 2026, Sugo’s estimated Share of Search among tauranga destination restaurants in New Zealand increased from 10.9% to 13.9%.
- Across the 11 months ending August 2026, Fife Lane’s estimated Share of Search among tauranga destination restaurants in New Zealand peaked at 37% in June 2026 and was lowest at 29.8% in November 2025.
- Across the 11 months ending August 2026, Harbourside Tauranga’s estimated Share of Search among tauranga destination restaurants in New Zealand peaked at 44.1% in November 2025 and was lowest at 35.1% in July 2026.
- Across the 11 months ending August 2026, Clarence Bistro’s estimated Share of Search among tauranga destination restaurants in New Zealand peaked at 18.6% in March 2026 and was lowest at 13.8% in January 2026.
- Across the 11 months ending August 2026, Sugo’s estimated Share of Search among tauranga destination restaurants in New Zealand peaked at 13.9% in August 2026 and was lowest at 9.2% in March 2026.
- Across the 11 months ending August 2026, Fife Lane rose from 2nd to 1st among tauranga destination restaurants in New Zealand.
- Across the 11 months ending August 2026, Harbourside Tauranga fell from 1st to 2nd among tauranga destination restaurants in New Zealand.

## Compare search popularity between leading brands

- [Fife Lane vs Harbourside Tauranga: compare search popularity](/demand/nz/compare/fife-lane-vs-harbourside-tauranga): 35.8% against 35.6% Share of Search.
- [Fife Lane vs Clarence Bistro: compare search popularity](/demand/nz/compare/clarence-bistro-vs-fife-lane): 35.8% against 14.7% Share of Search.
- [Fife Lane vs Sugo: compare search popularity](/demand/nz/compare/fife-lane-vs-sugo): 35.8% against 13.9% Share of Search.
- [Harbourside Tauranga vs Clarence Bistro: compare search popularity](/demand/nz/compare/clarence-bistro-vs-harbourside-tauranga): 35.6% against 14.7% Share of Search.
- [Harbourside Tauranga vs Sugo: compare search popularity](/demand/nz/compare/harbourside-tauranga-vs-sugo): 35.6% against 13.9% Share of Search.
- [Clarence Bistro vs Sugo: compare search popularity](/demand/nz/compare/clarence-bistro-vs-sugo): 14.7% against 13.9% Share of Search.

## How did search popularity change for New Zealand tauranga destination restaurants in August 2026?

- In August 2026, Fife Lane overtook Harbourside Tauranga to take the highest estimated Share of Search among tauranga destination restaurants in New Zealand, at 35.8%.
- In August 2026, Harbourside Tauranga gained estimated Share of Search among tauranga destination restaurants in New Zealand, from 35.1% to 35.6%.
- In August 2026, Clarence Bistro lost estimated Share of Search among tauranga destination restaurants in New Zealand, from 17.6% to 14.7%.
- Estimated monthly branded searches for Sugo in New Zealand rose 25.8% over 11 measured months, from 930 to 1.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fife Lane | 35.8% | 3K | +26.4% | Fife Lane |
| 2 | Harbourside Tauranga | 35.6% | 3K | +20.5% | Harbourside Tauranga |
| 3 | Clarence Bistro | 14.7% | 1.2K | -0.8% | Clarence Bistro |
| 4 | Sugo | 13.9% | 1.2K | +20.6% | Sugo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Harbourside Tauranga | 3.6K | 42.4% | 1 |
| Oct 2025 | Fife Lane | 2.6K | 30.8% | 2 |
| Oct 2025 | Clarence Bistro | 1.4K | 16% | 3 |
| Oct 2025 | Sugo | 930 | 10.9% | 4 |
| Nov 2025 | Harbourside Tauranga | 4.3K | 44.1% | 1 |
| Nov 2025 | Fife Lane | 2.9K | 29.8% | 2 |
| Nov 2025 | Clarence Bistro | 1.6K | 16.7% | 3 |
| Nov 2025 | Sugo | 920 | 9.4% | 4 |
| Dec 2025 | Harbourside Tauranga | 4.2K | 38.7% | 1 |
| Dec 2025 | Fife Lane | 3.6K | 33.5% | 2 |
| Dec 2025 | Clarence Bistro | 2K | 18.1% | 3 |
| Dec 2025 | Sugo | 1.1K | 9.7% | 4 |
| Jan 2026 | Harbourside Tauranga | 4.5K | 40.3% | 1 |
| Jan 2026 | Fife Lane | 4.1K | 36.5% | 2 |
| Jan 2026 | Clarence Bistro | 1.5K | 13.8% | 3 |
| Jan 2026 | Sugo | 1.1K | 9.4% | 4 |
| Feb 2026 | Harbourside Tauranga | 3.5K | 38.4% | 1 |
| Feb 2026 | Fife Lane | 3.3K | 35.9% | 2 |
| Feb 2026 | Clarence Bistro | 1.4K | 15.7% | 3 |
| Feb 2026 | Sugo | 910 | 10% | 4 |
| Mar 2026 | Harbourside Tauranga | 3.4K | 41% | 1 |
| Mar 2026 | Fife Lane | 2.6K | 31.2% | 2 |
| Mar 2026 | Clarence Bistro | 1.5K | 18.6% | 3 |
| Mar 2026 | Sugo | 760 | 9.2% | 4 |
| Apr 2026 | Harbourside Tauranga | 2.8K | 36.6% | 1 |
| Apr 2026 | Fife Lane | 2.7K | 35% | 2 |
| Apr 2026 | Clarence Bistro | 1.4K | 18% | 3 |
| Apr 2026 | Sugo | 790 | 10.4% | 4 |
| May 2026 | Harbourside Tauranga | 3.5K | 38.8% | 1 |
| May 2026 | Fife Lane | 2.9K | 32.5% | 2 |
| May 2026 | Clarence Bistro | 1.6K | 18.4% | 3 |
| May 2026 | Sugo | 930 | 10.3% | 4 |
| Jun 2026 | Fife Lane | 2.9K | 37% | 1 |
| Jun 2026 | Harbourside Tauranga | 2.8K | 36.1% | 2 |
| Jun 2026 | Clarence Bistro | 1.3K | 17.2% | 3 |
| Jun 2026 | Sugo | 750 | 9.7% | 4 |
| Jul 2026 | Harbourside Tauranga | 2.5K | 35.1% | 1 |
| Jul 2026 | Fife Lane | 2.4K | 33.7% | 2 |
| Jul 2026 | Clarence Bistro | 1.3K | 17.6% | 3 |
| Jul 2026 | Sugo | 970 | 13.7% | 4 |
| Aug 2026 | Fife Lane | 3K | 35.8% | 1 |
| Aug 2026 | Harbourside Tauranga | 3K | 35.6% | 2 |
| Aug 2026 | Clarence Bistro | 1.2K | 14.7% | 3 |
| Aug 2026 | Sugo | 1.2K | 13.9% | 4 |
| Sep 2026 | Clarence Bistro | — | — | — |
| Sep 2026 | Fife Lane | — | — | — |
| Sep 2026 | Harbourside Tauranga | — | — | — |
| Sep 2026 | Sugo | — | — | — |

## What is being compared

- **Clarence Bistro**: Measured on the search terms “clarence bistro”, “clarence bistro hotel”, “clarence bistro menu”, “clarence bistro restaurant”, “clarence bistro tauranga”, “clarence tauranga” and “clarencetauranga co nz”, summed into one figure.
- **Fife Lane**: Measured on the search terms “fife lane”, “fife lane menu”, “fife lane nz”, “fife lane restaurant”, “fife lane tauranga” and “fifelane”, summed into one figure.
- **Harbourside Tauranga**: Measured on the search terms “harbourside tauranga”, “harbourside tauranga christmas menu” and “harbourside tauranga menu”, summed into one figure.
- **Sugo**: Measured on the search terms “sugo restaurant tauranga” and “sugo tauranga”, summed into one figure.

- [Clarence Bistro](/demand/nz/brands/clarence-bistro)
- [Fife Lane](/demand/nz/brands/fife-lane)
- [Harbourside Tauranga](/demand/nz/brands/harbourside-tauranga)
- [Sugo](/demand/nz/brands/sugo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tauranga destination restaurants in New Zealand?

Fife Lane and Harbourside Tauranga share the highest estimated Share of Search among tauranga destination restaurants in New Zealand, at 35.8% and 35.6% in August 2026.

## Cite this page

Brandwave. "Tauranga destination restaurants in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tauranga-restaurants

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tauranga-restaurants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.