---
title: "Tauranga recruitment agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Tauranga recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Hays, Madison Recruitment, Ryan + Alexander, Jigsaw Staffing and The Staffroom, the tauranga recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tauranga-recruitment-agencies"
publisher: "Brandwave"
---

# Tauranga recruitment agencies in New Zealand: Which brands are most popular in search?

Compare Tauranga recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Hays, Madison Recruitment, Ryan + Alexander, Jigsaw Staffing and The Staffroom, the tauranga recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tauranga recruitment agencies
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: OneStaff, 59.3%

## Which brand is most popular in search among tauranga recruitment agencies in New Zealand?

- In August 2026, OneStaff was the most searched among tauranga recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 59.3% estimated Share of Search within this set.
- Hays is in 2nd place, 35.3 percentage points behind at 24% Share of Search.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among tauranga recruitment agencies in New Zealand decreased from 62.8% to 59.3%.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among tauranga recruitment agencies in New Zealand increased from 23% to 24%.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among tauranga recruitment agencies in New Zealand increased from 12.8% to 14.1%.
- Across the 11 months ending August 2026, Ryan + Alexander’s estimated Share of Search among tauranga recruitment agencies in New Zealand increased from 0.58% to 1.3%.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 62.8% in October 2025 and was lowest at 56.1% in April 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 28.1% in April 2026 and was lowest at 22.5% in December 2025.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 15.9% in February 2026 and was lowest at 12.6% in November 2025.
- Across the 11 months ending August 2026, Ryan + Alexander rose from 5th to 4th among tauranga recruitment agencies in New Zealand.
- Across the 11 months ending August 2026, Jigsaw Staffing fell from 4th to 5th among tauranga recruitment agencies in New Zealand.
- Across the 11 months ending August 2026, The Staffroom held steady: its estimated Share of Search among tauranga recruitment agencies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OneStaff vs Hays: compare search popularity](/demand/nz/compare/hays-vs-onestaff): 59.3% against 24% Share of Search.
- [OneStaff vs Madison Recruitment: compare search popularity](/demand/nz/compare/madison-recruitment-vs-onestaff): 59.3% against 14.1% Share of Search.
- [Hays vs Madison Recruitment: compare search popularity](/demand/nz/compare/hays-vs-madison-recruitment): 24% against 14.1% Share of Search.

## How did search popularity change for New Zealand tauranga recruitment agencies in August 2026?

- In August 2026, Ryan + Alexander overtook Jigsaw Staffing to rank 4th among tauranga recruitment agencies in New Zealand, at 1.3%.
- In August 2026, Hays gained estimated Share of Search among tauranga recruitment agencies in New Zealand, from 23.5% to 24%.
- In August 2026, OneStaff lost estimated Share of Search among tauranga recruitment agencies in New Zealand, from 59.8% to 59.3%.
- Estimated monthly branded searches for Jigsaw Staffing in New Zealand rose 63.6% over 11 measured months, from 110 to 180 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OneStaff | 59.3% | 10.1K | -1.8% | OneStaff |
| 2 | Hays | 24% | 4.1K | +1.2% | Hays |
| 3 | Madison Recruitment | 14.1% | 2.4K | -4.0% | Madison Recruitment Limited |
| 4 | Ryan + Alexander | 1.3% | 220 | +69.2% | Ryan + Alexander |
| 5 | Jigsaw Staffing | 1.1% | 180 | -18.2% | Jigsaw Staffing |
| 6 | The Staffroom | 0.29% | 50 | +150.0% | The Staffroom |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OneStaff | 11.9K | 62.8% | 1 |
| Oct 2025 | Hays | 4.4K | 23% | 2 |
| Oct 2025 | Madison Recruitment | 2.4K | 12.8% | 3 |
| Oct 2025 | Jigsaw Staffing | 110 | 0.58% | 4 |
| Oct 2025 | Ryan + Alexander | 110 | 0.58% | 5 |
| Oct 2025 | The Staffroom | 50 | 0.26% | 6 |
| Nov 2025 | OneStaff | 11.8K | 61.8% | 1 |
| Nov 2025 | Hays | 4.7K | 24.5% | 2 |
| Nov 2025 | Madison Recruitment | 2.4K | 12.6% | 3 |
| Nov 2025 | Jigsaw Staffing | 90 | 0.47% | 4 |
| Nov 2025 | Ryan + Alexander | 90 | 0.47% | 5 |
| Nov 2025 | The Staffroom | 20 | 0.1% | 6 |
| Dec 2025 | OneStaff | 9.2K | 61.7% | 1 |
| Dec 2025 | Hays | 3.3K | 22.5% | 2 |
| Dec 2025 | Madison Recruitment | 2.1K | 14.3% | 3 |
| Dec 2025 | Ryan + Alexander | 110 | 0.74% | 4 |
| Dec 2025 | Jigsaw Staffing | 90 | 0.61% | 5 |
| Dec 2025 | The Staffroom | 20 | 0.13% | 6 |
| Jan 2026 | OneStaff | 11.6K | 58.1% | 1 |
| Jan 2026 | Hays | 5K | 25.2% | 2 |
| Jan 2026 | Madison Recruitment | 3.1K | 15.7% | 3 |
| Jan 2026 | Ryan + Alexander | 140 | 0.7% | 4 |
| Jan 2026 | Jigsaw Staffing | 60 | 0.3% | 5 |
| Jan 2026 | The Staffroom | 20 | 0.1% | 6 |
| Feb 2026 | OneStaff | 11.7K | 59.5% | 1 |
| Feb 2026 | Hays | 4.4K | 22.6% | 2 |
| Feb 2026 | Madison Recruitment | 3.1K | 15.9% | 3 |
| Feb 2026 | Jigsaw Staffing | 180 | 0.92% | 4 |
| Feb 2026 | Ryan + Alexander | 140 | 0.71% | 5 |
| Feb 2026 | The Staffroom | 60 | 0.31% | 6 |
| Mar 2026 | OneStaff | 11.6K | 56.8% | 1 |
| Mar 2026 | Hays | 5.5K | 26.9% | 2 |
| Mar 2026 | Madison Recruitment | 3K | 14.5% | 3 |
| Mar 2026 | Jigsaw Staffing | 150 | 0.73% | 4 |
| Mar 2026 | Ryan + Alexander | 150 | 0.73% | 5 |
| Mar 2026 | The Staffroom | 50 | 0.24% | 6 |
| Apr 2026 | OneStaff | 9.8K | 56.1% | 1 |
| Apr 2026 | Hays | 4.9K | 28.1% | 2 |
| Apr 2026 | Madison Recruitment | 2.4K | 13.9% | 3 |
| Apr 2026 | Jigsaw Staffing | 150 | 0.86% | 4 |
| Apr 2026 | Ryan + Alexander | 150 | 0.86% | 5 |
| Apr 2026 | The Staffroom | 30 | 0.17% | 6 |
| May 2026 | OneStaff | 11.8K | 60.6% | 1 |
| May 2026 | Hays | 4.7K | 24.2% | 2 |
| May 2026 | Madison Recruitment | 2.6K | 13.4% | 3 |
| May 2026 | Jigsaw Staffing | 180 | 0.92% | 4 |
| May 2026 | Ryan + Alexander | 150 | 0.77% | 5 |
| May 2026 | The Staffroom | 30 | 0.15% | 6 |
| Jun 2026 | OneStaff | 11.9K | 62.1% | 1 |
| Jun 2026 | Hays | 4.4K | 22.7% | 2 |
| Jun 2026 | Madison Recruitment | 2.6K | 13.4% | 3 |
| Jun 2026 | Jigsaw Staffing | 180 | 0.94% | 4 |
| Jun 2026 | Ryan + Alexander | 130 | 0.68% | 5 |
| Jun 2026 | The Staffroom | 30 | 0.16% | 6 |
| Jul 2026 | OneStaff | 10.3K | 59.8% | 1 |
| Jul 2026 | Hays | 4K | 23.5% | 2 |
| Jul 2026 | Madison Recruitment | 2.5K | 14.5% | 3 |
| Jul 2026 | Jigsaw Staffing | 220 | 1.3% | 4 |
| Jul 2026 | Ryan + Alexander | 130 | 0.76% | 5 |
| Jul 2026 | The Staffroom | 20 | 0.12% | 6 |
| Aug 2026 | OneStaff | 10.1K | 59.3% | 1 |
| Aug 2026 | Hays | 4.1K | 24% | 2 |
| Aug 2026 | Madison Recruitment | 2.4K | 14.1% | 3 |
| Aug 2026 | Ryan + Alexander | 220 | 1.3% | 4 |
| Aug 2026 | Jigsaw Staffing | 180 | 1.1% | 5 |
| Aug 2026 | The Staffroom | 50 | 0.29% | 6 |
| Sep 2026 | Hays | — | — | — |
| Sep 2026 | Jigsaw Staffing | — | — | — |
| Sep 2026 | Madison Recruitment | — | — | — |
| Sep 2026 | OneStaff | — | — | — |
| Sep 2026 | Ryan + Alexander | — | — | — |
| Sep 2026 | The Staffroom | — | — | — |

## What is being compared

- **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure.
- **Jigsaw Staffing**: Measured on the search terms “jigsaw staffing” and “jigsaw.co.nz”, summed into one figure.
- **Madison Recruitment**: Measured on the search terms “madison co nz”, “Madison Recruitment”, “madison recruitment agency”, “madison recruitment auckland”, “madison recruitment christchurch”, “madison recruitment hamilton”, “madison recruitment jobs”, “madison recruitment masterton”, “madison recruitment new zealand”, “madison recruitment nz”, “madison recruitment tauranga”, “madison recruitment wellington” and “madison.co.nz”, summed into one figure.
- **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff new plymouth”, “one staff nz”, “one staff queenstown”, “one staff recruitment”, “one staff rotorua”, “OneStaff”, “onestaff agency”, “onestaff auckland”, “onestaff christchurch”, “onestaff co nz”, “onestaff dunedin”, “onestaff hamilton”, “onestaff hastings”, “onestaff hawkes bay”, “onestaff invercargill”, “onestaff jobs”, “onestaff new plymouth”, “onestaff new zealand”, “onestaff nz”, “onestaff palmerston north”, “onestaff palmerston north jobs”, “onestaff queenstown”, “onestaff recruitment”, “onestaff rotorua”, “onestaff tauranga”, “onestaff wellington” and “onestaff.co.nz”, summed into one figure.
- **Ryan + Alexander**: Measured on the search terms “ryan + alexander”, “ryan + alexander tauranga”, “ryan alexander recruitment”, “ryan and alexander” and “ryan+alexander”, summed into one figure.
- **The Staffroom**: Measured on the search terms “the staffroom”, “the staffroom tauranga” and “thestaffroom”, summed into one figure.

- [Hays](/demand/nz/brands/hays)
- [Jigsaw Staffing](/demand/nz/brands/jigsaw-staffing)
- [Madison Recruitment](/demand/nz/brands/madison-recruitment)
- [OneStaff](/demand/nz/brands/onestaff)
- [Ryan + Alexander](/demand/nz/brands/ryan-alexander)
- [The Staffroom](/demand/nz/brands/the-staffroom)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tauranga recruitment agencies in New Zealand?

In August 2026, OneStaff was the most searched among tauranga recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 59.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tauranga recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tauranga-recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tauranga-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.