---
title: "Tauranga pilates studios in New Zealand: Which brands are most popular in search?"
description: "Compare Tauranga Pilates studios using branded search demand from across New Zealand. Share of Search among Reform Fitness, The Pilates Fix, Encore Pilates, The Pilates Loft, Boost Reformer Pilates and Campbell Pilates & Wellness, the tauranga pilates studios Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tauranga-pilates-studios"
publisher: "Brandwave"
---

# Tauranga pilates studios in New Zealand: Which brands are most popular in search?

Compare Tauranga Pilates studios using branded search demand from across New Zealand. Share of Search among Reform Fitness, The Pilates Fix, Encore Pilates, The Pilates Loft, Boost Reformer Pilates and Campbell Pilates & Wellness, the tauranga pilates studios Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tauranga Pilates studios
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Reform Fitness, 96.4%

## Which brand is most popular in search among tauranga pilates studios in New Zealand?

- In August 2026, Reform Fitness was the most searched among tauranga pilates studios in New Zealand, with an estimated 18.2K branded searches and 96.4% estimated Share of Search within this set.
- The Pilates Fix is in 2nd place, 95.3 percentage points behind at 1.1% Share of Search.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among tauranga pilates studios in New Zealand peaked at 97% in November 2025 and was lowest at 95.5% in July 2026.
- Across the 11 months ending August 2026, The Pilates Fix rose from 3rd to 2nd among tauranga pilates studios in New Zealand.
- Across the 11 months ending August 2026, Encore Pilates rose from 5th to 3rd among tauranga pilates studios in New Zealand.
- Across the 11 months ending August 2026, The Pilates Loft fell from 2nd to 4th among tauranga pilates studios in New Zealand.
- Across the 11 months ending August 2026, Boost Reformer Pilates fell from 4th to 5th among tauranga pilates studios in New Zealand.
- Across the 11 months ending August 2026, Reform Fitness and Campbell Pilates & Wellness held steady: their estimated Share of Search among tauranga pilates studios in New Zealand each moved less than 0.5 percentage points.

## How did search popularity change for New Zealand tauranga pilates studios in August 2026?

- In August 2026, Reform Fitness gained estimated Share of Search among tauranga pilates studios in New Zealand, from 95.5% to 96.4%.
- Estimated monthly branded searches for Campbell Pilates & Wellness in New Zealand rose 400% over 11 measured months, from 10 to 50 in August 2026.
- Estimated monthly branded searches for Encore Pilates in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.
- Estimated monthly branded searches for The Pilates Fix in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
- Estimated monthly branded searches for The Pilates Loft in New Zealand fell 46.4% over 11 measured months, from 280 to 150 in August 2026.
- Estimated monthly branded searches for Boost Reformer Pilates in New Zealand fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Reform Fitness | 96.4% | 18.2K | +1.0% | Reform Fitness |
| 2 | The Pilates Fix | 1.1% | 210 | 0.0% | The Pilates Fix |
| 3 | Encore Pilates | 0.85% | 160 | -15.8% | Encore Pilates |
| 4 | The Pilates Loft | 0.8% | 150 | -16.7% | The Pilates Loft |
| 5 | Boost Reformer Pilates | 0.58% | 110 | -35.3% | Boost Reformer Pilates |
| 6 | Campbell Pilates & Wellness | 0.27% | 50 | -44.4% | Campbell Pilates & Wellness |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Reform Fitness | 21.2K | 96.7% | 1 |
| Oct 2025 | The Pilates Loft | 280 | 1.3% | 2 |
| Oct 2025 | The Pilates Fix | 170 | 0.77% | 3 |
| Oct 2025 | Boost Reformer Pilates | 140 | 0.64% | 4 |
| Oct 2025 | Encore Pilates | 120 | 0.55% | 5 |
| Oct 2025 | Campbell Pilates & Wellness | 10 | 0.05% | 6 |
| Nov 2025 | Reform Fitness | 20.9K | 97% | 1 |
| Nov 2025 | The Pilates Loft | 220 | 1% | 2 |
| Nov 2025 | The Pilates Fix | 210 | 0.98% | 3 |
| Nov 2025 | Encore Pilates | 120 | 0.56% | 4 |
| Nov 2025 | Boost Reformer Pilates | 90 | 0.42% | 5 |
| Nov 2025 | Campbell Pilates & Wellness | 10 | 0.05% | 6 |
| Dec 2025 | Reform Fitness | 18.2K | 96.9% | 1 |
| Dec 2025 | The Pilates Fix | 210 | 1.1% | 2 |
| Dec 2025 | The Pilates Loft | 190 | 1% | 3 |
| Dec 2025 | Encore Pilates | 100 | 0.53% | 4 |
| Dec 2025 | Boost Reformer Pilates | 70 | 0.37% | 5 |
| Dec 2025 | Campbell Pilates & Wellness | 10 | 0.05% | 6 |
| Jan 2026 | Reform Fitness | 22.5K | 96.4% | 1 |
| Jan 2026 | The Pilates Fix | 260 | 1.1% | 2 |
| Jan 2026 | The Pilates Loft | 230 | 0.99% | 3 |
| Jan 2026 | Encore Pilates | 180 | 0.77% | 4 |
| Jan 2026 | Boost Reformer Pilates | 140 | 0.6% | 5 |
| Jan 2026 | Campbell Pilates & Wellness | 30 | 0.13% | 6 |
| Feb 2026 | Reform Fitness | 20.7K | 96.1% | 1 |
| Feb 2026 | The Pilates Loft | 220 | 1% | 2 |
| Feb 2026 | The Pilates Fix | 210 | 0.97% | 3 |
| Feb 2026 | Encore Pilates | 190 | 0.88% | 4 |
| Feb 2026 | Boost Reformer Pilates | 140 | 0.65% | 5 |
| Feb 2026 | Campbell Pilates & Wellness | 70 | 0.32% | 6 |
| Mar 2026 | Reform Fitness | 21K | 96.3% | 1 |
| Mar 2026 | The Pilates Fix | 260 | 1.2% | 2 |
| Mar 2026 | The Pilates Loft | 220 | 1% | 3 |
| Mar 2026 | Encore Pilates | 150 | 0.69% | 4 |
| Mar 2026 | Boost Reformer Pilates | 140 | 0.64% | 5 |
| Mar 2026 | Campbell Pilates & Wellness | 40 | 0.18% | 6 |
| Apr 2026 | Reform Fitness | 20.9K | 96.7% | 1 |
| Apr 2026 | The Pilates Fix | 210 | 0.97% | 2 |
| Apr 2026 | The Pilates Loft | 180 | 0.83% | 3 |
| Apr 2026 | Encore Pilates | 150 | 0.69% | 4 |
| Apr 2026 | Boost Reformer Pilates | 140 | 0.65% | 5 |
| Apr 2026 | Campbell Pilates & Wellness | 30 | 0.14% | 6 |
| May 2026 | Reform Fitness | 20.1K | 96.3% | 1 |
| May 2026 | The Pilates Loft | 220 | 1.1% | 2 |
| May 2026 | The Pilates Fix | 210 | 1% | 3 |
| May 2026 | Encore Pilates | 150 | 0.72% | 4 |
| May 2026 | Boost Reformer Pilates | 140 | 0.67% | 5 |
| May 2026 | Campbell Pilates & Wellness | 50 | 0.24% | 6 |
| Jun 2026 | Reform Fitness | 19.1K | 96.3% | 1 |
| Jun 2026 | The Pilates Loft | 230 | 1.2% | 2 |
| Jun 2026 | Boost Reformer Pilates | 170 | 0.86% | 3 |
| Jun 2026 | The Pilates Fix | 170 | 0.86% | 4 |
| Jun 2026 | Encore Pilates | 150 | 0.75% | 5 |
| Jun 2026 | Campbell Pilates & Wellness | 20 | 0.1% | 6 |
| Jul 2026 | Reform Fitness | 18K | 95.5% | 1 |
| Jul 2026 | The Pilates Fix | 210 | 1.1% | 2 |
| Jul 2026 | Encore Pilates | 190 | 1% | 3 |
| Jul 2026 | The Pilates Loft | 180 | 0.96% | 4 |
| Jul 2026 | Boost Reformer Pilates | 170 | 0.9% | 5 |
| Jul 2026 | Campbell Pilates & Wellness | 90 | 0.48% | 6 |
| Aug 2026 | Reform Fitness | 18.2K | 96.4% | 1 |
| Aug 2026 | The Pilates Fix | 210 | 1.1% | 2 |
| Aug 2026 | Encore Pilates | 160 | 0.85% | 3 |
| Aug 2026 | The Pilates Loft | 150 | 0.8% | 4 |
| Aug 2026 | Boost Reformer Pilates | 110 | 0.58% | 5 |
| Aug 2026 | Campbell Pilates & Wellness | 50 | 0.27% | 6 |
| Sep 2026 | Boost Reformer Pilates | — | — | — |
| Sep 2026 | Campbell Pilates & Wellness | — | — | — |
| Sep 2026 | Encore Pilates | — | — | — |
| Sep 2026 | Reform Fitness | — | — | — |
| Sep 2026 | The Pilates Fix | — | — | — |
| Sep 2026 | The Pilates Loft | — | — | — |

## What is being compared

- **Boost Reformer Pilates**: Measured on the search term “boost reformer pilates”.
- **Campbell Pilates & Wellness**: Measured on the search term “campbell pilates & wellness”.
- **Encore Pilates**: Measured on the search terms “encore pilates”, “encore pilates and wellness”, “encore pilates tauranga” and “encorepilates”, summed into one figure.
- **Reform Fitness**: Measured on the search terms “reform albany”, “reform ashburton”, “reform auckland”, “reform birkenhead”, “reform cambridge”, “reform christchurch”, “reform commercial bay”, “reform dunedin”, “reform ferrymead”, “reform fitness”, “reform fitness albany”, “reform fitness auckland”, “reform fitness birkenhead”, “reform fitness cambridge”, “reform fitness christchurch”, “reform fitness commercial bay”, “reform fitness dunedin”, “reform fitness hamilton”, “reform fitness hobsonville”, “reform fitness karaka”, “reform fitness mt maunganui”, “reform fitness mt wellington”, “reform fitness new plymouth”, “reform fitness newmarket”, “reform fitness nz”, “reform fitness onehunga”, “reform fitness ormiston”, “reform fitness papamoa”, “reform fitness parnell”, “reform fitness petone”, “reform fitness pilates”, “reform fitness prebbleton”, “reform fitness prices”, “reform fitness queenstown”, “reform fitness rototuna”, “reform fitness silverdale”, “reform fitness takapuna”, “reform fitness victoria park”, “reform fitness wanaka”, “reform fitness wellington”, “reform hamilton”, “reform hobsonville”, “reform karaka”, “reform mt maunganui”, “reform mt wellington”, “reform new plymouth”, “reform newmarket”, “reform onehunga”, “reform ormiston”, “reform papamoa”, “reform parnell”, “reform petone”, “reform pilates”, “reform pilates cambridge”, “reform pilates prices”, “reform prebbleton”, “reform queenstown”, “reform rolleston”, “reform rotorua”, “reform rototuna”, “reform silverdale”, “reform takapuna”, “reform taupo”, “reform victoria park”, “reform wanaka”, “reform wellington” and “reformfitness”, summed into one figure.
- **The Pilates Fix**: Measured on the search term “the pilates fix”.
- **The Pilates Loft**: Measured on the search terms “the pilates loft”, “the pilates loft nz”, “the pilates loft tauranga” and “thepilatesloft”, summed into one figure.

- [Boost Reformer Pilates](/demand/nz/brands/boost-reformer-pilates)
- [Campbell Pilates & Wellness](/demand/nz/brands/campbell-pilates-wellness)
- [Encore Pilates](/demand/nz/brands/encore-pilates)
- [Reform Fitness](/demand/nz/brands/reform-fitness)
- [The Pilates Fix](/demand/nz/brands/the-pilates-fix)
- [The Pilates Loft](/demand/nz/brands/the-pilates-loft)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tauranga pilates studios in New Zealand?

In August 2026, Reform Fitness was the most searched among tauranga pilates studios in New Zealand, with an estimated 18.2K branded searches and 96.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tauranga pilates studios in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tauranga-pilates-studios

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tauranga-pilates-studios. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.