--- title: "Tauranga orthodontic clinics in New Zealand: Which brands are most popular in search?" description: "Compare Tauranga orthodontic clinics using branded search demand from across New Zealand. Share of Search among Dan Smethurst Orthodontist, Bay Orthodontics and The Orthodontic Hub, the tauranga orthodontic clinics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tauranga-orthodontic-clinics" publisher: "Brandwave" --- # Tauranga orthodontic clinics in New Zealand: Which brands are most popular in search? Compare Tauranga orthodontic clinics using branded search demand from across New Zealand. Share of Search among Dan Smethurst Orthodontist, Bay Orthodontics and The Orthodontic Hub, the tauranga orthodontic clinics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tauranga orthodontic clinics - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Dan Smethurst Orthodontist, 61.9% ## Which brand is most popular in search among tauranga orthodontic clinics in New Zealand? - In August 2026, Dan Smethurst Orthodontist was the most searched among tauranga orthodontic clinics in New Zealand, with an estimated 1.4K branded searches and 61.9% estimated Share of Search within this set. - Bay Orthodontics is in 2nd place, 28.9 percentage points behind at 33% Share of Search. - Across the 11 months ending August 2026, Dan Smethurst Orthodontist’s estimated Share of Search among tauranga orthodontic clinics in New Zealand increased from 60.1% to 61.9%. - Across the 11 months ending August 2026, Bay Orthodontics’ estimated Share of Search among tauranga orthodontic clinics in New Zealand decreased from 34.1% to 33%. - Across the 11 months ending August 2026, The Orthodontic Hub’s estimated Share of Search among tauranga orthodontic clinics in New Zealand decreased from 5.8% to 5%. - Across the 11 months ending August 2026, Dan Smethurst Orthodontist’s estimated Share of Search among tauranga orthodontic clinics in New Zealand peaked at 64.7% in July 2026 and was lowest at 51.5% in April 2026. - Across the 11 months ending August 2026, Bay Orthodontics’ estimated Share of Search among tauranga orthodontic clinics in New Zealand peaked at 44% in April 2026 and was lowest at 31% in November 2025. - Across the 11 months ending August 2026, The Orthodontic Hub’s estimated Share of Search among tauranga orthodontic clinics in New Zealand peaked at 6.9% in November 2025 and was lowest at 4.3% in July 2026. ## Compare search popularity between leading brands - [Dan Smethurst Orthodontist vs Bay Orthodontics: compare search popularity](/demand/nz/compare/bay-orthodontics-vs-dan-smethurst-orthodontist): 61.9% against 33% Share of Search. - [Dan Smethurst Orthodontist vs The Orthodontic Hub: compare search popularity](/demand/nz/compare/dan-smethurst-orthodontist-vs-the-orthodontic-hub): 61.9% against 5% Share of Search. - [Bay Orthodontics vs The Orthodontic Hub: compare search popularity](/demand/nz/compare/bay-orthodontics-vs-the-orthodontic-hub): 33% against 5% Share of Search. ## How did search popularity change for New Zealand tauranga orthodontic clinics in August 2026? - In August 2026, Bay Orthodontics gained estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 31% to 33%. - In August 2026, The Orthodontic Hub gained estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 4.3% to 5%. - In August 2026, Dan Smethurst Orthodontist lost estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 64.7% to 61.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dan Smethurst Orthodontist | 61.9% | 1.4K | -10.0% | Dan Smethurst Orthodontist | | 2 | Bay Orthodontics | 33% | 720 | 0.0% | Bay Orthodontics | | 3 | The Orthodontic Hub | 5% | 110 | +10.0% | The Orthodontic Hub | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dan Smethurst Orthodontist | 1K | 60.1% | 1 | | Oct 2025 | Bay Orthodontics | 590 | 34.1% | 2 | | Oct 2025 | The Orthodontic Hub | 100 | 5.8% | 3 | | Nov 2025 | Dan Smethurst Orthodontist | 1.4K | 62.1% | 1 | | Nov 2025 | Bay Orthodontics | 720 | 31% | 2 | | Nov 2025 | The Orthodontic Hub | 160 | 6.9% | 3 | | Dec 2025 | Dan Smethurst Orthodontist | 970 | 59.1% | 1 | | Dec 2025 | Bay Orthodontics | 590 | 36% | 2 | | Dec 2025 | The Orthodontic Hub | 80 | 4.9% | 3 | | Jan 2026 | Dan Smethurst Orthodontist | 1.3K | 60% | 1 | | Jan 2026 | Bay Orthodontics | 720 | 34.3% | 2 | | Jan 2026 | The Orthodontic Hub | 120 | 5.7% | 3 | | Feb 2026 | Dan Smethurst Orthodontist | 1.2K | 58.8% | 1 | | Feb 2026 | Bay Orthodontics | 720 | 36.2% | 2 | | Feb 2026 | The Orthodontic Hub | 100 | 5% | 3 | | Mar 2026 | Dan Smethurst Orthodontist | 1.3K | 55.8% | 1 | | Mar 2026 | Bay Orthodontics | 880 | 38.9% | 2 | | Mar 2026 | The Orthodontic Hub | 120 | 5.3% | 3 | | Apr 2026 | Dan Smethurst Orthodontist | 1K | 51.5% | 1 | | Apr 2026 | Bay Orthodontics | 880 | 44% | 2 | | Apr 2026 | The Orthodontic Hub | 90 | 4.5% | 3 | | May 2026 | Dan Smethurst Orthodontist | 1.4K | 62.2% | 1 | | May 2026 | Bay Orthodontics | 720 | 33.2% | 2 | | May 2026 | The Orthodontic Hub | 100 | 4.6% | 3 | | Jun 2026 | Dan Smethurst Orthodontist | 1.4K | 59.2% | 1 | | Jun 2026 | Bay Orthodontics | 880 | 35.9% | 2 | | Jun 2026 | The Orthodontic Hub | 120 | 4.9% | 3 | | Jul 2026 | Dan Smethurst Orthodontist | 1.5K | 64.7% | 1 | | Jul 2026 | Bay Orthodontics | 720 | 31% | 2 | | Jul 2026 | The Orthodontic Hub | 100 | 4.3% | 3 | | Aug 2026 | Dan Smethurst Orthodontist | 1.4K | 61.9% | 1 | | Aug 2026 | Bay Orthodontics | 720 | 33% | 2 | | Aug 2026 | The Orthodontic Hub | 110 | 5% | 3 | | Sep 2026 | Bay Orthodontics | — | — | — | | Sep 2026 | Dan Smethurst Orthodontist | — | — | — | | Sep 2026 | The Orthodontic Hub | — | — | — | ## What is being compared - **Bay Orthodontics**: Measured on the search term “bay orthodontics”. - **Dan Smethurst Orthodontist**: Measured on the search terms “av ortho”, “dan smethurst”, “dan smethurst orthodontics” and “dan smethurst orthodontist”, summed into one figure. - **The Orthodontic Hub**: Measured on the search terms “the orthodontic hub” and “the orthodontic hub tauranga”, summed into one figure. - [Bay Orthodontics](/demand/nz/brands/bay-orthodontics) - [Dan Smethurst Orthodontist](/demand/nz/brands/dan-smethurst-orthodontist) - [The Orthodontic Hub](/demand/nz/brands/the-orthodontic-hub) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tauranga orthodontic clinics in New Zealand? In August 2026, Dan Smethurst Orthodontist was the most searched among tauranga orthodontic clinics in New Zealand, with an estimated 1.4K branded searches and 61.9% estimated Share of Search within this set. ## Cite this page Brandwave. "Tauranga orthodontic clinics in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tauranga-orthodontic-clinics This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tauranga-orthodontic-clinics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.