---
title: "Tauranga IT service providers in New Zealand: Which brands are most popular in search?"
description: "Compare Tauranga IT service providers using branded search demand from across New Zealand. Share of Search among CodeBlue, Elite Business Systems, Business Technology Group and ThinkConcepts, the tauranga IT service providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tauranga-it-service-providers"
publisher: "Brandwave"
---

# Tauranga IT service providers in New Zealand: Which brands are most popular in search?

Compare Tauranga IT service providers using branded search demand from across New Zealand. Share of Search among CodeBlue, Elite Business Systems, Business Technology Group and ThinkConcepts, the tauranga IT service providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tauranga IT service providers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: CodeBlue, 40.1%

## Which brand is most popular in search among tauranga IT service providers in New Zealand?

- In August 2026, CodeBlue was the most searched among tauranga IT service providers in New Zealand, with an estimated 670 branded searches and 40.1% estimated Share of Search within this set.
- Elite Business Systems is in 2nd place, 16.2 percentage points behind at 24% Share of Search.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among tauranga IT service providers in New Zealand increased from 35.1% to 40.1%.
- Across the 11 months ending August 2026, Elite Business Systems’ estimated Share of Search among tauranga IT service providers in New Zealand increased from 20.2% to 24%.
- Across the 11 months ending August 2026, Business Technology Group’s estimated Share of Search among tauranga IT service providers in New Zealand decreased from 33.7% to 19.8%.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among tauranga IT service providers in New Zealand increased from 11.1% to 16.2%.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among tauranga IT service providers in New Zealand peaked at 41% in February 2026 and was lowest at 33.7% in May 2026.
- Across the 11 months ending August 2026, Elite Business Systems’ estimated Share of Search among tauranga IT service providers in New Zealand peaked at 27.4% in May 2026 and was lowest at 19.7% in December 2025.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among tauranga IT service providers in New Zealand peaked at 16.2% in August 2026 and was lowest at 9.3% in July 2026.
- Across the 11 months ending August 2026, Elite Business Systems rose from 3rd to 2nd among tauranga IT service providers in New Zealand.
- Across the 11 months ending August 2026, Business Technology Group fell from 2nd to 3rd among tauranga IT service providers in New Zealand.

## Compare search popularity between leading brands

- [CodeBlue vs Elite Business Systems: compare search popularity](/demand/nz/compare/codeblue-vs-elite-business-systems): 40.1% against 24% Share of Search.
- [CodeBlue vs Business Technology Group: compare search popularity](/demand/nz/compare/business-technology-group-vs-codeblue): 40.1% against 19.8% Share of Search.
- [CodeBlue vs ThinkConcepts: compare search popularity](/demand/nz/compare/codeblue-vs-thinkconcepts): 40.1% against 16.2% Share of Search.
- [Elite Business Systems vs Business Technology Group: compare search popularity](/demand/nz/compare/business-technology-group-vs-elite-business-systems): 24% against 19.8% Share of Search.
- [Elite Business Systems vs ThinkConcepts: compare search popularity](/demand/nz/compare/elite-business-systems-vs-thinkconcepts): 24% against 16.2% Share of Search.
- [Business Technology Group vs ThinkConcepts: compare search popularity](/demand/nz/compare/business-technology-group-vs-thinkconcepts): 19.8% against 16.2% Share of Search.

## How did search popularity change for New Zealand tauranga IT service providers in August 2026?

- In August 2026, ThinkConcepts gained estimated Share of Search among tauranga IT service providers in New Zealand, from 9.3% to 16.2%.
- In August 2026, CodeBlue gained estimated Share of Search among tauranga IT service providers in New Zealand, from 38% to 40.1%.
- In August 2026, Business Technology Group lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26% to 19.8%.
- In August 2026, Elite Business Systems lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26.7% to 24%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CodeBlue | 40.1% | 670 | +17.5% | CodeBlue |
| 2 | Elite Business Systems | 24% | 400 | 0.0% | Elite Business Systems |
| 3 | Business Technology Group | 19.8% | 330 | -15.4% | Business Technology Group |
| 4 | ThinkConcepts | 16.2% | 270 | +92.9% | ThinkConcepts |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CodeBlue | 730 | 35.1% | 1 |
| Oct 2025 | Business Technology Group | 700 | 33.7% | 2 |
| Oct 2025 | Elite Business Systems | 420 | 20.2% | 3 |
| Oct 2025 | ThinkConcepts | 230 | 11.1% | 4 |
| Nov 2025 | CodeBlue | 710 | 39.7% | 1 |
| Nov 2025 | Business Technology Group | 500 | 27.9% | 2 |
| Nov 2025 | Elite Business Systems | 360 | 20.1% | 3 |
| Nov 2025 | ThinkConcepts | 220 | 12.3% | 4 |
| Dec 2025 | CodeBlue | 560 | 36.8% | 1 |
| Dec 2025 | Business Technology Group | 480 | 31.6% | 2 |
| Dec 2025 | Elite Business Systems | 300 | 19.7% | 3 |
| Dec 2025 | ThinkConcepts | 180 | 11.8% | 4 |
| Jan 2026 | CodeBlue | 600 | 39.5% | 1 |
| Jan 2026 | Business Technology Group | 390 | 25.7% | 2 |
| Jan 2026 | Elite Business Systems | 350 | 23% | 3 |
| Jan 2026 | ThinkConcepts | 180 | 11.8% | 4 |
| Feb 2026 | CodeBlue | 640 | 41% | 1 |
| Feb 2026 | Elite Business Systems | 390 | 25% | 2 |
| Feb 2026 | Business Technology Group | 350 | 22.4% | 3 |
| Feb 2026 | ThinkConcepts | 180 | 11.5% | 4 |
| Mar 2026 | CodeBlue | 890 | 40.6% | 1 |
| Mar 2026 | Elite Business Systems | 600 | 27.4% | 2 |
| Mar 2026 | Business Technology Group | 480 | 21.9% | 3 |
| Mar 2026 | ThinkConcepts | 220 | 10% | 4 |
| Apr 2026 | CodeBlue | 600 | 39% | 1 |
| Apr 2026 | Elite Business Systems | 410 | 26.6% | 2 |
| Apr 2026 | Business Technology Group | 350 | 22.7% | 3 |
| Apr 2026 | ThinkConcepts | 180 | 11.7% | 4 |
| May 2026 | CodeBlue | 590 | 33.7% | 1 |
| May 2026 | Business Technology Group | 500 | 28.6% | 2 |
| May 2026 | Elite Business Systems | 480 | 27.4% | 3 |
| May 2026 | ThinkConcepts | 180 | 10.3% | 4 |
| Jun 2026 | CodeBlue | 630 | 35.4% | 1 |
| Jun 2026 | Business Technology Group | 500 | 28.1% | 2 |
| Jun 2026 | Elite Business Systems | 440 | 24.7% | 3 |
| Jun 2026 | ThinkConcepts | 210 | 11.8% | 4 |
| Jul 2026 | CodeBlue | 570 | 38% | 1 |
| Jul 2026 | Elite Business Systems | 400 | 26.7% | 2 |
| Jul 2026 | Business Technology Group | 390 | 26% | 3 |
| Jul 2026 | ThinkConcepts | 140 | 9.3% | 4 |
| Aug 2026 | CodeBlue | 670 | 40.1% | 1 |
| Aug 2026 | Elite Business Systems | 400 | 24% | 2 |
| Aug 2026 | Business Technology Group | 330 | 19.8% | 3 |
| Aug 2026 | ThinkConcepts | 270 | 16.2% | 4 |
| Sep 2026 | Business Technology Group | — | — | — |
| Sep 2026 | CodeBlue | — | — | — |
| Sep 2026 | Elite Business Systems | — | — | — |
| Sep 2026 | ThinkConcepts | — | — | — |

## What is being compared

- **Business Technology Group**: Measured on the search terms “btg it”, “btg nz”, “btg.co.nz” and “business technology group”, summed into one figure.
- **CodeBlue**: Measured on the search terms “code blue it”, “code blue it services”, “codeblue auckland”, “codeblue christchurch”, “codeblue fujifilm”, “codeblue hamilton”, “codeblue it”, “codeblue managed services”, “codeblue new zealand”, “codeblue nz”, “codeblue wellington” and “codeblue.co.nz”, summed into one figure.
- **Elite Business Systems**: Measured on the search terms “elite business systems”, “elite business systems auckland”, “elite business systems hamilton”, “elite business systems tauranga”, “elite.nz” and “elitebusinesssystems”, summed into one figure.
- **ThinkConcepts**: Measured on the search terms “think concepts” and “thinking.co.nz”, summed into one figure.

- [Business Technology Group](/demand/nz/brands/business-technology-group)
- [CodeBlue](/demand/nz/brands/codeblue)
- [Elite Business Systems](/demand/nz/brands/elite-business-systems)
- [ThinkConcepts](/demand/nz/brands/thinkconcepts)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tauranga IT service providers in New Zealand?

In August 2026, CodeBlue was the most searched among tauranga IT service providers in New Zealand, with an estimated 670 branded searches and 40.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tauranga IT service providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tauranga-it-service-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tauranga-it-service-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.