--- title: "Tauranga funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare funeral directors serving Tauranga, New Zealand. Share of Search among Legacy Funerals, Elliotts Funeral Services and Jones & Company, the tauranga funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tauranga-funeral-directors" publisher: "Brandwave" --- # Tauranga funeral directors in New Zealand: Which brands are most popular in search? Compare funeral directors serving Tauranga, New Zealand. Share of Search among Legacy Funerals, Elliotts Funeral Services and Jones & Company, the tauranga funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tauranga funeral directors - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Legacy Funerals, 76.2% ## Which brand is most popular in search among tauranga funeral directors in New Zealand? - In August 2026, Legacy Funerals was the most searched among tauranga funeral directors in New Zealand, with an estimated 1.7K branded searches and 76.2% estimated Share of Search within this set. - Elliotts Funeral Services is in 2nd place, 57.3 percentage points behind at 18.9% Share of Search. - Across the 11 months ending August 2026, Elliotts Funeral Services’ estimated Share of Search among tauranga funeral directors in New Zealand decreased from 20.2% to 18.9%. - Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand increased from 4% to 4.8%. - Across the 11 months ending August 2026, Legacy Funerals’ estimated Share of Search among tauranga funeral directors in New Zealand peaked at 80.2% in July 2026 and was lowest at 63.4% in April 2026. - Across the 11 months ending August 2026, Elliotts Funeral Services’ estimated Share of Search among tauranga funeral directors in New Zealand peaked at 31.9% in April 2026 and was lowest at 14.9% in July 2026. - Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand peaked at 5.7% in March 2026 and was lowest at 2.9% in December 2025. - Across the 11 months ending August 2026, Legacy Funerals held steady: its estimated Share of Search among tauranga funeral directors in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Legacy Funerals vs Elliotts Funeral Services: compare search popularity](/demand/nz/compare/elliotts-funeral-services-vs-legacy-funerals): 76.2% against 18.9% Share of Search. - [Legacy Funerals vs Jones & Company: compare search popularity](/demand/nz/compare/jones-and-company-vs-legacy-funerals): 76.2% against 4.8% Share of Search. - [Elliotts Funeral Services vs Jones & Company: compare search popularity](/demand/nz/compare/elliotts-funeral-services-vs-jones-and-company): 18.9% against 4.8% Share of Search. ## How did search popularity change for New Zealand tauranga funeral directors in August 2026? - In August 2026, Elliotts Funeral Services gained estimated Share of Search among tauranga funeral directors in New Zealand, from 14.9% to 18.9%. - In August 2026, Legacy Funerals lost estimated Share of Search among tauranga funeral directors in New Zealand, from 80.2% to 76.2%. - Estimated monthly branded searches for Jones & Company in New Zealand rose 10% over 11 measured months, from 100 to 110 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Legacy Funerals | 76.2% | 1.7K | +6.8% | Legacy Funerals | | 2 | Elliotts Funeral Services | 18.9% | 430 | +43.3% | Elliotts Funeral Services | | 3 | Jones & Company | 4.8% | 110 | +10.0% | Jones & Company | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Legacy Funerals | 1.9K | 75.8% | 1 | | Oct 2025 | Elliotts Funeral Services | 510 | 20.2% | 2 | | Oct 2025 | Jones & Company | 100 | 4% | 3 | | Nov 2025 | Legacy Funerals | 2.2K | 78.6% | 1 | | Nov 2025 | Elliotts Funeral Services | 510 | 18.2% | 2 | | Nov 2025 | Jones & Company | 90 | 3.2% | 3 | | Dec 2025 | Legacy Funerals | 2.2K | 79.8% | 1 | | Dec 2025 | Elliotts Funeral Services | 480 | 17.3% | 2 | | Dec 2025 | Jones & Company | 80 | 2.9% | 3 | | Jan 2026 | Legacy Funerals | 2K | 78.2% | 1 | | Jan 2026 | Elliotts Funeral Services | 470 | 17.9% | 2 | | Jan 2026 | Jones & Company | 100 | 3.8% | 3 | | Feb 2026 | Legacy Funerals | 1.4K | 70.2% | 1 | | Feb 2026 | Elliotts Funeral Services | 510 | 25.8% | 2 | | Feb 2026 | Jones & Company | 80 | 4% | 3 | | Mar 2026 | Legacy Funerals | 1.2K | 68.4% | 1 | | Mar 2026 | Elliotts Funeral Services | 450 | 25.9% | 2 | | Mar 2026 | Jones & Company | 100 | 5.7% | 3 | | Apr 2026 | Legacy Funerals | 1.2K | 63.4% | 1 | | Apr 2026 | Elliotts Funeral Services | 610 | 31.9% | 2 | | Apr 2026 | Jones & Company | 90 | 4.7% | 3 | | May 2026 | Legacy Funerals | 2.2K | 78.2% | 1 | | May 2026 | Elliotts Funeral Services | 500 | 17.9% | 2 | | May 2026 | Jones & Company | 110 | 3.9% | 3 | | Jun 2026 | Legacy Funerals | 1.9K | 76.6% | 1 | | Jun 2026 | Elliotts Funeral Services | 460 | 18.5% | 2 | | Jun 2026 | Jones & Company | 120 | 4.8% | 3 | | Jul 2026 | Legacy Funerals | 1.6K | 80.2% | 1 | | Jul 2026 | Elliotts Funeral Services | 300 | 14.9% | 2 | | Jul 2026 | Jones & Company | 100 | 5% | 3 | | Aug 2026 | Legacy Funerals | 1.7K | 76.2% | 1 | | Aug 2026 | Elliotts Funeral Services | 430 | 18.9% | 2 | | Aug 2026 | Jones & Company | 110 | 4.8% | 3 | | Sep 2026 | Elliotts Funeral Services | — | — | — | | Sep 2026 | Jones & Company | — | — | — | | Sep 2026 | Legacy Funerals | — | — | — | ## What is being compared - **Elliotts Funeral Services**: Measured on the search terms “elliotts funeral services”, “elliotts funeral services near me” and “elliotts funeral services tauranga”, summed into one figure. - **Jones & Company**: Measured on the search terms “jones & company” and “jones and co tauranga”, summed into one figure. - **Legacy Funerals**: Measured on the search terms “legacy funerals”, “legacy funerals tauranga”, “tauranga park funeral home”, “todd gower funerals” and “woodhill funeral home”, summed into one figure. - [Elliotts Funeral Services](/demand/nz/brands/elliotts-funeral-services) - [Jones & Company](/demand/nz/brands/jones-and-company) - [Legacy Funerals](/demand/nz/brands/legacy-funerals) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tauranga funeral directors in New Zealand? In August 2026, Legacy Funerals was the most searched among tauranga funeral directors in New Zealand, with an estimated 1.7K branded searches and 76.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Tauranga funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tauranga-funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tauranga-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.