---
title: "Tauranga electrical contractors in New Zealand: Which brands are most popular in search?"
description: "Compare Tauranga electrical contractors using branded search demand from across New Zealand. Share of Search among Guild & Spence, Hiko Electrical, K&M Electrical and AD Electrical, the tauranga electrical contractors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tauranga-electrical-contractors"
publisher: "Brandwave"
---

# Tauranga electrical contractors in New Zealand: Which brands are most popular in search?

Compare Tauranga electrical contractors using branded search demand from across New Zealand. Share of Search among Guild & Spence, Hiko Electrical, K&M Electrical and AD Electrical, the tauranga electrical contractors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tauranga electrical contractors
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Guild & Spence, 47.1%

## Which brand is most popular in search among tauranga electrical contractors in New Zealand?

- In August 2026, Guild & Spence was the most searched among tauranga electrical contractors in New Zealand, with an estimated 650 branded searches and 47.1% estimated Share of Search within this set.
- Hiko Electrical is in 2nd place, 10.9 percentage points behind at 36.2% Share of Search.
- Across the 11 months ending August 2026, Guild & Spence’s estimated Share of Search among tauranga electrical contractors in New Zealand increased from 42.7% to 47.1%.
- Across the 11 months ending August 2026, Hiko Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand decreased from 38.8% to 36.2%.
- Across the 11 months ending August 2026, AD Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand decreased from 2.9% to 1.4%.
- Across the 11 months ending August 2026, Guild & Spence’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 54.4% in February 2026 and was lowest at 42.7% in October 2025.
- Across the 11 months ending August 2026, Hiko Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 40.2% in November 2025 and was lowest at 26.4% in February 2026.
- Across the 11 months ending August 2026, K&M Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 22% in April 2026 and was lowest at 11.9% in December 2025.
- Across the 11 months ending August 2026, AD Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 3.2% in February 2026 and was lowest at 1.2% in July 2026.
- Across the 11 months ending August 2026, K&M Electrical held steady: its estimated Share of Search among tauranga electrical contractors in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Guild & Spence vs Hiko Electrical: compare search popularity](/demand/nz/compare/guild-spence-vs-hiko-electrical): 47.1% against 36.2% Share of Search.
- [Guild & Spence vs K&M Electrical: compare search popularity](/demand/nz/compare/guild-spence-vs-k-m-electrical): 47.1% against 15.2% Share of Search.
- [Hiko Electrical vs K&M Electrical: compare search popularity](/demand/nz/compare/hiko-electrical-vs-k-m-electrical): 36.2% against 15.2% Share of Search.

## How did search popularity change for New Zealand tauranga electrical contractors in August 2026?

- In August 2026, Hiko Electrical gained estimated Share of Search among tauranga electrical contractors in New Zealand, from 27.3% to 36.2%.
- In August 2026, K&M Electrical lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 20.5% to 15.2%.
- In August 2026, Guild & Spence lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 50.9% to 47.1%.
- Estimated monthly branded searches for AD Electrical in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Guild & Spence | 47.1% | 650 | -20.7% | Guild & Spence |
| 2 | Hiko Electrical | 36.2% | 500 | +13.6% | Hiko Electrical |
| 3 | K&M Electrical | 15.2% | 210 | -36.4% | K&M Electrical |
| 4 | AD Electrical | 1.4% | 20 | 0.0% | AD Electrical |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Guild & Spence | 440 | 42.7% | 1 |
| Oct 2025 | Hiko Electrical | 400 | 38.8% | 2 |
| Oct 2025 | K&M Electrical | 160 | 15.5% | 3 |
| Oct 2025 | AD Electrical | 30 | 2.9% | 4 |
| Nov 2025 | Guild & Spence | 540 | 44.3% | 1 |
| Nov 2025 | Hiko Electrical | 490 | 40.2% | 2 |
| Nov 2025 | K&M Electrical | 160 | 13.1% | 3 |
| Nov 2025 | AD Electrical | 30 | 2.5% | 4 |
| Dec 2025 | Guild & Spence | 540 | 53.5% | 1 |
| Dec 2025 | Hiko Electrical | 330 | 32.7% | 2 |
| Dec 2025 | K&M Electrical | 120 | 11.9% | 3 |
| Dec 2025 | AD Electrical | 20 | 2% | 4 |
| Jan 2026 | Guild & Spence | 540 | 45.8% | 1 |
| Jan 2026 | Hiko Electrical | 400 | 33.9% | 2 |
| Jan 2026 | K&M Electrical | 210 | 17.8% | 3 |
| Jan 2026 | AD Electrical | 30 | 2.5% | 4 |
| Feb 2026 | Guild & Spence | 680 | 54.4% | 1 |
| Feb 2026 | Hiko Electrical | 330 | 26.4% | 2 |
| Feb 2026 | K&M Electrical | 200 | 16% | 3 |
| Feb 2026 | AD Electrical | 40 | 3.2% | 4 |
| Mar 2026 | Guild & Spence | 680 | 51.1% | 1 |
| Mar 2026 | Hiko Electrical | 420 | 31.6% | 2 |
| Mar 2026 | K&M Electrical | 210 | 15.8% | 3 |
| Mar 2026 | AD Electrical | 20 | 1.5% | 4 |
| Apr 2026 | Guild & Spence | 700 | 46.7% | 1 |
| Apr 2026 | Hiko Electrical | 440 | 29.3% | 2 |
| Apr 2026 | K&M Electrical | 330 | 22% | 3 |
| Apr 2026 | AD Electrical | 30 | 2% | 4 |
| May 2026 | Guild & Spence | 680 | 51.1% | 1 |
| May 2026 | Hiko Electrical | 420 | 31.6% | 2 |
| May 2026 | K&M Electrical | 210 | 15.8% | 3 |
| May 2026 | AD Electrical | 20 | 1.5% | 4 |
| Jun 2026 | Guild & Spence | 680 | 48.9% | 1 |
| Jun 2026 | Hiko Electrical | 430 | 30.9% | 2 |
| Jun 2026 | K&M Electrical | 240 | 17.3% | 3 |
| Jun 2026 | AD Electrical | 40 | 2.9% | 4 |
| Jul 2026 | Guild & Spence | 820 | 50.9% | 1 |
| Jul 2026 | Hiko Electrical | 440 | 27.3% | 2 |
| Jul 2026 | K&M Electrical | 330 | 20.5% | 3 |
| Jul 2026 | AD Electrical | 20 | 1.2% | 4 |
| Aug 2026 | Guild & Spence | 650 | 47.1% | 1 |
| Aug 2026 | Hiko Electrical | 500 | 36.2% | 2 |
| Aug 2026 | K&M Electrical | 210 | 15.2% | 3 |
| Aug 2026 | AD Electrical | 20 | 1.4% | 4 |
| Sep 2026 | AD Electrical | — | — | — |
| Sep 2026 | Guild & Spence | — | — | — |
| Sep 2026 | Hiko Electrical | — | — | — |
| Sep 2026 | K&M Electrical | — | — | — |

## What is being compared

- **AD Electrical**: Measured on the search terms “ad electrical”, “ad electrical services” and “ad electrical tauranga”, summed into one figure.
- **Guild & Spence**: Measured on the search terms “guild & spence”, “guild & spence tauranga”, “guild and spence”, “guild and spence electrical” and “guild and spence electrical tauranga”, summed into one figure.
- **Hiko Electrical**: Measured on the search terms “hiko electrical” and “hiko electrical tauranga”, summed into one figure.
- **K&M Electrical**: Measured on the search terms “k and m electrical”, “k&m electrical” and “km electrical”, summed into one figure.

- [AD Electrical](/demand/nz/brands/ad-electrical)
- [Guild & Spence](/demand/nz/brands/guild-spence)
- [Hiko Electrical](/demand/nz/brands/hiko-electrical)
- [K&M Electrical](/demand/nz/brands/k-m-electrical)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tauranga electrical contractors in New Zealand?

In August 2026, Guild & Spence was the most searched among tauranga electrical contractors in New Zealand, with an estimated 650 branded searches and 47.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tauranga electrical contractors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tauranga-electrical-contractors

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tauranga-electrical-contractors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.