--- title: "Tauranga dental clinics in New Zealand: Which brands are most popular in search?" description: "Compare Tauranga dental clinics in New Zealand by measured brand search demand. Share of Search among The Dentists and Tooth Fairy Dental, the tauranga dental clinics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tauranga-dental-clinics" publisher: "Brandwave" --- # Tauranga dental clinics in New Zealand: Which brands are most popular in search? Compare Tauranga dental clinics in New Zealand by measured brand search demand. Share of Search among The Dentists and Tooth Fairy Dental, the tauranga dental clinics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tauranga dental clinics - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: The Dentists, 73.5% ## Which brand is most popular in search among tauranga dental clinics in New Zealand? - In August 2026, The Dentists was the most searched among tauranga dental clinics in New Zealand, with an estimated 4.2K branded searches and 73.5% estimated Share of Search within this set. - Tooth Fairy Dental is in 2nd place, 47 percentage points behind at 26.5% Share of Search. - Across the 11 months ending August 2026, The Dentists’ estimated Share of Search among tauranga dental clinics in New Zealand decreased from 77.4% to 73.5%. - Across the 11 months ending August 2026, Tooth Fairy Dental’s estimated Share of Search among tauranga dental clinics in New Zealand increased from 22.6% to 26.5%. - Across the 11 months ending August 2026, The Dentists’ estimated Share of Search among tauranga dental clinics in New Zealand peaked at 77.4% in October 2025 and was lowest at 70.3% in February 2026. - Across the 11 months ending August 2026, Tooth Fairy Dental’s estimated Share of Search among tauranga dental clinics in New Zealand peaked at 29.7% in February 2026 and was lowest at 22.6% in October 2025. ## Compare search popularity between leading brands - [The Dentists vs Tooth Fairy Dental: compare search popularity](/demand/nz/compare/the-dentists-vs-tooth-fairy-dental): 73.5% against 26.5% Share of Search. ## How did search popularity change for New Zealand tauranga dental clinics in August 2026? - In August 2026, Tooth Fairy Dental gained estimated Share of Search among tauranga dental clinics in New Zealand, from 23.2% to 26.5%. - In August 2026, The Dentists lost estimated Share of Search among tauranga dental clinics in New Zealand, from 76.8% to 73.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | The Dentists | 73.5% | 4.2K | -2.6% | The Dentists | | 2 | Tooth Fairy Dental | 26.5% | 1.5K | +16.3% | Tooth Fairy Dental | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | The Dentists | 4.3K | 77.4% | 1 | | Oct 2025 | Tooth Fairy Dental | 1.3K | 22.6% | 2 | | Nov 2025 | The Dentists | 4.2K | 75.8% | 1 | | Nov 2025 | Tooth Fairy Dental | 1.4K | 24.2% | 2 | | Dec 2025 | The Dentists | 3.5K | 73.2% | 1 | | Dec 2025 | Tooth Fairy Dental | 1.3K | 26.8% | 2 | | Jan 2026 | The Dentists | 3.5K | 70.5% | 1 | | Jan 2026 | Tooth Fairy Dental | 1.5K | 29.5% | 2 | | Feb 2026 | The Dentists | 3.1K | 70.3% | 1 | | Feb 2026 | Tooth Fairy Dental | 1.3K | 29.7% | 2 | | Mar 2026 | The Dentists | 3.7K | 70.9% | 1 | | Mar 2026 | Tooth Fairy Dental | 1.5K | 29.1% | 2 | | Apr 2026 | The Dentists | 3.5K | 71.2% | 1 | | Apr 2026 | Tooth Fairy Dental | 1.4K | 28.8% | 2 | | May 2026 | The Dentists | 3.5K | 71.5% | 1 | | May 2026 | Tooth Fairy Dental | 1.4K | 28.5% | 2 | | Jun 2026 | The Dentists | 4.3K | 73.4% | 1 | | Jun 2026 | Tooth Fairy Dental | 1.6K | 26.6% | 2 | | Jul 2026 | The Dentists | 4.3K | 76.8% | 1 | | Jul 2026 | Tooth Fairy Dental | 1.3K | 23.2% | 2 | | Aug 2026 | The Dentists | 4.2K | 73.5% | 1 | | Aug 2026 | Tooth Fairy Dental | 1.5K | 26.5% | 2 | | Sep 2026 | The Dentists | — | — | — | | Sep 2026 | Tooth Fairy Dental | — | — | — | ## What is being compared - **The Dentists**: Measured on the search terms “the dentists rotorua”, “the dentists taradale”, “the dentists taradale napier”, “the dentists taupo”, “the dentists tauranga” and “the dentists whanganui”, summed into one figure. - **Tooth Fairy Dental**: Measured on the search terms “the tooth fairy dental clinic”, “tooth fairy dental”, “tooth fairy dental bethlehem”, “tooth fairy dental care”, “tooth fairy dental clinic”, “tooth fairy dental clinic near me”, “tooth fairy dental clinic prices”, “tooth fairy dental group”, “tooth fairy dental hygiene”, “tooth fairy dental near me” and “tooth fairy dental tauranga”, summed into one figure. - [The Dentists](/demand/nz/brands/the-dentists) - [Tooth Fairy Dental](/demand/nz/brands/tooth-fairy-dental) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tauranga dental clinics in New Zealand? In August 2026, The Dentists was the most searched among tauranga dental clinics in New Zealand, with an estimated 4.2K branded searches and 73.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Tauranga dental clinics in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tauranga-dental-clinics This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tauranga-dental-clinics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.