---
title: "Tauranga accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Tauranga accounting firms using branded search demand from across New Zealand. Share of Search among SBA, Ingham Mora, PKF Tauranga and Elevation Accountants, the tauranga accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tauranga-accounting-firms"
publisher: "Brandwave"
---

# Tauranga accounting firms in New Zealand: Which brands are most popular in search?

Compare Tauranga accounting firms using branded search demand from across New Zealand. Share of Search among SBA, Ingham Mora, PKF Tauranga and Elevation Accountants, the tauranga accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tauranga accounting firms
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: SBA, 82.4%

## Which brand is most popular in search among tauranga accounting firms in New Zealand?

- In August 2026, SBA was the most searched among tauranga accounting firms in New Zealand, with an estimated 2.7K branded searches and 82.4% estimated Share of Search within this set.
- Ingham Mora is in 2nd place, 70.5 percentage points behind at 11.9% Share of Search.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among tauranga accounting firms in New Zealand decreased from 82.9% to 82.4%.
- Across the 11 months ending August 2026, PKF Tauranga’s estimated Share of Search among tauranga accounting firms in New Zealand increased from 4.6% to 5.2%.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among tauranga accounting firms in New Zealand peaked at 84.8% in January 2026 and was lowest at 80.5% in March 2026.
- Across the 11 months ending August 2026, Ingham Mora’s estimated Share of Search among tauranga accounting firms in New Zealand peaked at 14.3% in March 2026 and was lowest at 10.3% in February 2026.
- Across the 11 months ending August 2026, PKF Tauranga’s estimated Share of Search among tauranga accounting firms in New Zealand peaked at 6.2% in November 2025 and was lowest at 3.4% in May 2026.
- Across the 11 months ending August 2026, Ingham Mora and Elevation Accountants held steady: their estimated Share of Search among tauranga accounting firms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [SBA vs Ingham Mora: compare search popularity](/demand/nz/compare/ingham-mora-vs-sba): 82.4% against 11.9% Share of Search.
- [SBA vs PKF Tauranga: compare search popularity](/demand/nz/compare/pkf-tauranga-vs-sba): 82.4% against 5.2% Share of Search.
- [Ingham Mora vs PKF Tauranga: compare search popularity](/demand/nz/compare/ingham-mora-vs-pkf-tauranga): 11.9% against 5.2% Share of Search.

## How did search popularity change for New Zealand tauranga accounting firms in August 2026?

- In August 2026, PKF Tauranga gained estimated Share of Search among tauranga accounting firms in New Zealand, from 4.7% to 5.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SBA | 82.4% | 2.7K | +9.7% | SBA |
| 2 | Ingham Mora | 11.9% | 390 | +5.4% | Ingham Mora |
| 3 | PKF Tauranga | 5.2% | 170 | +21.4% | PKF Tauranga |
| 4 | Elevation Accountants | 0.61% | 20 | -33.3% | Elevation Accountants |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SBA | 2.5K | 82.9% | 1 |
| Oct 2025 | Ingham Mora | 360 | 11.8% | 2 |
| Oct 2025 | PKF Tauranga | 140 | 4.6% | 3 |
| Oct 2025 | Elevation Accountants | 20 | 0.66% | 4 |
| Nov 2025 | SBA | 2.3K | 81.8% | 1 |
| Nov 2025 | Ingham Mora | 310 | 11.3% | 2 |
| Nov 2025 | PKF Tauranga | 170 | 6.2% | 3 |
| Nov 2025 | Elevation Accountants | 20 | 0.73% | 4 |
| Dec 2025 | SBA | 1.7K | 81.2% | 1 |
| Dec 2025 | Ingham Mora | 280 | 13.1% | 2 |
| Dec 2025 | PKF Tauranga | 110 | 5.2% | 3 |
| Dec 2025 | Elevation Accountants | 10 | 0.47% | 4 |
| Jan 2026 | SBA | 2.5K | 84.8% | 1 |
| Jan 2026 | Ingham Mora | 310 | 10.7% | 2 |
| Jan 2026 | PKF Tauranga | 110 | 3.8% | 3 |
| Jan 2026 | Elevation Accountants | 20 | 0.69% | 4 |
| Feb 2026 | SBA | 2.5K | 83.4% | 1 |
| Feb 2026 | Ingham Mora | 310 | 10.3% | 2 |
| Feb 2026 | PKF Tauranga | 170 | 5.6% | 3 |
| Feb 2026 | Elevation Accountants | 20 | 0.66% | 4 |
| Mar 2026 | SBA | 3.1K | 80.5% | 1 |
| Mar 2026 | Ingham Mora | 550 | 14.3% | 2 |
| Mar 2026 | PKF Tauranga | 170 | 4.4% | 3 |
| Mar 2026 | Elevation Accountants | 30 | 0.78% | 4 |
| Apr 2026 | SBA | 2.9K | 82.1% | 1 |
| Apr 2026 | Ingham Mora | 460 | 13.1% | 2 |
| Apr 2026 | PKF Tauranga | 140 | 4% | 3 |
| Apr 2026 | Elevation Accountants | 30 | 0.85% | 4 |
| May 2026 | SBA | 2.7K | 82.3% | 1 |
| May 2026 | Ingham Mora | 440 | 13.4% | 2 |
| May 2026 | PKF Tauranga | 110 | 3.4% | 3 |
| May 2026 | Elevation Accountants | 30 | 0.91% | 4 |
| Jun 2026 | SBA | 3.2K | 83.3% | 1 |
| Jun 2026 | Ingham Mora | 430 | 11.2% | 2 |
| Jun 2026 | PKF Tauranga | 170 | 4.4% | 3 |
| Jun 2026 | Elevation Accountants | 40 | 1% | 4 |
| Jul 2026 | SBA | 2.5K | 82.1% | 1 |
| Jul 2026 | Ingham Mora | 370 | 12.3% | 2 |
| Jul 2026 | PKF Tauranga | 140 | 4.7% | 3 |
| Jul 2026 | Elevation Accountants | 30 | 1% | 4 |
| Aug 2026 | SBA | 2.7K | 82.4% | 1 |
| Aug 2026 | Ingham Mora | 390 | 11.9% | 2 |
| Aug 2026 | PKF Tauranga | 170 | 5.2% | 3 |
| Aug 2026 | Elevation Accountants | 20 | 0.61% | 4 |
| Sep 2026 | Elevation Accountants | — | — | — |
| Sep 2026 | Ingham Mora | — | — | — |
| Sep 2026 | PKF Tauranga | — | — | — |
| Sep 2026 | SBA | — | — | — |

## What is being compared

- **Elevation Accountants**: Measured on the search terms “elevation accountants” and “elevation accountants tauranga”, summed into one figure.
- **Ingham Mora**: Measured on the search terms “ingham mora” and “ingham mora tauranga”, summed into one figure.
- **PKF Tauranga**: Measured on the search term “pkf tauranga”.
- **SBA**: Measured on the search terms “sba accountants”, “sba accounting”, “sba accounting browns bay”, “sba accounting nz”, “sba accounting palmerston north”, “sba accounting services”, “sba albany”, “sba ashburton”, “sba auckland”, “sba avondale”, “sba barrington”, “sba birkenhead”, “sba blenheim”, “sba browns bay”, “sba burnside”, “sba cambridge”, “sba co nz”, “sba ellerslie”, “sba ferrymead”, “sba flat bush”, “sba glenfield”, “sba hamilton”, “sba hawera”, “sba henderson”, “sba hibiscus coast”, “sba hobsonville”, “sba hornby”, “sba howick”, “sba kapiti”, “sba karaka”, “sba kilbirnie”, “sba lower hutt”, “sba manukau”, “sba milford”, “sba mt eden”, “sba mt roskill”, “sba nelson”, “sba new brighton”, “sba new lynn”, “sba new zealand”, “sba newmarket”, “sba nz”, “sba onehunga”, “sba opawa”, “sba pakuranga”, “sba palmerston north”, “sba panmure”, “sba papakura”, “sba papanui”, “sba papatoetoe”, “sba petone”, “sba ponsonby”, “sba porirua”, “sba pukekohe”, “sba remuera”, “sba riccarton”, “sba rolleston”, “sba shirley”, “sba silverdale”, “sba small business accounting”, “sba stratford”, “sba sydenham”, “sba takanini”, “sba takapuna”, “sba taradale”, “sba taranaki”, “sba tauranga”, “sba tax”, “sba tax accountants”, “sba te atatu”, “sba thames”, “sba timaru”, “sba wanganui”, “sba warkworth” and “sba.co.nz”, summed into one figure.

- [Elevation Accountants](/demand/nz/brands/elevation-accountants)
- [Ingham Mora](/demand/nz/brands/ingham-mora)
- [PKF Tauranga](/demand/nz/brands/pkf-tauranga)
- [SBA](/demand/nz/brands/sba)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tauranga accounting firms in New Zealand?

In August 2026, SBA was the most searched among tauranga accounting firms in New Zealand, with an estimated 2.7K branded searches and 82.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tauranga accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tauranga-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tauranga-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.