--- title: "Taupo funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare Taupo funeral directors using branded search demand from across New Zealand. Share of Search among Haven Falls, Taupo Funeral Services and Simply Funerals, the taupo funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-taupo-funeral-directors" publisher: "Brandwave" --- # Taupo funeral directors in New Zealand: Which brands are most popular in search? Compare Taupo funeral directors using branded search demand from across New Zealand. Share of Search among Haven Falls, Taupo Funeral Services and Simply Funerals, the taupo funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Taupo funeral directors - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Haven Falls, 50.1% ## Which brand is most popular in search among taupo funeral directors in New Zealand? - In August 2026, Haven Falls was the most searched among taupo funeral directors in New Zealand, with an estimated 1.7K branded searches and 50.1% estimated Share of Search within this set. - Taupo Funeral Services is in 2nd place, 21.3 percentage points behind at 28.8% Share of Search. - Across the 11 months ending August 2026, Haven Falls’ estimated Share of Search among taupo funeral directors in New Zealand decreased from 57.2% to 50.1%. - Across the 11 months ending August 2026, Taupo Funeral Services’ estimated Share of Search among taupo funeral directors in New Zealand decreased from 32.7% to 28.8%. - Across the 11 months ending August 2026, Simply Funerals’ estimated Share of Search among taupo funeral directors in New Zealand increased from 10% to 21%. - Across the 11 months ending August 2026, Haven Falls’ estimated Share of Search among taupo funeral directors in New Zealand peaked at 60.7% in April 2026 and was lowest at 43.8% in November 2025. - Across the 11 months ending August 2026, Taupo Funeral Services’ estimated Share of Search among taupo funeral directors in New Zealand peaked at 41.5% in July 2026 and was lowest at 12.7% in April 2026. - Across the 11 months ending August 2026, Simply Funerals’ estimated Share of Search among taupo funeral directors in New Zealand peaked at 28.1% in November 2025 and was lowest at 10% in October 2025. ## Compare search popularity between leading brands - [Haven Falls vs Taupo Funeral Services: compare search popularity](/demand/nz/compare/haven-falls-vs-taupo-funeral-services): 50.1% against 28.8% Share of Search. - [Haven Falls vs Simply Funerals: compare search popularity](/demand/nz/compare/haven-falls-vs-simply-funerals): 50.1% against 21% Share of Search. - [Taupo Funeral Services vs Simply Funerals: compare search popularity](/demand/nz/compare/simply-funerals-vs-taupo-funeral-services): 28.8% against 21% Share of Search. ## How did search popularity change for New Zealand taupo funeral directors in August 2026? - In August 2026, Simply Funerals gained estimated Share of Search among taupo funeral directors in New Zealand, from 12.7% to 21%. - In August 2026, Haven Falls gained estimated Share of Search among taupo funeral directors in New Zealand, from 45.9% to 50.1%. - In August 2026, Taupo Funeral Services lost estimated Share of Search among taupo funeral directors in New Zealand, from 41.5% to 28.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Haven Falls | 50.1% | 1.7K | -1.7% | Haven Falls | | 2 | Taupo Funeral Services | 28.8% | 1K | -37.5% | Taupo Funeral Services | | 3 | Simply Funerals | 21% | 730 | +49.0% | Simply Funerals | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Haven Falls | 1.5K | 57.2% | 1 | | Oct 2025 | Taupo Funeral Services | 880 | 32.7% | 2 | | Oct 2025 | Simply Funerals | 270 | 10% | 3 | | Nov 2025 | Haven Falls | 1.6K | 43.8% | 1 | | Nov 2025 | Simply Funerals | 1K | 28.1% | 2 | | Nov 2025 | Taupo Funeral Services | 1K | 28.1% | 3 | | Dec 2025 | Haven Falls | 1.4K | 50.4% | 1 | | Dec 2025 | Taupo Funeral Services | 1K | 35.7% | 2 | | Dec 2025 | Simply Funerals | 390 | 13.9% | 3 | | Jan 2026 | Haven Falls | 1.8K | 58% | 1 | | Jan 2026 | Taupo Funeral Services | 880 | 28.9% | 2 | | Jan 2026 | Simply Funerals | 400 | 13.1% | 3 | | Feb 2026 | Haven Falls | 1.5K | 57.1% | 1 | | Feb 2026 | Taupo Funeral Services | 720 | 27.6% | 2 | | Feb 2026 | Simply Funerals | 400 | 15.3% | 3 | | Mar 2026 | Haven Falls | 1.5K | 48.7% | 1 | | Mar 2026 | Taupo Funeral Services | 1K | 32.1% | 2 | | Mar 2026 | Simply Funerals | 600 | 19.2% | 3 | | Apr 2026 | Haven Falls | 2.3K | 60.7% | 1 | | Apr 2026 | Simply Funerals | 1K | 26.6% | 2 | | Apr 2026 | Taupo Funeral Services | 480 | 12.7% | 3 | | May 2026 | Haven Falls | 1.6K | 50.3% | 1 | | May 2026 | Taupo Funeral Services | 880 | 27.3% | 2 | | May 2026 | Simply Funerals | 720 | 22.4% | 3 | | Jun 2026 | Haven Falls | 1.6K | 46.7% | 1 | | Jun 2026 | Taupo Funeral Services | 1.3K | 38.9% | 2 | | Jun 2026 | Simply Funerals | 480 | 14.4% | 3 | | Jul 2026 | Haven Falls | 1.8K | 45.9% | 1 | | Jul 2026 | Taupo Funeral Services | 1.6K | 41.5% | 2 | | Jul 2026 | Simply Funerals | 490 | 12.7% | 3 | | Aug 2026 | Haven Falls | 1.7K | 50.1% | 1 | | Aug 2026 | Taupo Funeral Services | 1K | 28.8% | 2 | | Aug 2026 | Simply Funerals | 730 | 21% | 3 | | Sep 2026 | Haven Falls | — | — | — | | Sep 2026 | Simply Funerals | — | — | — | | Sep 2026 | Taupo Funeral Services | — | — | — | ## What is being compared - **Haven Falls**: Measured on the search terms “haven falls”, “haven falls funeral home”, “haven falls funeral services”, “haven falls funerals”, “haven falls rotorua”, “haven falls whangarei” and “havenfalls”, summed into one figure. - **Simply Funerals**: Measured on the search terms “simply funerals” and “simply funerals taupo”, summed into one figure. - **Taupo Funeral Services**: Measured on the search term “taupo funeral services”. - [Haven Falls](/demand/nz/brands/haven-falls) - [Simply Funerals](/demand/nz/brands/simply-funerals) - [Taupo Funeral Services](/demand/nz/brands/taupo-funeral-services) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among taupo funeral directors in New Zealand? In August 2026, Haven Falls was the most searched among taupo funeral directors in New Zealand, with an estimated 1.7K branded searches and 50.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Taupo funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-taupo-funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-taupo-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.