---
title: "Taupo accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Taupo accounting firms using branded search demand from across New Zealand. Share of Search among DPA, Strettons, BFA, The Accounting Store and Accounting Business Consultants, the taupo accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-taupo-accounting-firms"
publisher: "Brandwave"
---

# Taupo accounting firms in New Zealand: Which brands are most popular in search?

Compare Taupo accounting firms using branded search demand from across New Zealand. Share of Search among DPA, Strettons, BFA, The Accounting Store and Accounting Business Consultants, the taupo accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Taupo accounting firms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: DPA, 34.4%

## Which brand is most popular in search among taupo accounting firms in New Zealand?

- DPA and Strettons share the highest estimated Share of Search among taupo accounting firms in New Zealand, at 34.4% in August 2026.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand decreased from 40.6% to 34.4%.
- Across the 11 months ending August 2026, BFA’s estimated Share of Search among taupo accounting firms in New Zealand increased from 19.8% to 25%.
- Across the 11 months ending August 2026, The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand increased from 4.2% to 5.2%.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 40.6% in October 2025 and was lowest at 32.4% in May 2026.
- Across the 11 months ending August 2026, Strettons’ estimated Share of Search among taupo accounting firms in New Zealand peaked at 38.4% in January 2026 and was lowest at 31.9% in November 2025.
- Across the 11 months ending August 2026, BFA’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 26.9% in May 2026 and was lowest at 19.8% in October 2025.
- Across the 11 months ending August 2026, The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 5.2% in August 2026 and was lowest at 2.1% in April 2026.
- Across the 11 months ending August 2026, Accounting Business Consultants’ estimated Share of Search among taupo accounting firms in New Zealand peaked at 1.2% in December 2025 and was lowest at 0% in January 2026.
- Across the 11 months ending August 2026, Strettons and Accounting Business Consultants held steady: their estimated Share of Search among taupo accounting firms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [DPA vs Strettons: compare search popularity](/demand/nz/compare/dpa-vs-strettons): 34.4% Share of Search each.
- [DPA vs BFA: compare search popularity](/demand/nz/compare/bfa-vs-dpa): 34.4% against 25% Share of Search.
- [DPA vs The Accounting Store: compare search popularity](/demand/nz/compare/dpa-vs-the-accounting-store): 34.4% against 5.2% Share of Search.
- [Strettons vs BFA: compare search popularity](/demand/nz/compare/bfa-vs-strettons): 34.4% against 25% Share of Search.
- [Strettons vs The Accounting Store: compare search popularity](/demand/nz/compare/strettons-vs-the-accounting-store): 34.4% against 5.2% Share of Search.
- [BFA vs The Accounting Store: compare search popularity](/demand/nz/compare/bfa-vs-the-accounting-store): 25% against 5.2% Share of Search.

## How did search popularity change for New Zealand taupo accounting firms in August 2026?

- In August 2026, Strettons gained estimated Share of Search among taupo accounting firms in New Zealand, from 32.4% to 34.4%.
- In August 2026, BFA gained estimated Share of Search among taupo accounting firms in New Zealand, from 23.5% to 25%.
- In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 38.2% to 34.4%.
- The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand has gained ground for 3 months in a row, from 2.8% to 5.2% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DPA | 34.4% | 330 | -15.4% | DPA |
| 2 | Strettons | 34.4% | 330 | 0.0% | Strettons |
| 3 | BFA | 25% | 240 | 0.0% | BFA |
| 4 | The Accounting Store | 5.2% | 50 | 0.0% | The Accounting Store |
| 5 | Accounting Business Consultants | 1% | 10 | 0.0% | Accounting Business Consultants |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DPA | 390 | 40.6% | 1 |
| Oct 2025 | Strettons | 330 | 34.4% | 2 |
| Oct 2025 | BFA | 190 | 19.8% | 3 |
| Oct 2025 | The Accounting Store | 40 | 4.2% | 4 |
| Oct 2025 | Accounting Business Consultants | 10 | 1% | 5 |
| Nov 2025 | DPA | 450 | 38.8% | 1 |
| Nov 2025 | Strettons | 370 | 31.9% | 2 |
| Nov 2025 | BFA | 280 | 24.1% | 3 |
| Nov 2025 | The Accounting Store | 50 | 4.3% | 4 |
| Nov 2025 | Accounting Business Consultants | 10 | 0.86% | 5 |
| Dec 2025 | DPA | 300 | 36.1% | 1 |
| Dec 2025 | Strettons | 300 | 36.1% | 2 |
| Dec 2025 | BFA | 190 | 22.9% | 3 |
| Dec 2025 | The Accounting Store | 30 | 3.6% | 4 |
| Dec 2025 | Accounting Business Consultants | 10 | 1.2% | 5 |
| Jan 2026 | Strettons | 330 | 38.4% | 1 |
| Jan 2026 | DPA | 280 | 32.6% | 2 |
| Jan 2026 | BFA | 220 | 25.6% | 3 |
| Jan 2026 | The Accounting Store | 30 | 3.5% | 4 |
| Jan 2026 | Accounting Business Consultants | 0 | 0% | 5 |
| Feb 2026 | DPA | 380 | 37.6% | 1 |
| Feb 2026 | Strettons | 370 | 36.6% | 2 |
| Feb 2026 | BFA | 220 | 21.8% | 3 |
| Feb 2026 | The Accounting Store | 30 | 3% | 4 |
| Feb 2026 | Accounting Business Consultants | 10 | 0.99% | 5 |
| Mar 2026 | Strettons | 370 | 34.9% | 1 |
| Mar 2026 | DPA | 350 | 33% | 2 |
| Mar 2026 | BFA | 280 | 26.4% | 3 |
| Mar 2026 | The Accounting Store | 50 | 4.7% | 4 |
| Mar 2026 | Accounting Business Consultants | 10 | 0.94% | 5 |
| Apr 2026 | Strettons | 370 | 38.1% | 1 |
| Apr 2026 | DPA | 350 | 36.1% | 2 |
| Apr 2026 | BFA | 220 | 22.7% | 3 |
| Apr 2026 | The Accounting Store | 20 | 2.1% | 4 |
| Apr 2026 | Accounting Business Consultants | 10 | 1% | 5 |
| May 2026 | Strettons | 400 | 37% | 1 |
| May 2026 | DPA | 350 | 32.4% | 2 |
| May 2026 | BFA | 290 | 26.9% | 3 |
| May 2026 | The Accounting Store | 30 | 2.8% | 4 |
| May 2026 | Accounting Business Consultants | 10 | 0.93% | 5 |
| Jun 2026 | DPA | 450 | 36.6% | 1 |
| Jun 2026 | Strettons | 400 | 32.5% | 2 |
| Jun 2026 | BFA | 330 | 26.8% | 3 |
| Jun 2026 | The Accounting Store | 40 | 3.3% | 4 |
| Jun 2026 | Accounting Business Consultants | 10 | 0.81% | 5 |
| Jul 2026 | DPA | 390 | 38.2% | 1 |
| Jul 2026 | Strettons | 330 | 32.4% | 2 |
| Jul 2026 | BFA | 240 | 23.5% | 3 |
| Jul 2026 | The Accounting Store | 50 | 4.9% | 4 |
| Jul 2026 | Accounting Business Consultants | 10 | 0.98% | 5 |
| Aug 2026 | DPA | 330 | 34.4% | 1 |
| Aug 2026 | Strettons | 330 | 34.4% | 2 |
| Aug 2026 | BFA | 240 | 25% | 3 |
| Aug 2026 | The Accounting Store | 50 | 5.2% | 4 |
| Aug 2026 | Accounting Business Consultants | 10 | 1% | 5 |
| Sep 2026 | Accounting Business Consultants | — | — | — |
| Sep 2026 | BFA | — | — | — |
| Sep 2026 | DPA | — | — | — |
| Sep 2026 | Strettons | — | — | — |
| Sep 2026 | The Accounting Store | — | — | — |

## What is being compared

- **Accounting Business Consultants**: Measured on the search term “accounting business consultants”.
- **BFA**: Measured on the search terms “bfa accountants”, “bfa accountants taupo”, “bfa accounting” and “bfa taupo”, summed into one figure.
- **DPA**: Measured on the search terms “dpa accountants”, “dpa accountants taupo”, “dpa accounting”, “dpa chartered accountants”, “dpa masterton”, “dpa new zealand”, “dpa nz” and “dpa taupo”, summed into one figure.
- **Strettons**: Measured on the search terms “strettons”, “strettons accountants”, “strettons chartered accountants” and “strettons taupo”, summed into one figure.
- **The Accounting Store**: Measured on the search terms “the accounting store” and “the accounting store taupo”, summed into one figure.

- [Accounting Business Consultants](/demand/nz/brands/accounting-business-consultants)
- [BFA](/demand/nz/brands/bfa)
- [DPA](/demand/nz/brands/dpa)
- [Strettons](/demand/nz/brands/strettons)
- [The Accounting Store](/demand/nz/brands/the-accounting-store)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among taupo accounting firms in New Zealand?

DPA and Strettons share the highest estimated Share of Search among taupo accounting firms in New Zealand, at 34.4% in August 2026.

## Cite this page

Brandwave. "Taupo accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-taupo-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-taupo-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.