--- title: "Tap wrench brands in New Zealand: Which are searched most?" description: "Compare the tap wrench brands people buy. Share of Search among GearWrench, Sutton Tools and Irwin, the tap wrench brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tap-wrench-brands" publisher: "Brandwave" --- # Tap wrench brands in New Zealand: Which are searched most? Compare the tap wrench brands people buy. Share of Search among GearWrench, Sutton Tools and Irwin, the tap wrench brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tap wrench brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: GearWrench, 41.1% ## Which brand is most popular in search among tap wrench brands in New Zealand? - GearWrench and Sutton Tools share the highest share of searches among tap wrench brands in New Zealand, at 41.1% in September 2026. - Across the 12 months ending September 2026, GearWrench’s share of searches among tap wrench brands in New Zealand increased from 38.2% to 41.1%. - Across the 12 months ending September 2026, Sutton Tools’ share of searches among tap wrench brands in New Zealand decreased from 47.1% to 41.1%. - Across the 12 months ending September 2026, Irwin’s share of searches among tap wrench brands in New Zealand increased from 14.7% to 17.9%. - Across the 12 months ending September 2026, GearWrench’s share of searches among tap wrench brands in New Zealand peaked at 41.1% in September 2026 and was lowest at 32.1% in November 2025. - Across the 12 months ending September 2026, Sutton Tools’ share of searches among tap wrench brands in New Zealand peaked at 49% in March 2026 and was lowest at 36.8% in August 2026. - Across the 12 months ending September 2026, Irwin’s share of searches among tap wrench brands in New Zealand peaked at 26.4% in August 2026 and was lowest at 14.7% in October 2025. - Across the 12 months ending September 2026, GearWrench rose from 2nd to 1st among tap wrench brands in New Zealand. - Across the 12 months ending September 2026, Sutton Tools fell from 1st to 2nd among tap wrench brands in New Zealand. ## Top tap wrench brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Sutton Tools was mentioned most often, in three of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | GearWrench | 0 of 3 | 1 of 1 | 1 of 4 | | Sutton Tools | 3 of 3 | 0 of 1 | 3 of 4 | | Irwin | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about tap wrench brands - Asked ChatGPT "Which tap wrench brand should I buy in New Zealand?": 1. Sutton Tools - Asked ChatGPT "What are the best tap wrench brands in New Zealand?": 1. Sutton Tools, 2. Irwin - Asked ChatGPT "What's the best tap wrench brand in New Zealand for threading bolts?": 1. Sutton Tools - Searched Google, AI Overview "tap wrench set": 1. GearWrench Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [GearWrench vs Sutton Tools: compare search popularity](/demand/nz/compare/gearwrench-vs-sutton-tools): 41.1% Share of Search each. - [GearWrench vs Irwin: compare search popularity](/demand/nz/compare/gearwrench-vs-irwin): 41.1% against 17.9% Share of Search. - [Sutton Tools vs Irwin: compare search popularity](/demand/nz/compare/irwin-vs-sutton-tools): 41.1% against 17.9% Share of Search. ## How did search popularity change for New Zealand tap wrench brands in September 2026? - In September 2026, GearWrench gained share of searches among tap wrench brands in New Zealand, from 36.8% to 41.1%. - In September 2026, Sutton Tools gained share of searches among tap wrench brands in New Zealand, from 36.8% to 41.1%. - In September 2026, Irwin lost share of searches among tap wrench brands in New Zealand, from 26.4% to 17.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | GearWrench | 41.1% | 390 | 0.0% | GearWrench | | 2 | Sutton Tools | 41.1% | 390 | 0.0% | Sutton Tools | | 3 | Irwin | 17.9% | 170 | -39.3% | Irwin | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sutton Tools | 480 | 47.1% | 1 | | Oct 2025 | GearWrench | 390 | 38.2% | 2 | | Oct 2025 | Irwin | 150 | 14.7% | 3 | | Nov 2025 | Sutton Tools | 390 | 48.1% | 1 | | Nov 2025 | GearWrench | 260 | 32.1% | 2 | | Nov 2025 | Irwin | 160 | 19.8% | 3 | | Dec 2025 | Sutton Tools | 390 | 45.3% | 1 | | Dec 2025 | GearWrench | 320 | 37.2% | 2 | | Dec 2025 | Irwin | 150 | 17.4% | 3 | | Jan 2026 | GearWrench | 320 | 40% | 1 | | Jan 2026 | Sutton Tools | 320 | 40% | 2 | | Jan 2026 | Irwin | 160 | 20% | 3 | | Feb 2026 | Sutton Tools | 390 | 44.8% | 1 | | Feb 2026 | GearWrench | 320 | 36.8% | 2 | | Feb 2026 | Irwin | 160 | 18.4% | 3 | | Mar 2026 | Sutton Tools | 480 | 49% | 1 | | Mar 2026 | GearWrench | 320 | 32.7% | 2 | | Mar 2026 | Irwin | 180 | 18.4% | 3 | | Apr 2026 | Sutton Tools | 320 | 41.6% | 1 | | Apr 2026 | GearWrench | 260 | 33.8% | 2 | | Apr 2026 | Irwin | 190 | 24.7% | 3 | | May 2026 | Sutton Tools | 480 | 45.3% | 1 | | May 2026 | GearWrench | 390 | 36.8% | 2 | | May 2026 | Irwin | 190 | 17.9% | 3 | | Jun 2026 | GearWrench | 390 | 39.4% | 1 | | Jun 2026 | Sutton Tools | 390 | 39.4% | 2 | | Jun 2026 | Irwin | 210 | 21.2% | 3 | | Jul 2026 | Sutton Tools | 390 | 42.4% | 1 | | Jul 2026 | GearWrench | 320 | 34.8% | 2 | | Jul 2026 | Irwin | 210 | 22.8% | 3 | | Aug 2026 | GearWrench | 390 | 36.8% | 1 | | Aug 2026 | Sutton Tools | 390 | 36.8% | 2 | | Aug 2026 | Irwin | 280 | 26.4% | 3 | | Sep 2026 | GearWrench | 390 | 41.1% | 1 | | Sep 2026 | Sutton Tools | 390 | 41.1% | 2 | | Sep 2026 | Irwin | 170 | 17.9% | 3 | ## What is being compared - **GearWrench**: Measured on the search term “gearwrench”. - **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure. - **Sutton Tools**: Measured on the search term “sutton tools”. - [GearWrench](/demand/nz/brands/gearwrench) - [Irwin](/demand/nz/brands/irwin) - [Sutton Tools](/demand/nz/brands/sutton-tools) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tap wrench brands in New Zealand? GearWrench and Sutton Tools share the highest share of searches among tap wrench brands in New Zealand, at 41.1% in September 2026. ## Cite this page Brandwave. "Tap wrench brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-tap-wrench-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tap-wrench-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.