--- title: "St.Tropez vs Tanologist: Which is searched more in New Zealand?" description: "Is St.Tropez or Tanologist more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tan remover brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tan-remover-brands/compare/st-tropez-vs-tanologist" publisher: "Brandwave" --- # St.Tropez vs Tanologist: Which is searched more in New Zealand? Is St.Tropez or Tanologist more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tan remover brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: St.Tropez and Tanologist - **Competitive set**: Tan remover brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **St.Tropez Share of Search**: 18.1% - **Tanologist Share of Search**: 0.51% ## Is St.Tropez or Tanologist more popular in search? - In September 2026, St.Tropez had more branded searches than Tanologist among tan remover brands in New Zealand. St.Tropez had about 1,070 branded searches, while Tanologist had 30. St.Tropez made up 18.1% of all tan remover brand searches we track, and Tanologist accounted for 0.51%. - St.Tropez was ahead of Tanologist in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, St.Tropez’s share of searches among tan remover brands in New Zealand moved from 15.6% to 18.1%, and its estimated monthly branded searches moved from 930 to 1.1K. - Across the 12 months ending September 2026, Tanologist’s share of searches among tan remover brands in New Zealand moved from 0.84% to 0.51%, and its estimated monthly branded searches moved from 50 to 30. ## Top tan remover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, St.Tropez was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tanologist did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | St.Tropez | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tanologist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tan remover brands - Asked ChatGPT "Which tan remover brand should I buy in New Zealand?": 1. Bondi Sands, 2. St.Tropez - Asked ChatGPT "What are the best tan remover brands in New Zealand?": 1. Bondi Sands, 2. St.Tropez - Asked ChatGPT "What's the best tan remover brand in New Zealand for sunless tan stains?": 1. Bondi Sands - Searched Google, AI Overview "tan remover nz": 1. Bondi Sands, 2. St.Tropez - Searched Google, AI Overview "fake tan remover": 1. Bondi Sands Not named in any answer: Isle of Paradise and Tanologist. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tan remover brands in September 2026? - In September 2026, St.Tropez lost share of searches among tan remover brands in New Zealand, from 21.4% to 18.1%. - In September 2026, Tanologist lost share of searches among tan remover brands in New Zealand, from 1.1% to 0.51%. ## Month by month | Month | St.Tropez estimated searches | St.Tropez Share of Search | St.Tropez rank | Tanologist estimated searches | Tanologist Share of Search | Tanologist rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 930 | 15.6% | 2 | 50 | 0.84% | 4 | | Nov 2025 | 820 | 12.4% | 2 | 50 | 0.76% | 4 | | Dec 2025 | 1.1K | 17.3% | 2 | 40 | 0.65% | 4 | | Jan 2026 | 950 | 22% | 2 | 40 | 0.93% | 4 | | Feb 2026 | 640 | 18.4% | 2 | 30 | 0.86% | 4 | | Mar 2026 | 640 | 19.5% | 2 | 20 | 0.61% | 4 | | Apr 2026 | 660 | 19.6% | 2 | 40 | 1.2% | 4 | | May 2026 | 780 | 21.7% | 2 | 40 | 1.1% | 4 | | Jun 2026 | 1.1K | 27.2% | 2 | 50 | 1.3% | 4 | | Jul 2026 | 1.1K | 26.7% | 2 | 40 | 0.96% | 4 | | Aug 2026 | 950 | 21.4% | 2 | 50 | 1.1% | 4 | | Sep 2026 | 1.1K | 18.1% | 2 | 30 | 0.51% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using St.Tropez’s and Tanologist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **St.Tropez**: Measured on the search terms “saint tropez tan”, “st tropez”, “st tropez express”, “st tropez purity”, “st tropez tan”, “st tropez tanning” and “st. tropez tan”, summed into one figure. - **Tanologist**: Measured on the search term “Tanologist”. - [St.Tropez profile](/demand/nz/brands/st-tropez) - [Tanologist profile](/demand/nz/brands/tanologist) - [All tan remover brands in New Zealand](/demand/nz/categories/nz-tan-remover-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is St.Tropez or Tanologist more popular in search? In September 2026, St.Tropez had more branded searches than Tanologist among tan remover brands in New Zealand. St.Tropez had about 1,070 branded searches, while Tanologist had 30. St.Tropez made up 18.1% of all tan remover brand searches we track, and Tanologist accounted for 0.51%. ## Cite this page Brandwave. "St.Tropez vs Tanologist: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tan-remover-brands/compare/st-tropez-vs-tanologist This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tan-remover-brands/compare/st-tropez-vs-tanologist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.