---
title: "Tan remover brands in New Zealand: Which are searched most?"
description: "Compare the tan remover brands people buy. Share of Search among Bondi Sands, St.Tropez, Isle of Paradise and Tanologist, the tan remover brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tan-remover-brands"
publisher: "Brandwave"
---

# Tan remover brands in New Zealand: Which are searched most?

Compare the tan remover brands people buy. Share of Search among Bondi Sands, St.Tropez, Isle of Paradise and Tanologist, the tan remover brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tan remover brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bondi Sands, 70.7%

## Which brand is most popular in search among tan remover brands in New Zealand?

- In September 2026, Bondi Sands was the most searched among tan remover brands in New Zealand, with an estimated 4.2K branded searches, 70.7% of all searches for the four we track.
- St.Tropez is in 2nd place, 52.6 percentage points behind at 18.1%.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among tan remover brands in New Zealand decreased from 78.4% to 70.7%.
- Across the 12 months ending September 2026, St.Tropez’s share of searches among tan remover brands in New Zealand increased from 15.6% to 18.1%.
- Across the 12 months ending September 2026, Isle of Paradise’s share of searches among tan remover brands in New Zealand increased from 5.2% to 10.7%.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among tan remover brands in New Zealand peaked at 83% in November 2025 and was lowest at 69.2% in June 2026.
- Across the 12 months ending September 2026, St.Tropez’s share of searches among tan remover brands in New Zealand peaked at 27.2% in June 2026 and was lowest at 12.4% in November 2025.
- Across the 12 months ending September 2026, Isle of Paradise’s share of searches among tan remover brands in New Zealand peaked at 10.7% in September 2026 and was lowest at 2.3% in August 2026.
- Across the 12 months ending September 2026, Tanologist held steady: its share of searches among tan remover brands in New Zealand moved less than 0.5 percentage points.

## Top tan remover brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared every time. Bondi Sands was recommended most often, coming first in both answers that gave a list. St.Tropez was second. Isle of Paradise, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| St.Tropez | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tanologist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tan remover brands

- Asked ChatGPT "Which tan remover brand should I buy in New Zealand?": 1. Bondi Sands, 2. St.Tropez
- Asked ChatGPT "What are the best tan remover brands in New Zealand?": 1. Bondi Sands, 2. St.Tropez
- Asked ChatGPT "What's the best tan remover brand in New Zealand for sunless tan stains?": 1. Bondi Sands
- Searched Google, AI Overview "tan remover nz": 1. Bondi Sands, 2. St.Tropez
- Searched Google, AI Overview "fake tan remover": 1. Bondi Sands

Not named in any answer: Isle of Paradise and Tanologist.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Bondi Sands vs St.Tropez: compare search popularity](/demand/nz/compare/bondi-sands-vs-st-tropez): 70.7% against 18.1% Share of Search.
- [Bondi Sands vs Isle of Paradise: compare search popularity](/demand/nz/compare/bondi-sands-vs-isle-of-paradise): 70.7% against 10.7% Share of Search.
- [St.Tropez vs Isle of Paradise: compare search popularity](/demand/nz/compare/isle-of-paradise-vs-st-tropez): 18.1% against 10.7% Share of Search.

## How did search popularity change for New Zealand tan remover brands in September 2026?

- In September 2026, Isle of Paradise gained share of searches among tan remover brands in New Zealand, from 2.3% to 10.7%.
- In September 2026, Bondi Sands lost share of searches among tan remover brands in New Zealand, from 75.2% to 70.7%.
- In September 2026, St.Tropez lost share of searches among tan remover brands in New Zealand, from 21.4% to 18.1%.
- In September 2026, Tanologist lost share of searches among tan remover brands in New Zealand, from 1.1% to 0.51%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bondi Sands | 70.7% | 4.2K | +25.1% | Bondi Sands |
| 2 | St.Tropez | 18.1% | 1.1K | +12.6% | St.Tropez |
| 3 | Isle of Paradise | 10.7% | 630 | +530.0% | Isle of Paradise |
| 4 | Tanologist | 0.51% | 30 | -40.0% | Tanologist |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bondi Sands | 4.7K | 78.4% | 1 |
| Oct 2025 | St.Tropez | 930 | 15.6% | 2 |
| Oct 2025 | Isle of Paradise | 310 | 5.2% | 3 |
| Oct 2025 | Tanologist | 50 | 0.84% | 4 |
| Nov 2025 | Bondi Sands | 5.5K | 83% | 1 |
| Nov 2025 | St.Tropez | 820 | 12.4% | 2 |
| Nov 2025 | Isle of Paradise | 250 | 3.8% | 3 |
| Nov 2025 | Tanologist | 50 | 0.76% | 4 |
| Dec 2025 | Bondi Sands | 4.7K | 77.3% | 1 |
| Dec 2025 | St.Tropez | 1.1K | 17.3% | 2 |
| Dec 2025 | Isle of Paradise | 290 | 4.7% | 3 |
| Dec 2025 | Tanologist | 40 | 0.65% | 4 |
| Jan 2026 | Bondi Sands | 3.1K | 71.9% | 1 |
| Jan 2026 | St.Tropez | 950 | 22% | 2 |
| Jan 2026 | Isle of Paradise | 220 | 5.1% | 3 |
| Jan 2026 | Tanologist | 40 | 0.93% | 4 |
| Feb 2026 | Bondi Sands | 2.6K | 75.2% | 1 |
| Feb 2026 | St.Tropez | 640 | 18.4% | 2 |
| Feb 2026 | Isle of Paradise | 190 | 5.5% | 3 |
| Feb 2026 | Tanologist | 30 | 0.86% | 4 |
| Mar 2026 | Bondi Sands | 2.5K | 75.1% | 1 |
| Mar 2026 | St.Tropez | 640 | 19.5% | 2 |
| Mar 2026 | Isle of Paradise | 160 | 4.9% | 3 |
| Mar 2026 | Tanologist | 20 | 0.61% | 4 |
| Apr 2026 | Bondi Sands | 2.5K | 74.2% | 1 |
| Apr 2026 | St.Tropez | 660 | 19.6% | 2 |
| Apr 2026 | Isle of Paradise | 170 | 5% | 3 |
| Apr 2026 | Tanologist | 40 | 1.2% | 4 |
| May 2026 | Bondi Sands | 2.6K | 72.5% | 1 |
| May 2026 | St.Tropez | 780 | 21.7% | 2 |
| May 2026 | Isle of Paradise | 170 | 4.7% | 3 |
| May 2026 | Tanologist | 40 | 1.1% | 4 |
| Jun 2026 | Bondi Sands | 2.7K | 69.2% | 1 |
| Jun 2026 | St.Tropez | 1.1K | 27.2% | 2 |
| Jun 2026 | Isle of Paradise | 90 | 2.3% | 3 |
| Jun 2026 | Tanologist | 50 | 1.3% | 4 |
| Jul 2026 | Bondi Sands | 2.9K | 69.4% | 1 |
| Jul 2026 | St.Tropez | 1.1K | 26.7% | 2 |
| Jul 2026 | Isle of Paradise | 120 | 2.9% | 3 |
| Jul 2026 | Tanologist | 40 | 0.96% | 4 |
| Aug 2026 | Bondi Sands | 3.3K | 75.2% | 1 |
| Aug 2026 | St.Tropez | 950 | 21.4% | 2 |
| Aug 2026 | Isle of Paradise | 100 | 2.3% | 3 |
| Aug 2026 | Tanologist | 50 | 1.1% | 4 |
| Sep 2026 | Bondi Sands | 4.2K | 70.7% | 1 |
| Sep 2026 | St.Tropez | 1.1K | 18.1% | 2 |
| Sep 2026 | Isle of Paradise | 630 | 10.7% | 3 |
| Sep 2026 | Tanologist | 30 | 0.51% | 4 |

## What is being compared

- **Bondi Sands**: Measured on the search terms “Bondi Sands”, “bondi sands aero”, “bondi sands dark”, “bondi sands express”, “bondi sands foam”, “bondi sands foam tanner”, “bondi sands pure”, “bondi sands tan”, “bondi sands tanner” and “bondi sands tanning foam”, summed into one figure.
- **Isle of Paradise**: Measured on the search terms “isle of paradise”, “isle of paradise mousse”, “isle of paradise tan” and “isle of paradise tanner”, summed into one figure.
- **St.Tropez**: Measured on the search terms “saint tropez tan”, “st tropez”, “st tropez express”, “st tropez purity”, “st tropez tan”, “st tropez tanning” and “st. tropez tan”, summed into one figure.
- **Tanologist**: Measured on the search term “Tanologist”.

- [Bondi Sands](/demand/nz/brands/bondi-sands)
- [Isle of Paradise](/demand/nz/brands/isle-of-paradise)
- [St.Tropez](/demand/nz/brands/st-tropez)
- [Tanologist](/demand/nz/brands/tanologist)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tan remover brands in New Zealand?

In September 2026, Bondi Sands was the most searched among tan remover brands in New Zealand, with an estimated 4.2K branded searches, 70.7% of all searches for the four we track.

## Cite this page

Brandwave. "Tan remover brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-tan-remover-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tan-remover-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.