---
title: "Tablet brands in New Zealand: Which brands are most popular in search?"
description: "Compare the tablet brands New Zealanders buy. Share of Search among iPad, Microsoft Surface, Samsung Galaxy Tab, Lenovo Tab and Amazon Fire Tablet, the tablet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tablet-brands"
publisher: "Brandwave"
---

# Tablet brands in New Zealand: Which brands are most popular in search?

Compare the tablet brands New Zealanders buy. Share of Search among iPad, Microsoft Surface, Samsung Galaxy Tab, Lenovo Tab and Amazon Fire Tablet, the tablet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tablet brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: iPad, 76.5%

## Which brand is most popular in search among tablet brands in New Zealand?

- In August 2026, iPad was the most searched among tablet brands in New Zealand, with an estimated 66.7K branded searches and 76.5% estimated Share of Search within this set.
- Microsoft Surface is in 2nd place, 64.9 percentage points behind at 11.6% Share of Search.
- Across the 11 months ending August 2026, iPad’s estimated Share of Search among tablet brands in New Zealand increased from 75.6% to 76.5%.
- Across the 11 months ending August 2026, Samsung Galaxy Tab’s estimated Share of Search among tablet brands in New Zealand decreased from 8.2% to 7.3%.
- Across the 11 months ending August 2026, iPad’s estimated Share of Search among tablet brands in New Zealand peaked at 77.9% in December 2025 and was lowest at 75.6% in October 2025.
- Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among tablet brands in New Zealand peaked at 12.8% in June 2026 and was lowest at 9.3% in December 2025.
- Across the 11 months ending August 2026, Samsung Galaxy Tab’s estimated Share of Search among tablet brands in New Zealand peaked at 8.7% in November 2025 and was lowest at 7.2% in July 2026.
- Across the 11 months ending August 2026, Lenovo Tab’s estimated Share of Search among tablet brands in New Zealand peaked at 4.5% in December 2025 and was lowest at 3.5% in March 2026.
- Across the 11 months ending August 2026, Microsoft Surface, Lenovo Tab and Amazon Fire Tablet held steady: their estimated Share of Search among tablet brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [iPad vs Microsoft Surface: compare search popularity](/demand/nz/compare/ipad-vs-microsoft-surface): 76.5% against 11.6% Share of Search.
- [iPad vs Samsung Galaxy Tab: compare search popularity](/demand/nz/compare/ipad-vs-samsung-galaxy-tab): 76.5% against 7.3% Share of Search.
- [iPad vs Lenovo Tab: compare search popularity](/demand/nz/compare/ipad-vs-lenovo-tab): 76.5% against 4.3% Share of Search.
- [Microsoft Surface vs Samsung Galaxy Tab: compare search popularity](/demand/nz/compare/microsoft-surface-vs-samsung-galaxy-tab): 11.6% against 7.3% Share of Search.
- [Microsoft Surface vs Lenovo Tab: compare search popularity](/demand/nz/compare/lenovo-tab-vs-microsoft-surface): 11.6% against 4.3% Share of Search.
- [Samsung Galaxy Tab vs Lenovo Tab: compare search popularity](/demand/nz/compare/lenovo-tab-vs-samsung-galaxy-tab): 7.3% against 4.3% Share of Search.

## How did search popularity change for New Zealand tablet brands in August 2026?

- Estimated monthly branded searches for Samsung Galaxy Tab in New Zealand fell 15% over 11 measured months, from 7.5K to 6.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | iPad | 76.5% | 66.7K | -2.6% | Apple |
| 2 | Microsoft Surface | 11.6% | 10.1K | +0.4% | Microsoft |
| 3 | Samsung Galaxy Tab | 7.3% | 6.4K | -0.2% | Samsung |
| 4 | Lenovo Tab | 4.3% | 3.7K | -1.8% | Lenovo |
| 5 | Amazon Fire Tablet | 0.31% | 270 | +3.8% | Amazon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | iPad | 68.7K | 75.6% | 1 |
| Oct 2025 | Microsoft Surface | 10.8K | 11.9% | 2 |
| Oct 2025 | Samsung Galaxy Tab | 7.5K | 8.2% | 3 |
| Oct 2025 | Lenovo Tab | 3.6K | 3.9% | 4 |
| Oct 2025 | Amazon Fire Tablet | 260 | 0.29% | 5 |
| Nov 2025 | iPad | 80.1K | 76.1% | 1 |
| Nov 2025 | Microsoft Surface | 11.5K | 10.9% | 2 |
| Nov 2025 | Samsung Galaxy Tab | 9.2K | 8.7% | 3 |
| Nov 2025 | Lenovo Tab | 4.1K | 3.9% | 4 |
| Nov 2025 | Amazon Fire Tablet | 350 | 0.33% | 5 |
| Dec 2025 | iPad | 79.1K | 77.9% | 1 |
| Dec 2025 | Microsoft Surface | 9.4K | 9.3% | 2 |
| Dec 2025 | Samsung Galaxy Tab | 8.1K | 8% | 3 |
| Dec 2025 | Lenovo Tab | 4.6K | 4.5% | 4 |
| Dec 2025 | Amazon Fire Tablet | 300 | 0.3% | 5 |
| Jan 2026 | iPad | 68.8K | 76.2% | 1 |
| Jan 2026 | Microsoft Surface | 10.2K | 11.3% | 2 |
| Jan 2026 | Samsung Galaxy Tab | 7.2K | 7.9% | 3 |
| Jan 2026 | Lenovo Tab | 3.8K | 4.3% | 4 |
| Jan 2026 | Amazon Fire Tablet | 260 | 0.29% | 5 |
| Feb 2026 | iPad | 64.1K | 77.1% | 1 |
| Feb 2026 | Microsoft Surface | 9.6K | 11.6% | 2 |
| Feb 2026 | Samsung Galaxy Tab | 6.1K | 7.3% | 3 |
| Feb 2026 | Lenovo Tab | 3.1K | 3.7% | 4 |
| Feb 2026 | Amazon Fire Tablet | 200 | 0.24% | 5 |
| Mar 2026 | iPad | 67.8K | 76.2% | 1 |
| Mar 2026 | Microsoft Surface | 11K | 12.4% | 2 |
| Mar 2026 | Samsung Galaxy Tab | 6.8K | 7.7% | 3 |
| Mar 2026 | Lenovo Tab | 3.1K | 3.5% | 4 |
| Mar 2026 | Amazon Fire Tablet | 240 | 0.27% | 5 |
| Apr 2026 | iPad | 62.2K | 77.4% | 1 |
| Apr 2026 | Microsoft Surface | 8.6K | 10.7% | 2 |
| Apr 2026 | Samsung Galaxy Tab | 6.2K | 7.7% | 3 |
| Apr 2026 | Lenovo Tab | 3.1K | 3.9% | 4 |
| Apr 2026 | Amazon Fire Tablet | 230 | 0.29% | 5 |
| May 2026 | iPad | 62.9K | 76.2% | 1 |
| May 2026 | Microsoft Surface | 9.5K | 11.5% | 2 |
| May 2026 | Samsung Galaxy Tab | 6.7K | 8.1% | 3 |
| May 2026 | Lenovo Tab | 3.2K | 3.8% | 4 |
| May 2026 | Amazon Fire Tablet | 230 | 0.28% | 5 |
| Jun 2026 | iPad | 67.3K | 75.9% | 1 |
| Jun 2026 | Microsoft Surface | 11.3K | 12.8% | 2 |
| Jun 2026 | Samsung Galaxy Tab | 6.7K | 7.5% | 3 |
| Jun 2026 | Lenovo Tab | 3.1K | 3.5% | 4 |
| Jun 2026 | Amazon Fire Tablet | 250 | 0.28% | 5 |
| Jul 2026 | iPad | 68.5K | 76.9% | 1 |
| Jul 2026 | Microsoft Surface | 10.1K | 11.3% | 2 |
| Jul 2026 | Samsung Galaxy Tab | 6.4K | 7.2% | 3 |
| Jul 2026 | Lenovo Tab | 3.8K | 4.3% | 4 |
| Jul 2026 | Amazon Fire Tablet | 260 | 0.29% | 5 |
| Aug 2026 | iPad | 66.7K | 76.5% | 1 |
| Aug 2026 | Microsoft Surface | 10.1K | 11.6% | 2 |
| Aug 2026 | Samsung Galaxy Tab | 6.4K | 7.3% | 3 |
| Aug 2026 | Lenovo Tab | 3.7K | 4.3% | 4 |
| Aug 2026 | Amazon Fire Tablet | 270 | 0.31% | 5 |
| Sep 2026 | Amazon Fire Tablet | — | — | — |
| Sep 2026 | iPad | — | — | — |
| Sep 2026 | Lenovo Tab | — | — | — |
| Sep 2026 | Microsoft Surface | — | — | — |
| Sep 2026 | Samsung Galaxy Tab | — | — | — |

## What is being compared

- **Amazon Fire Tablet**: Measured on the search terms “amazon fire tablet”, “amazon fire tablet near me”, “amazon fire tablet nz”, “amazonfiretablet” and “fire tablet”, summed into one figure.
- **iPad**: Measured on the search terms “apple ipad”, “apple ipad pro”, “ipad”, “ipad 10”, “ipad 10th gen”, “ipad 11”, “ipad 11th generation”, “ipad 9th generation”, “ipad air2”, “ipad ipad”, “ipad near me”, “ipad nz”, “ipad online”, “ipad pro”, “ipad pro 11 inch”, “ipad r”, “ipad tab”, “ipad tablet”, “latest ipad”, “pink ipad” and “refurbished ipad”, summed into one figure.
- **Lenovo Tab**: Measured on the search terms “lenovo tab 1”, “lenovo tab 10”, “lenovo tab 11”, “lenovo tab extreme”, “lenovo tab m10”, “lenovo tab m10 hd”, “lenovo tab m10 plus”, “lenovo tab m11”, “lenovo tab m7”, “lenovo tab m8”, “lenovo tab m8 4th gen”, “lenovo tab m9”, “lenovo tab near me”, “lenovo tab online”, “lenovo tab p11”, “lenovo tab p12”, “lenovo tab p12 pro”, “lenovo tab plus”, “lenovo tab pro”, “lenovo tab tablet”, “lenovo tablet” and “lenovo tablet with pen”, summed into one figure.
- **Microsoft Surface**: Measured on the search terms “microsoft com”, “microsoft surface laptop”, “microsoft surface laptop 7”, “microsoft surface near me”, “microsoft surface nz”, “microsoft surface pro 11”, “microsoft surface tab”, “microsoftsurface”, “microsoftsurface laptop”, “pc surface pro”, “surface laptop”, “surface laptop 7”, “surface laptop notebook”, “surface laptop tablet”, “surface pro”, “surface pro 11”, “surface pro 4”, “surface pro 7”, “surface pro 8”, “surface pro 9” and “surface pro laptop”, summed into one figure.
- **Samsung Galaxy Tab**: Measured on the search terms “galaxy tab”, “galaxy tab a”, “galaxy tab a7”, “galaxy tab a8”, “galaxy tab a8 samsung”, “galaxy tab s10”, “galaxy tab s6lite”, “galaxy tab s9”, “samsung galaxy tab a”, “samsung galaxy tab a7”, “samsung galaxy tab a7 tablet”, “samsung galaxy tab a8”, “samsung galaxy tab keyboard”, “samsung galaxy tab near me”, “samsung galaxy tab nz”, “samsung galaxy tab s10”, “samsung galaxy tab s6lite” and “tablet galaxy tab”, summed into one figure.

- [Amazon Fire Tablet](/demand/nz/brands/amazon-fire-tablet)
- [iPad](/demand/nz/brands/ipad)
- [Lenovo Tab](/demand/nz/brands/lenovo-tab)
- [Microsoft Surface](/demand/nz/brands/microsoft-surface)
- [Samsung Galaxy Tab](/demand/nz/brands/samsung-galaxy-tab)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tablet brands in New Zealand?

In August 2026, iPad was the most searched among tablet brands in New Zealand, with an estimated 66.7K branded searches and 76.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tablet brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tablet-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tablet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.