---
title: "Synthesizer brands in New Zealand: Which are searched most?"
description: "Compare the synthesizer brands New Zealanders buy. Share of Search among Korg, Sequential, Moog, Novation, Yamaha, Arturia and Roland, the synthesizer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-synthesizer-brands"
publisher: "Brandwave"
---

# Synthesizer brands in New Zealand: Which are searched most?

Compare the synthesizer brands New Zealanders buy. Share of Search among Korg, Sequential, Moog, Novation, Yamaha, Arturia and Roland, the synthesizer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Synthesizer brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Korg, 32.1%

## Which brand is most popular in search among synthesizer brands in New Zealand?

- In September 2026, Korg was the most searched among synthesizer brands in New Zealand, with an estimated 920 branded searches, 32.1% of all searches for the seven we track.
- Sequential is in 2nd place, 11.5 percentage points behind at 20.6%.
- Across the 12 months ending September 2026, Korg’s share of searches among synthesizer brands in New Zealand increased from 27.8% to 32.1%.
- Across the 12 months ending September 2026, Sequential’s share of searches among synthesizer brands in New Zealand increased from 17.8% to 20.6%.
- Across the 12 months ending September 2026, Moog’s share of searches among synthesizer brands in New Zealand decreased from 17.4% to 16%.
- Across the 12 months ending September 2026, Novation’s share of searches among synthesizer brands in New Zealand decreased from 18.1% to 13.9%.
- Across the 12 months ending September 2026, Yamaha’s share of searches among synthesizer brands in New Zealand increased from 7.8% to 9.1%.
- Across the 12 months ending September 2026, Arturia’s share of searches among synthesizer brands in New Zealand decreased from 9.6% to 7.3%.
- Across the 12 months ending September 2026, Korg’s share of searches among synthesizer brands in New Zealand peaked at 36.6% in August 2026 and was lowest at 26.2% in March 2026.
- Across the 12 months ending September 2026, Sequential’s share of searches among synthesizer brands in New Zealand peaked at 21.9% in April 2026 and was lowest at 11.7% in December 2025.
- Across the 12 months ending September 2026, Moog’s share of searches among synthesizer brands in New Zealand peaked at 17.4% in October 2025 and was lowest at 9% in November 2025.
- Across the 12 months ending September 2026, Novation’s share of searches among synthesizer brands in New Zealand peaked at 21.5% in March 2026 and was lowest at 13.6% in August 2026.
- Across the 12 months ending September 2026, Yamaha’s share of searches among synthesizer brands in New Zealand peaked at 11.7% in December 2025 and was lowest at 6.5% in June 2026.
- Across the 12 months ending September 2026, Arturia’s share of searches among synthesizer brands in New Zealand peaked at 15.3% in November 2025 and was lowest at 7.3% in September 2026.
- Across the 12 months ending September 2026, Sequential rose from 3rd to 2nd among synthesizer brands in New Zealand.
- Across the 12 months ending September 2026, Moog rose from 4th to 3rd among synthesizer brands in New Zealand.
- Across the 12 months ending September 2026, Novation fell from 2nd to 4th among synthesizer brands in New Zealand.
- Across the 12 months ending September 2026, Yamaha rose from 6th to 5th among synthesizer brands in New Zealand.
- Across the 12 months ending September 2026, Arturia fell from 5th to 6th among synthesizer brands in New Zealand.
- Across the 12 months ending September 2026, Roland held steady: its share of searches among synthesizer brands in New Zealand moved less than 0.5 percentage points.

## Top synthesizer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Korg, Yamaha, Arturia and Roland appeared every time. Korg was recommended most often, coming first in three out of four answers that gave a list. Roland was second, and Arturia was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Korg | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Roland | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Arturia | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Yamaha | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Moog | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Sequential | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Novation | 7th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about synthesizer brands

- Asked ChatGPT "Which synthesizer brand should I buy in New Zealand?": 1. Korg, 2. Roland, 3. Yamaha, 4. Arturia, 5. Sequential
- Asked ChatGPT "What are the best synthesizer brands in New Zealand?": 1. Korg, 2. Roland, 3. Moog, 4. Sequential, 5. Arturia, 6. Yamaha, 7. Novation
- Asked ChatGPT "What's the best synthesizer brand in New Zealand for music making?": 1. Korg, 2. Roland, 3. Yamaha, 4. Arturia, 5. Moog
- Searched Google, AI Overview "best synthesizer": 1. Arturia, 2. Korg, 3. Moog, 4. Yamaha, 5. Roland
- Searched Google, AI Overview "synthesizer for beginners": 1. Korg, 2. Arturia, 3. Roland, 4. Yamaha

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Korg vs Sequential: compare search popularity](/demand/nz/compare/korg-vs-sequential): 32.1% against 20.6% Share of Search.
- [Korg vs Moog: compare search popularity](/demand/nz/compare/korg-vs-moog): 32.1% against 16% Share of Search.
- [Korg vs Novation: compare search popularity](/demand/nz/compare/korg-vs-novation): 32.1% against 13.9% Share of Search.
- [Korg vs Yamaha: compare search popularity](/demand/nz/compare/korg-vs-yamaha): 32.1% against 9.1% Share of Search.
- [Sequential vs Moog: compare search popularity](/demand/nz/compare/moog-vs-sequential): 20.6% against 16% Share of Search.
- [Sequential vs Novation: compare search popularity](/demand/nz/compare/novation-vs-sequential): 20.6% against 13.9% Share of Search.
- [Sequential vs Yamaha: compare search popularity](/demand/nz/compare/sequential-vs-yamaha): 20.6% against 9.1% Share of Search.
- [Moog vs Novation: compare search popularity](/demand/nz/compare/moog-vs-novation): 16% against 13.9% Share of Search.
- [Moog vs Yamaha: compare search popularity](/demand/nz/compare/moog-vs-yamaha): 16% against 9.1% Share of Search.
- [Novation vs Yamaha: compare search popularity](/demand/nz/compare/novation-vs-yamaha): 13.9% against 9.1% Share of Search.

## How did search popularity change for New Zealand synthesizer brands in September 2026?

- In September 2026, Moog overtook Novation to rank 3rd among synthesizer brands in New Zealand, with 16% of the searches.
- In September 2026, Yamaha overtook Arturia to rank 5th among synthesizer brands in New Zealand, with 9.1% of the searches.
- In September 2026, Sequential gained share of searches among synthesizer brands in New Zealand, from 20% to 20.6%.
- In September 2026, Korg lost share of searches among synthesizer brands in New Zealand, from 36.6% to 32.1%.
- In September 2026, Arturia lost share of searches among synthesizer brands in New Zealand, from 8.8% to 7.3%.
- Estimated monthly branded searches for Roland in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
- Estimated monthly branded searches for Novation in New Zealand fell 18.4% over 12 measured months, from 490 to 400 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Korg | 32.1% | 920 | -14.8% | Korg |
| 2 | Sequential | 20.6% | 590 | 0.0% | Sequential |
| 3 | Moog | 16% | 460 | +24.3% | Moog |
| 4 | Novation | 13.9% | 400 | 0.0% | Novation |
| 5 | Yamaha | 9.1% | 260 | +23.8% | Yamaha |
| 6 | Arturia | 7.3% | 210 | -19.2% | Arturia |
| 7 | Roland | 1% | 30 | -25.0% | Roland |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Korg | 750 | 27.8% | 1 |
| Oct 2025 | Novation | 490 | 18.1% | 2 |
| Oct 2025 | Sequential | 480 | 17.8% | 3 |
| Oct 2025 | Moog | 470 | 17.4% | 4 |
| Oct 2025 | Arturia | 260 | 9.6% | 5 |
| Oct 2025 | Yamaha | 210 | 7.8% | 6 |
| Oct 2025 | Roland | 40 | 1.5% | 7 |
| Nov 2025 | Korg | 800 | 31.4% | 1 |
| Nov 2025 | Novation | 490 | 19.2% | 2 |
| Nov 2025 | Arturia | 390 | 15.3% | 3 |
| Nov 2025 | Sequential | 390 | 15.3% | 4 |
| Nov 2025 | Moog | 230 | 9% | 5 |
| Nov 2025 | Yamaha | 210 | 8.2% | 6 |
| Nov 2025 | Roland | 40 | 1.6% | 7 |
| Dec 2025 | Korg | 710 | 31.8% | 1 |
| Dec 2025 | Novation | 400 | 17.9% | 2 |
| Dec 2025 | Moog | 320 | 14.3% | 3 |
| Dec 2025 | Arturia | 260 | 11.7% | 4 |
| Dec 2025 | Sequential | 260 | 11.7% | 5 |
| Dec 2025 | Yamaha | 260 | 11.7% | 6 |
| Dec 2025 | Roland | 20 | 0.9% | 7 |
| Jan 2026 | Korg | 770 | 35.8% | 1 |
| Jan 2026 | Novation | 330 | 15.3% | 2 |
| Jan 2026 | Arturia | 320 | 14.9% | 3 |
| Jan 2026 | Moog | 260 | 12.1% | 4 |
| Jan 2026 | Sequential | 260 | 12.1% | 5 |
| Jan 2026 | Yamaha | 170 | 7.9% | 6 |
| Jan 2026 | Roland | 40 | 1.9% | 7 |
| Feb 2026 | Korg | 640 | 29.2% | 1 |
| Feb 2026 | Novation | 400 | 18.3% | 2 |
| Feb 2026 | Sequential | 390 | 17.8% | 3 |
| Feb 2026 | Arturia | 260 | 11.9% | 4 |
| Feb 2026 | Moog | 260 | 11.9% | 5 |
| Feb 2026 | Yamaha | 210 | 9.6% | 6 |
| Feb 2026 | Roland | 30 | 1.4% | 7 |
| Mar 2026 | Korg | 730 | 26.2% | 1 |
| Mar 2026 | Novation | 600 | 21.5% | 2 |
| Mar 2026 | Sequential | 590 | 21.1% | 3 |
| Mar 2026 | Moog | 350 | 12.5% | 4 |
| Mar 2026 | Arturia | 260 | 9.3% | 5 |
| Mar 2026 | Yamaha | 210 | 7.5% | 6 |
| Mar 2026 | Roland | 50 | 1.8% | 7 |
| Apr 2026 | Korg | 760 | 28.1% | 1 |
| Apr 2026 | Sequential | 590 | 21.9% | 2 |
| Apr 2026 | Novation | 490 | 18.1% | 3 |
| Apr 2026 | Moog | 350 | 13% | 4 |
| Apr 2026 | Arturia | 260 | 9.6% | 5 |
| Apr 2026 | Yamaha | 210 | 7.8% | 6 |
| Apr 2026 | Roland | 40 | 1.5% | 7 |
| May 2026 | Korg | 840 | 29.7% | 1 |
| May 2026 | Sequential | 590 | 20.8% | 2 |
| May 2026 | Novation | 490 | 17.3% | 3 |
| May 2026 | Moog | 400 | 14.1% | 4 |
| May 2026 | Arturia | 260 | 9.2% | 5 |
| May 2026 | Yamaha | 210 | 7.4% | 6 |
| May 2026 | Roland | 40 | 1.4% | 7 |
| Jun 2026 | Korg | 820 | 31.5% | 1 |
| Jun 2026 | Novation | 490 | 18.8% | 2 |
| Jun 2026 | Sequential | 480 | 18.5% | 3 |
| Jun 2026 | Moog | 350 | 13.5% | 4 |
| Jun 2026 | Arturia | 260 | 10% | 5 |
| Jun 2026 | Yamaha | 170 | 6.5% | 6 |
| Jun 2026 | Roland | 30 | 1.2% | 7 |
| Jul 2026 | Korg | 870 | 35.1% | 1 |
| Jul 2026 | Novation | 400 | 16.1% | 2 |
| Jul 2026 | Sequential | 390 | 15.7% | 3 |
| Jul 2026 | Moog | 310 | 12.5% | 4 |
| Jul 2026 | Arturia | 260 | 10.5% | 5 |
| Jul 2026 | Yamaha | 210 | 8.5% | 6 |
| Jul 2026 | Roland | 40 | 1.6% | 7 |
| Aug 2026 | Korg | 1.1K | 36.6% | 1 |
| Aug 2026 | Sequential | 590 | 20% | 2 |
| Aug 2026 | Novation | 400 | 13.6% | 3 |
| Aug 2026 | Moog | 370 | 12.5% | 4 |
| Aug 2026 | Arturia | 260 | 8.8% | 5 |
| Aug 2026 | Yamaha | 210 | 7.1% | 6 |
| Aug 2026 | Roland | 40 | 1.4% | 7 |
| Sep 2026 | Korg | 920 | 32.1% | 1 |
| Sep 2026 | Sequential | 590 | 20.6% | 2 |
| Sep 2026 | Moog | 460 | 16% | 3 |
| Sep 2026 | Novation | 400 | 13.9% | 4 |
| Sep 2026 | Yamaha | 260 | 9.1% | 5 |
| Sep 2026 | Arturia | 210 | 7.3% | 6 |
| Sep 2026 | Roland | 30 | 1% | 7 |

## What is being compared

- **Arturia**: Measured on the search term “arturia”.
- **Korg**: Measured on the search terms “korg”, “korg kronos”, “korg m”, “korg minilogue”, “korg minilogue xd” and “korg synthesizer”, summed into one figure.
- **Moog**: Measured on the search terms “moog” and “moog synthesizer”, summed into one figure.
- **Novation**: Measured on the search terms “novation” and “novation synth”, summed into one figure.
- **Roland**: Measured on the search term “roland synthesizer”.
- **Sequential**: Measured on the search term “sequential”.
- **Yamaha**: Measured on the search term “yamaha amp”.

- [Arturia](/demand/nz/brands/arturia)
- [Korg](/demand/nz/brands/korg)
- [Moog](/demand/nz/brands/moog)
- [Novation](/demand/nz/brands/novation)
- [Roland](/demand/nz/brands/roland)
- [Sequential](/demand/nz/brands/sequential)
- [Yamaha](/demand/nz/brands/yamaha)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among synthesizer brands in New Zealand?

In September 2026, Korg was the most searched among synthesizer brands in New Zealand, with an estimated 920 branded searches, 32.1% of all searches for the seven we track.

## Cite this page

Brandwave. "Synthesizer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-synthesizer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-synthesizer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.