---
title: "Swimwear brands in New Zealand: Which brands are most popular in search?"
description: "Compare the swimwear brands New Zealanders buy. Share of Search among Speedo, Seafolly, Baku, Funkita, Zoggs, Arena and Bond-Eye, the swimwear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-swimwear-brands"
publisher: "Brandwave"
---

# Swimwear brands in New Zealand: Which brands are most popular in search?

Compare the swimwear brands New Zealanders buy. Share of Search among Speedo, Seafolly, Baku, Funkita, Zoggs, Arena and Bond-Eye, the swimwear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Swimwear brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Speedo, 33%

## Which brand is most popular in search among swimwear brands in New Zealand?

- In August 2026, Speedo was the most searched among swimwear brands in New Zealand, with an estimated 4.7K branded searches and 33% estimated Share of Search within this set.
- Seafolly is in 2nd place, 9.1 percentage points behind at 23.9% Share of Search.
- Across the 11 months ending August 2026, Baku’s estimated Share of Search among swimwear brands in New Zealand decreased from 14.7% to 12.9%.
- Across the 11 months ending August 2026, Funkita’s estimated Share of Search among swimwear brands in New Zealand decreased from 13.1% to 11.7%.
- Across the 11 months ending August 2026, Zoggs’ estimated Share of Search among swimwear brands in New Zealand increased from 7.3% to 8.4%.
- Across the 11 months ending August 2026, Arena’s estimated Share of Search among swimwear brands in New Zealand increased from 3.7% to 6.1%.
- Across the 11 months ending August 2026, Bond-Eye’s estimated Share of Search among swimwear brands in New Zealand decreased from 4.8% to 4.1%.
- Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands in New Zealand peaked at 38.5% in April 2026 and was lowest at 29.9% in November 2025.
- Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands in New Zealand peaked at 29.4% in December 2025 and was lowest at 12.5% in March 2026.
- Across the 11 months ending August 2026, Baku’s estimated Share of Search among swimwear brands in New Zealand peaked at 20% in March 2026 and was lowest at 9.7% in December 2025.
- Across the 11 months ending August 2026, Funkita’s estimated Share of Search among swimwear brands in New Zealand peaked at 15% in February 2026 and was lowest at 10.8% in December 2025.
- Across the 11 months ending August 2026, Zoggs’ estimated Share of Search among swimwear brands in New Zealand peaked at 10.4% in February 2026 and was lowest at 5.8% in June 2026.
- Across the 11 months ending August 2026, Arena’s estimated Share of Search among swimwear brands in New Zealand peaked at 6.1% in August 2026 and was lowest at 3.3% in December 2025.
- Across the 11 months ending August 2026, Bond-Eye’s estimated Share of Search among swimwear brands in New Zealand peaked at 5.3% in November 2025 and was lowest at 2.1% in March 2026.
- Across the 11 months ending August 2026, Arena rose from 7th to 6th among swimwear brands in New Zealand.
- Across the 11 months ending August 2026, Bond-Eye fell from 6th to 7th among swimwear brands in New Zealand.
- Across the 11 months ending August 2026, Speedo and Seafolly held steady: their estimated Share of Search among swimwear brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Speedo vs Seafolly: compare search popularity](/demand/nz/compare/seafolly-vs-speedo): 33% against 23.9% Share of Search.
- [Speedo vs Baku: compare search popularity](/demand/nz/compare/baku-vs-speedo): 33% against 12.9% Share of Search.
- [Speedo vs Funkita: compare search popularity](/demand/nz/compare/funkita-vs-speedo): 33% against 11.7% Share of Search.
- [Speedo vs Zoggs: compare search popularity](/demand/nz/compare/speedo-vs-zoggs): 33% against 8.4% Share of Search.
- [Seafolly vs Baku: compare search popularity](/demand/nz/compare/baku-vs-seafolly): 23.9% against 12.9% Share of Search.
- [Seafolly vs Funkita: compare search popularity](/demand/nz/compare/funkita-vs-seafolly): 23.9% against 11.7% Share of Search.
- [Seafolly vs Zoggs: compare search popularity](/demand/nz/compare/seafolly-vs-zoggs): 23.9% against 8.4% Share of Search.
- [Baku vs Funkita: compare search popularity](/demand/nz/compare/baku-vs-funkita): 12.9% against 11.7% Share of Search.
- [Baku vs Zoggs: compare search popularity](/demand/nz/compare/baku-vs-zoggs): 12.9% against 8.4% Share of Search.
- [Funkita vs Zoggs: compare search popularity](/demand/nz/compare/funkita-vs-zoggs): 11.7% against 8.4% Share of Search.

## How did search popularity change for New Zealand swimwear brands in August 2026?

- In August 2026, Arena gained estimated Share of Search among swimwear brands in New Zealand, from 4.5% to 6.1%.
- In August 2026, Zoggs gained estimated Share of Search among swimwear brands in New Zealand, from 7.9% to 8.4%.
- In August 2026, Seafolly lost estimated Share of Search among swimwear brands in New Zealand, from 24.9% to 23.9%.
- In August 2026, Baku lost estimated Share of Search among swimwear brands in New Zealand, from 13.7% to 12.9%.
- Estimated monthly branded searches for Bond-Eye in New Zealand fell 18.3% over 11 measured months, from 710 to 580 in August 2026.
- Estimated monthly branded searches for Funkita in New Zealand fell 15.3% over 11 measured months, from 2K to 1.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Speedo | 33% | 4.7K | +7.6% | Speedo |
| 2 | Seafolly | 23.9% | 3.4K | +4.3% | Seafolly |
| 3 | Baku | 12.9% | 1.8K | +2.2% | Baku |
| 4 | Funkita | 11.7% | 1.7K | +9.2% | Funkita |
| 5 | Zoggs | 8.4% | 1.2K | +15.4% | Zoggs |
| 6 | Arena | 6.1% | 870 | +47.5% | Arena |
| 7 | Bond-Eye | 4.1% | 580 | +5.5% | Bond-Eye |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Speedo | 4.9K | 32.6% | 1 |
| Oct 2025 | Seafolly | 3.6K | 23.9% | 2 |
| Oct 2025 | Baku | 2.2K | 14.7% | 3 |
| Oct 2025 | Funkita | 2K | 13.1% | 4 |
| Oct 2025 | Zoggs | 1.1K | 7.3% | 5 |
| Oct 2025 | Bond-Eye | 710 | 4.8% | 6 |
| Oct 2025 | Arena | 550 | 3.7% | 7 |
| Nov 2025 | Speedo | 6.1K | 29.9% | 1 |
| Nov 2025 | Seafolly | 5.5K | 27% | 2 |
| Nov 2025 | Funkita | 2.9K | 14.4% | 3 |
| Nov 2025 | Baku | 2.3K | 11.3% | 4 |
| Nov 2025 | Zoggs | 1.7K | 8.5% | 5 |
| Nov 2025 | Bond-Eye | 1.1K | 5.3% | 6 |
| Nov 2025 | Arena | 730 | 3.6% | 7 |
| Dec 2025 | Speedo | 5.7K | 33.3% | 1 |
| Dec 2025 | Seafolly | 5K | 29.4% | 2 |
| Dec 2025 | Funkita | 1.8K | 10.8% | 3 |
| Dec 2025 | Baku | 1.6K | 9.7% | 4 |
| Dec 2025 | Zoggs | 1.4K | 8.2% | 5 |
| Dec 2025 | Bond-Eye | 890 | 5.2% | 6 |
| Dec 2025 | Arena | 560 | 3.3% | 7 |
| Jan 2026 | Speedo | 5.8K | 34.7% | 1 |
| Jan 2026 | Seafolly | 3.6K | 21.6% | 2 |
| Jan 2026 | Baku | 2.4K | 14% | 3 |
| Jan 2026 | Funkita | 2.2K | 12.9% | 4 |
| Jan 2026 | Zoggs | 1.4K | 8.6% | 5 |
| Jan 2026 | Bond-Eye | 760 | 4.5% | 6 |
| Jan 2026 | Arena | 630 | 3.7% | 7 |
| Feb 2026 | Speedo | 5.1K | 38.4% | 1 |
| Feb 2026 | Funkita | 2K | 15% | 2 |
| Feb 2026 | Baku | 1.9K | 14% | 3 |
| Feb 2026 | Seafolly | 1.8K | 13.4% | 4 |
| Feb 2026 | Zoggs | 1.4K | 10.4% | 5 |
| Feb 2026 | Arena | 810 | 6.1% | 6 |
| Feb 2026 | Bond-Eye | 370 | 2.8% | 7 |
| Mar 2026 | Speedo | 4.9K | 37.7% | 1 |
| Mar 2026 | Baku | 2.6K | 20% | 2 |
| Mar 2026 | Funkita | 1.8K | 13.8% | 3 |
| Mar 2026 | Seafolly | 1.6K | 12.5% | 4 |
| Mar 2026 | Zoggs | 1.1K | 8.1% | 5 |
| Mar 2026 | Arena | 760 | 5.8% | 6 |
| Mar 2026 | Bond-Eye | 270 | 2.1% | 7 |
| Apr 2026 | Speedo | 4K | 38.5% | 1 |
| Apr 2026 | Seafolly | 1.7K | 16.5% | 2 |
| Apr 2026 | Baku | 1.7K | 15.9% | 3 |
| Apr 2026 | Funkita | 1.5K | 13.9% | 4 |
| Apr 2026 | Zoggs | 830 | 7.9% | 5 |
| Apr 2026 | Arena | 520 | 5% | 6 |
| Apr 2026 | Bond-Eye | 250 | 2.4% | 7 |
| May 2026 | Speedo | 4.2K | 36.3% | 1 |
| May 2026 | Baku | 2.1K | 17.8% | 2 |
| May 2026 | Seafolly | 2K | 17.4% | 3 |
| May 2026 | Funkita | 1.6K | 13.7% | 4 |
| May 2026 | Zoggs | 780 | 6.7% | 5 |
| May 2026 | Arena | 580 | 5% | 6 |
| May 2026 | Bond-Eye | 360 | 3.1% | 7 |
| Jun 2026 | Speedo | 4.2K | 31.8% | 1 |
| Jun 2026 | Seafolly | 3.4K | 25.7% | 2 |
| Jun 2026 | Baku | 2.2K | 16.4% | 3 |
| Jun 2026 | Funkita | 1.6K | 12% | 4 |
| Jun 2026 | Zoggs | 770 | 5.8% | 5 |
| Jun 2026 | Arena | 560 | 4.2% | 6 |
| Jun 2026 | Bond-Eye | 540 | 4.1% | 7 |
| Jul 2026 | Speedo | 4.4K | 33.3% | 1 |
| Jul 2026 | Seafolly | 3.3K | 24.9% | 2 |
| Jul 2026 | Baku | 1.8K | 13.7% | 3 |
| Jul 2026 | Funkita | 1.5K | 11.6% | 4 |
| Jul 2026 | Zoggs | 1K | 7.9% | 5 |
| Jul 2026 | Arena | 590 | 4.5% | 6 |
| Jul 2026 | Bond-Eye | 550 | 4.2% | 7 |
| Aug 2026 | Speedo | 4.7K | 33% | 1 |
| Aug 2026 | Seafolly | 3.4K | 23.9% | 2 |
| Aug 2026 | Baku | 1.8K | 12.9% | 3 |
| Aug 2026 | Funkita | 1.7K | 11.7% | 4 |
| Aug 2026 | Zoggs | 1.2K | 8.4% | 5 |
| Aug 2026 | Arena | 870 | 6.1% | 6 |
| Aug 2026 | Bond-Eye | 580 | 4.1% | 7 |
| Sep 2026 | Arena | — | — | — |
| Sep 2026 | Baku | — | — | — |
| Sep 2026 | Bond-Eye | — | — | — |
| Sep 2026 | Funkita | — | — | — |
| Sep 2026 | Seafolly | — | — | — |
| Sep 2026 | Speedo | — | — | — |
| Sep 2026 | Zoggs | — | — | — |

## What is being compared

- **Arena**: Measured on the search terms “arena bikini”, “arena racing togs”, “arena swimwear”, “arena swimwear goggles”, “arena swimwear powerskin” and “arena togs”, summed into one figure.
- **Baku**: Measured on the search terms “baku”, “baku azerbaijan”, “baku bikini”, “baku city”, “baku nz”, “baku togs”, “baku where” and “bakuswimwear com au”, summed into one figure.
- **Bond-Eye**: Measured on the search terms “bond eye bathers”, “bond eye bikini”, “bond eye com”, “bond eye near me”, “bond eye nz”, “bondeye”, “bondeye bikini” and “bondeye swim”, summed into one figure.
- **Funkita**: Measured on the search terms “funkita”, “funkita bags”, “funkita bikini”, “funkita com”, “funkita near me”, “funkita nz”, “funkita online”, “funkita swim bag” and “funkita togs”, summed into one figure.
- **Seafolly**: Measured on the search terms “seafolly”, “seafolly bikini”, “seafolly com”, “seafolly dress”, “seafolly near me”, “seafolly nz”, “seafolly one piece”, “seafolly online”, “seafolly sale”, “seafolly swim”, “seafolly tankini” and “seafolly togs”, summed into one figure.
- **Speedo**: Measured on the search terms “mens speedo”, “mens speedo bathing suits”, “speedo”, “speedo 1 piece swimsuit”, “speedo au”, “speedo bathers”, “speedo bikini”, “speedo com”, “speedo fin”, “speedo goggles”, “speedo near me”, “speedo nz”, “speedo online”, “speedo swim caps”, “speedo swim goggles”, “speedo togs”, “speedo trunks”, “speedo vanquisher” and “speedo womens swimwear”, summed into one figure.
- **Zoggs**: Measured on the search terms “goggles swimming zoggs”, “predator goggles zoggs”, “zoggs”, “zoggs bathers”, “zoggs bikini”, “zoggs com”, “zoggs goggles”, “zoggs near me”, “zoggs nz”, “zoggs online”, “zoggs predator flex”, “zoggs swim vest”, “zoggs togs” and “zoggs water wings vest”, summed into one figure.

- [Arena](/demand/nz/brands/arena)
- [Baku](/demand/nz/brands/baku)
- [Bond-Eye](/demand/nz/brands/bond-eye)
- [Funkita](/demand/nz/brands/funkita)
- [Seafolly](/demand/nz/brands/seafolly)
- [Speedo](/demand/nz/brands/speedo)
- [Zoggs](/demand/nz/brands/zoggs)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among swimwear brands in New Zealand?

In August 2026, Speedo was the most searched among swimwear brands in New Zealand, with an estimated 4.7K branded searches and 33% estimated Share of Search within this set.

## Cite this page

Brandwave. "Swimwear brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-swimwear-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-swimwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.