---
title: "Swimming pool builders in New Zealand: Which brands are most popular in search?"
description: "Compare swimming pool brands and builders available to New Zealand homeowners. Share of Search among Narellan Pools, Compass Pools, Leisure Pools and Mayfair Pools, the swimming pool builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-swimming-pool-builders"
publisher: "Brandwave"
---

# Swimming pool builders in New Zealand: Which brands are most popular in search?

Compare swimming pool brands and builders available to New Zealand homeowners. Share of Search among Narellan Pools, Compass Pools, Leisure Pools and Mayfair Pools, the swimming pool builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Swimming pool builders
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Narellan Pools, 56%

## Which brand is most popular in search among swimming pool builders in New Zealand?

- In August 2026, Narellan Pools was the most searched among swimming pool builders in New Zealand, with an estimated 1.4K branded searches and 56% estimated Share of Search within this set.
- Compass Pools is in 2nd place, 41.2 percentage points behind at 14.8% Share of Search.
- Across the 11 months ending August 2026, Narellan Pools’ estimated Share of Search among swimming pool builders in New Zealand decreased from 58% to 56%.
- Across the 11 months ending August 2026, Compass Pools’ estimated Share of Search among swimming pool builders in New Zealand increased from 10.4% to 14.8%.
- Across the 11 months ending August 2026, Mayfair Pools’ estimated Share of Search among swimming pool builders in New Zealand decreased from 16.7% to 14.4%.
- Across the 11 months ending August 2026, Narellan Pools’ estimated Share of Search among swimming pool builders in New Zealand peaked at 58% in October 2025 and was lowest at 48.9% in March 2026.
- Across the 11 months ending August 2026, Compass Pools’ estimated Share of Search among swimming pool builders in New Zealand peaked at 19.4% in March 2026 and was lowest at 10.4% in October 2025.
- Across the 11 months ending August 2026, Leisure Pools’ estimated Share of Search among swimming pool builders in New Zealand peaked at 17.7% in January 2026 and was lowest at 13.5% in November 2025.
- Across the 11 months ending August 2026, Mayfair Pools’ estimated Share of Search among swimming pool builders in New Zealand peaked at 18.5% in July 2026 and was lowest at 13.2% in December 2025.
- Across the 11 months ending August 2026, Compass Pools rose from 4th to 2nd among swimming pool builders in New Zealand.
- Across the 11 months ending August 2026, Mayfair Pools fell from 2nd to 4th among swimming pool builders in New Zealand.
- Across the 11 months ending August 2026, Leisure Pools held steady: its estimated Share of Search among swimming pool builders in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Narellan Pools vs Compass Pools: compare search popularity](/demand/nz/compare/compass-pools-vs-narellan-pools): 56% against 14.8% Share of Search.
- [Narellan Pools vs Leisure Pools: compare search popularity](/demand/nz/compare/leisure-pools-vs-narellan-pools): 56% against 14.8% Share of Search.
- [Narellan Pools vs Mayfair Pools: compare search popularity](/demand/nz/compare/mayfair-pools-vs-narellan-pools): 56% against 14.4% Share of Search.
- [Compass Pools vs Leisure Pools: compare search popularity](/demand/nz/compare/compass-pools-vs-leisure-pools): 14.8% Share of Search each.
- [Compass Pools vs Mayfair Pools: compare search popularity](/demand/nz/compare/compass-pools-vs-mayfair-pools): 14.8% against 14.4% Share of Search.
- [Leisure Pools vs Mayfair Pools: compare search popularity](/demand/nz/compare/leisure-pools-vs-mayfair-pools): 14.8% against 14.4% Share of Search.

## How did search popularity change for New Zealand swimming pool builders in August 2026?

- In August 2026, Narellan Pools gained estimated Share of Search among swimming pool builders in New Zealand, from 49.4% to 56%.
- In August 2026, Mayfair Pools lost estimated Share of Search among swimming pool builders in New Zealand, from 18.5% to 14.4%.
- In August 2026, Compass Pools lost estimated Share of Search among swimming pool builders in New Zealand, from 16.3% to 14.8%.
- In August 2026, Leisure Pools lost estimated Share of Search among swimming pool builders in New Zealand, from 15.7% to 14.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Narellan Pools | 56% | 1.4K | +54.5% | Narellan Pools |
| 2 | Compass Pools | 14.8% | 360 | +24.1% | Compass Pools |
| 3 | Leisure Pools | 14.8% | 360 | +28.6% | Leisure Pools |
| 4 | Mayfair Pools | 14.4% | 350 | +6.1% | Mayfair Pools |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Narellan Pools | 1.6K | 58% | 1 |
| Oct 2025 | Mayfair Pools | 450 | 16.7% | 2 |
| Oct 2025 | Leisure Pools | 400 | 14.9% | 3 |
| Oct 2025 | Compass Pools | 280 | 10.4% | 4 |
| Nov 2025 | Narellan Pools | 2K | 57.9% | 1 |
| Nov 2025 | Mayfair Pools | 560 | 16% | 2 |
| Nov 2025 | Leisure Pools | 470 | 13.5% | 3 |
| Nov 2025 | Compass Pools | 440 | 12.6% | 4 |
| Dec 2025 | Narellan Pools | 1.6K | 56.8% | 1 |
| Dec 2025 | Leisure Pools | 450 | 16.1% | 2 |
| Dec 2025 | Compass Pools | 390 | 13.9% | 3 |
| Dec 2025 | Mayfair Pools | 370 | 13.2% | 4 |
| Jan 2026 | Narellan Pools | 2K | 56.1% | 1 |
| Jan 2026 | Leisure Pools | 630 | 17.7% | 2 |
| Jan 2026 | Mayfair Pools | 480 | 13.5% | 3 |
| Jan 2026 | Compass Pools | 450 | 12.7% | 4 |
| Feb 2026 | Narellan Pools | 1.6K | 56.2% | 1 |
| Feb 2026 | Leisure Pools | 450 | 15.9% | 2 |
| Feb 2026 | Mayfair Pools | 420 | 14.8% | 3 |
| Feb 2026 | Compass Pools | 370 | 13.1% | 4 |
| Mar 2026 | Narellan Pools | 1.3K | 48.9% | 1 |
| Mar 2026 | Compass Pools | 520 | 19.4% | 2 |
| Mar 2026 | Leisure Pools | 430 | 16% | 3 |
| Mar 2026 | Mayfair Pools | 420 | 15.7% | 4 |
| Apr 2026 | Narellan Pools | 1.1K | 54.6% | 1 |
| Apr 2026 | Mayfair Pools | 330 | 17% | 2 |
| Apr 2026 | Leisure Pools | 300 | 15.5% | 3 |
| Apr 2026 | Compass Pools | 250 | 12.9% | 4 |
| May 2026 | Narellan Pools | 1.1K | 54.1% | 1 |
| May 2026 | Compass Pools | 330 | 16.8% | 2 |
| May 2026 | Leisure Pools | 290 | 14.8% | 3 |
| May 2026 | Mayfair Pools | 280 | 14.3% | 4 |
| Jun 2026 | Narellan Pools | 1K | 51.5% | 1 |
| Jun 2026 | Compass Pools | 370 | 18.9% | 2 |
| Jun 2026 | Leisure Pools | 290 | 14.8% | 3 |
| Jun 2026 | Mayfair Pools | 290 | 14.8% | 4 |
| Jul 2026 | Narellan Pools | 880 | 49.4% | 1 |
| Jul 2026 | Mayfair Pools | 330 | 18.5% | 2 |
| Jul 2026 | Compass Pools | 290 | 16.3% | 3 |
| Jul 2026 | Leisure Pools | 280 | 15.7% | 4 |
| Aug 2026 | Narellan Pools | 1.4K | 56% | 1 |
| Aug 2026 | Compass Pools | 360 | 14.8% | 2 |
| Aug 2026 | Leisure Pools | 360 | 14.8% | 3 |
| Aug 2026 | Mayfair Pools | 350 | 14.4% | 4 |
| Sep 2026 | Compass Pools | — | — | — |
| Sep 2026 | Leisure Pools | — | — | — |
| Sep 2026 | Mayfair Pools | — | — | — |
| Sep 2026 | Narellan Pools | — | — | — |

## What is being compared

- **Compass Pools**: Measured on the search terms “compass pools”, “compass pools above ground”, “compass pools cost”, “compass pools near me”, “compass pools nz”, “compass pools price list”, “compass pools showroom”, “compasspools” and “compasspools nz”, summed into one figure.
- **Leisure Pools**: Measured on the search terms “east coast leisure pools”, “leisure pools”, “leisure pools cost”, “leisure pools near me”, “leisure pools new zealand”, “leisure pools nz”, “leisure pools prices” and “leisure pools ultimate 35”, summed into one figure.
- **Mayfair Pools**: Measured on the search terms “mayfair pools”, “mayfair pools and spas”, “mayfair pools near me”, “mayfair pools nz” and “mayfairpools”, summed into one figure.
- **Narellan Pools**: Measured on the search terms “narellan pools”, “narellan pools address”, “narellan pools and spas”, “narellan pools cost”, “narellan pools fibreglass”, “narellan pools grandeur”, “narellan pools head office”, “narellan pools locations”, “narellan pools near me”, “narellan pools nelson”, “narellan pools nz”, “narellan pools price list”, “narellan pools prices”, “narellan pools showroom” and “narellanpools”, summed into one figure.

- [Compass Pools](/demand/nz/brands/compass-pools)
- [Leisure Pools](/demand/nz/brands/leisure-pools)
- [Mayfair Pools](/demand/nz/brands/mayfair-pools)
- [Narellan Pools](/demand/nz/brands/narellan-pools)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among swimming pool builders in New Zealand?

In August 2026, Narellan Pools was the most searched among swimming pool builders in New Zealand, with an estimated 1.4K branded searches and 56% estimated Share of Search within this set.

## Cite this page

Brandwave. "Swimming pool builders in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-swimming-pool-builders

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-swimming-pool-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.