---
title: "Swim shorts brands in New Zealand: Which are searched most?"
description: "Compare the swim shorts brands people buy. Share of Search among AS Colour, Patagonia, Billabong, Rip Curl, Quiksilver and Roxy, the swim shorts brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-swim-shorts-brands"
publisher: "Brandwave"
---

# Swim shorts brands in New Zealand: Which are searched most?

Compare the swim shorts brands people buy. Share of Search among AS Colour, Patagonia, Billabong, Rip Curl, Quiksilver and Roxy, the swim shorts brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Swim shorts brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: AS Colour, 54.9%

## Which brand is most popular in search among swim shorts brands in New Zealand?

- In September 2026, AS Colour was the most searched among swim shorts brands in New Zealand, with an estimated 33.1K branded searches, 54.9% of all searches for the six we track.
- Patagonia is in 2nd place, 30.4 percentage points behind at 24.6%.
- Across the 12 months ending September 2026, AS Colour’s share of searches among swim shorts brands in New Zealand decreased from 58.6% to 54.9%.
- Across the 12 months ending September 2026, Patagonia’s share of searches among swim shorts brands in New Zealand increased from 21.4% to 24.6%.
- Across the 12 months ending September 2026, Billabong’s share of searches among swim shorts brands in New Zealand increased from 8.3% to 9.7%.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among swim shorts brands in New Zealand decreased from 10.2% to 9.6%.
- Across the 12 months ending September 2026, AS Colour’s share of searches among swim shorts brands in New Zealand peaked at 60.7% in November 2025 and was lowest at 46.2% in January 2026.
- Across the 12 months ending September 2026, Patagonia’s share of searches among swim shorts brands in New Zealand peaked at 31% in January 2026 and was lowest at 18.2% in November 2025.
- Across the 12 months ending September 2026, Billabong’s share of searches among swim shorts brands in New Zealand peaked at 9.7% in September 2026 and was lowest at 5.7% in June 2026.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among swim shorts brands in New Zealand peaked at 12.2% in December 2025 and was lowest at 6.5% in August 2026.
- Across the 12 months ending September 2026, Billabong rose from 4th to 3rd among swim shorts brands in New Zealand.
- Across the 12 months ending September 2026, Rip Curl fell from 3rd to 4th among swim shorts brands in New Zealand.
- Across the 12 months ending September 2026, Quiksilver and Roxy held steady: their share of searches among swim shorts brands in New Zealand each moved less than 0.5 percentage points.

## Top swim shorts brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Billabong, Rip Curl and Quiksilver were mentioned most often, in four of the five answers. Rip Curl was recommended most often, coming first in two out of four answers that gave a list. Billabong was second, and Quiksilver was third. Roxy, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Rip Curl | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Billabong | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Quiksilver | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Patagonia | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| AS Colour | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Roxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about swim shorts brands

- Asked ChatGPT "Which swim shorts brand should I buy in New Zealand?": 1. Rip Curl, 2. Patagonia, 3. Billabong
- Asked ChatGPT "What are the best swim shorts brands in New Zealand?": 1. Rip Curl, 2. Quiksilver, 3. Billabong, 4. Patagonia, 5. AS Colour
- Asked ChatGPT "What's the best swim shorts brand in New Zealand for the beach?": 1. Billabong, 2. Rip Curl, 3. Quiksilver, 4. AS Colour
- Searched Google, AI Overview "mens swim shorts": 1. Billabong, 2. Rip Curl, 3. Quiksilver, 4. Patagonia
- Searched Google, AI Overview "best swim shorts": 1. Quiksilver

Not named in any answer: Roxy.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [AS Colour vs Patagonia: compare search popularity](/demand/nz/compare/as-colour-vs-patagonia): 54.9% against 24.6% Share of Search.
- [AS Colour vs Billabong: compare search popularity](/demand/nz/compare/as-colour-vs-billabong): 54.9% against 9.7% Share of Search.
- [AS Colour vs Rip Curl: compare search popularity](/demand/nz/compare/as-colour-vs-rip-curl): 54.9% against 9.6% Share of Search.
- [Patagonia vs Billabong: compare search popularity](/demand/nz/compare/billabong-vs-patagonia): 24.6% against 9.7% Share of Search.
- [Patagonia vs Rip Curl: compare search popularity](/demand/nz/compare/patagonia-vs-rip-curl): 24.6% against 9.6% Share of Search.
- [Billabong vs Rip Curl: compare search popularity](/demand/nz/compare/billabong-vs-rip-curl): 9.7% against 9.6% Share of Search.

## How did search popularity change for New Zealand swim shorts brands in September 2026?

- In September 2026, Rip Curl gained share of searches among swim shorts brands in New Zealand, from 6.5% to 9.6%.
- In September 2026, Billabong gained share of searches among swim shorts brands in New Zealand, from 6.7% to 9.7%.
- In September 2026, Patagonia lost share of searches among swim shorts brands in New Zealand, from 30.3% to 24.6%.
- Estimated monthly branded searches for Quiksilver in New Zealand fell 40.8% over 12 measured months, from 710 to 420 in September 2026.
- Estimated monthly branded searches for AS Colour in New Zealand fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
- Estimated monthly branded searches for Roxy in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AS Colour | 54.9% | 33.1K | -18.3% | AS Colour |
| 2 | Patagonia | 24.6% | 14.8K | -33.3% | Patagonia |
| 3 | Billabong | 9.7% | 5.9K | +20.1% | Billabong |
| 4 | Rip Curl | 9.6% | 5.8K | +21.7% | Rip Curl |
| 5 | Quiksilver | 0.7% | 420 | -20.8% | Quiksilver |
| 6 | Roxy | 0.53% | 320 | 0.0% | Roxy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AS Colour | 40.5K | 58.6% | 1 |
| Oct 2025 | Patagonia | 14.8K | 21.4% | 2 |
| Oct 2025 | Rip Curl | 7K | 10.2% | 3 |
| Oct 2025 | Billabong | 5.7K | 8.3% | 4 |
| Oct 2025 | Quiksilver | 710 | 1% | 5 |
| Oct 2025 | Roxy | 390 | 0.56% | 6 |
| Nov 2025 | AS Colour | 60.5K | 60.7% | 1 |
| Nov 2025 | Patagonia | 18.1K | 18.2% | 2 |
| Nov 2025 | Rip Curl | 10.6K | 10.6% | 3 |
| Nov 2025 | Billabong | 8.8K | 8.8% | 4 |
| Nov 2025 | Quiksilver | 900 | 0.9% | 5 |
| Nov 2025 | Roxy | 720 | 0.72% | 6 |
| Dec 2025 | AS Colour | 49.5K | 56.7% | 1 |
| Dec 2025 | Patagonia | 18.1K | 20.7% | 2 |
| Dec 2025 | Rip Curl | 10.7K | 12.2% | 3 |
| Dec 2025 | Billabong | 7.6K | 8.7% | 4 |
| Dec 2025 | Quiksilver | 770 | 0.88% | 5 |
| Dec 2025 | Roxy | 590 | 0.68% | 6 |
| Jan 2026 | AS Colour | 33.1K | 46.2% | 1 |
| Jan 2026 | Patagonia | 22.2K | 31% | 2 |
| Jan 2026 | Rip Curl | 8.6K | 12% | 3 |
| Jan 2026 | Billabong | 6.6K | 9.2% | 4 |
| Jan 2026 | Quiksilver | 620 | 0.87% | 5 |
| Jan 2026 | Roxy | 480 | 0.67% | 6 |
| Feb 2026 | AS Colour | 33.1K | 52.8% | 1 |
| Feb 2026 | Patagonia | 18.1K | 28.9% | 2 |
| Feb 2026 | Rip Curl | 5.8K | 9.2% | 3 |
| Feb 2026 | Billabong | 4.8K | 7.7% | 4 |
| Feb 2026 | Quiksilver | 550 | 0.88% | 5 |
| Feb 2026 | Roxy | 320 | 0.51% | 6 |
| Mar 2026 | AS Colour | 40.5K | 58% | 1 |
| Mar 2026 | Patagonia | 18.1K | 25.9% | 2 |
| Mar 2026 | Rip Curl | 5.7K | 8.2% | 3 |
| Mar 2026 | Billabong | 4.7K | 6.8% | 4 |
| Mar 2026 | Quiksilver | 510 | 0.73% | 5 |
| Mar 2026 | Roxy | 210 | 0.3% | 6 |
| Apr 2026 | AS Colour | 40.5K | 54.2% | 1 |
| Apr 2026 | Patagonia | 22.2K | 29.7% | 2 |
| Apr 2026 | Rip Curl | 5.7K | 7.7% | 3 |
| Apr 2026 | Billabong | 5.7K | 7.6% | 4 |
| Apr 2026 | Quiksilver | 500 | 0.67% | 5 |
| Apr 2026 | Roxy | 210 | 0.28% | 6 |
| May 2026 | AS Colour | 40.5K | 58.8% | 1 |
| May 2026 | Patagonia | 18.1K | 26.3% | 2 |
| May 2026 | Billabong | 4.8K | 7% | 3 |
| May 2026 | Rip Curl | 4.7K | 6.9% | 4 |
| May 2026 | Quiksilver | 520 | 0.76% | 5 |
| May 2026 | Roxy | 210 | 0.3% | 6 |
| Jun 2026 | AS Colour | 40.5K | 59.6% | 1 |
| Jun 2026 | Patagonia | 18.1K | 26.6% | 2 |
| Jun 2026 | Rip Curl | 4.8K | 7.1% | 3 |
| Jun 2026 | Billabong | 3.9K | 5.7% | 4 |
| Jun 2026 | Quiksilver | 520 | 0.76% | 5 |
| Jun 2026 | Roxy | 210 | 0.31% | 6 |
| Jul 2026 | AS Colour | 33.1K | 54.5% | 1 |
| Jul 2026 | Patagonia | 18.1K | 29.8% | 2 |
| Jul 2026 | Rip Curl | 4.8K | 7.9% | 3 |
| Jul 2026 | Billabong | 4K | 6.5% | 4 |
| Jul 2026 | Quiksilver | 500 | 0.82% | 5 |
| Jul 2026 | Roxy | 260 | 0.43% | 6 |
| Aug 2026 | AS Colour | 40.5K | 55.3% | 1 |
| Aug 2026 | Patagonia | 22.2K | 30.3% | 2 |
| Aug 2026 | Billabong | 4.9K | 6.7% | 3 |
| Aug 2026 | Rip Curl | 4.8K | 6.5% | 4 |
| Aug 2026 | Quiksilver | 530 | 0.72% | 5 |
| Aug 2026 | Roxy | 320 | 0.44% | 6 |
| Sep 2026 | AS Colour | 33.1K | 54.9% | 1 |
| Sep 2026 | Patagonia | 14.8K | 24.6% | 2 |
| Sep 2026 | Billabong | 5.9K | 9.7% | 3 |
| Sep 2026 | Rip Curl | 5.8K | 9.6% | 4 |
| Sep 2026 | Quiksilver | 420 | 0.7% | 5 |
| Sep 2026 | Roxy | 320 | 0.53% | 6 |

## What is being compared

- **AS Colour**: Measured on the search terms “as colour” and “ascolour”, summed into one figure.
- **Billabong**: Measured on the search terms “billabong”, “billabong backpacks”, “billabong bathers”, “billabong hat”, “billabong hoodies”, “billabong jackets”, “billabong one piece”, “billabong shorts”, “billabong sundress”, “billabong t shirt”, “billabong wet suits” and “shirt billabong”, summed into one figure.
- **Patagonia**: Measured on the search term “patagonia”.
- **Quiksilver**: Measured on the search terms “quiksilver”, “quiksilver apparel” and “quiksilver hoody”, summed into one figure.
- **Rip Curl**: Measured on the search terms “rip curl”, “rip curl outlet”, “rip curl sale”, “rip curl shirts”, “rip curl swimwear”, “rip curl togs”, “ripcurl” and “ripcurl rashvest”, summed into one figure.
- **Roxy**: Measured on the search term “roxy swimwear”.

- [AS Colour](/demand/nz/brands/as-colour)
- [Billabong](/demand/nz/brands/billabong)
- [Patagonia](/demand/nz/brands/patagonia)
- [Quiksilver](/demand/nz/brands/quiksilver)
- [Rip Curl](/demand/nz/brands/rip-curl)
- [Roxy](/demand/nz/brands/roxy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among swim shorts brands in New Zealand?

In September 2026, AS Colour was the most searched among swim shorts brands in New Zealand, with an estimated 33.1K branded searches, 54.9% of all searches for the six we track.

## Cite this page

Brandwave. "Swim shorts brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-swim-shorts-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-swim-shorts-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.