--- title: "Lipton vs Pure Leaf: Which is searched more in New Zealand?" description: "Is Lipton or Pure Leaf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sweet tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-sweet-tea-brands/compare/lipton-vs-pure-leaf" publisher: "Brandwave" --- # Lipton vs Pure Leaf: Which is searched more in New Zealand? Is Lipton or Pure Leaf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sweet tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lipton and Pure Leaf - **Competitive set**: Sweet tea brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lipton Share of Search**: 37% - **Pure Leaf Share of Search**: 2.2% ## Is Lipton or Pure Leaf more popular in search? - In September 2026, Lipton had more branded searches than Pure Leaf among sweet tea brands in New Zealand. Lipton had about 170 branded searches, while Pure Leaf had 10. Lipton made up 37% of all sweet tea brand searches we track, and Pure Leaf accounted for 2.2%. - Lipton was ahead of Pure Leaf in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lipton’s share of searches among sweet tea brands in New Zealand moved from 24.1% to 37%, and its estimated monthly branded searches moved from 140 to 170. - Across the 12 months ending September 2026, Pure Leaf’s share of searches among sweet tea brands in New Zealand moved from 1.7% to 2.2%, and its estimated monthly branded searches held steady at 10. ## Top sweet tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lipton appeared in all five answers. Pure Leaf was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lipton and Pure Leaf were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lipton | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pure Leaf | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | AriZona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sweet tea brands - Asked ChatGPT "Which sweet tea brand should I buy in New Zealand?": 1. Lipton - Asked ChatGPT "What are the best sweet tea brands in New Zealand?": 1. Lipton, 2. Pure Leaf - Asked ChatGPT "What's the best sweet tea brand in New Zealand for iced drink?": 1. Lipton - Searched Google, AI Overview "best sweet tea": 1. Pure Leaf, 2. Lipton - Searched Google, AI Overview "bottled sweet tea": 1. Lipton, 2. Pure Leaf Not named in any answer: AriZona. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sweet tea brands in September 2026? - In September 2026, Lipton gained share of searches among sweet tea brands in New Zealand, from 32.8% to 37%. - In September 2026, Pure Leaf gained share of searches among sweet tea brands in New Zealand, from 1.6% to 2.2%. ## Month by month | Month | Lipton estimated searches | Lipton Share of Search | Lipton rank | Pure Leaf estimated searches | Pure Leaf Share of Search | Pure Leaf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 24.1% | 2 | 10 | 1.7% | 3 | | Nov 2025 | 170 | 27.9% | 2 | 10 | 1.6% | 3 | | Dec 2025 | 170 | 34.7% | 2 | 10 | 2% | 3 | | Jan 2026 | 170 | 34.7% | 2 | 10 | 2% | 3 | | Feb 2026 | 170 | 34.7% | 2 | 10 | 2% | 3 | | Mar 2026 | 140 | 25.5% | 2 | 10 | 1.8% | 3 | | Apr 2026 | 110 | 22% | 2 | 10 | 2% | 3 | | May 2026 | 110 | 22% | 2 | 10 | 2% | 3 | | Jun 2026 | 140 | 27.5% | 2 | 20 | 3.9% | 3 | | Jul 2026 | 140 | 30.4% | 2 | 10 | 2.2% | 3 | | Aug 2026 | 210 | 32.8% | 2 | 10 | 1.6% | 3 | | Sep 2026 | 170 | 37% | 2 | 10 | 2.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Lipton’s and Pure Leaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lipton**: Measured on the search term “lipton ice tea”. - **Pure Leaf**: Measured on the search term “pure leaf”. - [Lipton profile](/demand/nz/brands/lipton) - [Pure Leaf profile](/demand/nz/brands/pure-leaf) - [All sweet tea brands in New Zealand](/demand/nz/categories/nz-sweet-tea-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lipton or Pure Leaf more popular in search? In September 2026, Lipton had more branded searches than Pure Leaf among sweet tea brands in New Zealand. Lipton had about 170 branded searches, while Pure Leaf had 10. Lipton made up 37% of all sweet tea brand searches we track, and Pure Leaf accounted for 2.2%. ## Cite this page Brandwave. "Lipton vs Pure Leaf: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-sweet-tea-brands/compare/lipton-vs-pure-leaf This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sweet-tea-brands/compare/lipton-vs-pure-leaf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.