--- title: "Sustainable sneaker brands in New Zealand: Which are searched most?" description: "Compare the sustainable sneaker brands New Zealanders buy. Share of Search among Allbirds, VEJA and Etiko, the sustainable sneaker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-sustainable-sneaker-brands" publisher: "Brandwave" --- # Sustainable sneaker brands in New Zealand: Which are searched most? Compare the sustainable sneaker brands New Zealanders buy. Share of Search among Allbirds, VEJA and Etiko, the sustainable sneaker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sustainable sneaker brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Allbirds, 73.2% ## Which brand is most popular in search among sustainable sneaker brands in New Zealand? - In September 2026, Allbirds was the most searched among sustainable sneaker brands in New Zealand, with an estimated 4.8K branded searches, 73.2% of all searches for the three we track. - VEJA is in 2nd place, 46.7 percentage points behind at 26.5%. - Across the 12 months ending September 2026, Allbirds’ share of searches among sustainable sneaker brands in New Zealand peaked at 94% in April 2026 and was lowest at 70.6% in December 2025. - Across the 12 months ending September 2026, VEJA’s share of searches among sustainable sneaker brands in New Zealand peaked at 29.2% in December 2025 and was lowest at 5.9% in April 2026. - Across the 12 months ending September 2026, Allbirds, VEJA and Etiko held steady: their share of searches among sustainable sneaker brands in New Zealand each moved less than 0.5 percentage points. ## Top sustainable sneaker brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Allbirds and VEJA appeared every time. Allbirds was recommended most often, coming first in two out of three answers that gave a list. VEJA was second, and Etiko was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Allbirds | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | VEJA | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Etiko | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about sustainable sneaker brands - Asked ChatGPT "Which sustainable sneaker brand should I buy in New Zealand?": 1. VEJA, 2. Allbirds - Asked ChatGPT "What are the best sustainable sneaker brands in New Zealand?": 1. Allbirds, 2. VEJA, 3. Etiko - Asked ChatGPT "What's the best sustainable sneaker brand in New Zealand for everyday wear?": 1. Allbirds, 2. VEJA, 3. Etiko - Searched Google, AI Overview "best sustainable sneakers": 1. Allbirds, 2. VEJA Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Allbirds vs VEJA: compare search popularity](/demand/nz/compare/allbirds-vs-veja): 73.2% against 26.5% Share of Search. ## How did search popularity change for New Zealand sustainable sneaker brands in September 2026? - In September 2026, VEJA gained share of searches among sustainable sneaker brands in New Zealand, from 24.3% to 26.5%. - In September 2026, Allbirds lost share of searches among sustainable sneaker brands in New Zealand, from 75.2% to 73.2%. - Estimated monthly branded searches for Etiko in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Allbirds | 73.2% | 4.8K | -18.2% | Allbirds | | 2 | VEJA | 26.5% | 1.7K | -8.5% | VEJA | | 3 | Etiko | 0.31% | 20 | -50.0% | Etiko | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Allbirds | 5.9K | 72.7% | 1 | | Oct 2025 | VEJA | 2.2K | 26.8% | 2 | | Oct 2025 | Etiko | 40 | 0.49% | 3 | | Nov 2025 | Allbirds | 10.9K | 81.2% | 1 | | Nov 2025 | VEJA | 2.5K | 18.5% | 2 | | Nov 2025 | Etiko | 40 | 0.3% | 3 | | Dec 2025 | Allbirds | 6K | 70.6% | 1 | | Dec 2025 | VEJA | 2.5K | 29.2% | 2 | | Dec 2025 | Etiko | 20 | 0.24% | 3 | | Jan 2026 | Allbirds | 6K | 77.2% | 1 | | Jan 2026 | VEJA | 1.7K | 22.3% | 2 | | Jan 2026 | Etiko | 40 | 0.52% | 3 | | Feb 2026 | Allbirds | 5.8K | 79.6% | 1 | | Feb 2026 | VEJA | 1.5K | 20.1% | 2 | | Feb 2026 | Etiko | 20 | 0.27% | 3 | | Mar 2026 | Allbirds | 15.6K | 88.4% | 1 | | Mar 2026 | VEJA | 2K | 11.4% | 2 | | Mar 2026 | Etiko | 20 | 0.11% | 3 | | Apr 2026 | Allbirds | 34.7K | 94% | 1 | | Apr 2026 | VEJA | 2.2K | 5.9% | 2 | | Apr 2026 | Etiko | 20 | 0.05% | 3 | | May 2026 | Allbirds | 8.7K | 79.8% | 1 | | May 2026 | VEJA | 2.2K | 20% | 2 | | May 2026 | Etiko | 20 | 0.18% | 3 | | Jun 2026 | Allbirds | 8.7K | 82% | 1 | | Jun 2026 | VEJA | 1.9K | 17.8% | 2 | | Jun 2026 | Etiko | 20 | 0.19% | 3 | | Jul 2026 | Allbirds | 6K | 73.2% | 1 | | Jul 2026 | VEJA | 2.2K | 26.6% | 2 | | Jul 2026 | Etiko | 20 | 0.24% | 3 | | Aug 2026 | Allbirds | 5.8K | 75.2% | 1 | | Aug 2026 | VEJA | 1.9K | 24.3% | 2 | | Aug 2026 | Etiko | 40 | 0.52% | 3 | | Sep 2026 | Allbirds | 4.8K | 73.2% | 1 | | Sep 2026 | VEJA | 1.7K | 26.5% | 2 | | Sep 2026 | Etiko | 20 | 0.31% | 3 | ## What is being compared - **Allbirds**: Measured on the search terms “allbirds”, “allbirds britomart”, “allbirds sale”, “allbirds slipper”, “allbirds tree runners”, “allbirds wool runners” and “return allbirds”, summed into one figure. - **Etiko**: Measured on the search term “etiko”. - **VEJA**: Measured on the search terms “veja” and “veja shoes”, summed into one figure. - [Allbirds](/demand/nz/brands/allbirds) - [Etiko](/demand/nz/brands/etiko) - [VEJA](/demand/nz/brands/veja) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sustainable sneaker brands in New Zealand? In September 2026, Allbirds was the most searched among sustainable sneaker brands in New Zealand, with an estimated 4.8K branded searches, 73.2% of all searches for the three we track. ## Cite this page Brandwave. "Sustainable sneaker brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-sustainable-sneaker-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sustainable-sneaker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.