--- title: "Survey and form tools in New Zealand: Which brands are most popular in search?" description: "Compare the survey and online form tools New Zealand businesses collect feedback with. Share of Search among Google Forms, Microsoft Forms, SurveyMonkey, Jotform, Qualtrics and Typeform, the survey and form tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-survey-and-form-tools" publisher: "Brandwave" --- # Survey and form tools in New Zealand: Which brands are most popular in search? Compare the survey and online form tools New Zealand businesses collect feedback with. Share of Search among Google Forms, Microsoft Forms, SurveyMonkey, Jotform, Qualtrics and Typeform, the survey and form tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Survey and form tools - **Market**: New Zealand - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Google Forms, 62.2% ## Which brand is most popular in search among survey and form tools in New Zealand? - In August 2026, Google Forms was the most searched among survey and form tools in New Zealand, with an estimated 41.8K branded searches and 62.2% estimated Share of Search within this set. - Microsoft Forms is in 2nd place, 44 percentage points behind at 18.2% Share of Search. - Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey and form tools in New Zealand increased from 53.1% to 62.2%. - Across the 11 months ending August 2026, Microsoft Forms’ estimated Share of Search among survey and form tools in New Zealand decreased from 18.9% to 18.2%. - Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among survey and form tools in New Zealand decreased from 10.9% to 7%. - Across the 11 months ending August 2026, Jotform’s estimated Share of Search among survey and form tools in New Zealand decreased from 8.6% to 6.8%. - Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey and form tools in New Zealand decreased from 4.8% to 3.8%. - Across the 11 months ending August 2026, Typeform’s estimated Share of Search among survey and form tools in New Zealand decreased from 3.7% to 2%. - Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey and form tools in New Zealand peaked at 62.2% in August 2026 and was lowest at 49.8% in January 2026. - Across the 11 months ending August 2026, Microsoft Forms’ estimated Share of Search among survey and form tools in New Zealand peaked at 20.5% in March 2026 and was lowest at 16.7% in April 2026. - Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among survey and form tools in New Zealand peaked at 10.9% in November 2025 and was lowest at 7% in August 2026. - Across the 11 months ending August 2026, Jotform’s estimated Share of Search among survey and form tools in New Zealand peaked at 12% in January 2026 and was lowest at 6.7% in May 2026. - Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey and form tools in New Zealand peaked at 4.8% in October 2025 and was lowest at 2.8% in February 2026. - Across the 11 months ending August 2026, Typeform’s estimated Share of Search among survey and form tools in New Zealand peaked at 5.4% in January 2026 and was lowest at 2% in August 2026. ## Compare search popularity between leading brands - [Google Forms vs Microsoft Forms: compare search popularity](/demand/nz/compare/google-forms-vs-microsoft-forms): 62.2% against 18.2% Share of Search. - [Google Forms vs SurveyMonkey: compare search popularity](/demand/nz/compare/google-forms-vs-surveymonkey): 62.2% against 7% Share of Search. - [Google Forms vs Jotform: compare search popularity](/demand/nz/compare/google-forms-vs-jotform): 62.2% against 6.8% Share of Search. - [Google Forms vs Qualtrics: compare search popularity](/demand/nz/compare/google-forms-vs-qualtrics): 62.2% against 3.8% Share of Search. - [Microsoft Forms vs SurveyMonkey: compare search popularity](/demand/nz/compare/microsoft-forms-vs-surveymonkey): 18.2% against 7% Share of Search. - [Microsoft Forms vs Jotform: compare search popularity](/demand/nz/compare/jotform-vs-microsoft-forms): 18.2% against 6.8% Share of Search. - [Microsoft Forms vs Qualtrics: compare search popularity](/demand/nz/compare/microsoft-forms-vs-qualtrics): 18.2% against 3.8% Share of Search. - [SurveyMonkey vs Jotform: compare search popularity](/demand/nz/compare/jotform-vs-surveymonkey): 7% against 6.8% Share of Search. - [SurveyMonkey vs Qualtrics: compare search popularity](/demand/nz/compare/qualtrics-vs-surveymonkey): 7% against 3.8% Share of Search. - [Jotform vs Qualtrics: compare search popularity](/demand/nz/compare/jotform-vs-qualtrics): 6.8% against 3.8% Share of Search. ## How did search popularity change for New Zealand survey and form tools in August 2026? - In August 2026, Google Forms gained estimated Share of Search among survey and form tools in New Zealand, from 55.4% to 62.2%. - In August 2026, Jotform lost estimated Share of Search among survey and form tools in New Zealand, from 9% to 6.8%. - In August 2026, SurveyMonkey lost estimated Share of Search among survey and form tools in New Zealand, from 9.2% to 7%. - In August 2026, Microsoft Forms lost estimated Share of Search among survey and form tools in New Zealand, from 19.8% to 18.2%. - In August 2026, Typeform lost estimated Share of Search among survey and form tools in New Zealand, from 2.7% to 2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Google Forms | 62.2% | 41.8K | +48.9% | Google | | 2 | Microsoft Forms | 18.2% | 12.3K | +22.0% | Microsoft | | 3 | SurveyMonkey | 7% | 4.7K | +1.3% | SurveyMonkey | | 4 | Jotform | 6.8% | 4.5K | -0.9% | Jotform | | 5 | Qualtrics | 3.8% | 2.5K | +27.1% | Qualtrics | | 6 | Typeform | 2% | 1.4K | +0.7% | Typeform | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Google Forms | 28.2K | 53.1% | 1 | | Oct 2025 | Microsoft Forms | 10K | 18.9% | 2 | | Oct 2025 | SurveyMonkey | 5.8K | 10.9% | 3 | | Oct 2025 | Jotform | 4.6K | 8.6% | 4 | | Oct 2025 | Qualtrics | 2.6K | 4.8% | 5 | | Oct 2025 | Typeform | 2K | 3.7% | 6 | | Nov 2025 | Google Forms | 28.1K | 53.7% | 1 | | Nov 2025 | Microsoft Forms | 10.1K | 19.2% | 2 | | Nov 2025 | SurveyMonkey | 5.7K | 10.9% | 3 | | Nov 2025 | Jotform | 4.5K | 8.7% | 4 | | Nov 2025 | Qualtrics | 2K | 3.8% | 5 | | Nov 2025 | Typeform | 2K | 3.8% | 6 | | Dec 2025 | Google Forms | 15.4K | 52.9% | 1 | | Dec 2025 | Microsoft Forms | 5.5K | 18.7% | 2 | | Dec 2025 | SurveyMonkey | 3.1K | 10.7% | 3 | | Dec 2025 | Jotform | 3K | 10.3% | 4 | | Dec 2025 | Qualtrics | 1.1K | 3.6% | 5 | | Dec 2025 | Typeform | 1.1K | 3.6% | 6 | | Jan 2026 | Google Forms | 15.4K | 49.8% | 1 | | Jan 2026 | Microsoft Forms | 5.5K | 17.8% | 2 | | Jan 2026 | Jotform | 3.7K | 12% | 3 | | Jan 2026 | SurveyMonkey | 3.2K | 10.5% | 4 | | Jan 2026 | Typeform | 1.7K | 5.4% | 5 | | Jan 2026 | Qualtrics | 1.4K | 4.5% | 6 | | Feb 2026 | Google Forms | 28.1K | 55.5% | 1 | | Feb 2026 | Microsoft Forms | 10K | 19.8% | 2 | | Feb 2026 | SurveyMonkey | 4.8K | 9.6% | 3 | | Feb 2026 | Jotform | 4.6K | 9% | 4 | | Feb 2026 | Typeform | 1.7K | 3.3% | 5 | | Feb 2026 | Qualtrics | 1.4K | 2.8% | 6 | | Mar 2026 | Google Forms | 42K | 57.5% | 1 | | Mar 2026 | Microsoft Forms | 15K | 20.5% | 2 | | Mar 2026 | SurveyMonkey | 6K | 8.2% | 3 | | Mar 2026 | Jotform | 5.6K | 7.6% | 4 | | Mar 2026 | Qualtrics | 2.5K | 3.5% | 5 | | Mar 2026 | Typeform | 2K | 2.7% | 6 | | Apr 2026 | Google Forms | 28K | 56.9% | 1 | | Apr 2026 | Microsoft Forms | 8.2K | 16.7% | 2 | | Apr 2026 | SurveyMonkey | 4.8K | 9.8% | 3 | | Apr 2026 | Jotform | 4.5K | 9.2% | 4 | | Apr 2026 | Qualtrics | 2K | 4.1% | 5 | | Apr 2026 | Typeform | 1.7K | 3.4% | 6 | | May 2026 | Google Forms | 41.5K | 61.7% | 1 | | May 2026 | Microsoft Forms | 12.3K | 18.2% | 2 | | May 2026 | SurveyMonkey | 4.8K | 7.1% | 3 | | May 2026 | Jotform | 4.5K | 6.7% | 4 | | May 2026 | Qualtrics | 2.5K | 3.8% | 5 | | May 2026 | Typeform | 1.7K | 2.5% | 6 | | Jun 2026 | Google Forms | 41.5K | 61.2% | 1 | | Jun 2026 | Microsoft Forms | 12.3K | 18.1% | 2 | | Jun 2026 | Jotform | 5.6K | 8.2% | 3 | | Jun 2026 | SurveyMonkey | 4.8K | 7.1% | 4 | | Jun 2026 | Qualtrics | 2K | 3% | 5 | | Jun 2026 | Typeform | 1.7K | 2.4% | 6 | | Jul 2026 | Google Forms | 28.1K | 55.4% | 1 | | Jul 2026 | Microsoft Forms | 10K | 19.8% | 2 | | Jul 2026 | SurveyMonkey | 4.7K | 9.2% | 3 | | Jul 2026 | Jotform | 4.6K | 9% | 4 | | Jul 2026 | Qualtrics | 2K | 3.9% | 5 | | Jul 2026 | Typeform | 1.4K | 2.7% | 6 | | Aug 2026 | Google Forms | 41.8K | 62.2% | 1 | | Aug 2026 | Microsoft Forms | 12.3K | 18.2% | 2 | | Aug 2026 | SurveyMonkey | 4.7K | 7% | 3 | | Aug 2026 | Jotform | 4.5K | 6.8% | 4 | | Aug 2026 | Qualtrics | 2.5K | 3.8% | 5 | | Aug 2026 | Typeform | 1.4K | 2% | 6 | | Sep 2026 | Google Forms | — | — | — | | Sep 2026 | Jotform | — | — | — | | Sep 2026 | Microsoft Forms | — | — | — | | Sep 2026 | Qualtrics | — | — | — | | Sep 2026 | SurveyMonkey | — | — | — | | Sep 2026 | Typeform | — | — | — | ## What is being compared - **Google Forms**: Measured on the search terms “google forms”, “google forms apps”, “google forms com”, “google forms create”, “google forms form”, “google forms forms”, “google forms making”, “google forms online”, “google forms quiz”, “google forms survey”, “google forms templates”, “google forms tiktok”, “googleforms”, “googleforms survey” and “my google forms”, summed into one figure. - **Jotform**: Measured on the search terms “jotform”, “jotform com”, “jotform form”, “jotform near me”, “jotform pricing” and “jotform survey”, summed into one figure. - **Microsoft Forms**: Measured on the search terms “forms office com”, “microsoft forms”, “microsoft forms form”, “microsoft forms forms”, “microsoft forms online”, “microsoft forms survey” and “microsoftforms”, summed into one figure. - **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics com”, “qualtrics employee survey”, “qualtrics engagement”, “qualtrics form”, “qualtrics nz” and “qualtrics survey”, summed into one figure. - **SurveyMonkey**: Measured on the search terms “surveymonkey”, “surveymonkey com”, “surveymonkey form”, “surveymonkey near me”, “surveymonkey nz” and “surveymonkey online”, summed into one figure. - **Typeform**: Measured on the search terms “pricing typeform”, “typeform”, “typeform com”, “typeform form” and “typeform survey”, summed into one figure. - [Google Forms](/demand/nz/brands/google-forms) - [Jotform](/demand/nz/brands/jotform) - [Microsoft Forms](/demand/nz/brands/microsoft-forms) - [Qualtrics](/demand/nz/brands/qualtrics) - [SurveyMonkey](/demand/nz/brands/surveymonkey) - [Typeform](/demand/nz/brands/typeform) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among survey and form tools in New Zealand? In August 2026, Google Forms was the most searched among survey and form tools in New Zealand, with an estimated 41.8K branded searches and 62.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Survey and form tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-survey-and-form-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-survey-and-form-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.