---
title: "Surround sound system brands in New Zealand: Which are searched most?"
description: "Compare the surround sound system brands people buy. Share of Search among Sony, Bose, Sonos, Samsung, LG, Yamaha, Denon and Panasonic, the surround sound system brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-surround-sound-system-brands"
publisher: "Brandwave"
---

# Surround sound system brands in New Zealand: Which are searched most?

Compare the surround sound system brands people buy. Share of Search among Sony, Bose, Sonos, Samsung, LG, Yamaha, Denon and Panasonic, the surround sound system brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Surround sound system brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Sony, 56.5%

## Which brand is most popular in search among surround sound system brands in New Zealand?

- In September 2026, Sony was the most searched among surround sound system brands in New Zealand, with an estimated 17.1K branded searches, 56.5% of all searches for the eight we track.
- Bose is in 2nd place, 36.5 percentage points behind at 20%.
- Across the 12 months ending September 2026, Sony’s share of searches among surround sound system brands in New Zealand increased from 54.4% to 56.5%.
- Across the 12 months ending September 2026, Bose’s share of searches among surround sound system brands in New Zealand decreased from 23.9% to 20%.
- Across the 12 months ending September 2026, Sonos’ share of searches among surround sound system brands in New Zealand increased from 17.7% to 19.7%.
- Across the 12 months ending September 2026, Sony’s share of searches among surround sound system brands in New Zealand peaked at 57.3% in February 2026 and was lowest at 51.2% in August 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among surround sound system brands in New Zealand peaked at 24% in June 2026 and was lowest at 19.8% in April 2026.
- Across the 12 months ending September 2026, Sonos’ share of searches among surround sound system brands in New Zealand peaked at 21% in April 2026 and was lowest at 17.7% in October 2025.
- Across the 12 months ending September 2026, Yamaha rose from 7th to 6th among surround sound system brands in New Zealand.
- Across the 12 months ending September 2026, Denon fell from 6th to 7th among surround sound system brands in New Zealand.
- Across the 12 months ending September 2026, Samsung, LG and Panasonic held steady: their share of searches among surround sound system brands in New Zealand each moved less than 0.5 percentage points.

## Top surround sound system brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Sony, Sonos, Samsung and Denon appeared every time. Samsung was recommended most often, coming first in one out of three answers. Sony was second, and Sonos was third. Bose, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Samsung | 1st | 3 of 3 | 3 of 3 |
| Sony | 2nd | 3 of 3 | 3 of 3 |
| Sonos | 3rd | 3 of 3 | 3 of 3 |
| Denon | 4th | 3 of 3 | 3 of 3 |
| Yamaha | 5th | 2 of 3 | 2 of 3 |
| Bose | Not ranked | 0 of 3 | 0 of 3 |
| LG | Not ranked | 0 of 3 | 0 of 3 |
| Panasonic | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about surround sound system brands

- Asked ChatGPT "Which surround sound system brand should I buy in New Zealand?": 1. Sonos, 2. Samsung, 3. Sony, 4. Yamaha, 5. Denon
- Asked ChatGPT "What are the best surround sound system brands in New Zealand?": 1. Denon, 2. Yamaha, 3. Sony, 4. Samsung, 5. Sonos
- Asked ChatGPT "What's the best surround sound system brand in New Zealand for home movie nights?": 1. Samsung, 2. Sony, 3. Sonos, 4. Denon

Not named in any answer: Bose, LG and Panasonic.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Sony vs Bose: compare search popularity](/demand/nz/compare/bose-vs-sony): 56.5% against 20% Share of Search.
- [Sony vs Sonos: compare search popularity](/demand/nz/compare/sonos-vs-sony): 56.5% against 19.7% Share of Search.
- [Bose vs Sonos: compare search popularity](/demand/nz/compare/bose-vs-sonos): 20% against 19.7% Share of Search.

## How did search popularity change for New Zealand surround sound system brands in September 2026?

- In September 2026, Sony gained share of searches among surround sound system brands in New Zealand, from 51.2% to 56.5%.
- In September 2026, Bose lost share of searches among surround sound system brands in New Zealand, from 23.7% to 20%.
- In September 2026, Sonos lost share of searches among surround sound system brands in New Zealand, from 20.7% to 19.7%.
- In September 2026, Yamaha rose from 7th to 6th among surround sound system brands in New Zealand.
- In September 2026, Denon fell from 6th to 7th among surround sound system brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sony | 56.5% | 17.1K | +18.8% | Sony |
| 2 | Bose | 20% | 6K | -9.4% | Bose |
| 3 | Sonos | 19.7% | 6K | +2.6% | Sonos |
| 4 | Samsung | 1.3% | 390 | -18.8% | Samsung |
| 5 | LG | 0.93% | 280 | -15.2% | LG |
| 6 | Yamaha | 0.86% | 260 | +23.8% | Yamaha |
| 7 | Denon | 0.69% | 210 | 0.0% | Denon |
| 8 | Panasonic | 0.03% | 10 | 0.0% | Panasonic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sony | 15.2K | 54.4% | 1 |
| Oct 2025 | Bose | 6.7K | 23.9% | 2 |
| Oct 2025 | Sonos | 5K | 17.7% | 3 |
| Oct 2025 | Samsung | 390 | 1.4% | 4 |
| Oct 2025 | LG | 280 | 1% | 5 |
| Oct 2025 | Denon | 210 | 0.75% | 6 |
| Oct 2025 | Yamaha | 210 | 0.75% | 7 |
| Oct 2025 | Panasonic | 10 | 0.04% | 8 |
| Nov 2025 | Sony | 20.5K | 52.5% | 1 |
| Nov 2025 | Bose | 9.3K | 23.8% | 2 |
| Nov 2025 | Sonos | 7.9K | 20.3% | 3 |
| Nov 2025 | Samsung | 480 | 1.2% | 4 |
| Nov 2025 | LG | 360 | 0.92% | 5 |
| Nov 2025 | Denon | 260 | 0.67% | 6 |
| Nov 2025 | Yamaha | 210 | 0.54% | 7 |
| Nov 2025 | Panasonic | 10 | 0.03% | 8 |
| Dec 2025 | Sony | 19.2K | 52% | 1 |
| Dec 2025 | Bose | 8.7K | 23.7% | 2 |
| Dec 2025 | Sonos | 7.7K | 20.8% | 3 |
| Dec 2025 | Samsung | 480 | 1.3% | 4 |
| Dec 2025 | LG | 290 | 0.79% | 5 |
| Dec 2025 | Denon | 260 | 0.7% | 6 |
| Dec 2025 | Yamaha | 260 | 0.7% | 7 |
| Dec 2025 | Panasonic | 10 | 0.03% | 8 |
| Jan 2026 | Sony | 14.4K | 54.2% | 1 |
| Jan 2026 | Bose | 5.8K | 21.9% | 2 |
| Jan 2026 | Sonos | 5.2K | 19.7% | 3 |
| Jan 2026 | Samsung | 390 | 1.5% | 4 |
| Jan 2026 | LG | 280 | 1.1% | 5 |
| Jan 2026 | Denon | 260 | 0.98% | 6 |
| Jan 2026 | Yamaha | 170 | 0.64% | 7 |
| Jan 2026 | Panasonic | 10 | 0.04% | 8 |
| Feb 2026 | Sony | 12.8K | 57.3% | 1 |
| Feb 2026 | Bose | 4.5K | 20.2% | 2 |
| Feb 2026 | Sonos | 4.1K | 18.2% | 3 |
| Feb 2026 | Samsung | 320 | 1.4% | 4 |
| Feb 2026 | LG | 240 | 1.1% | 5 |
| Feb 2026 | Yamaha | 210 | 0.94% | 6 |
| Feb 2026 | Denon | 170 | 0.76% | 7 |
| Feb 2026 | Panasonic | 10 | 0.04% | 8 |
| Mar 2026 | Sony | 14.3K | 55.5% | 1 |
| Mar 2026 | Sonos | 5.2K | 20.2% | 2 |
| Mar 2026 | Bose | 5.1K | 19.8% | 3 |
| Mar 2026 | Samsung | 390 | 1.5% | 4 |
| Mar 2026 | LG | 290 | 1.1% | 5 |
| Mar 2026 | Denon | 260 | 1% | 6 |
| Mar 2026 | Yamaha | 210 | 0.81% | 7 |
| Mar 2026 | Panasonic | 10 | 0.04% | 8 |
| Apr 2026 | Sony | 14.3K | 54.5% | 1 |
| Apr 2026 | Sonos | 5.5K | 21% | 2 |
| Apr 2026 | Bose | 5.2K | 19.8% | 3 |
| Apr 2026 | Samsung | 390 | 1.5% | 4 |
| Apr 2026 | LG | 370 | 1.4% | 5 |
| Apr 2026 | Denon | 260 | 0.99% | 6 |
| Apr 2026 | Yamaha | 210 | 0.8% | 7 |
| Apr 2026 | Panasonic | 10 | 0.04% | 8 |
| May 2026 | Sony | 15.2K | 54.3% | 1 |
| May 2026 | Bose | 6.3K | 22.5% | 2 |
| May 2026 | Sonos | 5.4K | 19.3% | 3 |
| May 2026 | Samsung | 320 | 1.1% | 4 |
| May 2026 | LG | 300 | 1.1% | 5 |
| May 2026 | Denon | 260 | 0.93% | 6 |
| May 2026 | Yamaha | 210 | 0.75% | 7 |
| May 2026 | Panasonic | 10 | 0.04% | 8 |
| Jun 2026 | Sony | 15K | 53.5% | 1 |
| Jun 2026 | Bose | 6.7K | 24% | 2 |
| Jun 2026 | Sonos | 5.2K | 18.6% | 3 |
| Jun 2026 | LG | 370 | 1.3% | 4 |
| Jun 2026 | Samsung | 320 | 1.1% | 5 |
| Jun 2026 | Denon | 210 | 0.75% | 6 |
| Jun 2026 | Yamaha | 170 | 0.61% | 7 |
| Jun 2026 | Panasonic | 10 | 0.04% | 8 |
| Jul 2026 | Sony | 15.6K | 55% | 1 |
| Jul 2026 | Bose | 6.3K | 22.2% | 2 |
| Jul 2026 | Sonos | 5.3K | 18.5% | 3 |
| Jul 2026 | Samsung | 390 | 1.4% | 4 |
| Jul 2026 | LG | 330 | 1.2% | 5 |
| Jul 2026 | Denon | 260 | 0.92% | 6 |
| Jul 2026 | Yamaha | 210 | 0.74% | 7 |
| Jul 2026 | Panasonic | 10 | 0.04% | 8 |
| Aug 2026 | Sony | 14.4K | 51.2% | 1 |
| Aug 2026 | Bose | 6.7K | 23.7% | 2 |
| Aug 2026 | Sonos | 5.8K | 20.7% | 3 |
| Aug 2026 | Samsung | 480 | 1.7% | 4 |
| Aug 2026 | LG | 330 | 1.2% | 5 |
| Aug 2026 | Denon | 210 | 0.75% | 6 |
| Aug 2026 | Yamaha | 210 | 0.75% | 7 |
| Aug 2026 | Panasonic | 10 | 0.04% | 8 |
| Sep 2026 | Sony | 17.1K | 56.5% | 1 |
| Sep 2026 | Bose | 6K | 20% | 2 |
| Sep 2026 | Sonos | 6K | 19.7% | 3 |
| Sep 2026 | Samsung | 390 | 1.3% | 4 |
| Sep 2026 | LG | 280 | 0.93% | 5 |
| Sep 2026 | Yamaha | 260 | 0.86% | 6 |
| Sep 2026 | Denon | 210 | 0.69% | 7 |
| Sep 2026 | Panasonic | 10 | 0.03% | 8 |

## What is being compared

- **Bose**: Measured on the search terms “bose”, “bose qc”, “bose soundbar”, “bose soundlink” and “bose soundlink flex”, summed into one figure.
- **Denon**: Measured on the search term “denon”.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Panasonic**: Measured on the search term “panasonic surround sound”.
- **Samsung**: Measured on the search term “samsung odyssey”.
- **Sonos**: Measured on the search terms “sonos”, “sonos amp”, “sonos arc”, “sonos five”, “sonos move”, “sonos one”, “sonos play”, “sonos port”, “sonos ray”, “sonos roam”, “sonos sound bars” and “sonos sub”, summed into one figure.
- **Sony**: Measured on the search terms “sony”, “sony camara”, “sony cyber shot”, “sony wh 1000xm4”, “sony wh 1000xm5” and “sony wh 1000xm6”, summed into one figure.
- **Yamaha**: Measured on the search term “yamaha amp”.

- [Bose](/demand/nz/brands/bose)
- [Denon](/demand/nz/brands/denon)
- [LG](/demand/nz/brands/lg)
- [Panasonic](/demand/nz/brands/panasonic)
- [Samsung](/demand/nz/brands/samsung)
- [Sonos](/demand/nz/brands/sonos)
- [Sony](/demand/nz/brands/sony)
- [Yamaha](/demand/nz/brands/yamaha)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among surround sound system brands in New Zealand?

In September 2026, Sony was the most searched among surround sound system brands in New Zealand, with an estimated 17.1K branded searches, 56.5% of all searches for the eight we track.

## Cite this page

Brandwave. "Surround sound system brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-surround-sound-system-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-surround-sound-system-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.