---
title: "Surf forecast sites in New Zealand: Which brands are most popular in search?"
description: "Compare the surf and swell forecast sites New Zealand surfers check. Share of Search among Swellmap, Surfline, Surf2Surf and Surf-Forecast.com, the surf forecast sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-surf-forecast-sites"
publisher: "Brandwave"
---

# Surf forecast sites in New Zealand: Which brands are most popular in search?

Compare the surf and swell forecast sites New Zealand surfers check. Share of Search among Swellmap, Surfline, Surf2Surf and Surf-Forecast.com, the surf forecast sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Surf forecast sites
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Swellmap, 74.2%

## Which brand is most popular in search among surf forecast sites in New Zealand?

- In August 2026, Swellmap was the most searched among surf forecast sites in New Zealand, with an estimated 16.5K branded searches and 74.2% estimated Share of Search within this set.
- Surfline is in 2nd place, 50.8 percentage points behind at 23.4% Share of Search.
- Across the 11 months ending August 2026, Swellmap’s estimated Share of Search among surf forecast sites in New Zealand decreased from 77.3% to 74.2%.
- Across the 11 months ending August 2026, Surfline’s estimated Share of Search among surf forecast sites in New Zealand increased from 20.4% to 23.4%.
- Across the 11 months ending August 2026, Swellmap’s estimated Share of Search among surf forecast sites in New Zealand peaked at 77.3% in October 2025 and was lowest at 62% in May 2026.
- Across the 11 months ending August 2026, Surfline’s estimated Share of Search among surf forecast sites in New Zealand peaked at 33.6% in May 2026 and was lowest at 20.4% in October 2025.
- Across the 11 months ending August 2026, Surf-Forecast.com’s estimated Share of Search among surf forecast sites in New Zealand peaked at 3.2% in May 2026 and was lowest at 0.97% in November 2025.
- Across the 11 months ending August 2026, Surf2Surf rose from 4th to 3rd among surf forecast sites in New Zealand.
- Across the 11 months ending August 2026, Surf-Forecast.com fell from 3rd to 4th among surf forecast sites in New Zealand.

## Compare search popularity between leading brands

- [Swellmap vs Surfline: compare search popularity](/demand/nz/compare/surfline-vs-swellmap): 74.2% against 23.4% Share of Search.

## How did search popularity change for New Zealand surf forecast sites in August 2026?

- In August 2026, Swellmap gained estimated Share of Search among surf forecast sites in New Zealand, from 71.5% to 74.2%.
- In August 2026, Surfline lost estimated Share of Search among surf forecast sites in New Zealand, from 26.3% to 23.4%.
- Estimated monthly branded searches for Surf-Forecast.com in New Zealand fell 39.5% over 11 measured months, from 380 to 230 in August 2026.
- Estimated monthly branded searches for Surf2Surf in New Zealand fell 21.6% over 11 measured months, from 370 to 290 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Swellmap | 74.2% | 16.5K | -2.1% | Swellmap |
| 2 | Surfline | 23.4% | 5.2K | -15.8% | Surfline |
| 3 | Surf2Surf | 1.3% | 290 | -3.3% | Surf2Surf |
| 4 | Surf-Forecast.com | 1% | 230 | 0.0% | Surf-Forecast.com |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Swellmap | 25K | 77.3% | 1 |
| Oct 2025 | Surfline | 6.6K | 20.4% | 2 |
| Oct 2025 | Surf-Forecast.com | 380 | 1.2% | 3 |
| Oct 2025 | Surf2Surf | 370 | 1.1% | 4 |
| Nov 2025 | Swellmap | 30.3K | 70.2% | 1 |
| Nov 2025 | Surfline | 11.8K | 27.5% | 2 |
| Nov 2025 | Surf2Surf | 570 | 1.3% | 3 |
| Nov 2025 | Surf-Forecast.com | 420 | 0.97% | 4 |
| Dec 2025 | Swellmap | 37.5K | 74% | 1 |
| Dec 2025 | Surfline | 12K | 23.8% | 2 |
| Dec 2025 | Surf2Surf | 590 | 1.2% | 3 |
| Dec 2025 | Surf-Forecast.com | 520 | 1% | 4 |
| Jan 2026 | Swellmap | 38.4K | 73.3% | 1 |
| Jan 2026 | Surfline | 12.5K | 24% | 2 |
| Jan 2026 | Surf-Forecast.com | 710 | 1.4% | 3 |
| Jan 2026 | Surf2Surf | 710 | 1.4% | 4 |
| Feb 2026 | Swellmap | 30.9K | 69.7% | 1 |
| Feb 2026 | Surfline | 12.3K | 27.8% | 2 |
| Feb 2026 | Surf2Surf | 560 | 1.3% | 3 |
| Feb 2026 | Surf-Forecast.com | 550 | 1.2% | 4 |
| Mar 2026 | Swellmap | 30.2K | 68.7% | 1 |
| Mar 2026 | Surfline | 12.8K | 29.2% | 2 |
| Mar 2026 | Surf2Surf | 480 | 1.1% | 3 |
| Mar 2026 | Surf-Forecast.com | 450 | 1% | 4 |
| Apr 2026 | Swellmap | 24.7K | 64.3% | 1 |
| Apr 2026 | Surfline | 12.6K | 32.8% | 2 |
| Apr 2026 | Surf-Forecast.com | 560 | 1.5% | 3 |
| Apr 2026 | Surf2Surf | 550 | 1.4% | 4 |
| May 2026 | Swellmap | 20.1K | 62% | 1 |
| May 2026 | Surfline | 10.9K | 33.6% | 2 |
| May 2026 | Surf-Forecast.com | 1.1K | 3.2% | 3 |
| May 2026 | Surf2Surf | 390 | 1.2% | 4 |
| Jun 2026 | Swellmap | 19.8K | 70.1% | 1 |
| Jun 2026 | Surfline | 7.8K | 27.6% | 2 |
| Jun 2026 | Surf-Forecast.com | 330 | 1.2% | 3 |
| Jun 2026 | Surf2Surf | 310 | 1.1% | 4 |
| Jul 2026 | Swellmap | 16.8K | 71.5% | 1 |
| Jul 2026 | Surfline | 6.2K | 26.3% | 2 |
| Jul 2026 | Surf2Surf | 300 | 1.3% | 3 |
| Jul 2026 | Surf-Forecast.com | 230 | 0.98% | 4 |
| Aug 2026 | Swellmap | 16.5K | 74.2% | 1 |
| Aug 2026 | Surfline | 5.2K | 23.4% | 2 |
| Aug 2026 | Surf2Surf | 290 | 1.3% | 3 |
| Aug 2026 | Surf-Forecast.com | 230 | 1% | 4 |
| Sep 2026 | Surf-Forecast.com | — | — | — |
| Sep 2026 | Surf2Surf | — | — | — |
| Sep 2026 | Surfline | — | — | — |
| Sep 2026 | Swellmap | — | — | — |

## What is being compared

- **Surf-Forecast.com**: Measured on the search terms “surf forecast com”, “surf forecast com nz”, “surf forecast com surf forecast” and “surf forecast com surf report”, summed into one figure.
- **Surf2Surf**: Measured on the search terms “surf2surf”, “surf2surf com” and “surf2surf nz”, summed into one figure.
- **Surfline**: Measured on the search terms “surf report surfline”, “surfline”, “surfline com”, “surfline near me”, “surfline nz”, “surfline online”, “surfline report”, “surfline surf forecast” and “surfline swell”, summed into one figure.
- **Swellmap**: Measured on the search terms “swellmap”, “swellmap bay of islands”, “swellmap boat”, “swellmap com”, “swellmap cook strait”, “swellmap kawhia”, “swellmap nz” and “swellmap surf forecast”, summed into one figure.

- [Surf-Forecast.com](/demand/nz/brands/surf-forecast-com)
- [Surf2Surf](/demand/nz/brands/surf2surf)
- [Surfline](/demand/nz/brands/surfline)
- [Swellmap](/demand/nz/brands/swellmap)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among surf forecast sites in New Zealand?

In August 2026, Swellmap was the most searched among surf forecast sites in New Zealand, with an estimated 16.5K branded searches and 74.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Surf forecast sites in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-surf-forecast-sites

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-surf-forecast-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
