--- title: "Surf brands in New Zealand: Which brands are most popular in search?" description: "Compare the surf and beachwear brands New Zealanders buy. Share of Search among Rip Curl, Billabong, Volcom, Roxy, Salty Crew, Quiksilver and O'Neill, the surf brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-surf-brands" publisher: "Brandwave" --- # Surf brands in New Zealand: Which brands are most popular in search? Compare the surf and beachwear brands New Zealanders buy. Share of Search among Rip Curl, Billabong, Volcom, Roxy, Salty Crew, Quiksilver and O'Neill, the surf brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Surf brands - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Aug 2026 - **Highest Share of Search**: Rip Curl, 34.8% ## Which brand is most popular in search among surf brands in New Zealand? - In August 2026, Rip Curl was the most searched among surf brands in New Zealand, with an estimated 8K branded searches and 34.8% estimated Share of Search within this set. - Billabong is in 2nd place, 5.8 percentage points behind at 28.9% Share of Search. - Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among surf brands in New Zealand decreased from 39% to 34.8%. - Across the 11 months ending August 2026, Billabong’s estimated Share of Search among surf brands in New Zealand increased from 27.5% to 28.9%. - Across the 11 months ending August 2026, Volcom’s estimated Share of Search among surf brands in New Zealand increased from 7.1% to 11.1%. - Across the 11 months ending August 2026, Roxy’s estimated Share of Search among surf brands in New Zealand increased from 7.1% to 8.5%. - Across the 11 months ending August 2026, Salty Crew’s estimated Share of Search among surf brands in New Zealand decreased from 10.9% to 8.2%. - Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among surf brands in New Zealand peaked at 40.7% in January 2026 and was lowest at 33.8% in May 2026. - Across the 11 months ending August 2026, Billabong’s estimated Share of Search among surf brands in New Zealand peaked at 31.4% in April 2026 and was lowest at 24.6% in June 2026. - Across the 11 months ending August 2026, Volcom’s estimated Share of Search among surf brands in New Zealand peaked at 12.1% in July 2026 and was lowest at 5.1% in November 2025. - Across the 11 months ending August 2026, Roxy’s estimated Share of Search among surf brands in New Zealand peaked at 9.2% in November 2025 and was lowest at 5.8% in March 2026. - Across the 11 months ending August 2026, Salty Crew’s estimated Share of Search among surf brands in New Zealand peaked at 12.9% in December 2025 and was lowest at 7.9% in April 2026. - Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among surf brands in New Zealand peaked at 7.7% in June 2026 and was lowest at 5.3% in December 2025. - Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among surf brands in New Zealand peaked at 4% in February 2026 and was lowest at 2.4% in November 2025. - Across the 11 months ending August 2026, Volcom rose from 5th to 3rd among surf brands in New Zealand. - Across the 11 months ending August 2026, Salty Crew fell from 3rd to 5th among surf brands in New Zealand. - Across the 11 months ending August 2026, Quiksilver and O'Neill held steady: their estimated Share of Search among surf brands in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Rip Curl vs Billabong: compare search popularity](/demand/nz/compare/billabong-vs-rip-curl): 34.8% against 28.9% Share of Search. - [Rip Curl vs Volcom: compare search popularity](/demand/nz/compare/rip-curl-vs-volcom): 34.8% against 11.1% Share of Search. - [Rip Curl vs Roxy: compare search popularity](/demand/nz/compare/rip-curl-vs-roxy): 34.8% against 8.5% Share of Search. - [Rip Curl vs Salty Crew: compare search popularity](/demand/nz/compare/rip-curl-vs-salty-crew): 34.8% against 8.2% Share of Search. - [Billabong vs Volcom: compare search popularity](/demand/nz/compare/billabong-vs-volcom): 28.9% against 11.1% Share of Search. - [Billabong vs Roxy: compare search popularity](/demand/nz/compare/billabong-vs-roxy): 28.9% against 8.5% Share of Search. - [Billabong vs Salty Crew: compare search popularity](/demand/nz/compare/billabong-vs-salty-crew): 28.9% against 8.2% Share of Search. - [Volcom vs Roxy: compare search popularity](/demand/nz/compare/roxy-vs-volcom): 11.1% against 8.5% Share of Search. - [Volcom vs Salty Crew: compare search popularity](/demand/nz/compare/salty-crew-vs-volcom): 11.1% against 8.2% Share of Search. - [Roxy vs Salty Crew: compare search popularity](/demand/nz/compare/roxy-vs-salty-crew): 8.5% against 8.2% Share of Search. ## How did search popularity change for New Zealand surf brands in August 2026? - In August 2026, Billabong gained estimated Share of Search among surf brands in New Zealand, from 25% to 28.9%. - In August 2026, Volcom lost estimated Share of Search among surf brands in New Zealand, from 12.1% to 11.1%. - In August 2026, Rip Curl lost estimated Share of Search among surf brands in New Zealand, from 35.7% to 34.8%. - In August 2026, Quiksilver lost estimated Share of Search among surf brands in New Zealand, from 6.5% to 5.6%. - In August 2026, O'Neill lost estimated Share of Search among surf brands in New Zealand, from 3.6% to 3%. - Estimated monthly branded searches for Salty Crew in New Zealand fell 38.6% over 11 measured months, from 3.1K to 1.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Rip Curl | 34.8% | 8K | +2.6% | Rip Curl | | 2 | Billabong | 28.9% | 6.7K | +22.2% | Billabong | | 3 | Volcom | 11.1% | 2.5K | -3.4% | Volcom | | 4 | Roxy | 8.5% | 2K | +3.7% | Roxy | | 5 | Salty Crew | 8.2% | 1.9K | +1.1% | Salty Crew | | 6 | Quiksilver | 5.6% | 1.3K | -9.9% | Quiksilver | | 7 | O'Neill | 3% | 690 | -11.5% | O'Neill | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rip Curl | 11K | 39% | 1 | | Oct 2025 | Billabong | 7.8K | 27.5% | 2 | | Oct 2025 | Salty Crew | 3.1K | 10.9% | 3 | | Oct 2025 | Roxy | 2K | 7.1% | 4 | | Oct 2025 | Volcom | 2K | 7.1% | 5 | | Oct 2025 | Quiksilver | 1.7K | 6% | 6 | | Oct 2025 | O'Neill | 730 | 2.6% | 7 | | Nov 2025 | Rip Curl | 16.6K | 37.1% | 1 | | Nov 2025 | Billabong | 12.4K | 27.6% | 2 | | Nov 2025 | Salty Crew | 5.6K | 12.4% | 3 | | Nov 2025 | Roxy | 4.1K | 9.2% | 4 | | Nov 2025 | Quiksilver | 2.8K | 6.3% | 5 | | Nov 2025 | Volcom | 2.3K | 5.1% | 6 | | Nov 2025 | O'Neill | 1.1K | 2.4% | 7 | | Dec 2025 | Rip Curl | 17.2K | 40.7% | 1 | | Dec 2025 | Billabong | 11K | 26.1% | 2 | | Dec 2025 | Salty Crew | 5.4K | 12.9% | 3 | | Dec 2025 | Roxy | 2.9K | 6.8% | 4 | | Dec 2025 | Volcom | 2.3K | 5.5% | 5 | | Dec 2025 | Quiksilver | 2.3K | 5.3% | 6 | | Dec 2025 | O'Neill | 1.1K | 2.7% | 7 | | Jan 2026 | Rip Curl | 13.3K | 40.7% | 1 | | Jan 2026 | Billabong | 9.2K | 28.3% | 2 | | Jan 2026 | Salty Crew | 2.7K | 8.3% | 3 | | Jan 2026 | Roxy | 2.5K | 7.6% | 4 | | Jan 2026 | Volcom | 2.1K | 6.4% | 5 | | Jan 2026 | Quiksilver | 1.8K | 5.6% | 6 | | Jan 2026 | O'Neill | 1K | 3.1% | 7 | | Feb 2026 | Rip Curl | 8.9K | 38.4% | 1 | | Feb 2026 | Billabong | 6.6K | 28.5% | 2 | | Feb 2026 | Salty Crew | 2K | 8.6% | 3 | | Feb 2026 | Volcom | 1.6K | 7.1% | 4 | | Feb 2026 | Quiksilver | 1.6K | 6.8% | 5 | | Feb 2026 | Roxy | 1.5K | 6.6% | 6 | | Feb 2026 | O'Neill | 930 | 4% | 7 | | Mar 2026 | Rip Curl | 8.9K | 39.3% | 1 | | Mar 2026 | Billabong | 6.2K | 27.4% | 2 | | Mar 2026 | Salty Crew | 2K | 8.7% | 3 | | Mar 2026 | Volcom | 1.9K | 8.6% | 4 | | Mar 2026 | Quiksilver | 1.4K | 6.4% | 5 | | Mar 2026 | Roxy | 1.3K | 5.8% | 6 | | Mar 2026 | O'Neill | 840 | 3.7% | 7 | | Apr 2026 | Rip Curl | 8.6K | 35.8% | 1 | | Apr 2026 | Billabong | 7.5K | 31.4% | 2 | | Apr 2026 | Volcom | 2.2K | 9.4% | 3 | | Apr 2026 | Salty Crew | 1.9K | 7.9% | 4 | | Apr 2026 | Quiksilver | 1.4K | 6.1% | 5 | | Apr 2026 | Roxy | 1.4K | 6% | 6 | | Apr 2026 | O'Neill | 840 | 3.5% | 7 | | May 2026 | Rip Curl | 7.4K | 33.8% | 1 | | May 2026 | Billabong | 6.3K | 28.5% | 2 | | May 2026 | Volcom | 2.3K | 10.6% | 3 | | May 2026 | Salty Crew | 2.1K | 9.8% | 4 | | May 2026 | Roxy | 1.5K | 6.8% | 5 | | May 2026 | Quiksilver | 1.5K | 6.7% | 6 | | May 2026 | O'Neill | 850 | 3.9% | 7 | | Jun 2026 | Rip Curl | 7.6K | 35.8% | 1 | | Jun 2026 | Billabong | 5.2K | 24.6% | 2 | | Jun 2026 | Volcom | 2.4K | 11.1% | 3 | | Jun 2026 | Roxy | 1.8K | 8.7% | 4 | | Jun 2026 | Salty Crew | 1.8K | 8.4% | 5 | | Jun 2026 | Quiksilver | 1.6K | 7.7% | 6 | | Jun 2026 | O'Neill | 760 | 3.6% | 7 | | Jul 2026 | Rip Curl | 7.8K | 35.7% | 1 | | Jul 2026 | Billabong | 5.5K | 25% | 2 | | Jul 2026 | Volcom | 2.6K | 12.1% | 3 | | Jul 2026 | Roxy | 1.9K | 8.6% | 4 | | Jul 2026 | Salty Crew | 1.9K | 8.5% | 5 | | Jul 2026 | Quiksilver | 1.4K | 6.5% | 6 | | Jul 2026 | O'Neill | 780 | 3.6% | 7 | | Aug 2026 | Rip Curl | 8K | 34.8% | 1 | | Aug 2026 | Billabong | 6.7K | 28.9% | 2 | | Aug 2026 | Volcom | 2.5K | 11.1% | 3 | | Aug 2026 | Roxy | 2K | 8.5% | 4 | | Aug 2026 | Salty Crew | 1.9K | 8.2% | 5 | | Aug 2026 | Quiksilver | 1.3K | 5.6% | 6 | | Aug 2026 | O'Neill | 690 | 3% | 7 | | Sep 2026 | Billabong | — | — | — | | Sep 2026 | O'Neill | — | — | — | | Sep 2026 | Quiksilver | — | — | — | | Sep 2026 | Rip Curl | — | — | — | | Sep 2026 | Roxy | — | — | — | | Sep 2026 | Salty Crew | — | — | — | | Sep 2026 | Volcom | — | — | — | ## What is being compared - **Billabong**: Measured on the search terms “billabong”, “billabong backpacks”, “billabong bathers”, “billabong boardshorts”, “billabong clothing”, “billabong co nz”, “billabong hat”, “billabong hoodies”, “billabong jackets”, “billabong near me”, “billabong nz”, “billabong one piece”, “billabong online”, “billabong shorts”, “billabong sundress”, “billabong t shirt”, “billabong wet suits” and “shirt billabong”, summed into one figure. - **O'Neill**: Measured on the search terms “hyperfreak oneill wetsuit”, “o neill boardshorts”, “o neill clothing”, “o neill nz”, “o neill wetsuit”, “oneill surf” and “oneill wetsuit”, summed into one figure. - **Quiksilver**: Measured on the search terms “quiksilver”, “quiksilver apparel”, “quiksilver boardshorts”, “quiksilver clothing”, “quiksilver co nz”, “quiksilver hoody”, “quiksilver ladies”, “quiksilver near me”, “quiksilver new zealand”, “quiksilver nz”, “quiksilver online” and “quiksilver wetsuit”, summed into one figure. - **Rip Curl**: Measured on the search terms “mirage rip curl boardshorts”, “rip curl”, “rip curl boardshorts”, “rip curl clothing”, “rip curl f light”, “rip curl near me”, “rip curl nz”, “rip curl nz stores”, “rip curl outlet”, “rip curl sale”, “rip curl shirts”, “rip curl shop”, “rip curl swimwear”, “rip curl t shirts”, “rip curl togs”, “rip curl wetsuit”, “ripcurl”, “ripcurl australia”, “ripcurl boardshorts”, “ripcurl clothing”, “ripcurl co nz”, “ripcurl nz”, “ripcurl rashvest” and “ripcurl wetsuit”, summed into one figure. - **Roxy**: Measured on the search terms “boardshorts roxy”, “roxy boardshorts”, “roxy clothing”, “roxy endless summer boardshorts”, “roxy nz”, “roxy swimwear”, “roxy swimwear long sleeve” and “roxy wetsuit”, summed into one figure. - **Salty Crew**: Measured on the search terms “salty crew”, “salty crew apparel”, “salty crew boardshorts”, “salty crew hat”, “salty crew hoodie”, “salty crew near me”, “salty crew nz”, “salty crew online”, “salty crew shirts”, “salty crew shorts”, “salty crew t shirt”, “saltycrew”, “saltycrew com” and “saltycrew nz”, summed into one figure. - **Volcom**: Measured on the search terms “pant volcom”, “volcom”, “volcom boardshorts”, “volcom coats”, “volcom com”, “volcom denim”, “volcom hoodie”, “volcom logos”, “volcom near me”, “volcom nz”, “volcom online”, “volcom shirts”, “volcom ski gear”, “volcom snowboard pants”, “volcom stone”, “volcom t shirts”, “volcom wear”, “volcom wetsuit” and “volcom winter jacket”, summed into one figure. - [Billabong](/demand/nz/brands/billabong) - [O'Neill](/demand/nz/brands/oneill) - [Quiksilver](/demand/nz/brands/quiksilver) - [Rip Curl](/demand/nz/brands/rip-curl) - [Roxy](/demand/nz/brands/roxy) - [Salty Crew](/demand/nz/brands/salty-crew) - [Volcom](/demand/nz/brands/volcom) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among surf brands in New Zealand? In August 2026, Rip Curl was the most searched among surf brands in New Zealand, with an estimated 8K branded searches and 34.8% estimated Share of Search within this set. ## Cite this page Brandwave. "Surf brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-surf-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-surf-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.